Tag Archive for 'Sellaband'

Brad Sucks Does Not Suck

published
on May 14, 2008
by
Sandra
in artist/album reviews, music, video, and web 2.0
. 1 Comment Tags: , , , , , , , , , , .

Self-proclaimed “one man band with no fans”, Brad Sucks (Brad Turcotte) is one of the pioneers of “open source music” and the Free Culture Movement. By waiving all the rights to his songs and giving fans access to the source of his songs for remixes, Brad has not only built a huge following, but his songs have been licensed for commercials and many of his fans choose to pay for his music.

This serves to further reinforce the school of thought which maintains that giving fans access to free music (whether for listening or download) actually results in increased sales in the end (of CDs, digital music, concert tickets, merchandise etc.)

Here is one of my favorite Brad Sucks songs (in a fan-made music video done as a film project and editing test):

Carefully, Correctfully Wrong has an interesting way of describing Brad’s sound: “…a smooth mix of indie rock and electro, mixed with sardonic lyrics and pounding disco beats. It’s what the Scissor Sisters would sound like if they weren’t trying to be the Bee Gees.”

Brad Sucks is a great example of a DIY musician who has taken full advantage of the tools available to artists online. Other than his official site, you can find him on MySpace, CD Baby, ccMixter, Last.fm, Magnatune, iLike, Sellaband, Jamendo, MOG and Twitter to name a few. Not only does Brad Sucks encourage remixing of his songs, he invites fans to submit their remixes so he can post them on the site.

I love the simplicity of his site and the plethora of options he offers his fans for how to enjoy his music. On the home page you can view the progress of his next album, view his upcoming gigs (you can also “demand” to see him live…), buy the album there (or Amazon, iTunes, CD Baby etc). On the music page, you can listen to songs, download them for free, buy them on a number of sites, or make a donation etc.

Also. Is it just me or is this guy a freaking marketing genius? With a self-deprecating artist name like “Brad Sucks” and an equally likable album name, “I Don’t Know What I’m Doing”, and the simple almost child-like branding style, he gets your attention immediately and is not easily forgotten.

Brad Sucks genuinely understands the power of encouraging direct artist-fan interaction by giving his listeners what they want, when they want it, and how they want it. And by letting them have a voice.

And he definitely does not suck.

Microfinancing Musicians: How to Skip the Middleman and Pay the Artist

published
on April 2, 2008
by
Sandra
in culture, music, and technology
. Closed Tags: , , , , , , , , , .

After exploring options for where musicians can sell their music online, I wanted to step into the shoes of the fans – the fans who would rather support their favorite artists and help them make more music by paying them directly as opposed to paying a label or music store.

I touched on it briefly in the 5 predictions for digital music trends post mentioning that “services like Slicethepie and Sellaband are paving the way for a more direct financial and emotional connection between creators and consumers”, but after discovering a few more services I think this topic warrants its own post. It’s one thing to buy a CD or iTunes single or a concert ticket. It’s another to just give money to the artist.

Here are the sites I’ve found (so far) that allow you to do so. They each operate a little differently. Some also allow you to make money while supporting the artist.

Sellaband
“You are the record company”
The Deal: The Believer picks an artist they like. Each artist issues 50,000 Parts at $10 each. Believers (fans) have to cumulatively raise $50,000 to get their Artist in the studio. Fans can withdraw their Parts and get their money back at any time up until they reach the 50K, at which point the Artist gets hooked up with a studio and an A&R person and the Partholders get to watch the magic happen. Advertising revenues and net profits from sales are split evenly between the Artist, the Believers, and Sellaband. And Believers can open a Shop to sell related products from their Artist and earn commission.

Slicethepie
“Help yourself to a piece of the music industry”
The deal: Every fan is a music label and can become “emotionally and financially involved at all levels of the music industry – scouting, breaking, investing in and influencing real artists” by sending them through the various stages of Slicethepie – Arenas, Scout Rooms, and Showcases. Fans listen to tracks, write reviews, vote for, and finance the artist by buying Backstage Passes, which give them exclusive access to the artist and the right to buy Contracts at a discount. Then, the Contracts (tradable on the Slicethepie Exchange) give investors a return over a 2 yr period.

CASH Music: A Coalition of Artists and Stake Holders
“A platform for engagement”
The deal: Not totally sure yet, as they are quite new, but in a nutshell it is “an open-source platform for the new, distributed music business” where artists and audiences can interact and support one another creatively. Projects are by invitation-only for now.

Calabash Music
“Tune Your World”
The deal: “Peer-to-peer microfinancing of new music projects.” Positioning themselves as “the leading international music download service and the world’s first fair trade music company”, they focus on international artists and even have a partnership with National Geographic, using Calabash’s catalog to access world music and put these artists in front of the 10 million monthly viewers of nationalgeographic.com. Pick an artist, make a minimum $15 sponsorship, and download advance copies of the artist’s recordings. Money is transferred to the musician once their goal is reached.

ArtistShare
“Where the fans are making it happen”
The deal: Around since 2003, ArtistShare is probably the oldest player in the field. In exchange for funding their favorite artists, fans receive “access to the creative process, LTD Edition recordings, VIP access to recording sessions and even credit listing on the CD.” Another cool feature is RadioShare, which allows radio stations to access music from ArtistShare.

As the music 2.0 movement continues to evolve, I will be watching with great interest to see which services become widely adopted and which trends prevail. Choose-your-price and pay-the-musician-directly are definitely two of the concepts I think will continue to gain popularity. And rest assured, among the many great features (including those that facilitate compensation for musicians) that will soon be available to MixMatchers, the ability to throw money in a tip jar to show some love for the artists you dig will be there.

5 Predictions for Digital Music Trends in 2008

published
on January 17, 2008
by
Sandra
in music and technology
. 6 Comments Tags: , , , , , , , , , , , , , , , , , , , .

After watching my Mac-obsessed friends win/lose their bets about Steve Jobs’ announcements at the MacWorld Expo this week, I feel obligated to make some predictions of my own. Plus, every self-respecting tech or music blog has to make some predictions for the coming year, right? In no particular order:

1. The beginning of the end of big record labels: With CD sales continuing to plummet and big name artists like Radiohead and Nine Inch Nails cutting out the middle man in favor of a direct relationship with their fans, record labels are beginning to look a bit outdated. Probably not the best place to look for a job right now, anyway.

There are now so many ways that artists and fans can find each other online: band websites, social networking and/or music sharing communities (e.g. MySpace, iMeem, iLike), individual mp3 sales (e.g. iTunes, eMusic, Amie Street), music discovery sites (e.g. Musicovery), internet radio sites (e.g. Pandora, Last.fm) subscription services (e.g. Rhapsody, Napster), webzines (e.g. Pitchfork, Mix) etc. Furthermore, services like Slicethepie and Sellaband are paving the way for a more direct financial and emotional connection between creators and consumers.

Not to mention that artists don’t really need a label to get them started on recording an album anymore. With the plethora of affordable software and equipment available, virtually anyone can record their music at home. At this point, it seems the labels have all but given up on reviving CD sales. So, the question is can they find other ways to be profitable? What’s in store for them in their not-so-big future?

2. Music Search Engines: Several new “playable search” engines allow you to simply type in an artist name and then give you a host of options for a song/artist such as: listen to, buy, share, embed, blog, download ringtone, find tour dates, youtube videos, photos etc. Seeqpod, in my opinion, is the best service so far. Also worth checking out are Songza and SkreemR.

On the flip side, there is the concept of search based on sound recognition, which I think is likely to start catching on. Midomi, a community for music fans, uses MARS (Multimodal Recognition System) Search technology, developed by Melodis. Their goal is to “create a comprehensive database of searchable music based on user contribution”. Can’t remember the name of that song stuck in your head? Sing, whistle or hum it to Midomi, then search!

3. Music Widgets – More and more widgets, typically music players that you can embed into, say, your myspace profile or your blog, are popping up. Facebook, with its innumerable enthusiastic application creators, is of course churning out a ton of music-related apps. I think that 2008 will see not only an increasing number of music widgets but also a much higher level of sophistication in these apps.

4. Copyright Restrictions Lesson – Though still a very sensitive area, it seems there is a general trend toward dropping DRM protections. Even Sony BMG is preparing to join the other top music labels in doing so, in an effort to man up and compete with Apple and its market share.

5. Niche Social Networks for Musicians – Now that social networking has pretty much infiltrated the mainstream and everyone from grandparents to business people are hip to the concept, the industry has begun to specialize. All kinds of niche social networks have been popping up, and I predict that in 2008 this trend will gain significant momentum. With special interest groups ranging from beer lovers (Coastr) to shoestring travelers (CouchSurfing) and everything in between, clearly musicians will be trying the various music related social networks on for size. There are quite a few communities and networks for musicians out there now. Some pretty decent. Some…not so much. Luckily, musicians far and wide will soon have a place to call home.