Tag Archive for 'rock'

Iration Interview

Iration is a Southern Californian based band that formed in 2006 when the members attended UCSB. All coming from Hawaii, the band has created a powerful sound that fuses reggae, rock and pop. They released their “Fresh Grounds” EP in February and have been touring all year, most recently as part of the Winter Greens Tour with Rebelution. I had a chance to sit down with Iration’s bassist, Adam Taylor, and ask him about how Iration came to be, their influences, marketing strategies and their next tour.

TC: You guys are all from Hawaii but met in Isla Vista, California. How did Iration form?

AT: Iration formed while we attended UCSB. It started as a hobby and then developed into our career.

TC: Do you pull a majority of your influence from Hawaii or where you live currently? How is that influence brought out in your music?

AT: Initially from Hawaii, but these days I feel like we’re influenced by our surroundings here in Santa Barbara and while on tour. It comes out in the way we approach creating songs and the way we perform live.

TC: You released your “Fresh Grounds” EP in February and are setting out on tour. What are you looking at to accomplish with this next tour? How will this tour be different than other tours you have been on?

AT: We want to bring out all our fans as well as gain some new ones. We want to play well and give the audience a really fun and memorable experience. We’ll be playing new material off our new CD as well as two covers that are really fun to play. We’ll also be experimenting with some acoustic stuff on this tour.

TC: Who would your dream tour lineup consist of?

AT: The Police, The Beatles, Black Uhuru, and Iration!

TC: You guys have played at many colleges, especially in California. Which college town has given you the best fan response? Why did you choose to play colleges as opposed to regular venues?

AT: Calpoly in San Luis Obispo is great and so is Northern Arizona University. We play colleges because you typically get a large built-in crowd and often times students that have never heard of you get exposed to your music.

TC: What is one of the craziest things you have had happen on tour?

AT: My amp had a power overload and caught on fire on the past tour. That was pretty crazy!

TC: What is your best fan memory?

AT: Hanging out with Kelly Slater on stage!

TC: Your band’s website is set up like a blog on the homepage. Did you design it this way in order to connect more with your fans?

AT: Yes. Social networking and having a strong viral presence is really important to us and it’s a great way to connect with fans.

TC: What are some of your favorite ways to reach out to your fanbase?

AT: We like using Fantourage and Fanbridge. Fans can ask us questions and post videos and photos from the shows.

TC: Do you have an online marketing strategy in place?

AT: We basically like to keep up a strong presence online and be in constant communication with our fans. It just comes down to us enjoying what we do, and we love to write back to fans and hear what they have to say online.

TC: How does your MobBase mobile app fit in to this strategy? What has the response been from fans?

AT: Fans love it. Its a great tool for finding out where a show is or listening to music. Its free on iTunes and the Android Market, so pick it up!

TC: If Iration owned a coffee company, what would be the name of your special blend and most popular pastry?

AT: Our drummer does own a coffee company on the big island of Hawaii, called Kona Homestead Coffee! If the others owned one, we’d call our special blend ‘Kona Gold’ and our pastry would be the Butternut.

Iration is currently on tour around California their next dates are:

Big Light Interview

Big Light is a San Francisco based rock band that emerged onto the scene in 2007.  They are now considered one of the Bay Area’s hottest up and coming bands and released their debut full length album, Animals in Bloom, in March 2010.  I had a chance to sit down and talk with Fred Torphy, the lead singer of Big Light, about their album, where they have gone since, and how they are using technology to connect with their fans.

TC: Big Light seems to pull its sound from a variety of sources. What are your major musical influences?

FT: Well, I think everyone in the band will cite different influences. I think Jeremy would probably cite a few contemporary bands.  I’m more influenced by cats and movies than music. But I like Tom Waits and Nathan Moore a lot…

TC: Do you pull a lot of influence from San Francisco, where you live now, or Rhode Island, where you grew up?

FT: I’m influenced by everything that happens in my life, so I’ve probably picked something up from every place I’ve ever spent a good bit of time in.  San Francisco, Rhode Island… Sure, but I would also need to add a few other places to that list. I lived in Burlington, VT for six years studying archeology and then getting back to playing in bands, something I had done since grade school but put down during college, for the most part. I started writing my first songs in Burlington. “Monster”, which is on Animals In Bloom, was something I started writing in Vermont.

TC: You guys have played in a variety of venues in San Francisco. Which venue has been your favorite to perform in and why?

FT: The Independent in San Francisco – hands down the coolest place to play in SF, staffed by some of the nicest people working in music. It’s our hometown gig.

TC: In which one have you gotten the best crowd response so far?

FT: Putting the Independent in SF aside, The Brooklyn Bowl in NYC is an amazing venue that always has a great audience.

TC: “Triceratops” was recently made available for Rock Band on XboX. What caused you to sign this deal with Rock Band?

FT: We like the idea of people from different scenes learning about Big Light through a game… I think it’s cool to infiltrate a whole world that was completely alien to me until recently. It’s not like we’re background music for a video game. People playing “Triceratops” on Rock Band are interacting with our music in a really interesting way.

TC: Were there incentives for this?

FT: The exposure it offers is certainly an incentive.  There isn’t a huge check coming to us from  Rock Band or anything like that.  You can buy our song for a buck.

TC: How did the majority of your fan base react to this?

FT: As always, they are supportive.

TC: Did anyone bring up the idea of “selling out?”

FT: Well, “selling out” usually involves making a bunch of money, so no it hasn’t come up.

TC: Being one of the up-and-coming bands in the Bay Area, where are you hoping that your album “Animals in Bloom” will take you?

FT: Japan.

TC: Big Light has played a variety of music festivals such as: Noisepop, SXSW and Outside Lands. Which festival has been your favorite to play?

FT: High Sierra Music Festival in Quincy, CA is my favorite festival, hands down. I’ve been six years in a row, and Big Light has played the last three years. I met my girlfriend there. I’ll always show up for that one, as long as they will have us.

TC: Is fan connection easier at a festival or at a normal show?

FT: Sure. Everybody shares their drugs.

TC: Have you shared the stage with any artists you have looked up to?

FT: Yes. The guys in The Mother Hips, Marco Benevento, The Slip, Nathan Moore – we’re lucky to have worked with all of them.  Nathan, in particular, is someone who I’m extremely honored to be working with on a semi-regular basis. I learned how to sing and write through studying his music. Now we collaborate and write the occasional song together and started a band called The Dun Four.

TC: You guys are really active in online and mobile marketing – what does your digital marketing strategy consist of? Can you comment on any initiatives that went really well?

FT: It’s how people live their lives now. Facebook is an important tool for every band, I suppose. It also just brought down a 30-year-old dictatorship in Egypt. It’s ubiquitous.

TC: How does your MobBase mobile app fit in to this strategy? What has the response been from fans?

FT: Well, those fans that have an  iPhone find the MobBase app helpful for keeping up on what’s happening with us. I get a kick out of all the technology that we employ to do business. It’s a lot different from when I was in high school, putting up posters and using word-of-mouth, literally. The internet had no role in my life back then… These days every band needs the web to exist.

TC: If Big Light was a superhero, what power would he possess and what would his costume look like?

FT: He’d be able to stay up for days in a row playing music. His costume would be all black, naturally.

Big Light’s next show will be at Slims on 4/20/11 for $13.

MixMatchMusic Artist Update

Summer concerts are in “full steam ahead”, “pedal to the metal”, “all systems go” phase at this juncture of the earth’s trip around the sun. Festivals are in full swing and summer concert tours are movin’ and shakin’. Speaking of, two MixMatchMusic artists in particular are sweeping the nation, rasta styleeee. John Brown’s Body and Slightly Stoopid are showing these fine states how summer can really be enjoyed, just chillaxin. I had the pleasure of checking out both in the last two weeks. Observe…

John Brown’s Body

John Brown’s Body took over Federal Hill at the 8×10 Club in Baltimore. The house was packed with people of all ages. No joke, I saw a variety of teens, 20 somethings and a handful of parental units decked out in tie dye having a blast. The crowd was friendly, excited and down to bounce to rasta beats. I gotta give it up to the opening act, Passafire who incidentally have a couple of local VA/MD boys in the band. I downright dug their style. It was more of an upbeat, rock/punk/particularly reggae mix. Each song was pretty different so I can’t really put them in one complete category. The keyboardist especially had a ton of energy, as did the whole band. They were a great set up for John Brown’s Body who completely blew me away as well. I was pleasantly surprised by how full their sound was. The band includes a trumpet, sax and trombone player which would bring great vibe to any venue. The lead singer has a captivating voice that puts you into a trance. Also, I’ve never seen a dude half bald, with dreads, kill a mic. I highly suggest checking out this tour if it comes to your city and you like reggae in the least bit. Find future dates HERE. They’ll even be in the UK!!

John Browns Body in Federal Hill, Baltimore

John Brown's Body in Federal Hill, Baltimore

Passafire, killin it!

Passafire, killin' it!

Slightly Stoopid

I’ll go ahead and say it, I’m stoopid for these guys. (Sorry, I had to go there.) I’ve been streaming them a lot lately and honestly, I’m digging the 2am remixes. But, uh, back to the lecture at hand, the Blazed and Confused tour, a whole different scene from the previous concert attended. First of all, the concert was at a beautiful outdoor venue tucked away in the trees of Colombia, MD called Merriweather Post Pavilion. LOVED attending a concert there. They had a great variety of drinks, food and entertainment on top of the actual concert. There’s a club on site for 21+ to get away and grab a drink as well as a music themed pinball arcade, waaaay cool. Second, I’d say the average age was a bit lower than what I’m used to. Slightly Stoopid/Snoop/Stephen Marley, keepin’ it real with the young’ins! As usual, Marley started it off with a crucial reggae style set to open the show. Then… Snoop D-O Double Gizzle hit the mic. He did a bunch of old school stuff which was exactly what the crowd (and myself) was hoping for. Also, Lady of Rage got on the mic and did an Afro Puff segment. Totally took me back to the good ol’ 90’s. Definitely a highlight of Snoop’s set as well as his official smoke break.

Blazed Individual

Blazed Individual

Snoop D-O Double G

Snoop D-O Double G

Slightly Stoopid came on stage with quite the set up. They had 2 large skulls on either side of the stage, lit up totem polls, a hazy Polynesian night themed backdrop, and an array of lighting that gave off a pretty stellar stony ambiance. The crowd was diggin’ their vibe and they often kicked it up a notch with some punk. These San Diegans definitely know how to please a stony crowd. Also, it’s pretty cool that they are headlining the tour.

Stoopid Set Up

Stoopid Set Up

Slightly Stoopid Set Up

Slightly Stoopid Set Up

Slightly Stoopid, kickin it up a knotch

Slightly Stoopid, kickin' it up a knotch

Enjoy the rest of the ’09 summer concerts! Please, you’re welcome to post your comments especially if you’ve checked out either or all of these artists!

Krista Interview

krista1

While some are subdued or destroyed by the hardships and circumstances facing them, others are strengthened by the struggle and formed by it. Growing up in Sunset Park in Brooklyn, J Records’ new artist Krista has come through a difficult home life and youth to write music that combines various elements of Rock, Hip-Hop and R&B that is then filtered through an incredible voice that can range from pure vocal to unfettered rap. I had a chance to sit down and talk with Krista about her debut album set for release early this year, her first experiences touring and what you can expect from her music.

AC: Growing up, what were your musical influences?

K: Basically everything influenced me. I listened to a lot of dance music because my mother likes to dance, and I listened to a lot of hip-hop and R&B because of the neighborhood I lived in, but then I always felt like I related a lot more to Rock and Roll every time I listened to the lyrics in the songs.

AC: Any specific artists or acts?

K: I would say that I based a lot of my vocal scales on Mariah Carey, I listened to her and tried to follow her scales. Led Zeppelin, Robert Plant because the voice that came out of him and the way that he looks are totally different. This slim tall guy with a fro and then his voice comes out like this beast.

AC: When did you start viewing your writing as a potential career?

K: When I was about 12, my uncle was inspired by the way I would write lyrics to his guitar playing. He would come over and play guitar after dinner sometimes and I would come up with old school doo-wop type songs that he really liked.

AC: I read that you got into a bit of trouble when you were younger?

K: Yea…

AC: What was your process of growing out of that, and was there a specific turning point for you when you decided that you were going to go in a different direction?

K: Growing up, my household was not really stable. We lived in one place, but it was very dysfunctional. My father worked at night, my grandmother was super conservative. I acted out a lot, but I started meeting people who didn’t have it as bad as I did and they would tell me that I had potential. One day this kid came up to me in the street and told me that I should be hanging around with people who were doing things with their lives and not just in the street and that really woke me up because I never thought that someone would look at me and think that they wanted more for me.

AC: Talk about going from writing to actually working on an album in the studio. What was that process like for you?

K: It was surreal and a dream come true to be able to have unlimited access to an amazing studio and I made use of that as much as possible.

AC: Did using the studio change anything about your writing style or the way you were approaching your music?

K: The producer I worked with on the album is a writer and he’s very structured. He helped me learn how to focus and structure my own songs more

AC: What can people expect to hear on your album?

K: Aggression, emotion, honesty and personality.

AC: You have two singles out right now. Talk about them in terms of what they sound like and their subject matter.

K: “Temporary Insanity” is the Gorillaz single, that’s what everyone calls it, and that’s a song that I wrote about a situation that was going on in my house when I was younger that was making me feel like a crazy person that didn’t belong here. My second single is “Missile” and that song is just about a past relationship and feeling like I’ve been with the person for so long that I don’t even know who I am anymore, and when I’m by myself I know who I am but when I’m with them I’m lost.

AC: What has touring been like for you?

K: It’s been going fast and it’s been a little scary for me going from a studio and having never seen the country or any other states before and all of a sudden getting thrown into an RV, flown here, flown there, and all these different sceneries in a matter of hours, it’s overwhelming. But I’m very excited and very humbled by the experience because its definitely been my dream.

AC: Your music mixes and matches different genres. Talk about those and how you think that this blend is going to speak to fans.

K: Well I never approached my style as a formulated idea. I wasn’t, “Ok, I’m going to sing, then I’m going to rap.” It’s just something that happened because with my generation and all the different types of genres that have been introduced to the music world in just the past 15 years, music has changed a lot, and that includes the way people listen to it and the way people take it in. I grew up in a neighborhood where everybody loved to listen to Hip-Hop, but I loved to listen to Rock. Music was a way of life in my neighborhood. The people who listened to certain types of music created certain cliques and if you didn’t listen to it and you weren’t down, then you were an outcast, so that’s what I was. I started my first band in 3rd grade.

AC: What other artists are you listening to now?

K: I always go blank when people ask me that. I’ve been listening to Shwayze’s album a lot while I’ve been on tour with them, and I like a lot of underground artists who haven’t broke yet because I like to feel personally attached to them from an early stage, and that’s what I’d like to do with my fans. I’m listening to a lot of dance to keep my energy up.

AC: What MixMatchMusic does is gather artists from all over the world and give them a space to collaborate and take a little bit of this, a little bit of that and see what happens when you start putting things together. But there’s also a strong emerging culture of people remixing artists. How do you feel about fans interacting with your work in this way and putting their own touch on it?

K: I would love that, I would love to hear it. It would be flattering to think that people were interested in taking my songs and flipping it their own way.

To read more, hear music and look for the upcoming album, check out either of Krista’s links:
MySpace:
http://www.myspace.com/Krista
Official Site:
http://www.kristaofficial.com/

March Madness is for Everyone: Rockers, Obama, Nerds, and You!

Now that March Madness is upon us, let’s all join in on the chaos, shall we? Hey, even Obama is doing it. But what if you like the excitement but aren’t particularly enthused about basketball? There are bound to be some alternatives out there…

For example, Philly’s Rock Station, 94WYSP, is hosting “Rock Madness”. There are 64 bands. You fill out your own bracket and should you pick correctly, you win a 42″ HDTV. Of course, the catch is you have to live in the greater Philadelphia area, as per the official rules.

Or, let’s adress another demographic: the nerds. Though not typically huge sports fans, why not let the geeky types join in…but with their own unique approach. A somewhat more mathematical one, let’s say? Check out Owen’s Photolog, in which he predicts – by way of a “bracket-generating algorithm that uses the seeds to generate weights for a random function” – that Kansas will win.

Finally, for the theater-lovers out there, March also means the beginning of Broadway season. Anybody else surprised to see Terrence Howard starring on Broadway? Makes sense though, I guess. The guy blew me away with his acting and singing in Hustle and Flow. I’m sure he’ll kill it.

So whatever your passion this month – be it basketball, music, or otherwise – join the madness. In whichever way you see fit.