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Lollapalooza Going MixMatch

In a press release today, I read a most interesting thing about the long-running mega music marathon known as Lollapalooza. Founded in 1997 by Perry Farrell to say good-bye to the legend of Jane’s Addiction, the tour stalled out on the national level to be revived in a format similar to Bonnaroo, Coachella and this year’s Outside Lands Festival in San Francisco. While not a multi-day festival like these, the Bridge School Benefit has been doing much the same at the Shoreline Amphitheater for more than 20 years now.

Of course, the most frustrating portion of these festivals is the opportunity to see a wide variety and assortment of acts, and then never hearing their music or their collaborations again. In recent years, Bridge School has started recording and releasing acts by the artists, but it seems to me that in this day of high quality live recording and digital distribution, it shouldn’t be that difficult to release an entire live set from one of these festivals a few days after it ends.

For the charitable festivals (Outside Lands/Bridge School), this can increase the revenue poured into the cause, and for artist-centered festivals, it can help increase their revenue from the show. But really, it’s the unique collaborations that happen on stage between dissimilar artists that are usually the highlights of these shows. Tom Waits performing with the Kronos Quartet at Bridge School, Tom Petty sharing the stage with Neil Young. These are musical moments that are incredibly memorable to the audience (“Man, you should have been there when X and Z performed together!”) but retaining the way it sounded in your mind is much more difficult over time.

Now, with the line-up at this year’s Lollapalooza, featuring distribution revolutionaries Nine Inch Nails and Radiohead, odd couple Gnarls Barkley, Bloc Party, Broken Social Scene, G. Love and Special Sauce and the rapidly diversifying Kanye West, the potential combinations are endless. How about Trent and Thom settling their digital download dispute through a mash-up of “Hurt” and “Idioteque?” Or Kanye and Barkley going “Crazy” over “Diamonds From Sierra Leone?”

Well, in an idea that sounds like it came straight from the MixMatchMusic garage, Farrell has announced that he will be attempting to collaborate with the Empire that is Apple and iTunes to release iTunes-only music from the festival in digital formats that could include on-stage collaborations followed up with studio releases of those collaborations for download. Whether Farrell is actually focusing on the release of the live performances isn’t too clear, but he talks openly about his idea of having bands who have performed on stage together at the concert working through the internet and various worldwide recording studios to put the songs together in a more polished format.

The talk of all of these artists coming together in music in some way gets my pulse racing. One can only hope now that Farrell doesn’t stop short. Sure, the idea of studio versions of these collaborations is very cool, but he should well know that with a festival like this, fans would love to get their hands on copies of the entire live set, and will certainly want to download the various combinations of these artists. All that’s left is to let Radiohead and Nine Inch Nails debate over which file format the songs should be available in to download.

I Quit

After many days spent contemplating, I’ve decided to quit writing for Evolving Music. It’s not to say that the time spent here was not well spent, because it most certainly was, but I just don’t see any feasible way to keep writing when my passion for it isn’t there. For months now, I’ve brought you posts about the music industry, Gnarls Barkley, Radiohead, NIN, Immortal Technique, AmpLive, Blue Scholars and Throw Me the Statue, just to name a few. I’ve ranted and raved against American Idol and the pop music landscape, while attempting to boost an agenda of underground resurgence and backlash against the powers that be.

But it’s just too much now. The pressure of weekly trying to come up with new posts and topics to captivate the mind and soul has taken a toll on me. I’m weary with my struggle and want to go back to the days when I could put a CD on and just listen, not jot down my notes for the album review. I’d like to revisit the days when my friends from MixMatchMusic were just my friends, and not my bosses. In short, I want it to all go back to the way it was.

So I bid adieu to you, fine readers, and in this, my final post, I wish you a very happy April Fool’s Day. Blue Scholars and GZA tonight at the Independent!

Radiohead v. NIN

Over here at Evolving Music, we’ve covered both the Radiohead and the Nine Inch Nails album release concepts as they tie in directly with the questions and evolution of the music industry that concern MixMatchMusic. While I’ve stated in previous posts that I think Trent Reznor’s tactics on his release were a bit more open source-esque than Radiohead’s, I haven’t gone to great lengths to compare and contrast the two, as I like them both. Luckily for the rest of us who need to judge, categorize, compare and contrast anything these two do, Wired magazine has done just that. Place your votes people!

Where to Sell Your Music Online

As I’ve been watching the big record labels crumble and the music industry evolve, I’ve become more and more intrigued by the ease with which independent musicians (and big name artists like Radiohead and NIN) are taking matters into their own hands. Record music without the use of a professional studio? Easy. Promote your work on social networking and music discovery sites? No problem. The next question in my mind is: what are the best places to sell your music online? Thus, I’ve compiled a list of sites to do just that. I’m sure it is by no means complete, so feel free to let me know who I’ve missed. In no particular order:

CD Baby – I first heard of CD Baby years ago when my childhood friend and accomplished musician, Mike Stocksdale, let his friends know that his album was available for purchase through them. The “little online record store that sells albums by independent musicians” has been around for a decade and, according to New Music Ideas, has become “one of the biggest digital distributors on the planet.” As you can see on their about page, artists make $6-$12 per album and get paid weekly.

Amie Street – If you weren’t already familiar with Amie Street, you may have seen them mentioned in conjunction with the Eliot Spitzer scandal. Ashley Alexandra Dupré not only posted a few of her songs on her MySpace, but also adroitly thought to post them on Amie Street where “all songs start free and rise in price the more they are purchased.” Predictably, a bunch of people – being the victims of morbid curiosity that we silly humans are – bought the songs, which subsequently rose to the $.98 max. The company gives 70% of song sales back to the artists.

MixPal – Though I only recently discovered (and briefly blogged about) this service, it’s probably one of my favorites. The idea of being able to set your own price, keep most of the proceeds, be paid immediately though PayPal, and even place a MixLink on any other website makes their approach a very attractive one.

BlastMyMusic – Another site that is all about fans supporting the artists directly, BlastMyMusic lets you buy singles OR albums on the artist’s profile on the site or through the “Music Blaster” on the artist’s website(s). Yes, the Music Blaster is also a facebook app – one where “fans can earn 5% for each song they sell and at the same time help gain further exposure for their favorite bands” to boot! Though artists only get 65% of the profit using BlastMyMusic, the widgetized aspect is pretty sweet.

Stage.FM – Formerly known as Audiri and based on the old mp3.com model, Stage.FM allows you to search for music using a tag cloud and tends to emphasize free music. In a great concise review of the site, New Music Ideas notes that while still a bit buggy, the site is great because: “Stage.FM lets artists sell tracks through the site and keep 100% of the sale price. Artists can set the price for each track, from $0.20 to $1.60, or let visitors download it for free. Money from sales is transferred to the artist’s PayPal account every month. And the Stage.FM music player widget lets artists sell their tracks from their own domain and social networks too.” I also like the “find bands near you” feature.

There are far too many services out there to make a comprehensive list, but if your favorite is not listed above, feel free to leave a comment and name your preferred service – with a link to your profile of course!

Also, stay tuned for some revolutionary new ways to sell your music online (piecemeal, for example) through MixMatchMusic, coming soon to a computer near you.

Ghosts I-IV

Creating Ghosts I-IVCreating Ghosts I-IV

When Radiohead released In Rainbows using the pay what you will download format, it was announced that Trent Reznor of NIN would be releasing something similar for his next album. And so he has, releasing the 36 track Ghosts I-IV album. While Radiohead went simple and released the tracks in a basic “name your price” style, with a physical CD following, Reznor has upped the ante with a multi-tiered release of his album last week. To date, he has realized $1.6 million in orders and over 780,000 transactions.  The method of release, the depth of the material and the options for the listener of Ghosts make the release of In Rainbows look like a half-hearted marketing ploy, even if Radiohead’s initial intention was otherwise.

Ghosts I-IV is not just available as an MP3 download, nor is it, as Radiohead’s was, available for free. What Reznor has done is to release various formats of the album for different prices. At the low range, you can get the first 9/36 tracks for free download. After that, it will only cost you a mere 5 dollars to get all 36 tracks in one of 3 of your choice downloads (Apple Lossless, MP3 or Flac Lossless). All these tracks are DRM free and come with a 40 page PDF booklet as well as various digital goodies like wallpaper. If 5 bucks is too cheap for you, you can bump to 10 and not only be given access to the 36 tracks immediately, but you will also receive a 2 disc hard copy sometime in early April.

For the heavy NIN fan, you can order the $75 deluxe edition, which includes “Ghosts I-IV in a hardcover fabric slipcase containing: 2 audio CDs, 1 data DVD with all 36 tracks in multi-track format, and a Blu-ray disc with Ghosts I-IV in high-definition 96/24 stereo and accompanying slideshow.” Finally, for the audiophile/obsessive in all of us,$300 bucks will get you a limited edition (2500) package, which has already sold out.

While Radiohead routinely operates far outside the typical paradigm for musicians and music distribution, Nine Inch Nails has always followed a more typical release path and popular appeal. Because of this, the marketing, structuring and release of Ghosts trumps that of the In Rainbows release, as Reznor performs the release with a greater eye to packaging and multiple options for the consumer. While you can get 9 free tracks, the majority of fans will have no problem shelling out 5 bucks for 36 of them. This offers Reznor the opportunity to record more profit from the sales, as well as provide more accurate statistics when it comes to breaking down who bought what, and how much consumers were willing to pay for his work.  Reznor, following this release, has called Radiohead’s release of “In Rainbows” as more “gimmick” than consumer gift, and “insincere” due to the fact that there was no album art, the sound quality was downgraded and the main mode of sales has now transferred to a typical label release album.

What’s more is that Reznor has opened up the experience of the album to everyone. Billed as a series of soundscapes to be imagined with various land and cityscapes, Ghosts is a completely instrumental album of various tempos and moods. It covers just about every style NIN fans will recognize from all of his albums, with airy and spacious piano laced tracks to songs that drive from the electronic noise, drums and synths. I’m not going to actively review the 36 tracks here other than to say that they range from instrumental NIN tracks that could be found on any previous album to songs that are reminiscent of Aphex Twin‘s Selected Ambient Works series.

And here’s where the mix and match element of this concept album really gets exciting…Reznor has invited listeners to create their own videos and post them to YouTube to be evaluated and have the winners presented a few months from now. He’s left song titles off to allow an even blanker canvas for people wanting to make movies to them, and the posting and selection will culminate in a virtual “film festival” of the winners. Now not only has he allowed the consumer to dictate the distribution of his work, but he has created a forum for direct creative interaction.

The fact that the method here has been so well received by consumers, as well as profitable for NIN, leads one to believe that his is but the first in what will become a great series of multi-tiered, optional music purchases that allow far greater interaction with the band and music than ever before. While Radiohead may have opened the door for this kind of idea, Reznor’s dedication to taking the experience a step further for the end listener is a model that will be interesting to follow in the months and years to come.