Tag Archive for 'music'Page 6 of 7

Pot of Gold

The mash-up world, following the release and enormous publicity of Danger Mouse‘s Grey Album, has erupted. Following the illegal mixing and matching of Jay-Z and The Beatles, artists coming together to mash has blossomed into a full industry. Jay-Z was one of the first to take advantage on a massive scale when he collaborated with Linkin Park for Collision Course. Now both the underground and commercial aspects of mash-ups have grown, and this new sub genre has invited a host of interesting questions regarding rights and distribution where two artists are involved. What makes the questions more interesting is, as in the case of Danger Mouse, when an artist goes out on their own to mash others’ music. But what happens when the remixed music is free, and started out free? Somehow, it seems lately that whenever we write about distribution rights, marketing and new music models, Radiohead is omnipresent. This time, it wasn’t Danger Mouse, and it wasn’t using a collection of songs as heavily protected as the Beatles’ library.

A few months ago, we talked about Radiohead releasing their newest album online in a “pay what you will” format. The discussions have been endless in terms of what this new model means for the record industry. The limits of Radiohead’s generosity were tested recently when AmpLive, who most will know from his amazing work as one half of the Zion I duo out of Oakland, came out with a new mash-up. AmpLive, after listening to In Rainbows, decided that he had to have a crack at re-mixing the tracks and adding hip-hop artists like Charli 2na and Del of Hieroglyphics over Thom Yorke‘s lyrics. He started offering these mixes up under the title Rainydayz Remixes, and sure enough, Radiohead’s major distributer, Warner, sent a cease and desist for unauthorized mixes.

That’s when Radiohead, their take on the music industry and distribution rights, and their sensibilities as musicians stepped in to the discussion. Never one to do what the labels tell them, Radiohead has now sanctioned AmpLive’s remixes, allowing him to distribute them as long as they are free (which was his intention initially), and apparently giving the musician stamp of approval to a mash-up album that carries Radiohead’s distinctive sound while taking the music of the band into previously uncharted hip-hop territory. After four listens through the album last night, there’s little wonder that it got the band’s stamp of approval…it’s phenomenal, unexpected, and a fantastic companion piece to the original.

Clocking in at a sparse 8 tracks and 25 minutes, what Rainydayz lacks in length it makes up for in depth. Following the 30 second intro, the remaining 7 songs are a lush assortment of sounds and moods. “Videotapez” is a slick chop of “Video Tape,” with a solid hip-hop beat and an original Del verse. Amp uses the piano portion of the song as the loop, and Thom Yorke’s scratched lyrics provide the chorus. “Nudez” takes on “Nude,” using the airy vocals of the original and lacing them over a thumping bass line. The song takes on an original chorus and provides a Too Short verse before transitioning into a more laid back beat with Yorke on the fade out.

“Weird Fishes/Arpeggi” gets redone here as “Weird Fishez.” Amp doesn’t repeat the fast paced drums of the original, and the song is all the better for it. The beat rolls along with hand claps and an almost jazzy xylophone type sound with electronic glitches. The use of Yorke on this one is more as accent, as all of the clips are jittery and short. He doesn’t use any extended lyrics from this one, and the clips he does use trail off nicely. Towards the end of the song, Amp goes frenetic with the drums before bringing the beat back. “All I Need” brings a more trippy underground dub feel to the original with nicely interspersed horns. The chorus is brought out in a synthesized loop, and the end result is reminiscent of a Massive Attack song. This song is fantastic as it demonstrates the true versatility of Amp. While the majority of his music is rooted in hip-hop, part of what has made Zion I so successful is his constantly changing and incredibly diverse production. Here he shows that off to great effect.

On “15 Stepz,” Amp starts the song with a heavy electric guitar that leads you to believe we’re going to get a Collision Course-esque mash-up, but then a relaxed and groovy beat comes in and Codany Holiday offers up a soulful interpretation of the original lyrics. Part funk, part lounge, this song is perhaps the best example on the album of Amp weaving together his interpretation with the original material. He slows down the glitch tempo of the original and combines it with a great beat of his own. It’s excellent to hear the Radiohead lyrics re-interpreted here. The style of Radiohead is so unique, and Yorke’s voice so distinct that this soulful take on it comes across wonderfully. Holiday doesn’t get caught up trying to emulate, he merely takes the words and gets down to business

“Reckonerz” starts with the start and stop style found in a few songs on True and Livin’ before bringing in the deep and unmistakable flow of Charli 2na. The chorus is completely original, and the verse is backed by eerie samples from the source material “Reckoner.” 2na blasts through the verse in his signature style, making this perhaps the most radio ready track of the 7. The album finishes with “Faustz” which sounds more like it’s original, “Faust Arp,” than any other track here. Amp keeps the main guitar part virtually intact while looping and scratching the original lyrics on top. The head nodding hip-hop over the top sounds right at home, and the stop and go segment sounds like a DJ swapping drum beats between turntables.

If there’s one downfall to this album it’s that it’s under a half hour long. If there’s two, the second is that AmpLive doesn’t tackle the other songs on the album. “Bodysnatchers,” “House of Cards” and “Jigsaw Falling Into Place,” are neglected here. But these are minor points. The creation of the album, free internet distribution, and subsequent Radiohead backing make this album another step in the journey to a revolutionized music industry, and a triumphant addition to the growing collection of mash-ups.

Super Bowl Music Ads?

We all know how much Super Bowl advertising costs. It’s annually the highest priced commercial time, commanding millions of dollars for 30 second spots. Not only do large audiences watch the Super Bowl, but companies know that they’re not just getting the standard football viewers they would normally get for ad time during a football game, they’re getting everyone at a Super Bowl party. Usually the airtime is filled with humorous beer commercials and commercials for websites.

In the changing music industry we so often like to talk about, the methods of promotion and sales have grown wildly beyond what we ever might have expected. Long relegated to the internet and radio, I was very surprised to see numerous music related ads during the game, and in multiple cases from a completely unexpected company. In Super Bowls past, it wouldn’t be uncommon to see a chip commercial. But what about a chip commercial that is actually trying to sell music? Doritos, apparently making a run at getting into the music industry and entertainment industry by “taking snacking to a whole new level (anyone else find this slightly ridiculous?) had two ads that I saw, sneakily co-funded I’m sure by Apple. I have to comment on this one more time because of just how funny it sounds to me…Doritos wants to “Take snacking to a higher level with entertainment, gadgets, and promotions designed to enhance your DORITOS(R)-eating experience.” I wasn’t aware that my snacking needed any higher level other than snacking. Of course, Doritos is entitled to whatever kind of mix and match they want.

When the first one came on, I was a bit confused. It was a bio of a young female singer followed by almost a full minute of her singing one of her songs. Literally, it was a truncated music video. At the end, expecting to see a blurb about a sponsored music store where you can buy it (i.e. Sam Goody or one of those other record stores that usually has hokey TV ads that you ignore, although those commercials have been dwindling in recent years), instead the Apple logo comes on at the top of the screen and there’s a small blurb about finding the song on iTunes. Then there’s a Dorito logo and a Dorito based website about music. I sat there stunned for about 5 minutes trying to put together what I had just seen…a mini music video for a relatively unknown artist sponsored by a chip company turned record label and oozing Apple’s iTunes message. In the middle of the Super Bowl.

Another interesting teaming of companies came from Pepsi and Amazon.com’s Justin Timberlake commercial. The soda and the store are coming together to give you free MP3 downloads if you drink more of the kool-aid. Interesting to see a soda company looking to entice drinkers with free music. Especially ironic when you look at consider that an iTunes song is .99 and a plastic bottle of Pepsi definitely tops a dollar and change. It’d make more sense if they gave you free Pepsi coupons for large song purchases!

When a chip/snack company and a computer company are combining to sell a fan-voted-on artist by buying what had to be around 4 million dollars in Super Bowl Ad time in order to push song sales, and soda companies are giving away music, you know the musical landscape is changing.

Making Music. With…Bubblegum?

Why not? Making music is a unique experience. Whether you are an accomplished composer, dj, or songwriter OR you simply like to sing in the shower (watch the whole thing, it’s worth it) or showcase your desk drumming skills, hearing and experiencing something you have created is profoundly personal. Even just remixing other people’s music or – one of my favorites – singing karaoke…it forces you to listen to music in a new way: not passively. It forces your brain to process music in a different way. In a more stimulating way.

Although primarily an auditory experience, adding other sensory elements to the equation can complement or completely change how you experience music. Adding a visual element certainly enhances your perception of a song compared to the song by itself – Disney’s Fantasia comes to mind as an early (1940) example of the power of the audio-visual experience. Think of the pulsing lights at a rave or concert and how they can entirely change how a song affects you (unless of course you are already in an altered state of mind for other reasons).

Similarly, music can affect the visual experience significantly. Imagine if you remove the soundtrack for a battle scene in Gladiator, for example, and replace it with, say, a John Mayer song? Suddenly it’ll seem like a farce. The auditory element accompanying the visual can completely invalidate the intended mood of the scene. Conversely, sometimes the juxtaposition of two unlikely things makes for an even more unique experience. And therein lies the beauty of experimentation.

Here at MixMatchMusic, we want people to explore and push the boundaries of how music is created and experienced. We want people to not only watch as the music evolves, but to be a part of the (r)evolution. The following is a great example of some smart people thinking outside the box and tapping into the multi-facetedness of a musical experience. And this is just something that a couple of kids at Berkeley put together for a class project. Ladies and gentlemen, I present to you…

The Bubblegum Sequencer:

For a full explanation of how this works, click here. Amazingly, because “the output is generated in the form of MIDI events, the Bubblegum Sequencer can be used to control any kind of audio hardware or software”. And it’s in real time.

DRM War Update: QTrax

It should come as no surprise that people are still trying to get free music on the internet. Piracy and file swapping happens daily on massive levels that would probably turn a record executive green if they were fully aware of at least 50% of the volume. Luckily for the rest of the new and frontiersman-like recording industry, record executives are like mushrooms…they eat shit and grow in the dark, and in the end, you’re never sure which one is going to poison you or take you on a funky and psychedelic expedition. Similarly of good fortune for all of us…eating mushrooms isn’t mandatory or necessary anymore.

While the ultimate fate of DRM in general and player/company identified DRM specifically is still up in the air, there are a number of companies out there attempting to torpedo the industry by offering free mp3 downloads. Through deals with the major labels that tie-in to ad revenue generated by the site, these sites are offering songs, sometimes DRM protected, sometimes not. One of the big players that was geared to take the internet music download scene by storm this week was QTrax, a French based company that held a gala event this past weekend as a launch party. Apparently, they didn’t get the memo that the Warner group has not authorized the site to provide music from its label. Universal and EMI have also announced that they had no licensing deal ready yet and were still working on it. Not sure how a “free” music download site got to the point of throwing a launch party before it had wrapped up licensing and distribution sales with the major labels, but somehow they did. Guess it speaks to the necessity of having a solid business plan in place.

What I find more interesting is that not only is this site trying to provide music for free with the labels’ consent, but they’re allegedly trying to take a bite out of Apple, claiming that their music files will play on iPods. This would indeed be a big step as the only current music files that can play on the pod is either DRM-free or Apple FairPlay DRM tracks. How QTrax figures their DRM songs will make it onto the iPod is beyond me, but it will certainly be worth watching if and when the company starts allowing downloads.

Thoughts From a Music Lover at 3 AM

I was congested recently, thinking about my next post. Often, they’re lined up in a nice little row of topics I’d like to attack. Then sometimes, the row goes empty leaving nothing but empty spaces like fragments of a song cut off when a car window rolls up. I was going crazy last night bouncing around on a series of ideas surrounding my recent watching of Great Balls of Fire with Dennis Quaid and Winona Ryder. The movie, while a heavily dramatized and condensed stab at a true story (even though co-written by Myra), had me in knots thinking about Billboard Top 100s (which by the way is topped by Flo-Rida (give him creative credit here people, he’s a rapper from Florida) featuring T-Pain right now) and charts. The whole movie makes this rockstar life look so simple in terms of printing the record, getting some money, heading out on the road, climbing the charts and then getting some more money. But the simplicity of the era, the build of distribution and the uproar over lyrics as lewdly suggestive as “there’s a whole lotta shakin’ goin’ on,” is a far cry from today where songs are available before the album comes out and radio airplay is far more often than not sexually suggestive if not down right graphic. I invite the non-timid reader to take a look and see what it really means to “superman dat ho.”  And for someone looking for intelligent rap, I challenge them to find a radio station willing to play an Immortal Technique cut.

In an attempt at some research for a post about historical Billboard Charts, I came across some very interesting data, but nothing that really felt substantially tied to something I actually wanted to write about. For instance, the number one song for 1997 was Elton John’s “Candle in the Wind“, which was a remake of his own original to Marilyn Monroe, re-released for Princess Di‘s death. So the sympathy, worldwide, sold the record in bunches. At number 3 on the chart to end that year? For coincidence or eerie destiny you have Puff Daddy’s/P-Diddy’s/Sean Combs/Whatever he wants to call himself next‘s tribute to Biggie, “I’ll Be Missing You.” Not only are they both posthumous tribute songs, but they’re both remakes. At least in Elton’s case, he used his own material…Puffy had to borrow Sting’s. Either the prevailing thought was that we were quite mournful and gobbling up tribute songs like they were lunch meat, or we just liked songs that reminded us of our past. Or neither. The charts are kinda fickle like that.

In stark contrast, the 1957 year end chart, right around the time ole Jerry Lee was getting ready to run in my ’80s nostalgia movie of the day, is filled with love and romance songs, often by the boy flavor du jour. Elvis‘ “All Shook Up,” two songs with “love” in their title, rounded out with a “Little Darlin” and Jimmy Dorsey‘s big band throw back, “So Rare.” So were the folks then more in love and romantic than we are now? Or are they less obsessed with death and tribute songs? Or are these all fictional connections of a paranoid sociological mind at work? Maybe a combination of the ten?

Of course, I couldn’t stop there. I had to compare the top album sales from those years…1997: Spice Girls, No Doubt (Tragic Kingdom), Celine Dion (Falling Into You), the Space Jam Soundtrack and Jewel (Pieces of You). In 1957, you have 4 of the top 5 as Soundtracks…musicals in three of those cases no less! Oklahoma, My Fair Lady and The King and I. What a bunch of soundtrack and musical obsessed bunch of folks those were! Or maybe the folks of ’97 were just obsessed with female singers, or melancholy material (after all, the Jewel cd is pretty sparse and sad and Tragic Kingdom is pretty much all about breaking up.) But while these are all interesting observations, again, they’re not substantive in any way other than some mild curiosity about trends or trivial data collection about Billboard.

And so the debate over what’s to come next (not to mention a pack of oreos and Mission Impossible 3) leaves me tossing and turning and bolting out of bed at 3 am to realize that in all this worry about posts and targets and complaints and opinions and mixing and matching and topics topics topics, there’s no way I’m ever going to write another post! What am I gonna do, spend the next 6 months pouring through all the historical trends Billboard allows me, Excel spreadsheeting it and trying to draw conclusions for the perfect blog post? I’m gonna say no to that right now.

And that’s when it hit me…remember the music, and the music lovers? So now, at around 4 am having written feverishly for an hour on a mixture of action movie adrenaline, the unclotting of a writer’s block, and the type of free-wheeling, free-association game that this type of post allows my mind, I get to the point I started out to arrive at in the first place…I love music! Forget writing about it. I heard once from someone, somewhere, “Talking about music is like dancing about architecture.” Not to say that I don’t love writing about it too, but I LOVE listening to it, and maybe in all this writing and hypothesizing on methods of distribution and the state of the industry, we might sometimes forget the commodity that we’re actually talking about. So let’s not forget the music, shall we? I invite all of you who who have made it this far through my late night ramblings to comment or email me with their five answers to the following questions (and don’t be surprised if we have the start of the new topic germinating right here before our very eyes):

1) Think about one song that you tend to listen to when you’re happy. What is it, when was the first time you remember hearing it, and what about it makes you smile?

2) Think about one song that stands out in your mind from a movie or tv soundtrack. What movie/show is it, did you know the song before or only after you heard it on that source, and what song is it?

3) When it’s storming, like it is now over here in CA, what song suits your mood?

4) What was the last song that you reached the ending of and restarted immediately so you could hear it all over again?

5) With summer and BBQs still a few months away, what song can’t you wait to hear once the boat’s on the water, so to speak?

That’s better. I think I can sleep now.