Tag Archive for 'Music-Technology'

MobBase Doubles Number Of Apps In Just One Month With 100+ iPhone Apps Released

published
on March 4, 2010
by
Alan Khalfin
in DIY, future of music, MobBase, music, music business, social media, startups, technology, and tools for musicians
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MobBase is again proving the market for iPhone applications that connect musicians with fans, more than doubling the number of apps released in just the past month. MobBase is the new service that makes it easy for musicians and music companies to create, launch and manage their own, custom iPhone applications.

“The MobBase adoption curve is getting steep, fast,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “It took about 90 days to launch the first 50 apps and just 30 days to get to 107. It’s more clear with every day that artists are adopting mobile apps to help build their careers, and that they choose MobBase as the fast, easy and inexpensive way to get their own app.”

MobBase is a low cost way for musicians to share music, photos, videos, tweets, news, information about shows, merchandise and other content with fans on their mobile devices. MobBase apps are priced for starving artists and also artists who remember what it is like to starve, with many artists paying as little as $0.50 a day for their own custom iPhone app.

Prominent artists including Pepper and Everclear are among the bands that have built and launched their own MobBase apps. Feinn said growth is also coming from long tail artists, such as Tribal Seeds, Cash Lewis, NatStar the King, Radagun, Supreme The Eloheem, and indie label, Let It Burn Records. The MobBase platform has also been used to create the official iPhone app for Showtime’s Nurse Jackie soundtrack.

MobBase is a great solution for established acts,” Feinn said. “It’s also a fantastic solution for artists with small but devoted followings who are making music for the love of music. The extremely low price, the super ease of use and the ability to customize it to reflect your own look and feel makes it perfect for artists in the long tail.”

Music distribution powerhouse, IODA, and indie labels including Silverback Music/Controlled Substance Sound Labs, SMC Recordings, Welk Music Group, Vanguard Records, Sugar Hill Records, Town Thizzness, Red Bull Records, Sargent House, and 429 Records are offering MobBase apps and promoting MobBase to their artists.

Feinn said there have been more than 60,000 installs of MobBase apps by fans.

Dave Holland Uses Topspin To Bring You Some Silly Dope Jazz

published
on March 1, 2010
by
Alan Khalfin
in artist/album reviews, music, music business, and technology
. Closed Tags: , , , , , , .
It’s big no secret that artists need to focus on web and mobile initiatives to promote, market and distribute their music in a dramatically changed music industry. Even the major labels now understand that you need to embrace, and not fight, technology in order to successfully engage the modern music fan. But, it’s particularly refreshing to see a legendary jazz musician embrace this concept.
Jazz master Dave Holland has enlisted the help of music technology platform, Topspin, to launch a new digital marketing campaign that includes a solid new website, an array of  widgets, and direct-to-fan distribution of creative bundles and premium offerings. For those of you unfamiliar with Topspin, the  platform helps artists generate direct-to-fan demand using three channels: viral marketing, target marketing, and direct marketing, as well as, providing data-driven feedback.
To kick things off, Holland is releasing a new downloadable Archive Series of  live performances. The first installment is an hour-long, four-song recording from a 2007 European tour with his water-tight quintet. If you’re into moderately acidic, yet organic modern jazz, you absolutely need to check this out! The concert is a nice amuse-bouche for the Dave Holland Octet’s upcoming live release “Pathways,” which is also available for pre-order on Holland’s site. What a great way to give fans some very special content and to build up interest prior to a new release. And, the best part? The 320 kbps MP3 download costs only a buck, and you can stream it for free!
What’s particularly interesting here is that Dave Holland is 1) legendary and 2) a jazz musician. Generally speaking, legendary musicians and jazz musicians think that they are in a special category of artists, where for marketing, promoting and distributing their music, they can just do what they’ve been doing for years — put out records and tour. They tend to think that because they’ve already built a fanbase over the years, that they’re immune from the effects that take place if you avoid using technology to engage with fans. Some even say that their fans aren’t using the web and mobile devices to discover and enjoy music.
But this can’t be further from the truth, and these artists are missing out on a massive opportunity to not only develop stronger bonds with current fans, but to also expand their fanbase. And the longer they hold out, the more irrelevant they will become with the modern music fan. So, Dave Holland, we salute you!