Tag Archive for 'music industry'

IRIS Announces Partnership With MobBase To Create iPhone Apps For Indie Labels & Artists

published
on June 1, 2010
by
Alan Khalfin
in MobBase, music, music business, and tools for musicians
. Closed Tags: , , , , , , , , , , , , , .

We’re happy to announce that IRIS Distribution, the digital music distribution and marketing company that represents many of the world’s leading independent record labels, has partnered with MobBase to provide affordable and cutting-edge iPhone applications to its labels and their artists. MobBase is the new service that makes it easy for musicians and record labels to create an iPhone app.

“IRIS is always looking for new ways to help our labels get music in the hands of fans, and to enable artists to build audiences and careers,” said Bryn Boughton, chief marketing officer. “Mobile applications are quickly becoming a ‘must have’ part of the label and musician tool kit, and MobBase provides one of the best, fastest and most inexpensive ways for our labels to create a custom iPhone application.”

MobBase, a service of MixMatchMusic, is a low cost way for musicians to share music, photos, videos, tweets, news, information about shows, merchandise and other content with fans on their mobile devices.

“IRIS presents labels and their artists with a fantastic array of tools and services to help them connect with fans,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “A custom MobBase iPhone app is a perfect complement to these tools and services – it will help labels promote their acts and help artists engage fans and ultimately, get their music heard and tickets to their shows sold.”

Mobile music marketing
 MobBase gives artists a mobile, interactive fan club, storefront, merchandise table, and more.  The MobBase application is highly customizable, so artists can pick and choose the content they offer to fans and also the way that content is presented.

A custom iPhone app for as little as 50 cents a day
 MobBase is priced to be accessible to any artist. It costs just $20 to get going and many artists will never pay more than $15 a month to deliver music, photos, videos, tweets, info about gigs, merch and more to hundreds of fans.

About IRIS Distribution
 Founded in 2003, IRIS is the only remaining independent digital distribution company in the US. The company operates a wholly owned branded entertainment and music marketing agency, BlinkerActive.  IRIS boasts a strong roster of leading independent labels from all genres and distributes to over 450 digital outlets in 85 territories around the world.  Distribution and marketing clients include Ninja Tune, kranky, K Records, Palmetto, Scion A/V, CMH, BYO, Surfdog, Chemikal Underground, Metropolis, EMI, Projekt and more. The company is based in San Francisco and New York City.

Deep Artist/Fan Connections Critical to Success in Music 2.0

published
on June 16, 2009
by
Alan Khalfin
in collaboration, culture, future of music, music business, remixing, startups, technology, and web 2.0
. 11 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , , .

More than nine million musicians are trying to connect with more than 200 million music fans, according to some estimates. The huge numbers alone would suggest the odds are in their favor. Yet the channels musicians have traditionally relied upon to get their music discovered, promoted and sold are increasingly irrelevant and as a result, musicians are increasingly on their own, without labels, record stores or radio to help them.

“The artist’s challenge is to convert casual fans into loyal fans, and loyal fans into paying customers,” said Charles Feinn, CEO and co-founder of music technology innovator MixMatchMusic. “Getting your music discovered just isn’t enough. Musicians have to engage and involve casual listeners in order to build deep and lasting connections with them, and to convert them to loyal fans. These connections are what drive sales of the concert tickets, band merchandise and CDs artists need to pay the rent and put gas in the van.”

According to Feinn and many other music industry observers, record labels play a smaller and smaller role in breaking new bands or even promoting signed bands. Record stores are disappearing and radio is less and less of a factor in promoting new music. And it’s hard for a new band to breakthrough amongst the millions of songs in the iTunes Store. It’s also true that music fans have changed, acclimated to the read/write web and the social interaction that comes with it, and looking for the same experience with music and the artists who create it.

“While the business part of the traditional music business is breaking down, music is alive and well and there is more music than ever,” said Feinn. “We’re on a mission to help keep music alive, and we’re doing so by helping artists forge deeper and more meaningful connections with fans.”

Feinn said a growing number of artists are turning to new Internet-based initiatives, such as the remix promotions pioneered by Nine Inch Nails and Radiohead, to help them engage with and connect with music fans.

“Involving fans in the creative process by encouraging them to remix and mash up a new song from the musical building blocks provided by the artist, is catching on as one of the best ways to make the artist – fan connection stronger,” he said.

Feinn said that more than 60 artists have launched remix promotions based on MixMatchMusic’s Remix Wizard, a simple-to-use widget that any fan with a broadband connection can use. Artists including Pepper and Zion I have loaded the building blocks of songs – the guitar, bass, keys, drums and other elements called stems, into customized versions of MixMatchMusic’s widget, and invited fans to remix the stems to create new sounds and songs with them. He said the company’s site has received more than half a million impressions since the beginning of the year, and more than 80 thousand plays of fan-created remixes.

Feinn said the Remix Wizard is a fan-friendly approach to the more complex remix technologies employed by Nine Inch Nails and Radiohead. Bands such as Pepper feature remixes submitted by fans on their sites and MySpace pages, and some artists even promise to incorporate especially imaginative fan-created interpretations of their music in future albums.

Feinn said the Remix Wizard is the first in a series of artist and fan friendly technologies from MixMatchMusic designed to forge even stronger and deeper connections.

“Music has the power to bring people together,” said Feinn. “It’s exciting and also humbling to know we’re playing a small part in making those connections happen, through our technology-based products and services that help musicians convert casual music fans into loyal fans, and loyal fans into paying customers.”

mixmatchman_450

Slot Music

published
on September 26, 2008
by
ACtual
in collaboration, future of music, music, music business, and technology
. 4 Comments Tags: , , , , , , , , .

The record labels, and of course those standing to make a lot of money, are apparently unwilling to give up on the physical album sale. SanDisk, who has been making huge strides lately in the world of mini memory cards and cell phone integration has announced that with the backing of four major labels, EMI, Sony, BMG, and Universal, they will be selling albums in mini-SD card format. While not quite the trend we’re seeing in terms of more and more people switching to the mp3 format on players as opposed to hard copies of albums, the format here is an interesting step for the labels as they will be embracing non-DRM mp3 files on these mini-albums. You’ll buy the album in a Target or Wal-Mart, slide it into the micro-SD card on your cell phone and listen. It will be interesting to see how much this gains traction in a market place continually being re-invented to create more purchasing power at home as opposed to in-store physical sales.

Fight With Tools – The Flobots Are Impressive

published
on August 4, 2008
by
LG
in activism, artist/album reviews, concert reviews, music, and music business
. 5 Comments Tags: , , , , , , , , .

Can you ride your bike with no handlebars? Most likely, the image has crossed your mind lately if you listen to the radio. Radio stations all over the nation are getting flooded with requests for the single “Handlebars” by the Flobots. I gotta say… the song is catchy, it grows on you. Although, the Flobots are SO much more than the song “Handlebars.” Last night I attended the Flobots, People Under the Stairs and Busdriver concert at the infamous 9:30 Club in Washington, DC. Last week I had the pleasure of chatting on the phone with Flobot #5 who is one of the lead MC’s of the group. After the interview and seeing these guys on stage I realized they’re out for so much more than having a hit single, selling albums and moving t-shirts. These guys (& girl) are out trying to engage with young minds and encourage people to go out and make a change. The Flobots are extremely passionate about their message. I usually hate musicians who go on stage and “preach” but this was entertaining and motivating. They got the crowd involved with their music & their message. Absolutely one of the most exciting live concerts I’ve ever seen. Also, their encore was too cool. The viola player came out and sang “Heartbreaker” by Pat Benatar. She was fantastic… rocking out all over the stage. It was like the cute, geeky, orchestra dork busted out of her shell and became a hot female rock star in flip flops. At the end of the song the MC’s came out and freestyled while the band played the “Heartbreaker” melody in a super amped up rock style in the background. It made for a great ending to a great show. The Flobots are 2 MC’s, a viola player, drummer, bassist and guitarist. They have a ton of energy and I feel like we’ll be hearing a lot more of them in the future. Honestly, it’s refreshing knowing that there are still musicians out there who don’t focus on the glitz and glamor of being a rock star. The interview with Jamie (Flobot 5) proves true…

Flobot #5 Phone Interview: 7.30.08

LG: MixMatchMusic really digs the Flobots’ mixed style of genres. How did your sound piece together? Was it an idea that you searched after to create?
F5: “I think it came together out of a general openness on the part of everybody in the band to stretch themselves a little bit genre wise. The other MC and I were performing with Mackenzie the viola player… so at first it was just the 3 of us with some DJs. Then Andy suggested hey, why don’t you combined this into a live band? I think if you had a cool band behind you it would work. So we tried it for one show and the audience responded and we enjoyed it and then it became what you see today.”

LG: What was the Flobots’ first live performance like and where was it?
F5: “it was a Rock the Vote sponsored show in Denver. We were also involved in this effort called voter cruise. We had founded this effort to do youth voter engagement through music. So we had been getting good responses, the 3 of us with DJs. Having the live band behind us… with people moving around a lot more… it just felt more full. I think just for our particular combination of people it worked the best.”

LG: What online platform helped the Flobots promote themselves the most?
F5: “We have our own site… FightWithTools.org specifically for our street team. Basically what we did… a lot of people find our music powerful and leave our show all charged up with no where to go. So we created a non-profit organization that has its own infrastructure set up to provide a place for fans to go. It’s FightWithTools.org. It’s a way for music fans of all sorts can connect with each other and start making a change in the community, beginning with voter registration and moving on to other things next year. We’re really excited. We hope it can be a model for how music can be harnessed for social change.”

LG: Is there a certain sound or instrument that the Flobots would like to add to their band in the future?
F5: “You know… a 6 person band is a lot of people and a lot of dynamics. I don’t think we’re looking to add anything. I think we’re excited to write new songs ourselves, stretch our instruments… stretch our sound in new directions. There’s a whole lot more that we can do and we’re really excited to do it.”

LG: What overall message would the Flobots like to give out through their music?
F5: “I think it’s several things. One, that music is powerful. I don’t know if people are recognizing how powerful music is. If you look at any social movement in the United States, music has been a big part of it. Look at the Civil Rights movement. People were singing songs as they were being threatened with beatings and threatened with arrests. As they were in jail they kept themselves energized by singing. They were able to stand up to folks and claim the moral high ground by singing. There’s a lot of history there… the music being powerful. We wanna try and reclaim that and do it in a way that’s relevant for 2008.”

LG: How do you feel about what’s happening in the music industry (ie big labels crumbling, CD sales dropping, everything happening online, indie artists promoting themselves online, etc)?
F5: “I’m actually pretty outside the loop with the music business. I’m not honestly affected by it or a part of it. Personally…. for me, the most important thing as an artist, is for people to hear something I’ve created. That’s the most gratifying thing. Obviously it is good to make a living off of it as well. My feeling has always been when you’re really small you want people to hear your music. So I don’t care if people burn the CD while I’m small cause I want them to hear it. When you get big enough… you get to the point where you’d kinda be an asshole if you got too upset about it because you’re doing what you love. You’re living off of it. In the middle… there’s an artist that really makes a lot, there’s a sense of support any way you can. Truth is … people make their money off of live shows. I think the way that it is changing… it’s inevitable. People that understand that and adapt to it will be the ones that come out on top. We don’t focus all of our energy on loss of CD sales. We focus our energy on our live show and word of mouth. We get people excited enough that they want to support us however we can. I think that’s the way to succeed.”

To conclude, I was pleasantly surprised by The Flobots in concert. They’re touring the country right now. I strongly suggest you go see their show if they’re coming to your town. The shows have been selling out everywhere so get your tix quick! Check out their tour schedule.

See More Pictures

Check Out “Fight With Tools” (my personal favorites are “Rise” and “Stand Up”)

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Is Last.fm the Profit Mechanism DIY Musicians are Looking for?

published
on July 12, 2008
by
Alan Khalfin
in DIY, music, and music business
. 8 Comments Tags: , , , , , , , , , , , , , , , , , , , , , .

The $18 billion music industry includes a relative handful of famous acts and tens of millions of independent and semi-professional artists who have very limited opportunities to profit from their art. Because of the Digital Audio Workstation (music software) revolution, more people are recording music than ever before. And through the use of music discovery sites, more people are distributing music than ever before. But, what we haven’t seen from the music discovery model is a way for DIY and unsigned artists to profit from their art online. Last.fm hopes to change that, apparently.

Starting July 1, Last.FM (or rather, CBS, I should say) will have an Artist Royalty Program, where artists get paid whenever their music is streamed from the site. The most important thing is that this program is intended for and marketed to unsigned/DIY artists, as Last.fm already pays royalties to signed acts via SoundExchange. According to Last.Fm: “This is a big day for DIY artists. We’re leveling the playing field by offering them the same opportunities as established bands to make money from their music. The young musician making music in a bedroom studio has the same chance as the latest major label signing to use Last.fm to build an audience and get rewarded.”

Here’s how royalties will be paid:

  • If your track is played on their free radio service you will accrue a 10% of the share of Last.fm’s net revenue from the free radio service.
  • If your track is played on their personalized premium radio service, you will accrue the greater of either 10% of the Share of Last.fm’s Net Revenue from the personalized radio service, or US $0.0005 for each complete transmission on the personalized radio service.
  • If your track is played on their free on-demand service, you will accrue 30% of the Share of Last.fm’s Net Revenue from the on-demand radio service.
  • If your track is played on their premium on-demand service, you will accrue the greater of either 30% of the Share of Last.fm’s Net Revenue from the premium on-demand service, or US $0.005 for each complete transmission on the prepaid or subscription on-demand service.

While the royalties to be paid aren’t much, they’re a good start, demonstrating the larger issue of finding ways for DIYers to profit form their works. Since most people have their music on several (if not all) music discovery sites, hopefully other sites will follow suit (myspace, are you listening?). Imeem implemented a rev share program last year, but it has failed to produce any real revenue for unsigned musicians. With these moves, however, Last.fm has elevated itself past the clutter of music discovery sites, to become a premiere destination for on-demand music discovery. While I personally prefer music recommendation sites like Pandora, after I discover an artist on Pandora, I want to hear more tracks, see more content, and learn more about the artist. That’s where sites like myspace, last.fm, and ilike come in. And while music recommendation sites would be crippled by paying royalties, sites like myspace and last.fm should do so.

Unfortunately, neither Last.Fm nor Imeem is the answer. Rather, they are both part of a solution that will require DIY musicians to aggregate many sources of revenue in order to make some money. But, there are not many of these sources currently available. A lot of DIY musicians have been distributing under Creative Commons (“CC”) for the last 7 years, but nobody has figured out exactly how to monetize CC works. You would think that the collective strength of CC music could be leveraged to make some money for the artists, but this hasn’t happened. The only caveat to this is Magnatune. For this reason, CC has proven to be a valuable alternative to copyright law for reference and informational works, but not for works of art.

So what other profit mechanisms are there for unsigned musicians? There are a ton of iTunes style sites where people can purchase MP3s, but lets face it, most people aren’t buying tracks from us DIY guys. Certainly sites like PumpAudio, YouLicense, and AudioMicro have helped, but the go-to-profit mechanism has yet to be unveiled. Stay tuned!