Tag Archive for 'MobBase'Page 5 of 9

Marketing Your MobBase iPhone App

published
on September 3, 2010
by
Alan Khalfin
in DIY, MobBase, music, music business, social media, and tools for musicians
. 1 Comment Tags: , , , , , , , , , .

So you’ve built an iPhone app through MobBase and it’s in iTunes. Now what? Time to market that app, baby! With hundreds of apps developed, we’ve learned a thing or two about marketing apps. Here are some best practices that we’ve learned on marketing your iPhone app (for free):
  1. Place big banners on all of your websites, including your official site, Myspace page, Facebook, etc., so that anyone who visits your websites will find out about your app. To increase conversions, be sure that your banners point directly to your app in iTunes. If you need help making a banner, let us know by emailing support@mobbase.com!
  2. Announce the launch of your app by sending out an email blast/newsletter, tweeting about it, sharing on Facebook, etc. You know your fans better than we do, so be sure to share the news wherever you normally connect with fans. If possible, be sure to include screen shots of your app, a description of what’s inside and any other relevant info that your fans would be interested in.
  3. Constantly update your app’s content and let your fans know when you’ve updated it by tweeting about it, sharing on Facebook, etc. This will give fans a great reason to keep coming back to the app and in doing so, they will be more likely to tell their friends about your app.
  4. Add exclusive music to your app that can’t be heard anywhere else. This will be huge motivation for fans to get your app.
  5. Tell your fans about your app during shows and live appearances, interviews, etc. Create pocket-size cards that promote your app, hand these cards out and have them available at your merch table. Be sure that the cards include something like “Just search [Artist Name] in the app store or go to [direct iTunes download link] to get the app!”
  6. Include your app in your online store, linking fans to iTunes for download.
  7. When setting up your app, be sure to include relevant iTunes search keywords, like your artist name, genre, and any other relevant tags that would help fans find the app in the app store.
  8. When setting up your app, be sure to write a persuasive and thorough app store description that lists all of the features and content included, and any other reasons why fans should get the app. After reading the app store description, fans should be so excited that downloading the app is a no brainer.
  9. Add your app to as many iPhone app review websites as you can and make sure that the entries are thorough and include screen shots, when possible. Most app review websites are free. Get a list of review websites and more info here.
  10. Drive awareness of your app by having fans contribute videos to it. More on this here.
  11. Create a video inviting fans to get the app and walking them through it. Embed this video on all your websites and upload it to as many video sites as possible.
  12. Share your success stories.  Let us know how you’re doing, how many fans are downloading your app, and how it’s contributing to building your fan base. We’ll promote your successes too. Just email us at support@mobbase.com.

Did we miss anything? Let us know by commenting below! We’ll be updating this list, so follow us on Twitter for updates. For more tips on marketing your iPhone app, you can also check out this article. Now do it! Questions? Here’s more info on how to build iPhone apps

The Indie Invites Artists to Win $25k in Prizes, Including a Free MobBase App!

published
on August 17, 2010
by
Alan Khalfin
in contests, DIY, fans, MobBase, and music
. Closed Tags: , , , , , , , , , , , , , .

Are you the Ultimate Social Artist of 2010?
TheIndie.biz wants to know and to find out, they just launched a contest for musicians that has up to $25,000 in prizes! Their Ultimate Social Artist Contest invites bands and musicians from all over the world to take part and bring their fans along for the ride, who can also win up to $3,500 in prizes. The band that signs up the most fans to their TheIndie.biz profiles, while selling the most songs through the site and receiving the highest ratings from the contest’s panel of judges, wins.  Contest sponsors include YouLicense, Media2Radio, and MobBase, who has also partnered with The Indie to create iPhone apps for its artists.

“Social media has changed the music landscape,” says Damon Cleveland, CEO of TheIndie.biz. “With millions of people online, updating their profiles, chatting, giving status updates, the biggest audience in the world, at any given time, is online. TheIndie.biz gives independent musicians the opportunity to tap into that audience and introduce them to their music, while music fans from all over the world can discover new bands. The rules have changed and we want to help indie bands take advantage of the new opportunities.”

How to Participate
To participate in the contest, bands must be registered artists on The Indie, which is free. There are two phases to the contest: first, bands must have/sign up 100 fans on The Indie, after which they will be eligible to submit a song and a brief note on how they acquired their TheIndie.biz fan base. The contest winners will be judged based on:

  1. The content of the song submitted (production, composition, and lyrics)
  2. Number of TheIndie.biz fans
  3. Artist development, marketability, and overall readiness
  4. Ability of the artist to socialize their music on The Indie
  5. Creativity of their social media campaign

The contest ends on October 31, 2010. Registration and participation for fans and bands is free, and all genres are welcome, so why not enter the contest here?

Prizes and Judging
The Ultimate Social Artist will be selected through a 25/25/50 weighted formula, with 25% of the weight going to the number of fans registered, 25% going to the number of songs sold on TheIndie.biz, and the remaining 50% toward the subjective portion including the song submitted along with the other elements of the band’s portfolio. The Grand Prize includes $25,00 in prizes:

  • Full publicity campaign (releases, industry media blitz, etc)
  • 30 day full ad campaign (Facebook, MySpace, Bebo, etc)
  • Social media marketing campaign – up to 50,000+ subscribers
  • A MobBase iPhone App with one year of free service
  • Global marketing of winning song – up to 1,100 radio stations
  • Global marketing of winning artist – up to 1,350 DJs
  • One week feature placement on iTunes, Napster, Amazon, and others
  • A professional, personalized band management plan
  • A professional, personalized band marketing plan
  • Regional tour marketing & booking
  • Song/Voice licensing for The Music Producer
  • Six Month private label song licensing account, and more…

About The Indie
The Indie is a premier social music promotion and distribution platform that encourages the discovery, and consumption of music created by unsigned artists, independent artists and indie labels. They strive to meet these goals by creating simplified, highly effective, social solutions that enable artists to exponentially promote their music and dramatically grow their fan base; providing artists with emerging channels where their music, performances and videos can be discovered and consumed; and creating a marketplace the attracts and encourages music fans to explore, discover, share, and consume music socially.

BFM Digital and MobBase Partner to Bring Custom iPhone Apps to Thousands of Artists

published
on August 10, 2010
by
LG
in music, music business, and technology
. Closed Tags: , , , , , , , , , , , , , , , , , , , .

BFM Digital, a leading digital music aggregator and distributor of independent music, has partnered with MobBase to provide affordable and cutting-edge iPhone applications to its clients. MobBase makes it easy for artists and labels to create, launch and manage their own, custom iPhone applications. MobBase was built by MixMatchMusic in an effort to give artists the tools they need to cultivate and engage their fanbase. MobBase is a low cost way for artists to share music, photos, videos, tweets, news, information about shows, merchandise and more with fans on their mobile devices.

“BFM continually strives to offer the latest marketing tools to our clients through a suite of services. In today’s DIY environment, access to new and affordable technologies is a vital part of any independent artist’s career, and mobile marketing through such applications are quickly becoming a must have for artists. MobBase and their easy to use, affordable way to build an iPhone app make them a perfect addition to our suite of services,” says BFM’s CEO, Steven Corn.

BFM is also launching their own discovery and promotional iPhone application through MobBase. The application will showcase featured artists and releases from BFM’s extensive catalogue, and is launching with albums from Beach Boy founder Al Jardine, all-star charity compilation album Aid Still Required, which includes tracks from Paul McCartney, John Lennon, and Maroon 5, and up and coming pop starlet Julia Michaels. BFM’s official application can be downloaded for free via the iTunes store here.

About BFM Digital
BFM Digital is a global digital music company committed to serving the independent music community and delivering quality music, spoken word and video content to leading online BFM DIGITAL Page 2 August 5, 2010 retailers worldwide. Representing a diverse catalog of indie labels, artists and publishers, BFM distributes to all of the major music services including iTunes, Amazon, Rhapsody, eMusic, Napster, Walmart, Nokia and many more. With an unparalleled commitment to personalized service, BFM works closely with their content providers from around the world to ensure maximum exposure of their catalog by customizing marketing efforts and building strong relationships with BFM’s digital store partners.

Outside Lands Remix Contest: Remix Gogol Bordello, My Morning Jacket, Rebirth Brass Band & Beats Antique For A Chance To Perform At Outside Lands!

published
on July 27, 2010
by
Sandra
in collaboration, fans, music, music production, remix promotions, remixing, technology, and tools for musicians
. 20 Comments Tags: , , , , , , , , , , , .

In anticipation of their 3rd annual music and arts festival, Outside Lands has teamed up with MixMatchMusic and URB.com to host a badass remix contest featuring songs by Gogol Bordello, My Morning Jacket, Rebirth Brass Band and Beats Antique. Using MixMatchMusic’s Remix Wizard, anyone can have a crack at remixing and the winner will get a chance to perform at Outside Lands in front of thousands of festival goers! How cool is that?

The Songs
Gogol Bordello – “Trans-Continental Hustle”
My Morning Jacket – “Highly Suspicious”
Rebirth Brass Band – “D’s Hips”
Beats Antique – “Merry Go Round”

How to participate?
1) Choose a song to remix
2) Download the song stems, its free and easy!
3) Create your remix using the stems and any additional music or beats that either you have created or have a creative commons license for. You can also make your mix online by clicking on the MixMaker button of the widget.
4) Upload an MP3 of your remix via the same widget you used to download the stems. Enter as many remixes as you like!
5) Share the track with your friends and ask them to comment, rate, playlist your mix and share it with their friends on twitter, Facebook, MySpace, and their blogs, etc.
6) Once you have finished and uploaded your remix, judges will select a winner for each track and one grand-prize winner!
7) Contest ends at 11:59pm on August 5th, 2010. Winners will be notified on August 6th, 2010.

Prizing
Each song will have one winner who will receive two general admission passes to the festival and a prize pack of CDs from the artist they remix. Each of these winners will go on to compete for the grand prize, which includes two passes to the festival with artist credentials, a custom MobBase iPhone app and lifetime subscription from MixMatchMusic, $500 for travel expenses, and a one-hour set in front of thousands of festival goers at Outside Lands!

About the bands
Gogol Bordello’s Trans-Continental Hustle, the group’s American Recordings debut, is perhaps the most ambitious undertaking in the group’s already remarkable decade-long gypsy punk career and it’s the result of an inspired, year-length collaboration with famed producer Rick Rubin. Gogol Bordello is arguably the hardest working — and hardest rocking — group of our discordant new century, maintaining a touring schedule and an onstage energy level that would send the average combo running for the emergency room.

Kentucky-born My Morning Jacket formed in 1998 and has been going strong ever since. Their fifth full-length studio album, “Evil Urges” is the most far-ranging, surprising, and satisfying record of the band’s career. Have a go at remixing the freak-funk electro-slam of “Highly Suspicious” for your chance to win.

Rebirth Brass Band, a New Orleans institution, evolved from playing the streets of the French Quarter to playing festivals and stages all over the world. Committed to upholding the tradition of brass bands, while at the same time incorporating modern music into their show, their signature brand of heavy funk has been winning over hearts for almost three decades.

Beats Antique is an Oakland, CA based group forging a curious alliance between middle eastern traditions and potent west coast circus, underground hip hop, breakbeat brass band, downtempo, glitch and dubstep. Their paradoxical brand of electro-acoustic music is perfect fodder for the savvy remixer.

About Outside Lands
The 3rd annual Outside Lands Music and Arts Festival takes place in beautiful Golden Gate Park in San Francisco on August 14 and 15, 2010. The two day festival is a celebration of music, food, wine and art that benefits the San Francisco Recreation & Park Department. It features over 40 bands, including Kings of Leon, The Strokes, Phoenix, My Morning Jacket, Further featuring Phil Lesh and Bob Weir, Wolfmother, Gogol Bordello, Al Green, Nas and Damien Marley, Tokyo Police Club and more! For complete, up-to-date information about Outside Lands click here. To start remixing, click here.

Camp Bisco Announces Remix Contest Winners and Launches iPhone App for Camp Bisco 9!

published
on June 30, 2010
by
Sandra
in collaboration, culture, fans, MobBase, music, music production, and remixing
. 2 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , .

Since the Camp Bisco Remix Contest, powered by MixMatchMusic and URB.com, launched over a month ago in anticipation of the 9th annual Camp Bisco music festival in New York, over 130 amazing remixes have been submitted by aspiring DJs and musicians, and shared and voted on by fans. This was a contest of epic proportions that saw more entrants than previous Camp Bisco remix contests, all delivering wildly varied styles from nearly every continent. Today, we to bring you the winners!

The coveted grand prize goes to DJ Geoffro aka Topshotta of Harrisburg, PA for his dubbed out remix of the Black Seeds‘ “Slingshot”! Among other things, Topshotta will be receiving a free iPhone app, powered by MobBase, and will get to perform at Camp Bisco in front of thousands of festival-goers. Congratulations!

Black Seeds “Slingshot” Topshotta Redub by Topshotta

“I’m really excited about the opportunity to play a set at the massive Camp Bisco festival,” said Geoff Altoff, aka DJ Geoffro aka Topshotta. “The lineup this year is ridiculous. Thanks to everyone who took a moment to listen and vote on my remix, I appreciate it. There are a lot of great elements to that Black Seeds tune that I felt would translate well to a dub, so I tried to keep the feel and movement of the original, but put my spin on it and dub it out.”

Congratulations to the amazing runners-up:

Bassnectar “Cozza Frenzy” McArthur Bass Mix by Hubsmoke, Faccio & Reza
King Britt “The Intricate Beauty” Technobears Redux by Ed Haskins
Disco Biscuits “On Time” Full Static Mix by Aman Ellis

Today also marks the release of the official Camp Bisco iPhone app, powered by MobBase! Access artist bios, videos, photos, this year’s site map and schedule, a kickass photo gallery by veteran rock photographer Dave Cann, the facebook page, and of course the Camp Bisco twitter stream, all from the comfort of your own pocket. Be among those in the know, navigate your way around the festival with ease and be sure not to miss any of your favorite acts. Get this free app here.

We’re two weeks away from Camp Bisco 9 (you can still buy tickets) and the official Camp Bisco iPhone app is the best way to stay connected during this summer’s premier 3-day music festival (July 15-17). The ridiculous line-up includes everybody from LCD Soundsystem and Thievery Corporation to Girl Talk, Diplo, Bassnectar, Caribou, Gift of Gab and more! Be sure to visit the Camp Bisco website for all the details!