MobBase, the fast, easy and inexpensive way for musicians to make iPhone apps, is now the fast, easy and inexpensive way for them to get Android apps too. Musicians and music companies can now use MobBase to build their own custom applications and with no extra effort, offer them to fans using Android devices and even personal computers.
The build-once, publish across multiple platforms capability is made possible through Adobe InMarket, a service that helps MobBase distribute Adobe® AIR® applications across app stores, including the Intel® AppUp℠ storefront.
“Artists just want to make great music and great experiences for their fans,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “We’re helping them stay focused on their music and fans by eliminating the need to make a decision about a technology platform. With MobBase, they can build their own custom app and make that app available to all their fans on whatever platform or device fans prefer.”
MobBase has already launched hundreds of Android and desktop apps and is offering artists the additional distribution on Android and desktops for no additional monthly cost through this summer. The current AIR application will run on Android OS 2.2 or later equipped phones, and on personal computers running AIR. MobBase apps are expected to be published on additional mobile devices, tablets, and TVs in the future.
“MobBase is a great example of how developers are reducing costs by leveraging Adobe AIR for multi-screen app development and distributing those applications to many consumers through Adobe InMarket,” said Eric Wittman, Head of Platform Services at Adobe. “By streamlining the process of creating and publishing high value apps, MobBase can focus on creating a fantastic experience for the artist and provide the broadest possible distribution for their apps across different device types.”
Adobe AIR, a key component of the Adobe® Flash® Platform, is a cross-platform environment that makes it easy to build and deploy rich Internet applications on multiple platforms.
More than 400 artists, record labels and concert venues have launched their own MobBase apps, including Tila Tequila, X Japan, Parkway Drive, Pepper, 9:30 Club, and Paul Thorn. And producers for shows and movies including Parenthood and Stomp the Yard are using MobBase to connect with fans.
“MobBase has been such a hit with artists because it’s a low cost, surefire way to connect with fans,” said Feinn. “Making it easy to reach even more fans is a ‘can’t miss’ benefit for them, and we’re expecting a lot of artists to take advantage as a result.”
MobBase distribution partners including IODA, Jango, IRIS, BandsInTown, HelloMusic and Valleyarm will be offering MobBase Android and desktop apps to their artists and labels.
