.Evolving Music.

The record labels, and of course those standing to make a lot of money, are apparently unwilling to give up on the physical album sale. SanDisk, who has been making huge strides lately in the world of mini memory cards and cell phone integration has announced that with the backing of four major labels, EMI, Sony, BMG, and Universal, they will be selling albums in mini-SD card format. While not quite the trend we’re seeing in terms of more and more people switching to the mp3 format on players as opposed to hard copies of albums, the format here is an interesting step for the labels as they will be embracing non-DRM mp3 files on these mini-albums. You’ll buy the album in a Target or Wal-Mart, slide it into the micro-SD card on your cell phone and listen. It will be interesting to see how much this gains traction in a market place continually being re-invented to create more purchasing power at home as opposed to in-store physical sales.