Apple has notified us they are now requiring a unique iTunes Developer Account for each new app submitted to the App Store. The change in policy means that build-your-own-app companies, including MobBase, can no longer submit apps to the App Store under a master iTunes Developer Account.
This has an immediate impact on apps currently in the approval queue, which will have to be resubmitted under a new iTunes Developer Account. We’ve communicated details to affected customers and offered to refund their set up fees, as well as a generous discount on iPhone activation fees going forward.
Apple tells us that apps already approved and live in the App Store are unaffected.
Apple’s change in policy means it will take more time, more effort and more money to get an iOS app, regardless of whether artists work with MobBase, make your own iPhone app company or a custom developer.
We can’t do anything about the $99 a year Apple requires for each iOS Developer Account. However, we’re absorbing a big part of the extra cost and work involved in getting an app ready to be approved under the new Apple process.
While this is not great news for anybody, we’re doing our best to help artists navigate the changes in Apple’s policy and still provide a great way for them to build their own iPhone/iOS apps.
Artists still need a mobile app to connect with fans and help build their careers. And MobBase remains the easiest and least expensive way to get one that looks great and has all the functionality you need. And soon we’ll be announcing some more options: Android and Desktop apps are not affected by Apple’s policy change, so you will be able to get a great app for your Android and Desktop using fans at a ridiculously low price. And we’ll have a mobile web app soon too.
As always, we welcome your suggestions and ideas below.