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Death Row Records: Executed

It’s official… one of the biggest players at the forefront of the 1990’s Gangsta Rap movement has flatlined. In 1991, Dr. Dre and Suge Knight came together to form what was to be one of the most influential record labels of the time and genre in Death Row. Death Row not only launched Dr. Dre’s The Chronic, arguably one of the most important albums of the genre, but also provided the starting point for Snoop Dogg, Tha Dogg Pound (Daz and Kurupt) and 2Pac‘s All Eyez on Me…a bounty for Death Row bailing Pac out of jail.  At its peak, Death Row was the undisputed heavyweight when it came to Gangsta Rap.

Over the years, Death Row sold over 50 million units and banked somewhere in the range of 750 million dollars. However, after 1997, the majority of all of this profit was from the ownership of the master recordings from 2Pac, Dre and Snoop, and the company had grown stagnant in regards to new material. Further escalating their issues was the fact that Suge Knight, basically power hungry and still feeling like he owned the world, continued to alienate rappers and fans and failed to produce anything that could follow the success of Death Row’s formative years.

In addition, of the hundreds of millions of dollars Death Row produced, large portions were claimed in court lawsuits by people who provided start up money and were never given a share of the revenue This ended with Knight declaring bankruptcy (137M owed, only 4M in assets) and the record label was put up for auction Today, Death Row was purchased, masters and all for $24 million by Global Music Group.  GMG  dabbles in country, rock, R&B and now hip-hop and rap, as they have mentioned plans to sign new artists and release more vaulted 2Pac material.  When you think about the kind of revenue that these masters are still producing today, $24 million for the entire catalog seems like a steal Of course, you’re not getting much in the way of brand name recognition because rap fan’s memories are about as long as a radio single these days, but there has to be some future value from the old masters

Death Row Logo

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So, to Death Row Records, a leader in the changing face of rap music in the early 90s, Evolving Music wishes you a fond farewell, and a future with a global music conglomerate not unlike the major labels I deride on a regular basis.

What I'm Hearing, Vol. 3

For last month’s “What I’m Hearing,” click here.

The June iPod update around here has 97 tracks, not including the IndieFeed Hip-Hop tracks, and there is some most excellent music on it. I continued to collect some Indie and Alt-Rock sounds, while also traveling overseas to get some new pixie pop. Let’s see what we’ve got in the June iPod update.

Young Knives, Superabundance: This is a younger band out of Britain that has been releasing music since 2005, but have only recently begun to garner the type of attention and press that would keep their feet dry in a hop across the pond. This album is only their second full length and brings to the table the geek style sound of Say Hi To Your Mom while infusing it with the energy of The Fashion or Tokyo Police Club. Their choruses are catchy without being disgustingly unforgettable. Solid bass work over rollicking drums tie together the British accent on the vocals and the melody guitar parts sometimes accented by string work. This group continues the wave of impressive Brit Rock Pop/Alternative music that has been landing on our shores recently. Don’t Sleep On: “Up All Night,” “Turn Tail,” “Swimming with the Fishes.”

Lykke Li, Little Bit – EP: When I read that this was just a small release, backed by the production assistance of Bjorn Yettling of Peter Bjorn and John, I got pretty excited. The basement pop, lo-fi sounds brought out on Writer’s Block left me wanting more, and they showed excellent judgment and intelligence in crafting a pop-sensible album without turning the hooks into radio refrains that would lead someone to suicide when they couldn’t forget them in morning traffic. Swedish singer Lykke Li has a gentle and soft style, reminiscent recently of pop darlings Feist and Sia. The pixie voice, simple backings and airy production produce four excellent tracks here. The full album came out last month stateside…now I can only hope that they release it on iTunes soon. Don’t Sleep On: The entire EP…it’s only 4 tracks, and they’re all beautiful.

Fleet Foxes, Fleet Foxes: The self-titled debut from this Seattle based band brings together a number of sounds that fit perfectly in landscape. At various times Simon & Garfunkel, Crosby, Stills, Nash and Young, Beach Boys and chamber music, Fleet Foxes bring together a disparate grouping of sounds that they weave together to create an almost pop-folk album that sounds at various times like classical baroque, and at others like the pastoral longings of 60s singer/songwriters. The acoustic guitars and mellow, drifting vocals call to mind a deserted summer road or quiet walk through a forest. Finely crafted with an extreme attention to detail, I can’t foresee this being the last we hear of the Foxes. Don’t Sleep On: “Blue Ridge Mountains,” “Quiet Houses,” and “White Winter Hymnal.”

Tilly and the Wall, 0: This is the third album released by this 5-piece, Omaha, Nebraska based band. The raw energy and simple production on this album separate it from the legions of power punk pop and other radio driven rock sounds currently. Their distinct Indie Pop sound comes from raw instruments accentuated by a drummer that plays through tap dance. Interesting, exciting and eclectic. Don’t Sleep On: “Pot Kettle Black,” “Poor Man’s Ice Cream,” and “Falling Without Knowing.”

Lil Wayne, Tha Carter III: Not usually a fan of Hip-Pop, I’ve been pleasantly surprised by this album. After hearing “Lollipop” on repeat in an Iowa club, I’ve been interested to see how Lil Wayne would come out on this album, and amazingly, he incorporates a wide variety of styles, both musically and lyrically. True, the music, in production value, can’t touch Sabzi’s beats from Blue Scholars, and lyrically, Wayne is no Immortal Technique, but the album is a fun study in Summer music that brings in rock sounds at time, and goes from a more soulful R&B take on rap to the radio ready “Got Money” with ubiquitous pop chart mainstay T-Pain. While not incredibly amazing, this album is quite a bit of fun, especially when Wayne works in humorous quotes that wouldn’t work for any other rapper in the game like, “I’m not kinda hot/I’m sauna/I sweat money and the bank is my shower.” Don’t Sleep On: “Mr. Carter,” “Shoot Me Down,” and “Let the Beat Build.”

RZA as Bobby Digital, Digi Snacks: RZA has had a tough go of it lately, and it’s not all that surprising. Given fame from his work with the Wu-Tang Clan, yet experimental enough to do some out there cuts for the Kill Bill soundtrack, RZA caught a ton of flak from other members of the Wu over what they considered a musical hijacking on their latest release, 8 Diagrams. Some reviews found RZA’s production on the album to be a great step forward, and one that actually salvaged the CD that was devoid of excellent lyrical material. Others, however, and most notably Raekwon and Ghostface Killah, slammed the production for being soft, hippy and a bastardization of the Wu-Tang sound. Those debates, however, aren’t the topic here, as Digi Snacks finds RZA courting outside help in pursuit of an album that’s perhaps a bit more fun and lighthearted than the Wu material allows for. Slower songs, as well as upbeat and peppy ones pepper a number of tracks that fall somewhere in between on the Wu spectrum. What I enjoy about the album is that RZA’s willingness to take unconventional risks, while they sometimes don’t always pan out, give more of an impression of true artistic exploration than most artists will permit themselves on an album these days. Some work on songs that have a signature sound, release those, and explore between albums. Here, for better or worse, RZA is willing to let it all hang out as Bobby Digital to sometimes poor, and sometimes very great effect. Don’t Sleep On: “Booby Trap,” “Creep,” and “You Can’t Stop Me Now.”

Immortal Technique, The 3rd World: Considering that around 4,000 people have come to Evolving Music to read about the release and review of this album, it’d be a bit repetitive to put anything here. That being said, here is the link to the full album review, and a link to my exclusive interview with Immortal Technique.

Immortal Technique – The 3rd World Review (full album)

We’ve previously reviewed the original press release cuts from this album. You can read the initial review here.

You can read Evolving Music’s exclusive interview with Immortal Technique here.

The hype and expectations surrounding the release of Immortal Technique’s new album have been extreme. Suffice it to say that upon the release of some of the demo tracks last month, that hype grew, and the feeling surrounding the album was that it was going to be an excellent addition to Tech’s discography, as well as provide an extreme jumping off point for underground hip-hop and global awareness. Upon listening to this album a few times all the way through, I can say that its strength and vision match the hype.

The album kicks off with the “Death March Intro,” a dark and forceful pounding beat backing a vicious 2 minute verse. Where other rappers are content to put a brief intro at the beginning of the album, a skit is standard, Immortal Technique hammers the first track to set the stage for what’s to come. The intro is followed up by “That’s What It Is” which utilizes explosion-like bass sounds in the background and scratching throughout. Tech on here spits about the current state of things within the hip-hop industry and world at large. He rips fake vegetarians and Aryans and talks about his growth as an artist both in content and sound. This moves into “Golpe de Estado,” a slow, trudging beat that utilizes the parade march song from Godfather II as Tech, Temperamento and Veneno lace the track with verses in Spanish. While I can’t understand much of what’s said in this song, the beat and the forcefulness of the lyrics make it enjoyable.

“Harlem Renaissance” showcases the initial strength mentioned in the original album review…Tech’s ability to stay on point and keep his flow tight over music that sounds unconventional on a Tech album. It also shows the type of boost in production evident throughout the album. The moving beat, hand claps and overlaid strings take a small bit of the bite out of Tech’s flow, and to good effect. The song’s backing is musically inspiring, and Tech over the top finds just the right balance between his more relaxed flow and the battle tenor he takes into other tracks.

This is followed by what I view as the weakest track on the album, “Lick Shots,” and amazingly, it’s not because it’s a bad track. The verses, with guest spots from Chino XL and Crooked.I are incredibly solid. The only problem with the track is the repetitive nature of the chorus and the fact that it sounds too fake for Tech. The chanting of “Lick Shots for the Revolution” is tiresome by the end of the track, but again, this weakness only further accentuates how strong the verses are. On other tracks it’s easy for Tech to overshadow his guest stars, but here their verses are just as strong and make for a track that’s great to listen to even if the chorus falls short.

The first beats of “The 3rd World,” while retaining the ragga-street melody style of tracks like “Peruvian Cocaine,” employs a thump and kick beat that’s harder and more fleshed out than Tech listeners are used to hearing. His mastery of lyrics, both in how he fuses lines and words together while never losing sight of his content, is again in full display here with lines like, “from where the bombs that they used to drop on Vietnam/Still has children born deformed 8 months before they’re born.”

This is followed by “Hollywood Drive By” which utilizes a much more mainstream musical backing to accentuate Tech’s flow about blowing up the traditional industry. This is a great example of the irony and intelligence Immortal Technique employs. It’d be easy to rap about taking over the industry and taking down the major labels in typical fashion, but by lacing the stronger than industry standard lyrics over a West Coast style backing that you’d find on the radio, Tech brings to your attention that it doesn’t matter how bouncy the beat is if you’re not rapping intelligently over it. On the advance tracks I was sent, one of them was a radio edit of a freestyle Tech had done a few years ago called “Watch Out.” Amazingly, even though it was an edited version, I absolutely loved the song. Here, “Watch Out” gets a revamped sound. Some of the lyrics have been tweaked, but more importantly, the flow has been re-recorded and sounds incredibly sharp over a beat that samples from the Apocalypse sounding symphony from the central battle scene in Star Wars Episode 3: Revenge of the Sith. The combination makes this track fire and perhaps my favorite on the disc.

When “The Payback” comes on with a vintage hook that could have come out of a Kanye song and laid back horns, the initial auditory reaction is to think the lyrics are going to follow those pop sensible lines. But when Diabolic opens with, “I want to run for President and the focal point when I’m campaignin’/is to put FEMA to work on plantation at Camp David,” it becomes clear that nothing has changed but the background, and even that difference is then altered by Diabolic, Ras Kass and Tech’s forceful delivery and unmistakable style on the third verse. (*Editor’s Note:  Thank you to StreamofConsciousness for the correction on this portion of the review.  See Comments for the original text that has been corrected) By the end of the cut, as much as you could imagine hearing the beat on a radio station, Tech has made it completely his own, and you can’t imagine someone rapping about women, money or any of the other surface level topics popular in the genre today. The song is all the stronger for it.

But Tech is not one to allow listeners to fall into a false sense of expectation. Rather than follow “Reverse Pimpology” up with another listener-friendly and accessible song, Tech uses it as the set-up for his usual album spoken word track. On “Open Your Eyes”, he uses a dark, trudging beat, accentuated with the eerie refrain, “Open your eyes before you die” to speak over on issues concerning the 3rd World, privatization and the abuse of natural resources and indigenous peoples overseas. This dark track is again contrasted nicely by “Payback,” featuring Diabolic and Ras Kass, a song with a laid back beat accentuated with solid horns. Here, Tech definitely lets the beat influence his flow as he relaxes more into the track. The gruff sound of his voice remains, but the pacing is less frenetic and stands out well against the track.

“Stronghold Grip” sees Tech invite Poison Pen and Swave Sevah onto one of the grimiest tracks on the album. The undulating synth work, high pitched overlay and driving bass come together to provide the backing for these three to rip. What’s solid about this track is that unlike other guest spots on the album that feature one verse, these three go back and forth throughout the song, making it a much more collaborative effort than the other lyrics on the album. Tech then throws another curve ball by following up this heavy effort with the more light-hearted and comedic “Mistakes,” which incorporates stories from various points of view of mistakes…a cigarette smoker dying, a player that sees the high school girl he was careless with stripping in a club, a rapper looking back and lamenting signing the major label contract. The melody helps carry the track with Tech’s sense of humor, and his story telling of these mistakes stays true to subject matter.

DJ Green Lantern’s remix of “Parole” comes next. This track is solid. You can hear Tech’s rage over being incarcerated in his voice as Lantern’s marching bass line keeps the head nodding. While a number of the songs on this album are fantastic because of their contrast in terms of musical backing and Tech’s vocals, this track stands out because it sounds like the perfect stylistic harmony between the two, a true blend of their similarities. “Crimes of the Heart,” featuring Maya Azucena finds Immortal Technique rapping about instances of betrayals of the truth and the heart. From this track and lines throughout other cuts, it’s clear that Immortal Technique finds the idea of self-betrayal and dishonesty despicable. The guest here from Azucena provides a nice contrast to the other tracks by bringing in a female voice on the chorus. The background with spacey synth work serves to both ground Tech’s lyrics and set Azucena free to fly over them. The difference between the two makes this song stand out from previous Tech songs, keeping the beat ominous while providing uplifting moments in the form of Azucena.

The album closes with “Rebel Arms” including Da Circle and J. Arch. This track is a great bookend to the album, taking it back to the war-heavy march of the intro and allowing Immortal Technique to run wild with one of the more pointed cut downs of the music industry on the CD. The track gives the final parting shots to the industry, and closes it out on the themed ending. He opens with “The game is polluted with rappers that are really snitches/and most DJs are nothing but industry bitches.” As the track ramps up with added strings, Tech ups his rap and creates an epic sound. The only surprise here is that Immortal Technique doesn’t get the last verse on his own album, but when he’s already said so much, who needs it?

This album had a lot of expectations to live up to, both in my mind, and the mind of other fans following the hype and anticipation surrounding its release. These expectations were amplified when the first advance tracks came through, and I’m very glad to say that the album delivers on all levels. The lyrics continue to carry a consistent and strong message from Immortal Technique, while the production by DJ Green Lantern and several others including Southpaw, reaches a new level from Revolutionary Vol. 2. All told, The 3rd World is a fantastic stepping stone in Immortal Technique’s career, one that shows his diversity and ability to work with other artists while still forming an album that is both musically and philosophically his, without any sacrifice of ideals. It takes a lot to refrain from selling out to an industry and the prevailing bling culture surrounding rappers, but this album demonstrates that Immortal Technique does not face those issues, and only continues to grow in his artistic vision and political message.

Immortal Technique Interview, Part 3

Immortal Technique Cover Art for The 3rd WorldThis week we have posted two parts of our exclusive interview with Immortal Technique. In these interviews Tech has discussed his method for writing music, the effort it takes to self-produce an album, his views on global politics and current events, and insight into the creation of his upcoming album, The 3rd World. In this final segment, Tech talks about music revenue, the remix culture and the upcoming Presidential election.

For Part 1, click here.

For Part 2, click here.

AC: Going off of that in terms of revenue and economy, there has been a lot of talk of internet piracy hurting the income of musicians. In “Obnoxious,” you advocate people to “burn it off the fucking internet and bump it outside,” so you obviously don’t feel that piracy is hurting you. What do you think the difference is between the reality of what musicians make from song and album sales on iTunes, and what the record industry wants consumers to believe they make in order to discourage music piracy?

IT: I definitely would like people to purchase The 3rd World in stores and purchase it online, but I think it was more of a way for me to express my frustration with the music industry. I can’t believe they have the audacity to call anybody else a thief. As much money as they steal from artists, as much as they don’t have a health care program for any of their artists, and I look at stuff like that and I’m disgusted. They go to these conferences and tell kids, “How can you steal a record?” I’m like really?

AC: They’re stealing from their own artists.

IT: How come you steal from your own artists? How come you’re selling the masters of your own stuff to be bootlegged in order to generate a buzz in the hood. You’re doing it to yourself and then you want to blame other people? You Godless piece of shit. How dare you try to take the moral high ground with the rest of the society by claiming that someone else is a thief? Really? What about all the Black artists who R&B and Soul were based on, whose masters were bought up in a fucking fixed contract? How about all the people who never got the money that they deserved because someone else slapped their name on a fucking recording, who didn’t have anything to actually do with the process of making this music, or didn’t participate in any of the song writing? How about all the publishing that you owe people? That’s tantamount to reparations that you owe the Latino and African-American communities. So before they talk about stealing money, they should realize that when you point the finger at somebody, there’s three fingers pointing right back at you.

Besides all that, I think that even though it‘s a great thing to be able to download music, there’s bad things to it too. Like when you don’t want a record to leak yet and then it does. So it’s not like I think downloading is great all the time. I definitely don’t want my record to be leaked before it’s ready to be leaked, cause it might not be the correct version of the song, or I might have wanted to change something to complete my artistic vision. But I think also that what needs to be said is that it’s not downloading that’s killing the music. It’s the fact that a whole bunch of people who don’t know shit about music are in charge of a music department. Like I’m glad that you went to the Wharton Business School, I’m glad that you know how to market a record, but that doesn’t mean you know shit about music. Unfortunately, that’s the problem with Hip-Hop, that’s the problem with our culture. We have a whole bunch of people who have no connection to our culture dictating everything for us. We’ve given a valid opinion to people who are not connected to us, over us.

AC: In the musical aspects of your recordings, how much control do you feel it’s necessary to have? Would you be in support of remix work as long as it didn’t distort your artistic message?

IT: I don’t know, remix work is touchy. I understand people sampling a track or something, but being able to take all of your work and re-do it and release the project and not give you a cut off anything, that’s different. You want to take a song and burn it off the internet, that’s fine. But if you’re burning my music off the internet and then selling it, that’s a whole different type of fraud. That’s not just regular fraud, that’s a violation. That’s some shit that’s going to get your IP address tracked down and beat the fuck up. If you follow my tour with a fucking camera and then try to release a DVD of all my shows, and you’re trying to charge people for it, you know what, I’m not even going to let the law handle you, I’m going to handle you motherfucker.

And I think that this is the point that I’m trying to make…it’s acceptable for people who can’t afford your music or can’t find it in the record stores, which was the issue with Revolutionary Vol. 2 to do that, but I always felt like it didn’t affect me as much because the people that really believed in my work and really believed in my music, they were the same people that were willing to go to the record store after they heard it and try to find the album, or they downloaded it and said, “You know what, I really like this so I’m going to support it.”

AC: Politically and philosophically, you’re the most in depth rapper when it comes to discussing important issues. But a lot of them, racism, poverty, crime, terrorism, religion, breakdown in the educational system, corruption within the political system, these are all tied together, so it becomes like a ball of string. Where do you start unraveling?

IT: I think sometimes I try to take a historical approach more than anything else. Try to talk about how racism came about, talk about the history of terrorism and the history of our involvement in a country, talk about the history of a war and our dealings with specific countries. Then we create a chronological order to follow wherein we take note of specific time periods and the progression of the way in which we became enslaved or became free, or the way we advanced ourselves so we can break them down into subsections. That way we can say, “Ok, this is the origination of this, these are the contributing factors of what made this happen, this is how this plays to this.” Then you start with the origin in history of all of these things because they all do have an origin in history.

Slavery has been around since the Hammurabi period in Mesopotamia, so I think we can look into the origin of lots of things. In terms of whether it’s Communism or Socialism, I mean, it doesn’t start with Karl Marx. I’m sorry to disappoint the adamant White left that sees him as a god. He’s not the father of Communism, he just decided to write down some ideas that were prevalent in all societies going back thousands of years. African and indigenous peoples had a sense of collectivism before Europe even had a structured civilization. That’s not to talk down to Europeans or anything, but just to make the point that this has been going on and the history of our people is older than we can imagine it being. Even the kingdom of Egypt is 4, 5,000 years old, and that doesn’t even begin to describe the kingdoms that came from the Nubians that gave rise to the Egyptians, even though Egyptians are touchy about that subject. But it’s true. These are things that we need to acknowledge, we need to embrace so we can understand our civilization better rather than just falling into the category we always do of being hateful of every civilization besides our own. We need to learn the lessons from history or we’re going to be doomed to repeat them again.

AC: On that note Tech, I have one more question for you if you have time.

IT: Sure.

AC: Basically, our current Administration in this country is a joke. They’ve infringed on our civil rights, deleted emails, judicial firings, and they’ve gotten us into wars we shouldn’t be in. On “Freedom of Speech,” you say, “I love the place that I live, but I hate the people in charge.” We have an election coming up. Do you see any real potential for change in either of these candidates or does it look like more of the same to you?

IT: I think it will be more of the different. It’ll be different things. Obviously we’ve made trillions of dollars of investments in Iraq, and as much as I’d like to believe Barack Obama, who by the way I did vote for, because I vote in every election. Not because I necessarily believe Democracy can’t be circumvented, but more so because when presumptuous motherfuckers come up to me and be like, “Did you vote dude?” and I’ll be like, “well actually I did and it didn’t make a motherfucking difference so get the fuck out of my face and organize something different. Stop thinking that the only way that we can appreciate the democratic rights that we fought for are by voting 25 times every century.” I think that democracy is the institution we set up, not just for voting, and I think that Barack Obama, if he’s elected, will be able to implement more social programs for the benefit of the average American than John McCain. The war will not end. Barack Obama talks about change. You know what’s going to happen? The war’s not going to end, the war’s just going to change. It’s going to be a different war. America tried having a war that was justified by nonsense, a war that was narrated by an idiot. Now they’re going to have a war that is justified and narrated by an incredibly articulate and incredibly intelligent man, if Barack Obama is the one that’s elected. But he’ll have an excuse for it, and for everything, and just from his speech at AIPAC, I don’t think that America’s position on the Israeli-Palestine conflict is going to change. I really don’t think that we’re just going to up and leave Iraq, like I said, the war is just going to change.

AC: And again, that’s assuming we’re intelligent enough to put Obama in when this is a country that for 8 years went with Bush.

IT: Right. He might not even win. We have to realize that the places he beat Hillary Clinton were because people didn’t want Hillary Clinton to win because of the Rush Limbaugh factor, where people were saying, “you know what? We need to smear Obama, we need to make sure he doesn’t come out of this looking rosy, so I want Hillary Clinton to be voted for.”

AC: Right. Well Tech, I won’t take up anymore of your time. I really appreciate you taking the time to talk today.

IT: No doubt. And remember, June 24th, you’ve got The 3rd World, Immortal Technique and DJ Green Lantern, will be on sale in every store, be on myspace.com/immortaltechnique, and of course you can preview the record on viperrecords.com.

So there you have it folks, Immortal Technique’s exclusive interview for Evolving Music. Start getting excited for The 3rd World to drop as the tracks I’ve heard off it are phenomenal. They continue the trend of excellent music supported and punctuated by vicious and powerful lyrics and masterful delivery. Evolving Music and MixMatchMusic would like to thank Immortal Technique for his time in doing this interview, as well as Dennis Paredes, Sam Donado, Public Wizard and Viper Records for helping to make it possible.

Music is Our Weapon

“The music is our weapon. We don’t have any pistols any canons or any bazookas. But we have our voice and it is a powerful weapon.”
Democracy in Dakar

After writing about Ugandan Hip Hop, we received an email from someone over at Sol Productions who is good friends with the Diamonds in the Rough crew. He let us know about another project related to hip hop and politics, which I thought I’d pass on to you all. Here are the trailers for their two new documentaries.

African Underground: Democracy in Dakar

learn more…

African Underground: Democracy in Paris

learn more…

I think what the people over at Sol Productions and Nomadic Wax are doing to educate and inspire people is pretty badass. If any of you know of similar projects related to music, politics and activism, do let us know.