Tag Archive for 'Codany Holiday'

Kero One – Early Believers Review

published
on March 24, 2009
by
ACtual
in artist/album reviews, culture, DIY, genres, music, music business, recording, and startups
. 2 Comments Tags: , , , , , , , , , , .

Early Believers

When Kero One released his debut album Windmills of the Soul, he had no backing and no name recognition to speak of. The album’s success came about through his persistent work to get it heard which resulted in it becoming a hit in Japan first, a humorous twist for a Korean DIY hip-hopper born and raised in the San Francisco Bay Area. Through this success, he has managed to remain independent, starting Plug Label, releasing The Tones’ debut album and doing end-to-end production on his sophomore release Early Believers.

It is this spirit and energy that infuses Early Believers with an unfettered sense of optimism and musical joy. From the instrumentation to the lyrics, the album is unmistakably a complete work by a focused artist. The music is consistent and full, utilizing both hip-hop and jazz influences, while the lyrics are often personal and focused on a specific story. The marriage between Kero’s thoughts and his beats serve to offer an album that never feels forced or out of place. Unlike some current hip-hop albums that feel like the goal is musical shock for shock’s sake, Kero One never tries to do too much or move too far out of his range. On the opening track “Welcome to the Bay,” Kero raps about the pros and cons of the area where he grew up over an easy synth and fresh beat produced by King Most. Jacqueline Marie provides the chorus about the mentality of never leaving the bay for a piece that is heartfelt and unmistakably San Francisco.

“When the Sunshine Comes” is an easy, sunny day melody. The pace and mood of this song seem to be the best fit for Kero’s vocals, letting him sit back and rap without tempo pressure. The smooth delivery of tongue twisters is unhurried enough that it doesn’t make the listener feel stressed that the words won’t come out. This track gives way to “Keep Pushin’,” a much more up-tempo track that lyrically resembles something Kanye might have produced, with a little more pop to it. The fusion of jazz and a glitchy stop-and-go guitar/handclap back and forth brought to mind edIT’s “Crunk de Gaulle” off Certified Air Raid material. On his “I’m better off single” track, “Let’s Just Be Friends,” Kero brings a sing-along melody to the chorus (performed by Tuomo) and manages to make his desire to stay single sound happy and upbeat. The album then moves into Latin Jazz influences on “Bossa Soundcheck,” where Kero displays the keyboard and piano education he was brought up on. Sounding like it would be best heard in a dimly lit lounge atmosphere, Kero manages to make a hip-hop song that would fool non-hip-hop fans into listening and enjoying.

A solid feature of Kero One’s music is that he doesn’t sacrifice his choruses like most contemporary hip-hop and rap acts have done to get radio air-play. There’s no, “she made us drinks to drink, we drunk them, got drunk” fillers here. The choruses are integral parts of the overall whole, demonstrated again through Tuomo’s easy delivery on “Love and Happiness,” bringing to mind some of the better work done with Codany Holiday on Zion I’s latest album. This is the second King Most produced track on the album, and together they make the only two not produced by Kero himself. In “Stay on the Grind” Kero raps about the difficulties and rewards of choosing the DIY route, and just when you thought the whole album would be hip-hop, “A Song for Sabrina” shows off the instrumental prowess in a hip-hop/jazz/funk fusion track that includes Vince Czekus on bass and electric guitar.

In the most poignant and introspective track on the album, “This Life Ain’t Mine,” Kero uses an easy and straight-forward hip-hop track to back an autobiographical story about his life and entry into the hip-hop career, looking at his choices in friends and religion. The easy keys sprinkle melodies over “I Never Thought That We” as Kero looks at his unlikely and unpredictable path from his parents’ wishes to his chosen career. And, without missing a step, the album ends on a Kero One exclusive instrumental, “On and On,” which lets the album fade out in a jazzy way, reminding the listener of the progression of the album as a whole, and that it wasn’t just rap or hip-hop you were listening to.

An easy listen, Kero One’s Early Believers takes chill to the next level at every step. Gone from this album are the stereotypes that you need raps about money and women, pop-induced repetitive hooks and coarse language to produce a solid hip-hop outing. Instead, Kero relies on excellent production, live instrumentation and honest lyrics from his point of view to make an album that flows from start to finish and will most likely end the year in more than a few top ten lists. While it isn’t edgy or controversial, and some listeners will harp on a lack of perceived street credibility, Early Believers reminds us that hip-hop doesn’t need to be any of those things to be fun. Early Believers will be available from Plug Label on April 7th. Check back here for our exclusive interview with Kero One.

Zion I – The Take Over Review

published
on February 16, 2009
by
ACtual
in artist/album reviews, collaboration, concert reviews, future of music, genres, music, and remixing
. 0 Comments Tags: , , , , , .

In 2006, Zion I released their album Break A Dawn, an album previously released only in Japan and brought stateside following the release of their collaboration with The Grouch, Heroes in the City of Dope. And then, radio silence. Without question the group was staying busy with live performances, interviews, AmpLive’s foray into remix work with the Rainydayz Remixes of Radiohead’s In Rainbows, but the gap between Break A Dawn and tomorrow’s release of The Take Over has been the longest drought of new Zion I material since the gap between 2000’s Mind Over Matter and their sophomore 2003 release Deep Water Slang. And the good news? The Take Over shows what ten years of maturity, musical comfort and genre influence can do to two people dedicated to their craft. The bad news? It clocks in at under 50 minutes, and when it ends, you can’t help but wish there was more.

While The Take Over doesn’t carry with it the same continuity of thought that made Mind Over Matter an intro to outro listen, it does bring the most eclectic genre influences into the music since that album. AmpLive’s creativity with his hip-hop and stunning ability to incorporate other genres helps create a musical backdrop for Zumbi’s lyrics that transcend plain hip-hop or rap. Following the intro, “Geek to the Beat” kicks off the album with a mixture of tribal drums and background chant sounds that are mingled with electro synths and heavy 808s. While it would be very easy for other artists to fall into the trap of using one of these sounds at the expense of the others, Amp has managed to find the balance, alternating between the very simple beat and chants during the verse and then bringing in a heavier electric feel for the chorus. The video below has a snippet of the song performed live on Friday night in Oakland.

“Takeover” follows “Geek to the Beat” and provides a much more traditional hip-hop sound. Amp brings in a boom-bap beat with simple keys in the background and a cut up sample that creates a feel of building in the song while you shrug your shoulders to the sample and then feel the beat come back underneath. Zumbi sounds effortless in his lyrics, and as it goes to chorus, the “takeover” sample mixes with undulating synths and a soulful sounding male vocalist sample. As the song fades and goes to outro, Amp’s musical skills are once again on showcase with a funky electro sound that sets up one of the singles off the album, “DJ DJ.”

This track is certainly one of the more out there cuts on the album as it uses techno and fast paced electro sounds with a chorus snippet in Spanish provided by Deuce Eclipse. Amp on here pays homage to his craft by sprinkling in something of almost anything he can find, including 80’s synth work that could have worked in almost any dance hall. What is perhaps most exciting about this track is that it goes in so many different directions, yet the potential for the evolution of the song is further enhanced by the fact that the group has released the stems to the songs online for fans to remix their own versions. Below is a brief clip of their performance of “DJ DJ” from Friday night.

This goes into one of the most solid songs on the album, “Antenna” featuring Amp’s main collaborator on the Radiohead remixes, Codany Holiday. On this track, Holiday’s refrain of “make me feel brand new” sounds at once both current and retro, a heartfelt line used more as hook than as chorus. What’s fantastic about it is that Zumbi appears to have felt it too as he structures his verses around Holiday’s hook, the simple and in places sparse beat and Amp’s synth work which here sound like falling sheets of rain. The result is a reflective song about Zumbi’s current situation and thoughts, with ascending vocoder sounding samples through the chorus. The electro remix and distortion at the tail end of the song helps to break it down before leaving you with the full beat and hook as it trails out. Video of Friday’s performance of the beginning of this song below.

From there we go into the track duo of “Caged Bird Pt. 1” featuring Brother Ali and “In the Mornin’ (Caged Bird Pt. 2).” These two tracks work as contrasting pieces. The uptempo and refreshing strings provide the melody for a moving and full sounding hip-hop track with a sample-heavy chorus complete with scratch effects and chop up by Amp. The lyrics focus on the idea of something better, and the feeling of the song as a whole is that the street and the cage provide the lyrics, but the music helps open it up and make flight possible. The easy, soulful and bluesy transition to the beginning of pt 2. then gives way to a grimy and deep sound with a much heavier beat. Pt. 2 sounds a bit less hopeful and upbeat than pt. 1, as if pt. 1 is meant to help the caged birds sing, and pt. 2 takes a view of the grind that creates the cage. What’s amazing here is that using the same melody and samples, Amp weaves two completely different songs together with such precision that the split between them is virtually invisible.

“Radio” takes a page from the “Hey Ya” book in that it incorporates a traditional drum/clap sound and acoustic guitar strum, making it sound like a hybrid of hip-hop and 50’s pop music. Zumbi raps about genres and musical evolution on this track that is really a retrospective of radio music and pays homage to the great artists of the past, from Miles Davis to Jimi Hendrix. And on the following track, Amp attempts to bring in a good portion of this retrospective with “Gumbo,” a brief interlude song steeped in horn work and Ragtime influenced jazz. But careful never to let his genre influence tilt too far in one direction, Amp takes the horns and decomposes them to electronic fluctuations of a space jazz variety.

“Country Baked Yams” featuring Devin the Dude is probably the largest departure from Zion I’s signature sounds on the album. It’s a song that will probably do very well on the radio and will have followers, but for me is a bit off. This isn’t to say that I don’t recognize the attempt at something different here and praise the attempt, I just personally don’t think it works. The track is steeped in bubble gum synths and the vocal alteration to a higher pitch makes it feel almost a bit childish. But the chorus is finely crafted with a simple vocal part and a very nice guitar melody with a nice bass line. It’s certainly closer to pop than I’ve heard from Zion I, but as an exploration and experiment, it shows that they’re willing to cross lines and try new things, which I’m never opposed to, even when the results fall short.

“Coastin” featuring K.Flay follows, opening with and carrying through piano that sounds heavily influenced from Amp’s work on Radiohead’s music. The drum clap gives a background for K.Flay’s smooth and somewhat smoky voice and the lyrics by Zumbi sound like he was without question coastin when he wrote it. Amp mixes in some crowd sounds to complete the track. The result is a driving song, perfect for late night with the sunroof open or mid-day with all the windows down. See the clip below:

The last single of the album, “Juicy Juice” comes next, and is the first song that I actually heard off this album a few months ago. The deep 808s and the hyphy feel come out on this Bay Area track that could easily have been placed as the opening track in place of “Geek to the Beat.” The sing-along worthy track, “Peppermint Patty” follows and has the vocal singalong part backed by horns and an eerie melody behind Zumbi’s lyrics. Next is “Bring in the Light” with a grim outlook on the current state of the world, including the bleak but all too familiar thought in the lines “Killing for oil/protest for peace.” Throughout the track, Amp brings jazz touches in, which go full steam ahead in the last minute of the song as he experiments with digitally distorted samples from the song mixed with a jazz piano and more space jazz sounds. While all of the tracks are solid on this album, the outros and interludes are where Amp really shows what kind of producer he is and how well grounded he is musically. They end the album with “Legacy” featuring Ty and Jennifer Johns, a jazz/lounge/pop fusion that draws on some of the tribal beats that show up throughout the album.

All told, there’s something for just about every listener on this album, whether you’ve followed Zion I since Mind Over Matter or if The Take Over is the first time you’re hearing about them (in which case, which rock have you been living under?) Latin, Jazz, Techno, Dance, Blues, Funk and Rock all find a place here, and even when they may not work for a particular listener, the desire to try and experiment with everything can’t be overlooked and is part of what makes the album great. What’s important to note is that while the song by song break down goes to describing what can be found on the album, it doesn’t do justice to the music here. Zumbi’s lyrics are introspective and conscious enough to get better with every listen, and similarly, AmpLive’s production work incorporates so many genres and layers to the musical tapestry he creates here that it’s hard not to constantly pick up new pieces to the sound that you hadn’t heard before. The Take Over drops tomorrow.

Zion I Interview

published
on November 24, 2008
by
ACtual
in collaboration, culture, future of music, genres, interview, music, and remixing
. 2 Comments Tags: , , , , , , , , , , , , , , , , , , , .
Zion I

Zion I

From their initial release, 2000‘s Mind Over Matter, to last year’s collaboration album with The Grouch, Heroes in the City of Dope, the Bay Area based duo of MC Zumbi and AmpLive known as Zion I has been making incredible music that incorporates hip-hop, world rhythms, hyphy, electronica and jazz sensibilities with intelligent lyrics looking at economic situations, social situations and meditative introspection. They’ve released an album in Japan (Break A Dawn) and have put out mix tape’s like Curb Servin‘ and remixes in the form of AmpLive’s re-working of Radiohead’s In Rainbows release. After their show at the Grand Ballroom in San Francisco on Saturday night, I got a chance to sit down with these two and ask them about their upcoming album, The Take Over, making hip-hop in the Bay Area and their favorite Zion I song.

AC: How do you determine your setlists?

Amp: For a tour, we practice before we go out, but basically our set lists have been the same the last couple of years and just changes slightly with the albums.

AC: The last album you did with The Grouch, Heroes in the City of Dope, what was it like working on The Take Over with just the two of you again?

Z: It was different because Grouch brings a whole different element, a whole different mind pattern. When we were working on Heroes, I remember sitting down and talking over each song really in depth, cause he’s a real insightful person, so we’d just talk out everything, so by the time the pen hit the paper, everything was already laid out. When it’s just Zion I, we talk about it, but my process is more about figuring it out as I go, like I feel something from the beat, and I have something but I have to remember to stay on topic. Grouch is just focused. Plus, Grouch writes half the verses too, when it’s Zion I, I have to write everything, so in that way it’s different. And I think with the beats, on Zion I stuff Amp is able to just go off more on his own. Zion I is just a more eclectic vibe, so we push a little bit harder and go off in different experimental ways.

AC: As you guys have progressed through your albums from Mind Over Matter to Deep Water Slang and the ones that have followed, what has become easier about making hip-hop for you, and what has become harder for you?

Z: Good question.

Amp: To me it’s never easy, because you don’t know if people are going to like it, and you just want it to be tight. Sometimes it’s hard knowing what to do, honestly, you have the way you feel, but sometimes it’s hard deciding what direction you want to go.

Z: For me, as a writer, it’s easier to know what I feel when I hear music because I’ve been doing it longer now as opposed to in ’95. I’ve been doing it 13 more years now, so I know what I feel. But still, like he said, you can’t get too cocky to the music or the culture, you have to be humble and a fan, you have to stay a fan. You don’t want to get old school, like you’re retro now on purpose, you have to have your ears to the street and just be open to the music. Sometimes it’s easy to get like, “Oh man, we used to do it like that back then and the new cats are doing it like this and that ain’t tight.” But you have to, as a fan of the culture, you have to have an open lingo to everything to stay fresh and relevant.

AC: That brings me to my next question. What are you guys listening to right now?

Z: In the van, we were listening to a lot of Santogold mixtapes, weren’t we? Cats just kept rotating that shit back to back. I listen to a lot of beat tapes recently, I get in my car and I’m looking for music and I’m just feeling the beat tapes. I’ve got some beat tapes from Bedrock, I’ve got this shit called Congotronics it’s club music, from Africa, it’s not even new, it’s kinda old, but it’s just really interesting. It’s hella rhythmic, with this bass sound and they take these calimbos, these thumb pianos and then they hook them up to these amplifiers so it sounds electronic, but it’s really traditional instruments, so I’ve been bumping them a lot.

AC: Zion I, E-40, Hiero are just three names in what makes up the Bay Area’s very rich hip-hop culture, I think in comparison to the rest of the United States. What is it about this scene that you think creates that?

Amp: It’s just such a big place with lots of variety, historically. The music that’s come up here, there’s a fan base that’s implanted here. There’s always a crowd for different types of music. I think there’s big energy.

Z: It’s California. People on the West Coast, we get a lot of ideas, just like the East Coast gets ideas, New York, Atlanta. On the West Coast we get ideas from a different angle, but it’s a place where people are very open to processing different perspectives, in the Bay Area especially. It has to be one of the most diverse places in the country, so I think it’s only right that our music showcases that.

A: What can people expect stylistically from The Take Over?

Amp: It’s all over the place, there’s a lot of different stuff on there. It’s definitely straight to the point in a lot of places.

Z: It’s eclectic, but there’s definitely a boom element, and there’s definitely soul, I think it’s a soulful record. Even though we go in a lot of different directions in the production, I think there’s a link through everything that’s very soulful, whether it’s the content or the singing or the way Amp produced the beat, it’s got heart to it.

AC: How many songs is Mr. Holiday going to be on on the album?

Amp: Codany Holiday. On the album, he’s on two tracks where he’s up front and then he does a lot of background vocals on a lot of stuff. You like Codany?

AC: I do. My exposure to him was through your Rainydayz Remixes.

Amp: You should go on my Myspace and download the Jamie Lidell, he did a Jamie Lidell remix.

AC: Last question here…favorite Zion I song for each of you.

Amp: From The Take Over?

AC: No, whenever. Through all of your albums, there’s a lot of music to choose from. What really stands out for you?

Z: That’s hard man.

Amp: We did a new song called “DJ DJ” that I like a lot. It’s a very DJ ready song that I think is really tight.

Z: Man, that’s really tough. What comes to my mind is either “Silly Putty” or “Innerlight,” because I remember when I wrote “Innerlight” I had just come home from meditating really tough and Amp was playing the beat already, and it just matched my state of mind so perfectly. When I wrote it, it was one of the easiest songs I wrote, ever. It just came off the pen, and it was just so easy, it just felt good. Same with “Silly Putty.”

Amp: It seems like “The Bay” was like that.

Z: Yea, but it’s just captured something different, it’s more inside, “The Bay” is more of an external thing, whereas “Innerlight” and “Silly Putty,” those were internal. “Silly Putty” I just wrote it and when Grouch got it and he just kept with it automatically and he just enhanced it. So probably those two songs because of the way they came about.

For a review of the Zion I show at the Grand Ballroom Saturday night, click here.

Zion I and The Mighty Underdogs at The Grand Ballroom

published
on November 24, 2008
by
ACtual
in collaboration, concert reviews, culture, and music
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Gift of Gab of Blackalicious and Mighty Underdogs
Gift of Gab of Blackalicious and Mighty Underdogs

Zumbi of Zion I
Zumbi of Zion I

{to read Evolving Music’s interview with AmpLive, click here}
{to read Evolving Music’s interview with Zion I from after the show Saturday night, click here}

Hip-Hop shows, at their base, are usually only going to be as good as their crowds. With rock bands and other performers who play in large venues, just the sheer numbers will create an energetic atmosphere, and with pop songs, sing-a-longs easily get fans into the performance. With hip-hop, however, there are few performers who truly know all the words to their own rhymes. Often, performers will cut songs short in order to do just snippets of more popular songs. And the music is such that it requires energy from what is usually a smaller crowd, and the smaller the crowd, the harder it is to convince people to really sell out and get into it.

By these standards, the shows I have seen of Zion I have been some of the most varied in terms of audience enthusiasm and demographics of crowds. I’ve seen an incredible Zion I performance at the Fillmore where a truly live hip-hop crowd that knew their work was into it and the concert was amazing. But then I saw them a few years ago doing a back to school concert at UCLA. The venue was too large, there weren’t enough people there and the stage was set up in a way that allowed for almost no fan interaction. The people who were there mostly didn’t know the music, so what was an amazing set list got very little in the way of crowd appreciation.

On Saturday night at the Grand Ballroom, The Mighty Underdogs opened, and considering they’re made up of Gift of Gab from Blackalicious and Lateef the Truth Speaker from Latryx, they got short attention from most of the crowd. They were excellent though, bringing a speed of delivery that is difficult for most to imagine, and Gift of Gab’s ability to increase speed while maintaining a level of coherency in his diction was showcased in my second opportunity to see him do “Alphabet Aerobics” live.

And when they got to the stage, Zion I got another odd turnout in the form of what looked more like a high school dance than a hip-hop show. The majority of the people there were girls between the ages of 14 and 17. Watching them run enthusiastically during set changes to find a cigarette they could puff on was hilarious in and of itself. And what can you expect from this group other than that they’ll know the singles and their favorite songs, but won’t have the depth of knowledge of Zion I’s catalog to truly appreciate and buy into the set.

And that’s unfortunate considering that I view Zion I to be one of the hardest working live acts in hip-hop and true masters of their craft. AmpLive and Zumbi consistently work in both old favorites and new tracks, while also remembering the art of the true freestyle, with both of them taking turns improvising on either lyrics or beats. On stage, Amp becomes a grand marshal, moving the set seamlessly from one track to the next, and adding flairs through the use of a live sample and drum machine.

Zumbi (formerly Zion) is lyrically on point in all of his songs, never skipping a lyric or word, demonstrating just how well-prepared he is. Not two songs into the set he’s already worked up a sweat from interacting with the crowd, bouncing to Amp’s work and delivering the verses with an intensity and accuracy often missing in live shows. Furthermore, the performance never sounds like a canned delivery of studio albums. Zumbi’s expressions and tempo changes accentuate portions of the lyrics he finds to be important and each live show I’ve seen brings that feeling of song alteration.

In this show, the group was joined on stage by Codany Holiday, the soul singer who has crossed genres to work with AmpLive on his Rainydayz Remixes album of Radiohead’s In Rainbows. In concert, Holiday brings an energy and passion to his singing that fits right in with Zion I’s delivery and adds a soulful and musical depth to the songs. In some parts taking chorus and in other parts just adding background vocals, Holiday showed an impressive range in his pitches and was so obviously into the performance that his vocals soared and provided an excellent balance between Amp’s steady and polished hand and Zumbi’s raw energy.

For any hip-hop fan, Zion I is not a group to be missed in their studio albums or live performances, especially when the quality of the audience matches the quality of their music. Set list standouts from Saturday night included “The Drill,” “City of Dope,” “Fingerpaint,” “Silly Putty,” and three tracks off of their January release The Take Over, “Juicy Juice,” “Feel Brand New” and “Antenna.” They also mentioned onstage that the new album will include Brother Ali and Devin the Dude. It drops January 27th, 2009.

AmpLive Interview

published
on March 3, 2008
by
ACtual
in culture, genres, interview, music, and technology
. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , .

Amplive

AmpLive has been one of the most talented and diverse producer/DJs of the last ten years. His work as part of the Zion I duo has exemplified an ability to bring in a variety of musical styles and genres to the hip-hop world. In addition to this work, Amp has worked with or done remixes for Goapele, Akon and Nicole Scherzinger of the Pussy Cat Dolls. He has also produced music for ESPN‘s Sportscenter, So You Think You Can Dance?, America’s Next Top Model, and MTV’s shows Cribs and The Real World. On top of the musical creation, he has earned a Platinum Plaque for his Linkin Park remix as well as The Guardian‘s “Best Producer in the Bay,” and San Francisco Weekly‘s “Best Hip Hop Group in the Bay” awards. AmpLive’s recent release, Rainydayz Remixes, a remix album of the Radiohead album In Rainbows, has received considerable press, word of mouth, and excellent reviews. The mash-ups, utilizing and remixing pieces of the original album, received Radiohead’s blessing to be distributed for free. Because of the MixMatch nature of this album and the various production, distribution and copyright issues associated with such an undertaking, we thought it was about time to catch up with Amp and talk to him about his musical history and future, his run at the Radiohead album, and the future of the music industry and distribution models in general. Below is the interview Amp granted to Evolving Music to talk about these issues. Insert gratitude and round of applause here…

AC: Your music and production, from Mind Over Matter to Heroes in the City of Dope, always exhibits a huge variety of sounds and influences from different genres that speaks to a diverse musical enjoyment. What genres catch your ear, what is the foundation of your personal musical enjoyment, and when starting out on songs, is it a conscious effort to bring these genres in, or are they embedded and just come out in your music?

Amp: Well, I grew up exposed to different types of music. I am from Texas, so I was surrounded by country music. I played the drums at my church, listened to hip hop, skate punk and techno in middle school, took piano lessons, and was forced to watch the local symphony at least twice a month. So I look at music as a big bubble. All genres catch my ear. I feel that you can find something good in everything. When I am creating songs, I generally go off the feeling that I have or the point I want to get across versus thinking of the genre that it would be in.

AC: Zion I, at various times, has brought in collaborating MCs and producers. For Heroes in the City of Dope, Grouch was brought on for the entire album. What process do you use when determining who you’d like to work with on upcoming tracks? When you do collaborate, is there a set formula you like to use for combining with another musician, or is it a more organic process? How have your collaborations contributed to your personal growth as an artist, and do you find yourself revisiting methods you picked up from people you’ve made music with in your own?

Amp: Collaborations and observation has definitely helped me grow as a producer. When I first started in the early 90s, Spearhead X, who was a producer for Dallas Austin, taught me how to tighten my drums. While L Rock, who now is a main producer in Lil Jon‘s camp, helped with musical arrangements and learning how to play. So as I evolved and started becoming a professional years later, I took these experiences and applied them to my music. So in doing the collaboration album, Heroes in the City of Dope, I wanted to make sure there was equal input from everyone. For that album Grouch and I gave approval on the beats and the songs as they were finished. So we both had our touches on the music, even if I produced the track.

AC: Is there one genre that you most enjoy incorporating in your music, and is there any sound you’ve been wanting to work in a song that you haven’t done yet?

Amp: Hip Hop music is my basis and in my soul, so that will always be incorporated into my music. I have always wanted to do a song using a harp. Hopefully in the future that will happen!

AC: Obviously your remix of In Rainbows demonstrates an appreciation for the album. How long have you been a Radiohead fan, what initially introduced you to their music and which is your favorite song and album? Now that they’ve proven amenable to your remix effort, are you considering working on any of their other work?

Amp: Ive been a Radiohead fan since the late 90s. “Karma Police” from the album Ok Computer was what set it off for me. Even though that was their hit song and everyone liked it at that time, the hip hop feel and knock of it captured me. Then their sound got more electro and I really started getting into them. I would have to say that before In Rainbows, Kid A was my favorite album. I just think they are off the hook because they successfully push the envelope at all times. I would definitely do more remix work, just approach it differently next time.

AC: The growth of collaborations when it comes to mash-ups is something that has really been quite fast over a relatively short period of time. Was this the first time you had thought about doing something like this, and what prompted you, over any other music you might currently be listening to, to work with this album?

Amp: Well, I have always done remixes and twisted up music. I did my first mashup cd about a year ago, Beats, Remixes, and a side of Mashups, where I took all kinds of vocals, including old Zion I a cappellas, and combined them with different music. It got a really good response and people were telling me that they liked it better than the normal mashups. Thats why I thought that I could do this well.

AC: There are a few songs, “Bodysnatchers,” “House of Cards” and “Jigsaw Falling Into Place,” from In Rainbows that you didn’t work with on the Remixes. What made you decide to work with the tracks you did?

Amp: Well, for one timing. I had started working on a remix for “House of Cards” and “Bodysnatchers,” but there wasnt enough time to finish and do what I wanted to do. Especially “Body Snatchers.” Man, that song is good!! I just messed with the songs that I felt were the easiest to remix first.

AC: Initially you received a Cease and Desist for these tracks. What was the progression from that letter to Radiohead allowing them to be distributed? Was it a process that went on through the labels, or through you and the band?

Amp: Basically, after the cease and desist came, we reached out to Radiohead. After sending them the songs and listening to them, they gave an ok for the release.

AC: What are your thoughts on the method of going without a label to start, allowing consumers to pick the price of the album and providing it for free as Radiohead did with In Rainbows? You’ve also now released and received considerable press from your remixes being available for free. What is your view of this change in distribution, and where do you see the traditional label industry heading in the next five years?

Amp: I think that it was ground breaking how they decided to do that. It was giving back to the fans who have been supporting them. By giving the album away for free at first and then offering it for sale later was saying that “for all of the people who have been supporting us, we will give you first dibs on the new record”. I think that shows respect. I think the industry is changing, but I dont know the end result. I do feel that groups will have to do more than just rely on their music for income. The song is going to be more of a business card than a product. A group’s show and merchandise are going to be the new product. I think that the traditional label is going to combine with management and marketing formats. It will be all in one.

AC: I think your description of the song as a business card for musicians is a very solid one. I think a lot of people believe that with iTunes now being the second largest music distributor in the world and songs being sold for a dollar, artists are seeing more revenue from the sale of their music. Is this a true assumption on the part of the consumer? And could you address how the change in format and distribution has altered your income from the release of Mind Over Matter, which was primarily CD and word of mouth, and has since been released on iTunes, to later albums that were released on iTunes immediately? What DOESN’T the consumer know about artist profits from their music distribution?

Amp: Well, the biggest misconception is that the artists are making more money because of iTunes. What consumers (and artists actually) need to realize, is that it takes money to make money. Having your music on iTunes is only going to sell it if you are able to spend the proper amount of money and have a working staff of people to promote where to find your music. This is where a record label or promotions company comes into play. I have always been independent so the way i see my revenue hasn’t changed as much. Because I have been putting out albums since 1997, I have been able to build a fan base that has followed my music from the CD to the digital era. So things have been consistent, in terms of the career of Zion I.

AC: In your music, what is currently holding the most interest for you and what has brought you the most enjoyment recently? You’ve been doing DJ sets now, how do these differ for you in preparation and presentation from your shows as Zion I? Is there any work being done on a new album?

Amp: Definitely doing the Rainydayz Remixes brought me enjoyment. I also have been working with the soul artist Codany Holiday and his album is sounding tight. But most of all the new Zion I album, The Take Over, has been really tight to complete. I have been DJing for years, it’s nothing new. For Zion I I just wanted to step up the game and do more than just play tracks in the back, so I make live music on stage too. But I plan to incorporate that into my djing also.

AC: The work you do with Codany Holiday on the Rainydayz album is tight. In your work on his album, are you moving more into classical soul sounds, have you been slipping hip-hop into his soul? Talk a bit about the collaboration with him and what it’s meant for both of you in terms of releasing a soul album.

Amp: Codany Holiday (pronounced Courtney) is a naturally gifted singer. So producing for him hasn’t been hard at all. The biggest challenge was the sound we wanted to go with. I thought it was best to go with what was natural to him. When you talk to him about his mentors and what singers he admires, they range from Marvin Gaye, Donny Hathaway to Phillip Bailey (Earth, Wind, & Fire). So I definitely wanted to use more classic soul production, but hip hop with a 2009 twist to it. The response has been great. With Codany has been down with Zion I for awhile, he has been involved in alot of our songs. Working with him and producing his album was only natural. He brings alot of ideas to the table with production and arrangements. He is “the truth” in terms of gifted soul singers.

AC: Over the years you’ve been creating music, has there been one change or innovation that has significantly altered how you think about or make music?

Amp: Definitely the use of the computer and software to make music has been the big change for me. For years I just used analog equipment, ASR10, MPC, and all the other traditional machines. Now everything is on the computer and the songs are right in front of you…makes you look at music in a different way.

AC: In terms of looking at the music visually in a different way, could you talk about how that changes your approach to making the music? Do you find yourself dealing with creation in a different way now that you see the music visually and what are those differences? Would you be willing to give a description of step by step process you take, from mental idea to finished song?

Amp: Using Pro Tools and Logic has definitely made me look at music differently. Instead of seeing beats as loops, I now have the whole song mapped out in front of me. Its like looking at a song linear instead of circular. So to make a very basic song I always start with a melody or drum pattern, then build on top of that. Once I have something going in a quick loop I spread it out in the computer by repeating that part to the length of about 5 minutes. Within that I add beat changes and other sounds.

AmpLive’s creative and dynamic approach to music is amazing. His use of various genres from a musically diverse upbringing has helped the movement infusing the hip-hop genre with new sounds and broader spectrums. He is currently on tour and working on music for Codany Holiday and the upcoming Zion I release The Take Over. You can find his music through Myspace, iTunes and any other place music is sold. Evolving Music and MixMatchMusic would like to once again thank AmpLive for his time and energy in providing this interview.