live your life out loud
In September’s version of “What I’m Hearing,” I reviewed the solo debut album from eLZhi, The Preface. Late last month, I had a chance to sit down and chat with the up and coming Detroit rapper who has been in the game since the ’90s about the state of hip-hop, his progression as an artist, remix culture and politics. Enjoy!
AC: How are you doing? Where you at today?
EL: I’m over at my friend Phat Kat‘s house. Chillin over here, writing rhymes.
AC: Up in Detroit?
EL: Yea, we’re in Detroit right now.
AC: Start off easy…what’s the meaning of your name, and you have stressed capitalization in it. What’s the importance of that?
EL: The L and the Z are capitalized in my name because that’s what I used to go by before eLZhi, LZ. How I even got eLZhi was trying to spend out LZ, spelling it out wrong and it was elzhi and I was like, “Yea, I like that, I’m going to keep that.” At first there wasn’t a meaning to it, I didn’t know what it meant. Then I got into Slum Village and my boy Baatin was really big on Hebrew and was learning the Hebrew language and actually broke my name down to me and said my name means “God’s Spirit.” So the “el” is God and the “zhi” is 7 and 7 is a spiritual number.
AC: Talk a bit about growing up in terms of your relationship with music. What were some of your early influences?
EL: Before I started writing rhymes, my influences were things my Mom used to play. She used to play a lot of Motown records from Marvin Gaye to Stevie Wonder, Luther Vandross, things of that nature. My auntie used to play Planet Rock, stuff like Jack the Ripper, LL. I got my first cassette tape from my Grandfather. He bought me a walkman and a cassette tape and it was like Fat Boys. So from there I was in love with the art form and started hearing a little Rakim, hearing a little Special Ed, a little Ice Cube and I was just gone after that, I knew it was something I wanted to pursue and be a part of.
AC: When did you first start officially rapping and writing rhymes and what were your initial experiences like both live and in the studio?
EL: I started writing rhymes at the age of 8. Things like “I figga like a nigga/pop the gun and hold the trigger/the gun is loaded 12 gauge I hold it/the bomb exploded one sucker corroded/and I just won’t stop til my lyrics pop/making sure that you weak and my opponent gets dropped.” That’s something I wrote when I was 8. My first rhyme that I wrote was actually off the top of my head. Another thing that kept me going on and on was one of my family members, she used to always want me to freestyle in front of people she brought around the house. By her pumping me up like that, it really made me want to keep going with it.
The first time I got in the studio it was kinda weird. Usually you’re just rapping on the streets, rapping in the hallways, lunchrooms, whatever, but when you put your voice to that mic, sometimes you don’t sound exactly how you sound to yourself when you’re just talking. I had to really learn how to control my voice, my breath control when I was in the booth, I was out of breath a lot of times, it’s just a whole different world. That’s really the test to see if you want to be an MC is mastering that booth, and mastering how you sound on the mic and then from there mastering how you sound on the stage. When I finally got it down pat, I was definitely satisfied with the outcome.
AC: You’ve done a lot of collaboration in your career with other artists. Talk about how you identify artists you’d like to work with, how that process comes about and what this constant collaboration has done for your career and your style.
EL: Basically, if I want to collaborate with someone, it’s cause I feel what they’re doing. Collaborations that came about in the past with us getting involved with people already in the industry, we just let the label know, cause at the time we were working with Capitol. I’m speaking on Slum Village, by the way, for those who don’t know. But at the time we were working with Capitol and we let them know that we were trying to get at Kanye. Now Slum worked with, before I got in the group, a bunch of cats from Busta Rhymes to Pete Rock to Kurupt to Common, Q-Tip, the whole nine. And those were strictly off the strength that they liked Slum’s music. You listen to the Detroit Deli album, I was a part of the group at that time, and we got Kanye, mainly because we really identified with his music and thought he was live with it, so the label hooked up the situation and he was actually in the booth. And just to see this guy in the studio, doing his thing, happy about making music and enjoying increasing the quality of his craft, it was inspiring, it made me want to take it to the next level. In these days and times, I’m just trying to get mine and I think about that from time to time and use that as inspiration to push forward.
AC: You’ve been a longtime artist now on the Detroit scene, and you were on the scene long before Eminem was, who in a way has become one of the biggest pop rap names out of Detroit. Have you noticed a difference in the feel and quality of the scene from before and after his discovery, and would you say by extension that artists from Detroit are tired of being associated with him?
EL: The scene was two totally different eras. Back then, hip-hop was a little bit more live, even to people in the mainstream because you could turn on BET and see Rap City and actually look at a Hieroglyphics video or a Black Moon video. Hip-hop was alive because you didn’t really have to go digging. Now you have to go digging. You’re not even really seeing videos from some of the illest artists that are out today, so it’s a totally different thing. It was strictly just on some hip-hop stuff, people werer just trying to make classic records, they weren’t even thinking about the radio.
After Eminem blew up, hip-hop was changing, so it was people back then doing it to make classic records, and now they’re trying to make classic records while at the same time making that radio hit so they can get on like that. But one thing I do like about it, is that in Detroit, I can’t speak for nowhere else, just us going off into that music for the masses or whatever, it’s a good thing and a bad thing. But I focus on the good thing. It made a unity happen in Detroit that wasn’t there before. You got cats like Trick Trick rapping with Royce, Trick Trick rapping with eLZhi, elZHi rapping with Stretch Money, it formed a unity. As far as Eminem, we never get tired of that. Eminem making it was like everyone else making it from that era and he set a real good example of how to come out of the hood and do good, so we’re definitely not mad at that. He represents all of us like we represent him.
AC: You just released The Preface, and I’ve been listening to this a lot…the album is hot. It was a long time coming for you to release an official solo album debut. Why did you wait so long and what was the process for you working on this album?
EL: It’s been a long time coming. The reason it took so long was I had to make sure my business was right. Slum Village as well as eLZhi was going through some label troubles, but everything is all good now. I did the album in like 3.5 weeks and what happened was I took a CD overseas to sell when I went on tour and that CD has become known as the Euro Pass. Really I was just taking it over there to sell, I didn’t know it would do as good as it did, as far as being on the internet like it was, and I just wanted to take control of the buzz and strike while the iron was hot. They basically told me I had this amount of time to work on a record, and if I didn’t, I would have to wait to put out a record after Black Milk, so I was like let me just get in the studio and buckle down and make some music from the heart but at the same time be snappy about it because I only had a limited amount of time to do it so The Preface was born.
AC: Was everything on The Preface original material for the album or did you take anything from your previous work?
EL: I took maybe three or four songs from the Euro Pass that circulated around the internet. Reason being for that is that these were songs people were expressing to me through Myspace that they enjoyed and I’m like, “I’m not going to take those away, especially if I can put it on another album and make it sound better than it did, basically breathe more life into it. So I didn’t want to do that to the fans who had that record, but at the same time I didn’t want to take everything off the Euro Pass and put it on The Preface cause I did want to make it a different record. So besides those 4 cuts, everything else is original.
AC: Is it true that most of the production on this album comes from Black Milk?
EL: Yea, most of the production is done by Black Milk, there’s a couple tracks done by my DJ who goes by the name Andreas or DJ Dez, and I got another one from T3 and another one was done by this dude named Demark Vessey. So I just wanted to give some new up and coming talent a chance to shine.
AC: What was working with Black Milk like and how did his musical ideas influence the album?
EL: To be perfectly honest with you, at the time, Black was working on his album (Tronic), so all I really did was take the Black Milk beats that were open, I took the best Black Milk beats I could find and put it all together and made the record. He would come in from time to time and put his ear on it, tell me what he thought I should keep, let me know how he should approach the record, change the drums or something. But working with Black is always an honor because we appreciate each other’s craft and we recognize the real and are coming together for one common cause, to breathe life into the game, so it’s always cool working with Black.
AC: What I like a lot about this album is that there’s a lot of variety on it in terms of the sound. You have harder hitting songs like “D.E.M.O.N.S.” and “Hands Up” and then you have more playful songs like “Guessing Game” and “Colors,” to the two really laid back ones that I’m enjoying the most, “Transitional Joint” and “Save Ya.” What are your favorite cuts and can you talk about your lyric writing process and how you incorporated all those different styles?
EL: Some of my favorite songs on The Preface. One being D.E.M.O.N.S. I was actually in Cali when I thought about this, I thought, “it’d be crazy if I broke the world down to acronyms and just made the D the E the M the O and the N mean something different throughout the whole verse not missing a beat,” so I was proud of myself when I did that one. Another record is the “Guessing Game.” For one, I’ve never heard anybody even attempt to do a concept like that. That came to mind when I was rapping in the backseat of this van. Me, Fat Kat and T3 were on tour and it just popped in my head like one of the lines I have on this song called “Fire,” where I was saying “technology,” and just the way that I played with the word “tech” and “nology” made me come up with the idea like what if I did this with words and tricked everybody into thinking I was going to say one thing and then I didn’t? So that’s how that concept came about and I’m glad I put that on the album.
Songs like “Talking in My Sleep,” I’m proud to say that’s a visual song even though it’s something made up, that’s something I imagined and put to paper so people could visualize it. “Save Ya,” “Transitional,” “Hands Up,” my writing process just varies. There’s times where I may write stuff down, but that’s rare. If it’s a deep concept and I’m trying to get real visual with you, so it plays in your mind like a movie, sometimes I write those down but other than that, all my rhymes are stored inside my memory bank, and I may write it in my mind before I go to the studio, or I might write it in the studio to a beat or scat a bit in the booth, so there’s so many different ways I approach writing.
AC: Going to broader industry questions, you worked extensively in mix tapes before you released this album. What do you think of the current state of the music industry and where do you see it going?
EL: I see the music industry being on the downlow tip. I see people buying records from the internet. I see the internet as the new streets. I remember back in the day being in New York and seeing promotional vans and people just stopping on the side of the street and opening up the back doors with music banging from the person they were promoting, while a street team was out in front of the van slinging fliers and giving singles away. I can recall when Eminem, before he put out his first record, he had that song “I Just Don’t Give a Fuck,” and his promotional tour was passing VHS tapes with the video on there out in the club. But now it ain’t like that anymore. The internet is so big that people are promoting what they need to promote on the internet. I just see music as being on the downlow where it’s sad to say that you see Tower Records folding here, a Virgin Records closing there and music stores closing in general. But I see music sales going straight to the internet.
AC: You were talking earlier about two different generations in terms of hip-hop in Detroit, but overall in hip-hop, how do you view the genre as changing, and do you view these as positive or negative changes?
EL: I see the genre changing in that rock groups trying to incorporate rap and rap groups are trying to incorporate rock. And to me that’s not a bad thing, because it’s all about evolving and changing. I’m eclectic. I like Bon Jovi, I like Jimi Hendrix, Miles Davis, so I’m all for hip-hop changing and flipping, as long as the music sounds good, I don’t have a problem with it.
AC: Following The Preface here, do you see yourself working on some more solo stuff or going back to collaborations for the next part of your career?
EL: Well I’ve got a mixtape coming out in December, I like to give a shout out to one of the illest rappers who’s still breathing right now, Nasir. I’ve got a record where I’m giving tribute. I actually got the idea from my boy DJ House Shoes and the name of the mixtape is Elmatic and it’s a tribute to the classic album Illmatic that Nas put out so in a way it’s me giving my own personal hip-hop honor to him, so I’m getting that mixtape ready, hopefully it should be ready in December. I’m working with Fat Kat on his new record, I’ll be on like 80% of that record. I’m also working with T3, we’re doing a mixtape for DJ Who Kid right now but at the same time me and Royce are getting our thoughts together for our collaboration, but at the same time I’m still planning on putting out an album after the mixtape called The Feed and that’s going to be bigger and better than The Preface.
AC: You’re a busy man.
EL: It’s about that time. We’re living in a whole different era right now where we need to be in peoples’ faces and we gotta work overtime. But to me it doesn’t even feel like work cause I love to do what I do, but yea you have to stay busy if you want to stay relevant.
AC: What has your career in hip-hop taught you about life and what has life helped you learn to enhance your hip-hop?
EL: What hip-hop taught me was just to go hard at everything I do. Taake it to the next level with everything I do in my life. And my life influenced my hip-hop because everytime I pick up the pen I write about something that’s happening in the street or happening in my life, personal things, my wants, my fears, so it’s always influencing me in terms of what I write in my verses and the concepts that I think about. So you can’t help but let it influence you like that because you live in it everyday and if you rap about it from the heart it’s gonna automatically come off that way.
AC: A lot of bands outside of hip-hop, most notably Radiohead, have started letting fans remix their songs on the internet. Do you view that as a positive form of interaction with fans, and would you let your fans remix your cuts?
EL: There’s been a couple of times when I got my stuff remixed. This is what happened. My record came out and somebody took one of my songs and put their verse at the end of the song, then put that version in with the album and had it where people could download it. So when certain people downloaded the record, the version with that person rapping on my record is the version they got, so they’re thinking that’s what the record sounded like. I don’t agree with that, but as far as people wanting to put their spin on it or be heard or whatever, it’s all fun, it’s all good, I’m not mad at it, go for theirs is what I say.
AC: To get a little political with you, we’re in a massively important election. Have you been following it and do you have any thoughts about what direction our country needs to head in?
EL: I’ve been following it a little bit. It’s time for a change, my people here in the D that aren’t into this rap game and work regular jobs, there’s cats getting laid off, can’t find jobs here. So that needs to change. The economy as a whole, I mean gas is starting to look a little better, but man, it was even better than this at one point and we’re just happy it’s at this level now, but it was worse only a few weeks ago, maybe a month ago. The economy as a whole needs to have a makeover and I just feel it’s time for that change, and like you say man, this is a real important election and everyone needs to voice their opinion and vote, and I’m voting for Obama, and that’s just how it is.
This week we have posted two parts of our exclusive interview with Immortal Technique. In these interviews Tech has discussed his method for writing music, the effort it takes to self-produce an album, his views on global politics and current events, and insight into the creation of his upcoming album, The 3rd World. In this final segment, Tech talks about music revenue, the remix culture and the upcoming Presidential election.
AC: Going off of that in terms of revenue and economy, there has been a lot of talk of internet piracy hurting the income of musicians. In “Obnoxious,” you advocate people to “burn it off the fucking internet and bump it outside,” so you obviously don’t feel that piracy is hurting you. What do you think the difference is between the reality of what musicians make from song and album sales on iTunes, and what the record industry wants consumers to believe they make in order to discourage music piracy?
IT: I definitely would like people to purchase The 3rd World in stores and purchase it online, but I think it was more of a way for me to express my frustration with the music industry. I can’t believe they have the audacity to call anybody else a thief. As much money as they steal from artists, as much as they don’t have a health care program for any of their artists, and I look at stuff like that and I’m disgusted. They go to these conferences and tell kids, “How can you steal a record?” I’m like really?
AC: They’re stealing from their own artists.
IT: How come you steal from your own artists? How come you’re selling the masters of your own stuff to be bootlegged in order to generate a buzz in the hood. You’re doing it to yourself and then you want to blame other people? You Godless piece of shit. How dare you try to take the moral high ground with the rest of the society by claiming that someone else is a thief? Really? What about all the Black artists who R&B and Soul were based on, whose masters were bought up in a fucking fixed contract? How about all the people who never got the money that they deserved because someone else slapped their name on a fucking recording, who didn’t have anything to actually do with the process of making this music, or didn’t participate in any of the song writing? How about all the publishing that you owe people? That’s tantamount to reparations that you owe the Latino and African-American communities. So before they talk about stealing money, they should realize that when you point the finger at somebody, there’s three fingers pointing right back at you.
Besides all that, I think that even though it‘s a great thing to be able to download music, there’s bad things to it too. Like when you don’t want a record to leak yet and then it does. So it’s not like I think downloading is great all the time. I definitely don’t want my record to be leaked before it’s ready to be leaked, cause it might not be the correct version of the song, or I might have wanted to change something to complete my artistic vision. But I think also that what needs to be said is that it’s not downloading that’s killing the music. It’s the fact that a whole bunch of people who don’t know shit about music are in charge of a music department. Like I’m glad that you went to the Wharton Business School, I’m glad that you know how to market a record, but that doesn’t mean you know shit about music. Unfortunately, that’s the problem with Hip-Hop, that’s the problem with our culture. We have a whole bunch of people who have no connection to our culture dictating everything for us. We’ve given a valid opinion to people who are not connected to us, over us.
AC: In the musical aspects of your recordings, how much control do you feel it’s necessary to have? Would you be in support of remix work as long as it didn’t distort your artistic message?
IT: I don’t know, remix work is touchy. I understand people sampling a track or something, but being able to take all of your work and re-do it and release the project and not give you a cut off anything, that’s different. You want to take a song and burn it off the internet, that’s fine. But if you’re burning my music off the internet and then selling it, that’s a whole different type of fraud. That’s not just regular fraud, that’s a violation. That’s some shit that’s going to get your IP address tracked down and beat the fuck up. If you follow my tour with a fucking camera and then try to release a DVD of all my shows, and you’re trying to charge people for it, you know what, I’m not even going to let the law handle you, I’m going to handle you motherfucker.
And I think that this is the point that I’m trying to make…it’s acceptable for people who can’t afford your music or can’t find it in the record stores, which was the issue with Revolutionary Vol. 2 to do that, but I always felt like it didn’t affect me as much because the people that really believed in my work and really believed in my music, they were the same people that were willing to go to the record store after they heard it and try to find the album, or they downloaded it and said, “You know what, I really like this so I’m going to support it.”
AC: Politically and philosophically, you’re the most in depth rapper when it comes to discussing important issues. But a lot of them, racism, poverty, crime, terrorism, religion, breakdown in the educational system, corruption within the political system, these are all tied together, so it becomes like a ball of string. Where do you start unraveling?
IT: I think sometimes I try to take a historical approach more than anything else. Try to talk about how racism came about, talk about the history of terrorism and the history of our involvement in a country, talk about the history of a war and our dealings with specific countries. Then we create a chronological order to follow wherein we take note of specific time periods and the progression of the way in which we became enslaved or became free, or the way we advanced ourselves so we can break them down into subsections. That way we can say, “Ok, this is the origination of this, these are the contributing factors of what made this happen, this is how this plays to this.” Then you start with the origin in history of all of these things because they all do have an origin in history.
Slavery has been around since the Hammurabi period in Mesopotamia, so I think we can look into the origin of lots of things. In terms of whether it’s Communism or Socialism, I mean, it doesn’t start with Karl Marx. I’m sorry to disappoint the adamant White left that sees him as a god. He’s not the father of Communism, he just decided to write down some ideas that were prevalent in all societies going back thousands of years. African and indigenous peoples had a sense of collectivism before Europe even had a structured civilization. That’s not to talk down to Europeans or anything, but just to make the point that this has been going on and the history of our people is older than we can imagine it being. Even the kingdom of Egypt is 4, 5,000 years old, and that doesn’t even begin to describe the kingdoms that came from the Nubians that gave rise to the Egyptians, even though Egyptians are touchy about that subject. But it’s true. These are things that we need to acknowledge, we need to embrace so we can understand our civilization better rather than just falling into the category we always do of being hateful of every civilization besides our own. We need to learn the lessons from history or we’re going to be doomed to repeat them again.
AC: On that note Tech, I have one more question for you if you have time.
IT: Sure.
AC: Basically, our current Administration in this country is a joke. They’ve infringed on our civil rights, deleted emails, judicial firings, and they’ve gotten us into wars we shouldn’t be in. On “Freedom of Speech,” you say, “I love the place that I live, but I hate the people in charge.” We have an election coming up. Do you see any real potential for change in either of these candidates or does it look like more of the same to you?
IT: I think it will be more of the different. It’ll be different things. Obviously we’ve made trillions of dollars of investments in Iraq, and as much as I’d like to believe Barack Obama, who by the way I did vote for, because I vote in every election. Not because I necessarily believe Democracy can’t be circumvented, but more so because when presumptuous motherfuckers come up to me and be like, “Did you vote dude?” and I’ll be like, “well actually I did and it didn’t make a motherfucking difference so get the fuck out of my face and organize something different. Stop thinking that the only way that we can appreciate the democratic rights that we fought for are by voting 25 times every century.” I think that democracy is the institution we set up, not just for voting, and I think that Barack Obama, if he’s elected, will be able to implement more social programs for the benefit of the average American than John McCain. The war will not end. Barack Obama talks about change. You know what’s going to happen? The war’s not going to end, the war’s just going to change. It’s going to be a different war. America tried having a war that was justified by nonsense, a war that was narrated by an idiot. Now they’re going to have a war that is justified and narrated by an incredibly articulate and incredibly intelligent man, if Barack Obama is the one that’s elected. But he’ll have an excuse for it, and for everything, and just from his speech at AIPAC, I don’t think that America’s position on the Israeli-Palestine conflict is going to change. I really don’t think that we’re just going to up and leave Iraq, like I said, the war is just going to change.
AC: And again, that’s assuming we’re intelligent enough to put Obama in when this is a country that for 8 years went with Bush.
IT: Right. He might not even win. We have to realize that the places he beat Hillary Clinton were because people didn’t want Hillary Clinton to win because of the Rush Limbaugh factor, where people were saying, “you know what? We need to smear Obama, we need to make sure he doesn’t come out of this looking rosy, so I want Hillary Clinton to be voted for.”
AC: Right. Well Tech, I won’t take up anymore of your time. I really appreciate you taking the time to talk today.
IT: No doubt. And remember, June 24th, you’ve got The 3rd World, Immortal Technique and DJ Green Lantern, will be on sale in every store, be on myspace.com/immortaltechnique, and of course you can preview the record on viperrecords.com.
So there you have it folks, Immortal Technique’s exclusive interview for Evolving Music. Start getting excited for The 3rd World to drop as the tracks I’ve heard off it are phenomenal. They continue the trend of excellent music supported and punctuated by vicious and powerful lyrics and masterful delivery. Evolving Music and MixMatchMusic would like to thank Immortal Technique for his time in doing this interview, as well as Dennis Paredes, Sam Donado, Public Wizard and Viper Records for helping to make it possible.
