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IRIS Announces Partnership With MobBase To Create iPhone Apps For Indie Labels & Artists

published

on June 1, 2010

in MobBase, music, music business, and tools for musicians

. Closed Tags: Apple, artist iPhone apps, BlinkerActive, Bryn Boughton, Charles Feinn, digital distribution, iPhone Apps, IRIS, mixmatchmusic, MobBase, Music Distribution, music industry, music marketing, record labels.

We’re happy to announce that IRIS Distribution, the digital music distribution and marketing company that represents many of the world’s leading independent record labels, has partnered with MobBase to provide affordable and cutting-edge iPhone applications to its labels and their artists. MobBase is the new service that makes it easy for musicians and record labels to create an iPhone app.

“IRIS is always looking for new ways to help our labels get music in the hands of fans, and to enable artists to build audiences and careers,” said Bryn Boughton, chief marketing officer. “Mobile applications are quickly becoming a ‘must have’ part of the label and musician tool kit, and MobBase provides one of the best, fastest and most inexpensive ways for our labels to create a custom iPhone application.”

MobBase, a service of MixMatchMusic, is a low cost way for musicians to share music, photos, videos, tweets, news, information about shows, merchandise and other content with fans on their mobile devices.

“IRIS presents labels and their artists with a fantastic array of tools and services to help them connect with fans,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “A custom MobBase iPhone app is a perfect complement to these tools and services – it will help labels promote their acts and help artists engage fans and ultimately, get their music heard and tickets to their shows sold.”

Mobile music marketing
MobBase gives artists a mobile, interactive fan club, storefront, merchandise table, and more. The MobBase application is highly customizable, so artists can pick and choose the content they offer to fans and also the way that content is presented.

A custom iPhone app for as little as 50 cents a day
MobBase is priced to be accessible to any artist. It costs just $20 to get going and many artists will never pay more than $15 a month to deliver music, photos, videos, tweets, info about gigs, merch and more to hundreds of fans.

About IRIS Distribution
Founded in 2003, IRIS is the only remaining independent digital distribution company in the US. The company operates a wholly owned branded entertainment and music marketing agency, BlinkerActive. IRIS boasts a strong roster of leading independent labels from all genres and distributes to over 450 digital outlets in 85 territories around the world. Distribution and marketing clients include Ninja Tune, kranky, K Records, Palmetto, Scion A/V, CMH, BYO, Surfdog, Chemikal Underground, Metropolis, EMI, Projekt and more. The company is based in San Francisco and New York City.

Band iPhone Apps – Interview With MobBase

published

on May 12, 2010

Alan Khalfin

in future of music, interview, MobBase, music business, technology, and tools for musicians

. 2 Comments Tags: Alan Khalfin, Apple, Band iPhone Apps, Gen-Y Rock Stars, Greg Rollett, interview, iPhone Apps, Label 2.0, MobBase.

Greg Rollett of Gen-Y Rock Stars and Label 2.0 chats with MobBase’s CFO and Director of Business Development, Alan Khalfin, about how you can create your own iPhone app, engage the modern music fan, and build excitement around your iPhone app to drive awareness and installs.

MobBase Growing 100 Percent A Month With 200+ iPhone Apps Released

published

on April 19, 2010

Alan Khalfin

in future of music, MobBase, music, music business, technology, and tools for musicians

. Closed Tags: Apple, artist iPhone apps, Controlled Substance Sound Labs, Eric Rachmany, House Music Channel. Flawless Radio, Indie Music Tech, IODA Promonet, iPhone Apps, Iration, Jump Smokers, mixmatchmusic, MobBase, Nurse Jackie, Pepper, Rebelution, Remix Comps, Silverback Artist Management, Sound Healing, Town Thizzness, Veronica Ballestrini, Wink Sound.

MobBase grew explosively throughout the first quarter of 2010, doubling the number of iPhone apps released each month, month-over-month. The steep sales ramp is proving the market for iPhone applications that connect musicians with fans. MobBase is the new service that makes it easy for musicians, record labels, recording studios, radio stations, music festivals and others involved in the music business to create, launch and manage their own, custom iPhone application.

“We’re seeing the proverbial hockey stick sales curve,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “We’re delighted MobBase is taking flight. We’re also excited that we’re helping shape the way artists and the music industry use mobile applications to connect with fans, build careers and audiences.”

MobBase launched in November 2009, releasing its first 50 apps in 90 days. Since then it has doubled the number of apps released every month, reaching the 100 milestone in March 2010 and 200 in April 2010.

“The majority of our music is being spread by our fans,” said Eric Rachmany, guitarist and lead vocalist of Rebelution. “Our MobBase app gives them the opportunity to have everything Rebelution in the palm of their hands at all times, to project to whomever and whenever they feel. It’s a great marketing tool.”

MobBase is a low cost way for musicians to create a mobile app and share music, photos, videos, tweets, news, information about shows, merchandise and other content with fans on their mobile devices. MobBase apps are priced for starving artists and also artists who remember what it is like to starve, with many artists paying as little as $0.50 a day for their own custom iPhone app.

MobBase apps are being used by artists as diverse as Pepper, Veronica Ballestrini, Jump Smokers, and Iration, and also by labels such as Controlled Substance Sound Labs/Silverback Artist Management and Town Thizzness. The Showtime network’s Nurse Jackie television series has its own MobBase app for the show’s soundtrack, as does the Sound Healing yoga audio companion.

Additionally, radio and music discovery pioneers including IODA Promonet, House Music Channel and Flawless Radio have made MobBase their preferred way to connect with fans on their mobile devices. And music industry blogs and media such as Indie Music Tech, Remix Comps and Wink Sound rely on MobBase apps to extend their reach and impact.

MobBase: iPhone Apps for Bands, Musicians and the Rest of the Music Industry Too!

published

on March 30, 2010

Alan Khalfin

in MobBase, music, music business, social media, technology, and tools for musicians

. 1 Comment Tags: 72 Meditations, 9th Wonder, Apple, Beeda Weeda, Blackalicious, Canibus, Controlled Substance Sound Labs, D.Lo, Del the Funky Homosapien, Dj Fresh, Eddi Projex, Fishbone, Flash Records, Flawless Radio, G-Stack, House Music Channel, IM Culture, Independent Media, Indie Music Tech, IODA, IODA Promonet, iPhone Apps, J.Stalin, Let It Burn Records, Little Brother, LyricShare, Mat McHugh, Metal Postcard Records, Mistah Fab, MobBase, music blog iPhone apps, music festival iPhone apps, Music Industry iPhone apps, Music iPhone Apps, music school iPhone apps, Nobel Records, Nurse Jackie, Nurse Jackie Soundtrack, Pepper, Philthy Rich, Rebelution, record label iPhone apps, Remix Comps, Shady Nate, Silverback Artist Management, Sleepy D, Slightly Stoopid, SMC Recordings, Sound Healing, Stevie Joe, Sublime, Tanya Morgan, The Beautiful Girls, the Expendables, the Hieroglyphics, Thizz Nation, Town Thizzness, venue iPhone apps, Wink Sound.

You probably know that MobBase makes it easy for musicians, bands, artists and DJs to create, launch and manage their own, custom iPhone apps. You may have even downloaded one of the more than 150 MobBase artist apps available in iTunes. But, if you’re not a musician, band, artist or DJ, did you know that MobBase makes it easy for you to make your own mobile app too?

If you’re a music industry blog/publication, record label, radio station, venue, music festival, music school, recording studio, gear/instrument company, or other music related project/company, MobBase can greatly help you connect with your audience through a custom iPhone app. For as little as $0.50 a day, you can use MobBase to build a dynamic app that shares music, photos, videos, tweets, news, event info, merchandise and other content with fans on their mobile devices. Here’s a little taste of the different types of music industry players that are using MobBase to connect with their fans:

Music Industry Blogs, Publications and Resources:

Indie Music Tech: A blog that explores the technologies enabling the music industry.
Remix Comps: A community of remix contest enthusiasts that provides information on the latest remix contests going on across the web, and features streaming versions of remix contest winners.
Wink Sound: A resource for music production videos and tutorials on Ableton, Logic, Pro-Tools, Reason, and Cubase, as well as on mixing, mastering, recording audio, beat making and Djing.
Evolving Music: You’re looking at it dude 🙂

Record Labels and Other Music Companies:

Controlled Substance Sound Labs/Silverback Artist Management: Record label and artist management firm; artists include Sublime, Slightly Stoopid, Pepper, Fishbone, The Beautiful Girls, Mat McHugh, Rebelution, and The Expendables.
Town Thizzness: Record label created by Thizz Nation and SMC Recordings; artists include Mistah Fab, J.Stalin, D.Lo, Sleepy D, Beeda Weeda, Philthy Rich, Dj Fresh, Stevie Joe, Shady Nate, G-Stack, and Eddi Projex.
Independent Media: Marketing and artist development company; artists include K’Naan, Tanya Morgan, J*Davey, Canibus, Shaya, Truthlive and Sin.
Let It Burn Records: European hardcore record label.
Flash Records: German electronica record label
Nobel Records: Norwegian record label; artists include Jazzmaster, Bang Bang, and True Blue.
Metal Postcards Records: Hong Kong based metal record label.

Radio and Music Discovery:

IODA Promonet: A promotional distribution network from IODA that helps fans discover and share music from thousands of top independent artists and labels around the world.
House Music Channel: A destination for all things house music, featuring exclusive music, mixed sets, news, information, and events from today’s hottest names in house music.
Flawless Radio: An app that helps you discover new music and news from the hottest emerging and developing hip-hop artists.
LyricShare: A Gospel and Christian music destination that gives unrivaled access to music, pictures, lyrics, sheet music, and videos.

Soundtracks and Soundscapes:

Sound Healing: This app is the perfect audio companion to meditation and yoga, and includes 72 relaxing songs for meditation.
Nurse Jackie Soundtrack: The official app for the soundtrack for Showtime’s Nurse Jackie.

28 MobBase iPhone Apps Released in Just 2 Days

published

on March 11, 2010

Alan Khalfin

in MobBase, music, music business, technology, and tools for musicians

. Closed Tags: Apple, Band iPhone Apps, Daniella, Frankie Negron, Hugga Rockz, iPhone Apps, iTunes, mixmatchmusic, MobBase, Music iPhone Apps, sug(r)cane.

It’s been quite a busy week over at MixMatchMusic HQ, where the MobBase team has released 28 new iPhone apps in just two days! Amongst all the fuss going on about “cookie cutter” iPhone apps earlier this week, the release of this batch of apps makes one thing pretty clear: MobBase apps are much more than just web-views and RSS feeds. All in all, there are now 134 MobBase apps in iTunes!

This batch of apps was made by musicians and music companies from around the world, and features a variety of eclectic content for you to enjoy. The apps turned out really well, and as you can see below, they aren’t cookie cutter at all — each MobBase app can have its own unique image, look and feel. Check out all the new MobBase apps here. Or, find out how to make mobile applications.