Archive for the 'website' CategoryPage 3 of 5

Spooonful: Hand Delivered and Easy to Swallow Music Discovery

published
on September 18, 2008
by
Sandra
in music, startups, technology, and website
. 1 Comment Tags: , , , , , , , .

You love discovering new music. You love social networking and social media. Everything that ends with 2.0 gets your attention. Out of sheer enthusiasm for emerging technologies and your obsession with music, you sign up for every new service you find.

When it comes to music discovery, maybe you’ve tooled around with the likes of Last.fm, Grooveshark, Fuzz, iLike, Pandora, imeem, or one of the many others out there. If so, you may have experienced a sense of disorientation, information overload, or maybe you became paralyzed by indecision. Or maybe you’re simply too busy to spend time looking for new music and you’d rather that new music could just come looking for you for once.

A nice little service called Spooonful has a solution to that problem. In their own words: “Our mission is simple. A free weekly email newsletter delivered right to your inbox introducing you to one great new artist or band at a time. You’ll get a preview of what they sound like as well as links to buy a track, a whole album, even get out to a show.” Your weekly spoonful of new music! Check it out.

Host your own remix contest with the Remix Wizard

published
on September 17, 2008
by
Alan Khalfin
in collaboration, DIY, future of music, music, music business, remixing, technology, web 2.0, and website
. 1 Comment Tags: , , , , , , , , , , , , , , .

Recently, MixMatchMusic launched the Remix Wizard, a free widget that any artist can use to host remix promotions on their websites, blogs and social network pages.  Artists customize what the widget looks like and provide the stems to a song (the various parts of a song, like the vocals, guitar, drums, etc) for fans to remix, either by using the online MixMaker or by downloading the stems for remixing in any music software. All the remixes are then published to the widget for others to play, vote on, and share. The widget is designed to be flexible, so that artists can sell the stems or give them away for free, set deadlines and give prizes to winners, and set the legal agreement that covers the rights to the stems and remixes made (who owns them?).

I recently recorded a new song, and have embedded the widget on my Myspace page so that y’all can remix it:

My Remix Wizard

The play button next to the left of “A Little Fuzzy” lets you hear the original song. The tracks in the middle of the widget (Dark Sunrise, Now’s the Time) are submitted remixes. When you submit yours, it will be listed there. Then, people can hear it, vote for it, and share it (by making a separate, mini widget).

Click “download stems” to get the stems in your home software, and then be sure to click “upload stems” to publish it. Or, click “MixMaker” to see how the song was made and to create a mix using the online sequencer. You’ll be able to publish it to the widget directly from there. The “wanna remix more tracks” link will take to a gallery full of Remix Wizards deployed around the web!

So, what are you waiting for? Host your own remix promotion today! Or, click here for more info.

Thievery Corporation's New Album: Early Release on Facebook, iLike

published
on September 17, 2008
by
Sandra
in activism, culture, future of music, genres, music, politics, technology, video, and website
. 0 Comments Tags: , , , , , , , , .

Given the current chaos in the music industry, bands must find new ways to promote their music. From musicians using Twitter to connect with fans or partnering with brands to cross promote, we are seeing more and more examples of non-traditional music promotion and distribution. The artists who are willing to take risks and think outside the box, with their art and with their careers, are the ones we here at Evolving Music are most interested in.

One such band is Thievery Corporation. In addition to being a refreshingly unique group that fuses together a plethora of genres and cultural sounds, they are not afraid to speak their minds. Sure, everyone likes a good mindless “bump ‘n’ grind” tune from time to time, but you gotta respect the artists who choose to use their music not just as entertainment, but as a way to communicate what they believe and are passionate about (as we’ve covered in previous posts about artists such as Immortal Technique and Bataka Squad.)

The DJ duo, comprised of Rob Garza and Eric Hilton, hails from Washington DC, which “has long been the home of a music subculture legendary for fierce independence, a staunch do-it-yourself work ethic, and conscientious social activism.” They definitely practice what they preach. The organic multi-cultural sounds of dub, reggae, lounge, afrobeat and Indian music, to name a few, may catch your attention at first if you hear Thievery’s music at a neighborhood cafe or in a European nightclub. But, their uninhibited socio-political messages and passionate desire to open hearts and minds will keep you riveted.

Additionally, their diverse team of collaborators – singing in numerous languages, playing funky instruments, and each adding their own cultural thread to the musical quilt – give the band a truly unique sound. Not to mention their live shows, which can be pretty freakin amazing.

Photo by openeye

Their upcoming album, Radio Retaliation, purportedly takes their politicizing to a new level. According to Rob, “There’s no excuse for not speaking out at this point, with the suspension of habeas corpus, outsourced torture, illegal wars of aggression, fuel, food, and economic crises. It’s hard to close your eyes and sleep while the world is burning around you. If you are an artist, this is the most essential time to speak up.”

If you are on Facebook or iLike you’ll be able to stream Thievery Corporation’s new album on September 19th, before its official release on September 23rd. This is the first time the two social networking giants have ever worked together to promote an album.

Given that this album is particularly focused on the band’s disgust with the current state of American media, their decision to skip the middle man and go straight to their fans via the internet is appropriate, both for them personally and for the industry as a whole. According to Hilton, “We chose iLike as the platform to debut this record because it offers us a direct vehicle to share our music and communicate with fans worldwide, free from editorializing or whitewashing of our messages.”

For the fans among you, or those interested in gaining further insight into the artists and their message, keep your eyes out for a series of videos in which they introduce and discuss the album, which will be available exclusively on iLike. In the meantime, check out the title track on their MySpace.

To quote Rob Garza once more, “… if you can get people to question the things around them, just a little, then that’s not such a bad thing.”

On that note, here’s the title track from their 2002 “Richest Man in Babylon” album:

MixMatchMusic Launches at Demo!

published
on September 8, 2008
by
ACtual
in collaboration, culture, future of music, genres, music, music business, startups, technology, web 2.0, and website
. 0 Comments Tags: , , , .

That’s right folks, the industry revolution we’ve been hinting at here for months has arrived and launched at the start-up mecca, DEMOfall08. While we’re sure to have more detailed posts from MMM leaders Gavroche and others over the next few days, take a look at what CNET is saying now about this new and exciting music collaboration site.

Why Musicians Should Jump on the Twitter Bandwagon

published
on August 23, 2008
by
Sandra
in culture, DIY, music, music business, technology, and website
. 12 Comments Tags: , , , , , , , , , , , , , .

Twitter is not just for tech geek bloggers anymore. (Yes, that was a Scobleizer shout out.) Oh no, my friends. Twitter is for everyone. Especially DIY musicians.

Before you read the rest of this post, open another tab and listen to “You’re no one if you’re not on Twitter” in the background. It’s in the little music player at the top of this page. Just a little soundtrack for ya.

And, while you’re distracted, go ahead and follow evolvingmusic on Twitter.

Now, not everyone agrees with the merits of twittering as a part of an overall marketing strategy for musicians. I, however, would not only include Twitter in my strategy, I would make it one of the main features.

I know, Twitter can be mildly reminiscent of a 90s chat room sometimes. (I never really understood the appeal there). But instead of creepy old men posing as teenage girls and lonely housewives looking for excitement, it’s an entirely different crowd. Twitter is full of intelligent, resourceful, witty people who are passionate about new technology, endlessly curious about a wide range of topics, and more than happy to share helpful information. Twitter has become a great resource for all kinds of things, and perhaps surprisingly, for as-it-happens news as well.

But it seems to me that not very many musicians are taking advantage of this brilliantly simple tool. Yet.

As most of us know by now, the music industry has dug itself into a deeper hole than it can get itself out of for the time being and musicians are pretty much on their own when it comes to creating their own success. Obviously, you need a MySpace Music page. (I hate MySpace. I really do. But it IS necessary for musicians.) Obviously, you need a website, where you post your photos, tour dates, bio, etc. The next steps are also important: your blog (let your fans get to know you), your Facebook page, a Last.fm account, a YouTube channel for your music videos. These are all part of a multi-pronged approach to creating your musical identity online. Let your fans find you in the places where they are already spending their time. Give them the content they are already looking for.

Ok, so if I do all this, do I still need Twitter? Who cares what I had for lunch? Isn’t it a waste of my time??

Absolutely not! And here’s why.

First, it’s another way to broadcast the key things that you already have on your MySpace, Facebook, website etc, like tour dates, album release dates, and what not.

Second, and more importantly, it’s a way – similar to blogging – to get more personal. To let your fans get to know you, the person, in addition to you, the musician. Whereas blogging allows you to rant and rave and express your opinions in a very personal way, Twittering (which is technically microblogging), allows for the same thing. Just, you know….in 140 characters or less.

Those who follow you (presumably your fans) are interested in what you have to say, what you are doing, what you are feeling and thinking. They care. Whether you tweet about what city you’re in for your tour tomorrow or how much you hate the president today or what color underwear you have on, they care. (And if they decide they don’t care, they’ll just unfollow you.)

Say important things, say meaningless things, say witty things, ask questions. It’s all relevant if it’s on your mind.

Next, as a way of rewarding your loyal followers, give them stuff. Much like Obama sent his VIP pick out by text message first, you could announce a small show or party only on Twitter, or include a link to a free download in a tweet so your followers get it first.

Lastly, it’s a way to interact with your fans. Ask them for suggestions, like song requests for a set list at an upcoming show. Ask them which songs they like best on your last CD. Let them show their adulation with their @ replies.

One mistake to avoid: Don’t let someone else produce your Twitter content for you. Letting a PR manager or college intern or your unemployed roommate write your updates for you will defeat the purpose. Only you can mold your online identity and make it actually you.

Another tip: Share music with your fans on Twitter! You can do this by using Tra.kz, which will shorten your long audio links into cute, little links that point fans to a player page for the song; the song’s Tra.kz page  displays all the tweets about the song and makes it easy for people to share.

Which artists are currently on Twitter? Only a few have caught on so far. Here is a sampling: Snoop Dogg, MC Hammer, Jimmy Eat World, Sara Bareilles, Bjork, Brett Gurewitz (of Bad Religion), A Fine Frenzy, and Patrick Wilson (of Weezer).