Archive for the 'video' CategoryPage 7 of 15

IKEA Invites You Into the Closet

You’ve got to give some serious props to the Swedes for their many clever Absolut ads over the years. For nostalgic browsing click here and here. Or join the Absolut Ad Collectors on Facebook if you’re a true fan. But besides Absolut, the Swedish bikini team, ABBA, Volvo, and of course the infamous Swedish meatballs, what else have the wily Scandinavians brought to mainstream culture?

IKEA! The furniture giant has always been rather innovative with their marketing, but a recent campaign of theirs is notable in that it allows consumers to interact with the ad online.

They invite the viewer to simply “Come Into The Closet”. These videos display Ikea products in the background while the people’s movements are controlled by sound. You can click through the various rooms and watch them go, upload the song of your choice instead, or even play the drums (on your keyboard) or sing/tap/whistle into the microphone! Click on “smart storage solutions” below the video to view close-ups of specific items.

In this era of information overload where savvy consumers are jaded with traditional advertising, it takes creative thinking – like providing interactive experiences for consumers – to stand out. This trend does not show any signs of slowing down and that can only mean good things for the new music industry, which is sagely capitalizing on opportunities provided by new media.

Here are a few IKEA commercials that demonstrate their willingness to push the envelope.

John McCain: Music Thief pt. 2

Several weeks ago at the height of the election race, I posted concerning McCain and Palin’s unauthorized campaign use of songs by several different artists. Well, the campaign is over, McCain has lost, but that doesn’t mean he’s ready to throw in the towel on the lawsuit brought against him by Jackson Browne. McCain (or, as McCain claims, the Ohio Republican Party) used a 30 second clip of the Browne song “Running on Empty” in a commercial televised in Ohio. While a majority of McCain’s usage of music by groups that are Democrats and in other ways don’t support this aging war-hawk isn’t eligible for trial as it was broadcast live and publicly at venues that traditionally have rights to use songs, Browne’s lawsuit is the exception because it did it in a nationally televised with without asking for rights to use the song.

But who would for a second think that McCain, despite making campaign promises based around honesty and integrity, would actually be honest and have integrity? That’s why, rather than admitting he did wrong and seeing to compensate Browne for it, he’s counter-suing claiming that these are frivolous lawsuits. McCain claims that, “Given the political, non-commercial, public interest and transformative nature of the use of a long-ago published song, the minuscule amount used and the lack of any effect on the market for the song (other than perhaps to increase sales of the song), these claims are barred by the fair use doctrine.”

That defense is contrasted by Browne’s claim that the use was a violation of his publicity rights, copyright infringment and a false endorsement. My question is how can McCain claim that his use was public interest? It certainly wasn’t in the interest of the person who made the song, a longtime Democrat. The use of the song didn’t help the public in any way. You can say that there was a minuscule amount of the song used, but 30 seconds of a 2 minute spot, or 25% of the commercial, doesn’t seem minuscule to me. But to me, the greatest threat here is the unauthorized use of a song to give the appearance of promotion on the part of the artist. If an artist is clearly against what a politician stands for, then the “political” fair use argument shouldn’t stand. Of course, this counter suit and the failure on McCain’s part to take responsibility for what he and his party did simply makes me more certain that the country picked the right President. But where do you stand on “fair use” and politicians using musicians’ songs without their knowledge?

America Welcomes Barack Obama

Finally the months of campaigning are over and we have our new leader. People across the country (and the world) are rejoicing. And of course the DIYers are making remixes and editing videos! Hot 99.5 posted a good one, “Welcome to DC (Barack Mix)”, on their blog.

Here are a couple more video tributes to Obama, celebrating his victory:

Update: Had to add Will.i.am’s new video, “It’s a New Day”, to the list.

Yuri Lane: Beatbox + Harmonica Phenom

It’s hard not to be a fan of the harmonica. From John Popper to Bob Dylan, many big name artists have popularized the instrument, but it still doesn’t get quite the attention it deserves. Have you ever seen someone play the harmonica and beatbox at the same time? We looked at beatboxing flute previously, which was interesting, but check out this guy Yuri Lane:

If you like blues, give this one a listen. Or for a dub-influenced jam, this one.

We see more and more musicians using their art as a way to communicate a message – oftentimes in the vein of political or social commentary. Some think of music as their weapon. Yuri has created a “hip hop travelogue of peace” called From Tel Aviv to Ramallah (see the promo video here) to that end. The somewhat nerdy, very approachable, and obviously talented kid is creating an interesting niche for himself.

Weird Al Yankovic Parodies T.I.'s "Whatever You Like"

Weird Al has parodied yet another song: T.I.‘s “Whatever You Like”. This time, however, he was able to knock it out while the single is still #1 on the Billboard Hot 100, thanks to the wonders of digital distribution. Hurray for the internets! It will be available exclusively on iTunes for the first two weeks.