Archive for the 'video' CategoryPage 13 of 15

Judson Laipply's Evolution of Dance

While this blog is centered around evolving music and the many factors influencing that evolution – emerging technologies, the deconstruction and reconstruction of the music industry, DIY culture and user-generated content, social networking etc – there is another art form that has always been and will always be intimately associated with music. Namely, dance.

Ever since our ancestors began grunting monosyllabically and banging rocks together, they were surely waving their longish arms and clumsily bobbing along to the unorganized music in their still primitive heads. Music and dance have been so intimately related throughout history that it’s nearly impossible to separate them today.

My father (a jazz musician) used to joke that musicians can’t dance, and despite their knack for playing music most of them have no sense of rhythm on the dance floor. He, of course, liked to think he was the exception to the rule. But whether you are a musician, a dancer, both, or neither, it’s hard not to appreciate the end result when a good song is paired with a good dance.

Just as music has continued to evolve in all sorts of logical and also unexpected ways, influenced by everything from digital technologies and political climates to art and fashion, dance has done the same. As seen in the roaring twenties, when “amusement, fun and lightness were cultivated in jazz and dancing, in defiance of the horrors of World War I, which remained present in people’s minds”, music and dance often express the collective mindset of a generation or a particular demographic at a given time.

Without launching into a lengthy discourse about the history of dance and its implications, let’s take a look at one man’s recap of just the last half-century of dance. Judson Laipply, an “inspiration comedian”, put together this little bit that has become the #1 most viewed (74+ million views) and #1 top rated video on youtube:

For more on the comedian or the video, check out the official site here.

Super Bowl Music Ads?

We all know how much Super Bowl advertising costs. It’s annually the highest priced commercial time, commanding millions of dollars for 30 second spots. Not only do large audiences watch the Super Bowl, but companies know that they’re not just getting the standard football viewers they would normally get for ad time during a football game, they’re getting everyone at a Super Bowl party. Usually the airtime is filled with humorous beer commercials and commercials for websites.

In the changing music industry we so often like to talk about, the methods of promotion and sales have grown wildly beyond what we ever might have expected. Long relegated to the internet and radio, I was very surprised to see numerous music related ads during the game, and in multiple cases from a completely unexpected company. In Super Bowls past, it wouldn’t be uncommon to see a chip commercial. But what about a chip commercial that is actually trying to sell music? Doritos, apparently making a run at getting into the music industry and entertainment industry by “taking snacking to a whole new level (anyone else find this slightly ridiculous?) had two ads that I saw, sneakily co-funded I’m sure by Apple. I have to comment on this one more time because of just how funny it sounds to me…Doritos wants to “Take snacking to a higher level with entertainment, gadgets, and promotions designed to enhance your DORITOS(R)-eating experience.” I wasn’t aware that my snacking needed any higher level other than snacking. Of course, Doritos is entitled to whatever kind of mix and match they want.

When the first one came on, I was a bit confused. It was a bio of a young female singer followed by almost a full minute of her singing one of her songs. Literally, it was a truncated music video. At the end, expecting to see a blurb about a sponsored music store where you can buy it (i.e. Sam Goody or one of those other record stores that usually has hokey TV ads that you ignore, although those commercials have been dwindling in recent years), instead the Apple logo comes on at the top of the screen and there’s a small blurb about finding the song on iTunes. Then there’s a Dorito logo and a Dorito based website about music. I sat there stunned for about 5 minutes trying to put together what I had just seen…a mini music video for a relatively unknown artist sponsored by a chip company turned record label and oozing Apple’s iTunes message. In the middle of the Super Bowl.

Another interesting teaming of companies came from Pepsi and Amazon.com’s Justin Timberlake commercial. The soda and the store are coming together to give you free MP3 downloads if you drink more of the kool-aid. Interesting to see a soda company looking to entice drinkers with free music. Especially ironic when you look at consider that an iTunes song is .99 and a plastic bottle of Pepsi definitely tops a dollar and change. It’d make more sense if they gave you free Pepsi coupons for large song purchases!

When a chip/snack company and a computer company are combining to sell a fan-voted-on artist by buying what had to be around 4 million dollars in Super Bowl Ad time in order to push song sales, and soda companies are giving away music, you know the musical landscape is changing.

How to Make an Old Song New

I love cover songs. Maybe it’s the awesome local 80’s cover band who woos their audience with their uncanny ability to emulate everyone from Journey to Madonna and still make each song their own. Or maybe it’s a well-known artist covering a well-known song to make something deliciously different.

There are myriad ways to make an old song new: speed it up and add a dance beat, change the genre to something unexpected – say, Frank Sinatra done as Dancehall, add/remove instruments and vocals, throw in some exotic scales to give the song a more worldly sound. Or…

You could do this.

If you need a frame of reference and want to hear the original song, “Smoke on the Water” by Deep Purple, here ya go:

Making Music. With…Bubblegum?

Why not? Making music is a unique experience. Whether you are an accomplished composer, dj, or songwriter OR you simply like to sing in the shower (watch the whole thing, it’s worth it) or showcase your desk drumming skills, hearing and experiencing something you have created is profoundly personal. Even just remixing other people’s music or – one of my favorites – singing karaoke…it forces you to listen to music in a new way: not passively. It forces your brain to process music in a different way. In a more stimulating way.

Although primarily an auditory experience, adding other sensory elements to the equation can complement or completely change how you experience music. Adding a visual element certainly enhances your perception of a song compared to the song by itself – Disney’s Fantasia comes to mind as an early (1940) example of the power of the audio-visual experience. Think of the pulsing lights at a rave or concert and how they can entirely change how a song affects you (unless of course you are already in an altered state of mind for other reasons).

Similarly, music can affect the visual experience significantly. Imagine if you remove the soundtrack for a battle scene in Gladiator, for example, and replace it with, say, a John Mayer song? Suddenly it’ll seem like a farce. The auditory element accompanying the visual can completely invalidate the intended mood of the scene. Conversely, sometimes the juxtaposition of two unlikely things makes for an even more unique experience. And therein lies the beauty of experimentation.

Here at MixMatchMusic, we want people to explore and push the boundaries of how music is created and experienced. We want people to not only watch as the music evolves, but to be a part of the (r)evolution. The following is a great example of some smart people thinking outside the box and tapping into the multi-facetedness of a musical experience. And this is just something that a couple of kids at Berkeley put together for a class project. Ladies and gentlemen, I present to you…

The Bubblegum Sequencer:

For a full explanation of how this works, click here. Amazingly, because “the output is generated in the form of MIDI events, the Bubblegum Sequencer can be used to control any kind of audio hardware or software”. And it’s in real time.

Amateur – Lasse Gjertsen's Duet with Himself

This Norwegian kid does not play the drums or the piano. His video was made using basic timeline editing. Pretty badass.