Archive for the 'video' CategoryPage 11 of 15

Brad Sucks Does Not Suck

published
on May 14, 2008
by
Sandra
in artist/album reviews, music, video, and web 2.0
. 1 Comment Tags: , , , , , , , , , , .

Self-proclaimed “one man band with no fans”, Brad Sucks (Brad Turcotte) is one of the pioneers of “open source music” and the Free Culture Movement. By waiving all the rights to his songs and giving fans access to the source of his songs for remixes, Brad has not only built a huge following, but his songs have been licensed for commercials and many of his fans choose to pay for his music.

This serves to further reinforce the school of thought which maintains that giving fans access to free music (whether for listening or download) actually results in increased sales in the end (of CDs, digital music, concert tickets, merchandise etc.)

Here is one of my favorite Brad Sucks songs (in a fan-made music video done as a film project and editing test):

Carefully, Correctfully Wrong has an interesting way of describing Brad’s sound: “…a smooth mix of indie rock and electro, mixed with sardonic lyrics and pounding disco beats. It’s what the Scissor Sisters would sound like if they weren’t trying to be the Bee Gees.”

Brad Sucks is a great example of a DIY musician who has taken full advantage of the tools available to artists online. Other than his official site, you can find him on MySpace, CD Baby, ccMixter, Last.fm, Magnatune, iLike, Sellaband, Jamendo, MOG and Twitter to name a few. Not only does Brad Sucks encourage remixing of his songs, he invites fans to submit their remixes so he can post them on the site.

I love the simplicity of his site and the plethora of options he offers his fans for how to enjoy his music. On the home page you can view the progress of his next album, view his upcoming gigs (you can also “demand” to see him live…), buy the album there (or Amazon, iTunes, CD Baby etc). On the music page, you can listen to songs, download them for free, buy them on a number of sites, or make a donation etc.

Also. Is it just me or is this guy a freaking marketing genius? With a self-deprecating artist name like “Brad Sucks” and an equally likable album name, “I Don’t Know What I’m Doing”, and the simple almost child-like branding style, he gets your attention immediately and is not easily forgotten.

Brad Sucks genuinely understands the power of encouraging direct artist-fan interaction by giving his listeners what they want, when they want it, and how they want it. And by letting them have a voice.

And he definitely does not suck.

Why Evolving Music Needs Obama

published
on April 29, 2008
by
Sandra
in culture, music, technology, and video
. Closed Tags: , , , .

Evolving Music is about change. Evolving Music is about Mixing and Matching the talents and visions of different people – regardless of their age, race, musical background, geographic location, beliefs, or gender. Evolving Music is about working together in the spirit of collaboration, challenging convention, embracing new technologies, promoting transparency, and participating in the free exchange of ideas.

Whether you agree with his politics or not, Barack Obama is a great example of these ideals. I think that Evolving Music could benefit greatly from his leadership. To all those who share the vision of a completely new music industry unencumbered by greedy record labels and a new musical landscape where musicians and music lovers alike have unprecedented opportunities to connect, create and discover music I say: Yes, We Can.

While other politicians inevitably get caught up in mudslinging and hate campaigns, Obama is consistent in his messages of Hope and Change. Not to mention that he handles criticism with dignity and humor (and in this case music):

I think we need someone like Obama to support this (r)evolution. He has a technology plan based on refreshing ideas like open and transparent government (imagine that!), aggressive support of broadband access, etc. The speed with which technology is emerging is mind boggling and we need someone who understands the digital age and its implications to keep encouraging the kind of collaborative and open-minded innovation taking place today. More and more, through social media and access to information online, “the people” (as trite as that phrase sounds, I feel it rings true here) really are becoming empowered and we need someone as young, hip, and savvy as Obama to lead the way down an entirely new path.

The Magic of Looping: David Ford, One Take, One Camera.

published
on April 21, 2008
by
Sandra
in artist/album reviews, music, technology, and video
. 5 Comments Tags: , , , , .

Looping is clearly one of the fundamental aspects of digital music making. From watching friends play with Fruity Loops in college to seeing an ex-roommate perform a live looping concert for New Years last year, I’ve become increasingly interested in the magic of looping.

Thanks to one of my favorite bloggers, Eliot Van Buskirk of the Listening Post, I discovered this video of David Ford, in which he records his song “Go To Hell” – in one take – using looping and household kitchen appliances, in addition to instruments and a microphone. Badass.

A perfect example of the modern multi-instrumental recording artist looking for creative new ways to make music. He would do well as a MixMatchArtist. To compare this rendition to the original, click here. I think I like the homemade one better.

Ultraviolet Sound – Another Great Music 2.0 Band

published
on April 16, 2008
by
Sandra
in artist/album reviews, culture, music, and video
. 2 Comments Tags: , , , , , , , , , .

Recently, I had the pleasure of discovering a band that totally rocked my world from the second they walked on stage. Following the Presidio 10 race, an event put on by The Guardsmen and the Ashlyn Dyer Foundation (two San Francisco-based charity organizations), there was a party for the runners, organizers, supporters etc. Click here for more great pics of the event taken by Guru Khalsa of TheAList. Though I was only able to catch a few of their songs, Ultraviolet Sound secured itself a place on my list of Hot immediately.

Not only do they have that funky, gritty, electro pop punk sound that I love, but they (like more and more bands every day) are challenging convention and embracing the changing music industry. Ultraviolet has teamed up with TrueAnthem, which is an “advertiser supported online music promotion and distribution company” all about connecting the band to the fan. You can listen to and download their songs on TrueAnthem for free, because at the start of each song is a brief “sponsored by” message delivered by the band itself. Howard Stern, anyone? Not sure if he was the first one to read the radio’s commercials himself, but he certainly popularized the concept.

While this model won’t work for everyone, I know I for one will gladly listen to a quick message if I get the song for free. Honestly, I’m surprised more media outlets haven’t embraced the Howard Stern style method of having the person/people/band people are tuning in for deliver the ads. San Francisco’s dance station, Energy 92.7, does this well. With any other radio station (yes, I still listen to traditional radio in the car) I change the station when commercials come on. But when Fernando and Greg are doing their show, I gladly listen to all their ads cause their delivery is priceless – they make going to the dentist or mattress shopping sound fun. Since I have come to trust their recommendations I am more likely to check out the things they advertise than what I hear elsewhere.

We see more and more examples of free music, almost-free music, listen-for-free music and pay-the-band-not-the-label music sources everyday. Those who are still clinging onto traditional models – and can’t pull their heads out of their asses – sit around and bemoan the crumbling of the music industry, stressing over declining CD sales and cursing today’s youth and their sense of entitlement and wanting everything for free. Meanwhile, others are watching with interest as the industry evolves, are adapting to it and celebrating the myriad new opportunities being created.

Last.fm is a great example. They recently demonstrated that giving users access to free streaming music encourages music purchasing. Since their “free, on demand” service launched, they have experienced a 119% increase in their sales through Amazon. Those are some nice stats, people. Even MySpace Music is looking to the stream-for-free model to increase record sales.

Let’s support bands like Ultraviolet Sound, explore the many new ways of discovering, making, and distributing music, and evolve the shit out of this industry, shall we?

St. Patrick's Day – Irish Drinking Song

published
on March 17, 2008
by
Sandra
in culture, music, and video
. Closed Tags: , , , .

HAPPY ST. PATRICK’S DAY!!!!

As I prepare to go make drunk people drunker at the bar today, I leave you with an Irish drinking song from my favorite improv show, Whose Line Is It Anyway?

~Cheers~