Archive for the 'technology' CategoryPage 16 of 26

Sex and Music

published
on November 13, 2008
by
ACtual
in DIY, future of music, music, and technology
. 1 Comment Tags: , , , , , , , , , , , .
The Naughtibod

The Naughtibod

We all know how nice it is to mix and match music when we’re getting saucy in the sack. Whether it’s goth lovers tearing each other apart to the noise of death metal, or the college co-eds carefully copulating to Dave Matthews, music and getting it on have gone hand in hand since bagpipes blared over the Scottish plains and the first kilt went flying, and really, probably much longer than that. But up until now, that was really only good when you had a partner. But what if you’re on a plane? Or alone in your car? Or trapped in an elevator?

That’s why iPod owners everywhere should be thanking the creators of the new Naughtibod. Measuring 5.5″ long (with 4″ of that “insertable”), the Naughtibod is bigger than your ex and moves in ways that were probably beyond his imagination. You hook it up to your iPod, play some music and enjoy. Is your iPod in color and you’re an accessory fiend? Fear not, Ms. Bradshaw, this handy musically charged vibrator comes in Bubblegum, Licorice, Blueberry, and Green Apple.

Feeling the urge on the Muni heading across town? Put on your favorite John Mayer song, close your eyes, and ignore that bum gawking at you from across the aisle. On your way to that 3 AM drunk dial that you know you should probably avoid for your own mental health? Tell the cab driver to turn around as you turn up Janet Jackson’s “That’s the Way Love Goes,” and by the time you get back home you’ll wonder why you would even bother going to see that lousy bastard in the first place.

Of course, Ohmibod (the company that makes these) wouldn’t want you to be unable to de-stress if your iPod runs out of batteries, so they’ve made it detachable from the Pod and battery powered for those nights when your iPod’s libido isn’t running or you just can’t pick a genre. Intrigued? Go check it out here, and the next time you see someone seriously getting down to their music, before you go ask them what they’re listening to so you can download it from iTunes when you get home, make sure it’s not just the Naughtibod that they’re enjoying. And if anyone at Ohmibod is reading this, we have some staff members who might like to give it a try… contact me for a mailing address.

Wii Music!

published
on October 27, 2008
by
ACtual
in collaboration, culture, DIY, future of music, genres, interview, music, music business, remixing, and technology
. 4 Comments Tags: , , , , , , .

It’s no secret that we over here at Evolving Music, and our backers at MixMatchMusic are all about the creation of new music and ideas. From artists collaborating to new musicians picking up their first instrument, any musical creation is generally regarded as good musical creation (and no, I’m obviously not talking about Soulja Boy…). With that in mind, the newest form of video game music has come out, and as is typical of Nintendo, the platform is more than just the idea of playing along to songs someone else has already wrote.

Last week, Nintendo launched their newest interactive game, Wii Music. While the heavy hitters of the video game music genre, like Rock Band and Guitar Hero are focused on letting you copy what someone else has already done to see if you can do it with accuracy and flair, Wii Music is innovative in that it focuses on allowing players to create music and explore various means of musical genesis. More importantly to MixMatchers everywhere is that the game allows you to collaborate with friends, compare songs and bring them together. One of the things I have found most detrimental about games like Rock Band is that even though they are entertaining and educational, they stop striving when it comes to user interaction and creativity. With the ability to try new instruments and learn how to put together different musical instruments and parts into a coherent whole, Wii Music could very well be the basic learning tool for an entirely new generation of musicians.

While I could go into more detail here, I have no problem letting the creator of most high profile Nintendo games and Wii Music, Shigeru Miyamoto, speak about it in his own words in this CNET interview.

SanFran MusicTech Summit 3: Albums Die, Social Media Kicks Ass, and Songs Find a Home

published
on October 22, 2008
by
Sandra
in future of music, music, music business, startups, and technology
. 0 Comments Tags: , , , , , , , , .

For those of us in the music tech space, attending an industry event can be a great opportunity for fruitful networking, a way to keep up with emerging technologies, and a place to learn from brilliant people. Or it can be boring and kinda pointless if not well run. Luckily for us, Brian Zisk has a knack for recruiting excellent panelists, solid sponsors, and exciting new startups to form the foundation of his SanFran MusicTech Summit.

Having attended both the first and second summits as guests, this time around MixMatchMusic was given a presentation slot. Booyah!

An obvious draw for this particular summit was featured speaker Stephan Jenkins, of Third Eye Blind, who had some poignant thoughts on the future of the music industry and the role (or lack thereof) of the album therein.

I heard mixed reviews of the panels overall, but found the ones I attended to be fairly compelling. In “Social Networks: Marketing & Entertainment” there was a heavy emphasis on the power of peer recommendation. As consumers continue to tune out traditional media such as radio and billboards they place more value on social media. When we were asked how many of us thought social networks will influence this year’s election, basically every hand in the room went up. Other topics included microblogging, the death of banners, and viral marketing. Cool takeaway for musicians: Use Pinger to group fans by area code and notify them of a show in their area by voicemail.

In “Building Social Networks around Music”, Rachel Masters of Ning noted that if fans are engaged they are going to buy more. She also said that every musician should have a community manager. This is a great tip. Musicians, or someone they delegate the task to ideally (so the musician can focus on making great music), should be using social media tools as much as possible to engage fans – by listening and responding to those fans and monitoring what is going on in their community and the culture that their music is a part of.

The best part of this summit was the “Special Presentations”. If you’re an emerging technology junkie you’ll understand. A host of interesting startups gave brief demos of their services and were met with a healthy mix of encouragement and skepticism from the audience. The most exciting one was Bandcamp (.mu not .com) – “the best home on the web for your band’s music”.

Rather than spending a grip of cash on a fancy band website for your music or having songs on a ton of profiles on other social networks like myspace, last.fm, and facebook, you can have it all in one place. They will be building out additional features later, but right now they focus on providing the following: ownership (your own design, logo, URL etc), speed and reliability, viral distribution, stats (who are your fans) and being “your fifth (very nerdy) Beatle” that handles everything in the background. And – it’s free. As far as selling your music you have a choice: give it away for free, set a price, or let your fans set the price. Pretty freakin solid.

Also noteworthy were Apture, which helps you “add multimedia to your site in one click”, and JamLegend (currently in private beta), the free online version of Guitar Hero. Speaking of guitars, near the end of the day, a Gibson and some other goodies were raffled off.

Overall, it was another solid event (go Brian!). The bay area locals who attend seem to be getting more and more well acquainted and there are always some guests from afar to spice things up. Then there is the cocktail party, where the tech nerds, rock stars, marketers, and their respective fans mingle. Always an interesting mix…

View more pics here.

Weird Al Yankovic Parodies T.I.'s "Whatever You Like"

published
on October 10, 2008
by
Sandra
in music, technology, and video
. 0 Comments Tags: , , , .

Weird Al has parodied yet another song: T.I.‘s “Whatever You Like”. This time, however, he was able to knock it out while the single is still #1 on the Billboard Hot 100, thanks to the wonders of digital distribution. Hurray for the internets! It will be available exclusively on iTunes for the first two weeks.

MySpace Music

published
on October 7, 2008
by
ACtual
in collaboration, future of music, music, music business, music history, and technology
. Closed Tags: , , , , , , , , , .

Social networking site MySpace jumped into the music industry recently, setting up deals with the major labels to stream free music to the users of the site. The news I read yesterday stated that in only the first week, over 1 billion songs were streamed. The commentators seem to view this as a monumental feat, despite the fact that a) they’re free, b) there’s millions and millions of users on MySpace and c) they’re instantly and readily available. In fact, the majority of the press I saw yesterday centered around the idea that this was a sort of challenge to Apple’s iTunes.

Let’s be clear. Streaming music that is paid for by advertising is not the same as music sales. The record labels may use the income from the deals to pad their sales/income numbers, but a streamed song does not a music purchase make. The purpose of the move from CD to mp3 rather than CD to stream is that people like owning their music, taking their music around with them and playing it for others. The stream is great as a form of promotion and introduction to the music, but you can’t take it with you.

This isn’t to say that I’m against streaming music in any way. Pandora is pretty genius, and I would never knock my old home, USC’s streaming radio station that can be found at KSCR. But for industry writers, who in some part can help influence the record execs that read their work, starting to compare a free streaming music service on a social networking site to the largest music retailer in Apple’s iTunes is like comparing tap water to wine. Just because it’s free and easily accessible doesn’t mean that it can trump the demand for quality and the ability to save something far into the future. Of course, if users find a way to “bottle” the stream to their music library, how interested in continued streaming would the labels be?

As for where this turns the music industry, I think the only answer everyone has for sure is that no one has any answers. The labels are still looking to make money off of solid media sales, as mentioned previously, data companies like SanDisk are looking for ways to make albums smaller and more accessible, and artists are still trying to figure out how the industry would work without them given that they only make 9.1 cents from a song royalty, but there’s no money for the labels if they don’t have the song to exploit in the first place.

So for now, we watch. I’m sure it won’t take long for MySpace to surpass 5 billion streams, but how the labels will react to that and attempt to use it to influence other sectors of the music industry will be interesting to see.