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When Vampire Strikes

Vampire WeekendConsidering the next band pretty much got its start in the blogosphere, I’m a little late to the party on this one. But I don’t think tardiness has ever stopped me from enjoying myself. And besides…good music can always use publicity. “Blog Bands” as they’re known, groups that achieve status and reputation through the postings and writings of people who have heard them, are steadily on the rise. Even for the groups that get out to tour, have word of mouth and sign a deal, cyberspace writings, tags and search engine results are becoming more and more important to up and coming ensembles. Our friend Scott Reitherman and his group Throw Me the Statue provides a good example of how a few well placed authors and blog articles can help influence the rise of a smaller local group. I’ll also mention that the rise of this next group, in addition to their styles of music, breadth of their album, resemblance to some excellent groups of the past and ability to mix these things together make them perfect fodder for this blog. In 2007, Vampire Weekend started making some noise with a single or two. Coming out of New York (having all met at Columbia), this foursome (Ezra Koenig – guitar/vocals, Rostam Batmanglij – keyboard, Chris Tomson – drums, and Chris Baio – bass guitar) eventually signed a record contract and on January 29th put out their debut eponymous album. And I’m going to tell y’all something…it’s hot.

Most readers here will know my long standing opinion of pop and radio music. So when I say that this group’s 11 track, 34 minute pop inflected album is an achievement, some might think I’m joking. But this group becomes the next in a long line of musicians who have been able to take completely different musical styles and weave them into a cohesive tapestry that can absorb a listener. They also have a knack for emulating the 80s wave of Paul Simon‘s Graceland album, some of the Talking Heads‘ tracks and Peter Gabriel in bringing seemingly incongruous world music into the mix and making it downright fun to listen to, regardless of musical preferences. The album is so diverse in its sound, yet tied to the simpler and shorter blueprints of pop music that I can imagine any listener finding moments of happiness in all the songs, even if the style of one is more enjoyable to them than others. Furthermore, the simple yet poetic lyrics are easy to listen to, sing along with and understand. The group dubs themselves as artists of numerous genres that they’ve mixed and matched, including “Upper West Side Soweto.”

The album kicks off with “Mansard Roof,” an up tempo song leaning towards the indie rock spectrum of things. On first listen, one finds a graceful, short and moving song. On repeated listening, the less noticeable instrumentation becomes more prominent and provides a hint of just what’s in store on the rest of the album: a group of intelligent and accomplished musicians bringing numerous genre sensibilities to all of their songs. On “Oxford Comma,” a simple and out front drum beat backs an almost 50s sounding simple organ-like melody with a simple lead vocal track that ascends to moments of joyous falsetto. The guitar solo is simple and happy, never becoming too enamored with itself or too complex to enjoy. On “A-Punk,” the group takes on punk sounds reminiscent of the Ramones and Sex Pistols, yet again infuses it with a more manageable and less abrasive pop flavor. The end result is a mash-up that I’ve decided to call island punk.

“Cape Cod Kwassa Kwassa” brings out numerous styles. At the beginning, you can hear the South African/Congol rhythms that conjure memories of Graceland. The lightly spaced and simple lyrics keep the sound light before exploding into a chorus where lead singer Ezra Koenig elevates his voice into a simultaneously exuberant and pleading rasp. “M79” moves into a peppy keyboard and string style that would fit perfectly on a Wes Anderson soundtrack. This style is backed with lyrics that oscillate between Simon and Garfunkel in the verses to Talking Heads in the chorus. Throughout, the strings and keyboards play melody and scale style, accentuating and reinforcing the infectious tune. Finally, the bridge brings to mind New Order‘s “Bizarre Love Triangle” further deepening the pool of influences this band pulls from. Now, I know what you have to be thinking at this point…there’s no way this group sounds like all of these things, and this author is just looking for an excuse to name drop. I assure you this is not the case. Somehow Vampire Weekend has managed to take all of these various influences and fuse them together in a style uniquely their own.

“Campus” continues to vary the feel of the album while returning to the indie core that connects the majority of their tracks. The staccato lead up to the frenetic chorus is an instantly attainable indie pop that also brings to mind a Killers tune on Xanax. “Bryn” comes out with a moving and again South African influenced guitar before settling into a verse structure with simple poetry influences backed by an easy bass line and drum rim shots. The poetry falls into place as Koenig sings, ” Lights by the ocean/A westerly motion that moves California to sea/Eyes like a seagull/No Kansas-born beetle could ever come close to that free.”

“One” is the one track on the album that falls a bit flat for me. While it’s sure to have its admirers, the song illustrates the lone time on the album that the heights Koenig attempts to reach just don’t quite work. The simple bass and video game like beeps and blips bring the song back from that, but the repetition of the chorus keeps this song a bit stagnant. “I Stand Corrected” shows a more somber side to the group. While the tempo kicks in with drums after about 30 seconds, the tone of the song and Koenig’s lyrics seem sadly apologetic. The strings in the background help keep this more subdued aura intact despite the driving beat. “Walcott” starts out with a frenzied wall of sound approach before settling into a verse segment that beautifully integrates more strings, this time in a style and structure hinting at the Beatles‘ “Eleanor Rigby.” Its force and motivation to “get out of Cape Cod tonight” bring to mind a fleeting and almost pleading joy at the release captured in the unstoppable train of the last 40 seconds. This ends abruptly leading into the album’s finale, “The Kids Don’t Stand a Chance,” which again captures strings and a well orchestrated band underneath lyrics accentuated with an ABCB rhyme scheme. The trilling instrumental segment at the end of the song provides a lush and fitting fadeout to this incredibly diverse album.

This record and group, while only in their infancy stage in terms of release and recognition, do an amazing job at showing that pop music doesn’t need to be denigrated and reduced to the meaningless lyrics and heartlessly packaged cookie cutter sounds that pervade the radio air waves. It demonstrates that when done correctly, the mixing of pop sense, short and simple songs, poetry as lyrics and diverse genre study can produce an album that will capture listeners regardless of their primary genre affiliation, and remain incredibly listenable throughout…perfect pop. Catchy without being syrupy, intelligent without being pedantic, Vampire Weekend has managed to take what they know and like about music and filter it into a refreshing sound that, while carrying influences from artists and styles past, remains indelibly their own.

Super Bowl Music Ads?

We all know how much Super Bowl advertising costs. It’s annually the highest priced commercial time, commanding millions of dollars for 30 second spots. Not only do large audiences watch the Super Bowl, but companies know that they’re not just getting the standard football viewers they would normally get for ad time during a football game, they’re getting everyone at a Super Bowl party. Usually the airtime is filled with humorous beer commercials and commercials for websites.

In the changing music industry we so often like to talk about, the methods of promotion and sales have grown wildly beyond what we ever might have expected. Long relegated to the internet and radio, I was very surprised to see numerous music related ads during the game, and in multiple cases from a completely unexpected company. In Super Bowls past, it wouldn’t be uncommon to see a chip commercial. But what about a chip commercial that is actually trying to sell music? Doritos, apparently making a run at getting into the music industry and entertainment industry by “taking snacking to a whole new level (anyone else find this slightly ridiculous?) had two ads that I saw, sneakily co-funded I’m sure by Apple. I have to comment on this one more time because of just how funny it sounds to me…Doritos wants to “Take snacking to a higher level with entertainment, gadgets, and promotions designed to enhance your DORITOS(R)-eating experience.” I wasn’t aware that my snacking needed any higher level other than snacking. Of course, Doritos is entitled to whatever kind of mix and match they want.

When the first one came on, I was a bit confused. It was a bio of a young female singer followed by almost a full minute of her singing one of her songs. Literally, it was a truncated music video. At the end, expecting to see a blurb about a sponsored music store where you can buy it (i.e. Sam Goody or one of those other record stores that usually has hokey TV ads that you ignore, although those commercials have been dwindling in recent years), instead the Apple logo comes on at the top of the screen and there’s a small blurb about finding the song on iTunes. Then there’s a Dorito logo and a Dorito based website about music. I sat there stunned for about 5 minutes trying to put together what I had just seen…a mini music video for a relatively unknown artist sponsored by a chip company turned record label and oozing Apple’s iTunes message. In the middle of the Super Bowl.

Another interesting teaming of companies came from Pepsi and Amazon.com’s Justin Timberlake commercial. The soda and the store are coming together to give you free MP3 downloads if you drink more of the kool-aid. Interesting to see a soda company looking to entice drinkers with free music. Especially ironic when you look at consider that an iTunes song is .99 and a plastic bottle of Pepsi definitely tops a dollar and change. It’d make more sense if they gave you free Pepsi coupons for large song purchases!

When a chip/snack company and a computer company are combining to sell a fan-voted-on artist by buying what had to be around 4 million dollars in Super Bowl Ad time in order to push song sales, and soda companies are giving away music, you know the musical landscape is changing.

How to Make an Old Song New

I love cover songs. Maybe it’s the awesome local 80’s cover band who woos their audience with their uncanny ability to emulate everyone from Journey to Madonna and still make each song their own. Or maybe it’s a well-known artist covering a well-known song to make something deliciously different.

There are myriad ways to make an old song new: speed it up and add a dance beat, change the genre to something unexpected – say, Frank Sinatra done as Dancehall, add/remove instruments and vocals, throw in some exotic scales to give the song a more worldly sound. Or…

You could do this.

If you need a frame of reference and want to hear the original song, “Smoke on the Water” by Deep Purple, here ya go:

Making Music. With…Bubblegum?

Why not? Making music is a unique experience. Whether you are an accomplished composer, dj, or songwriter OR you simply like to sing in the shower (watch the whole thing, it’s worth it) or showcase your desk drumming skills, hearing and experiencing something you have created is profoundly personal. Even just remixing other people’s music or – one of my favorites – singing karaoke…it forces you to listen to music in a new way: not passively. It forces your brain to process music in a different way. In a more stimulating way.

Although primarily an auditory experience, adding other sensory elements to the equation can complement or completely change how you experience music. Adding a visual element certainly enhances your perception of a song compared to the song by itself – Disney’s Fantasia comes to mind as an early (1940) example of the power of the audio-visual experience. Think of the pulsing lights at a rave or concert and how they can entirely change how a song affects you (unless of course you are already in an altered state of mind for other reasons).

Similarly, music can affect the visual experience significantly. Imagine if you remove the soundtrack for a battle scene in Gladiator, for example, and replace it with, say, a John Mayer song? Suddenly it’ll seem like a farce. The auditory element accompanying the visual can completely invalidate the intended mood of the scene. Conversely, sometimes the juxtaposition of two unlikely things makes for an even more unique experience. And therein lies the beauty of experimentation.

Here at MixMatchMusic, we want people to explore and push the boundaries of how music is created and experienced. We want people to not only watch as the music evolves, but to be a part of the (r)evolution. The following is a great example of some smart people thinking outside the box and tapping into the multi-facetedness of a musical experience. And this is just something that a couple of kids at Berkeley put together for a class project. Ladies and gentlemen, I present to you…

The Bubblegum Sequencer:

For a full explanation of how this works, click here. Amazingly, because “the output is generated in the form of MIDI events, the Bubblegum Sequencer can be used to control any kind of audio hardware or software”. And it’s in real time.

DRM War Update: QTrax

It should come as no surprise that people are still trying to get free music on the internet. Piracy and file swapping happens daily on massive levels that would probably turn a record executive green if they were fully aware of at least 50% of the volume. Luckily for the rest of the new and frontiersman-like recording industry, record executives are like mushrooms…they eat shit and grow in the dark, and in the end, you’re never sure which one is going to poison you or take you on a funky and psychedelic expedition. Similarly of good fortune for all of us…eating mushrooms isn’t mandatory or necessary anymore.

While the ultimate fate of DRM in general and player/company identified DRM specifically is still up in the air, there are a number of companies out there attempting to torpedo the industry by offering free mp3 downloads. Through deals with the major labels that tie-in to ad revenue generated by the site, these sites are offering songs, sometimes DRM protected, sometimes not. One of the big players that was geared to take the internet music download scene by storm this week was QTrax, a French based company that held a gala event this past weekend as a launch party. Apparently, they didn’t get the memo that the Warner group has not authorized the site to provide music from its label. Universal and EMI have also announced that they had no licensing deal ready yet and were still working on it. Not sure how a “free” music download site got to the point of throwing a launch party before it had wrapped up licensing and distribution sales with the major labels, but somehow they did. Guess it speaks to the necessity of having a solid business plan in place.

What I find more interesting is that not only is this site trying to provide music for free with the labels’ consent, but they’re allegedly trying to take a bite out of Apple, claiming that their music files will play on iPods. This would indeed be a big step as the only current music files that can play on the pod is either DRM-free or Apple FairPlay DRM tracks. How QTrax figures their DRM songs will make it onto the iPod is beyond me, but it will certainly be worth watching if and when the company starts allowing downloads.