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Blue Scholars and GZA at The Independent

In all of the concerts of all the genres I’ve been to, hip-hop shows are by far the most risky to go to. More than most genres, hip-hop shows can be extremely hit or miss depending on a variety of factors centered around the music and the group’s preparation. At a hip-hop show, you’re usually more likely to encounter sound issues, poor crowd interaction, truncated songs or artists who just didn’t put enough time into rehearsing their material, sometimes needing to ad lib or cut songs short because they don’t know all the words. Great hip-hop shows consist of a solid mixmatch of a setlist, rappers who know their words and can interact well with the crowd, good music and fantastic energy. Luckily, the past several hip-hop shows I’ve been to have been on the stellar end of things, and Tuesday night’s performance by Blue Scholars at The Independent in San Francisco fit perfectly into this string of solid shows.

For those that don’t know Blue Scholars, you can check out my write-up of their sound and style in Putting Emerald City on the Map. It’s safe to say that they’re one of the most musically and lyrically diverse groups on the hip-hop scene right now, and the combination of Geologic’s in-depth and personal lyrics with Sabzi’s unique and multi-faceted understanding of various genres makes Blue Scholars and Bayani two different and fantastic albums. Of course, having never seen them before in concert, and knowing of the historically wildly unpredictable transformation of hip-hop groups from studio CD to live performance, I went out to The Independent last night not sure what to expect.

What I got was an amazingly positive and energetic set centered around fantastic lyricism and incredibly well put together musical mixes. At the beginning, I was concerned because one of the fastest ways to tank a hip-hop show is when no one in the crowd knows you, and they did not appear to be as enthusiastically received as I would have liked. Being the opener for GZA doing a full rendition of the renowned classic Liquid Swords album, Blue Scholars had their work cut out for them. But from the minute they took the stage, you got the feeling that their energy was going to be a train, and you could jump on or get run down. Visually, the hip-hop of Geologic’s baggy clothes and zip-up hoodie contrasted nicely with the more indie look of Sabzi’s glasses and button-up shirt. It’s a good feeling when one part of a duo introduces the other as “my partner in music.” They started with a song that used the guitar riff most recently heard in Green Day’s “Hitchin’ a Ride.”

They then moved on to “Second Chapter” before going through the entire set including “Opening Salvo,” “The Ave,” “Loyalty,” a spoken word bit, two new songs, “North By Northwest” and “No Rest for the Weary.” Where others stumble over words, Geologic, from the beginning to the end of the set, was simply enthralling with his delivery. Every word was crisp and coherent, on beat and on target, with emotions ranging from the pure joy of rapping and using the beat to a savage rage at economic inequalities and injustice. While these topics permeate the group’s songs, Geologic did a nice job of leaving them there and making his interludes to the crowd more about enjoying music and spreading the word. Sabzi never once let the beat falter, and even in brief interludes made clear his enjoyment of soul and funk music. He also did a great job of keeping the set on track. As Geologic went to start a freestyle over the tail end of a beat, Sabzi cut it off and told him he needed to move on.

While the crowd didn’t know as many of the songs as I would have liked them to, they certainly got into the act by the end of the show. Both artists helped with this as they did a great job of slowing songs down, taking the beat simple, and then gradually building them back up until they let the energy spill over the top and infect the crowd. “The Ave” and “Loyalty” were by far the standouts of the set, but with the way these two performed, I could have listened to the entirety of both their albums live and been content. Furthermore, the diversity of topics in the lyrics and the variety of sounds conjured up by Sabzi showed just how deep these two can be. The material never seemed repetitive or strained, and at no point did you get the feeling that the two weren’t on the same page together in the creation of the music.

Blue Scholars were followed on stage by GZA performing his legendary Liquid Swords album, joined on stage for a time by Killah Priest. They almost started a riot though when the wait time between the sets reached epic proportions and had people in the audience booing the DJ. It’s tough to call Blue Scholars a “warm-up” act when by the time GZA came on, the crowd was cold and pretty upset that they had to wait for so long. The audience was obviously Wu-Tang heavy, and it went nuts when the first notes of the opening monologue filled the venue. For those that haven’t heard the album, it’s a dark and complex piece of rap music, beats produced by RZA and infused with clips from the stark background of the black and white cult samurai movie Shogun Assassin.

But what works as a studio album, and would certainly work with various songs played throughout a set, didn’t quite work as an entire piece. The energy seemed canned, probably due to the consistency you need to find when you’re going to play your entire album cover to cover live, and all of the songs are a bit too similar to hear outside the context of the CD. GZA’s delivery was good, but didn’t carry the same type of force and creativity that Geologic brought to his. But to his credit, GZA’s reproduction of the CD in a live setting was virtually flawless. At one point, having finished a song, something went wrong with the sound and the interlude that played wasn’t the proper one for the album. Rather than put on the right interlude and move on, GZA asked the crowd if they wanted him to start over, which they did, and he had the DJ put the track back to the beginning, performing it from the start again.

It’s a tough line to straddle though…being prepared and rehearsed enough to do an entire album, while also maintaining a sense of energy and spontaneity that an audience needs in concert. Finally, having waited the entire set to hear my favorite song on the album, “Basic Instructions Before Leaving Earth (B.I.B.L.E.)”, Killah Priest tanked it. Not only did he seem to forget a number of the words to his own song, but Priest seemed to be unable to control his breathing sufficiently to get through the entire thing. Several times he had to stop mid-verse to catch his breath, and you started wondering if the album version was done in one take or multiple takes to help him breathe through it. As the song that I find most playable on the album, it was sad to hear it so fully butchered.

While there’s no denying Liquid Swords its place among the top rap albums of all time, and certainly credit is due to GZA for everything he’s contributed to the genre, the delivery and energy of his set couldn’t match that of the Scholars. I’m still glad I saw it, as the album is one that has a number of personal historical ties for me, but I left the venue thinking that I might have been more satisfied if GZA had been the opener and Blue Scholars had closed the show. Either way, I encourage everyone to get out to see either of these groups. With Blue Scholars you can see the idea behind what musically diverse and lyrically socially conscious hip-hop can and should be, and with GZA you can see a lyrically solid artist doing a faithful performance of one of the best rap albums of all time. Here’s two clips from the Blue Scholars song “Loyalty,” one of my favorites. Turn the volume down to limit the distortion as my camera didn’t do well handling the louder portions of the song…

Microfinancing Musicians: How to Skip the Middleman and Pay the Artist

After exploring options for where musicians can sell their music online, I wanted to step into the shoes of the fans – the fans who would rather support their favorite artists and help them make more music by paying them directly as opposed to paying a label or music store.

I touched on it briefly in the 5 predictions for digital music trends post mentioning that “services like Slicethepie and Sellaband are paving the way for a more direct financial and emotional connection between creators and consumers”, but after discovering a few more services I think this topic warrants its own post. It’s one thing to buy a CD or iTunes single or a concert ticket. It’s another to just give money to the artist.

Here are the sites I’ve found (so far) that allow you to do so. They each operate a little differently. Some also allow you to make money while supporting the artist.

Sellaband
“You are the record company”
The Deal: The Believer picks an artist they like. Each artist issues 50,000 Parts at $10 each. Believers (fans) have to cumulatively raise $50,000 to get their Artist in the studio. Fans can withdraw their Parts and get their money back at any time up until they reach the 50K, at which point the Artist gets hooked up with a studio and an A&R person and the Partholders get to watch the magic happen. Advertising revenues and net profits from sales are split evenly between the Artist, the Believers, and Sellaband. And Believers can open a Shop to sell related products from their Artist and earn commission.

Slicethepie
“Help yourself to a piece of the music industry”
The deal: Every fan is a music label and can become “emotionally and financially involved at all levels of the music industry – scouting, breaking, investing in and influencing real artists” by sending them through the various stages of Slicethepie – Arenas, Scout Rooms, and Showcases. Fans listen to tracks, write reviews, vote for, and finance the artist by buying Backstage Passes, which give them exclusive access to the artist and the right to buy Contracts at a discount. Then, the Contracts (tradable on the Slicethepie Exchange) give investors a return over a 2 yr period.

CASH Music: A Coalition of Artists and Stake Holders
“A platform for engagement”
The deal: Not totally sure yet, as they are quite new, but in a nutshell it is “an open-source platform for the new, distributed music business” where artists and audiences can interact and support one another creatively. Projects are by invitation-only for now.

Calabash Music
“Tune Your World”
The deal: “Peer-to-peer microfinancing of new music projects.” Positioning themselves as “the leading international music download service and the world’s first fair trade music company”, they focus on international artists and even have a partnership with National Geographic, using Calabash’s catalog to access world music and put these artists in front of the 10 million monthly viewers of nationalgeographic.com. Pick an artist, make a minimum $15 sponsorship, and download advance copies of the artist’s recordings. Money is transferred to the musician once their goal is reached.

ArtistShare
“Where the fans are making it happen”
The deal: Around since 2003, ArtistShare is probably the oldest player in the field. In exchange for funding their favorite artists, fans receive “access to the creative process, LTD Edition recordings, VIP access to recording sessions and even credit listing on the CD.” Another cool feature is RadioShare, which allows radio stations to access music from ArtistShare.

As the music 2.0 movement continues to evolve, I will be watching with great interest to see which services become widely adopted and which trends prevail. Choose-your-price and pay-the-musician-directly are definitely two of the concepts I think will continue to gain popularity. And rest assured, among the many great features (including those that facilitate compensation for musicians) that will soon be available to MixMatchers, the ability to throw money in a tip jar to show some love for the artists you dig will be there.

I Quit

After many days spent contemplating, I’ve decided to quit writing for Evolving Music. It’s not to say that the time spent here was not well spent, because it most certainly was, but I just don’t see any feasible way to keep writing when my passion for it isn’t there. For months now, I’ve brought you posts about the music industry, Gnarls Barkley, Radiohead, NIN, Immortal Technique, AmpLive, Blue Scholars and Throw Me the Statue, just to name a few. I’ve ranted and raved against American Idol and the pop music landscape, while attempting to boost an agenda of underground resurgence and backlash against the powers that be.

But it’s just too much now. The pressure of weekly trying to come up with new posts and topics to captivate the mind and soul has taken a toll on me. I’m weary with my struggle and want to go back to the days when I could put a CD on and just listen, not jot down my notes for the album review. I’d like to revisit the days when my friends from MixMatchMusic were just my friends, and not my bosses. In short, I want it to all go back to the way it was.

So I bid adieu to you, fine readers, and in this, my final post, I wish you a very happy April Fool’s Day. Blue Scholars and GZA tonight at the Independent!

Bands and Brands: A New Era of Partnerships in the Music Industry

In this day and age – with the unprecedented level of access to information that people have through the internet and other means – consumers are not nearly as gullible as they used to be. Consumers are not only bombarded with advertising from every angle and have to find a way to filter through it, but they have also become jaded to a degree with traditional sales and advertising methods. I know I have.

One thing I’ve found interesting in this new climate is the tricky ways that some of the big players are partnering up to try to reach this new breed of audience. Big name sponsors like Coca-Cola teaming up with shows like American Idol come as no surprise, but then there are some unlikely marriages that make me think “um…weird” at first, but ultimately make a lot of sense.

As the music industry gets repeatedly dismantled and reinvented, all sorts of interesting partnerships are popping up. For example, Guns N’ Roses and Dr. Pepper? Allegedly, Dr. Pepper is going to great lengths to bully encourage GNR to release Axl’s much anticipated “17-year-in-the-making belabored masterpiece, Chinese Democracy, in 2008” according to the official press release. Free soda for everyone in America…There is even a blog dedicated to this thing. The writers at Tiny Mix Tapes made some interesting observations, including the following:

1. Dr Pepper is shamelessly trying to tap into the music blogosphere with this campaign.

2. Anyone who posted about this offer is a fool and are playing right into Dr Pepper’s hands.

3. We’re fools.

Guess that makes me one too.

Liquor companies have long been reaching their tentacles into the music industry, with tour sponsorships and what not. But what about a specific liquor brand partnering with a specific band? Like Bacardi and Groove Armada? The English electronic music duo, is (according to Wikipedia) “best known to the music listening public for producing music that have featured in numerous media including advertising campaigns, movies and computer games” so they are no stranger to collaboration.

It seems that now the rum peddlers are increasingly establishing themselves in the dance music space. Jeff Macdonald, global brand director for Bacardi, says “This heralds a new era for ‘bands and brands’ and promises to set a precedent as to how both artists and brands can reap the rewards of a mutually beneficial relationship.”

I’m curious to see if this begins to happen on a smaller scale as well, with unsigned independent artists. As the MySpace/YouTube generation of musicians find fame online, will they also find ways to partner with smaller brands?

Radiohead v. NIN

Over here at Evolving Music, we’ve covered both the Radiohead and the Nine Inch Nails album release concepts as they tie in directly with the questions and evolution of the music industry that concern MixMatchMusic. While I’ve stated in previous posts that I think Trent Reznor’s tactics on his release were a bit more open source-esque than Radiohead’s, I haven’t gone to great lengths to compare and contrast the two, as I like them both. Luckily for the rest of us who need to judge, categorize, compare and contrast anything these two do, Wired magazine has done just that. Place your votes people!