Archive for the 'music' CategoryPage 49 of 70

Dr. Dre – Detox, Intox

published
on August 7, 2008
by
ACtual
in collaboration, culture, music, and music business
. 3 Comments Tags: , , , , , , , , , .

From the N.W.A. days to his tone setting 1992 gangsta rap album The Chronic and its follow-up, 1999’s The Chronic 2001, Dr. Dre has been innovative, imaginative and a savvy entrepreneur when it comes to his music, production and artist discovery. He even had the good sense to abandon the Death Row ship before it sank. But 7 years is a long time between first and second albums, and he’s trumped that now as it’s been 9 years since the second.

According to Dre, however, the long rumored final solo project he’s been working on for years, entitled Detox, is just around the corner. And in conjunction with Detox, Dre has teamed up with some liquor specialists to release a cognac, as well as sparkling flavored and regular flavored vodka. This type of collaboration is an interesting mixmatch of music and alcohol products, and embodies some of the themes we’ve been examining and discussing here at Evolving Music in terms of the new methods artists are using to cross-promote and increase revenue.

The good Doctor has announced that Detox, “in a perfect world,” would be released in November or December. The liquor company, Drinks America, has said they’re looking 60 days out for the release of the bottles. This would mirror the November release of 2001, set everything up for the holiday season, as well as bring much needed booze into the lives of so many sad souls around December. I can imagine sitting in my recliner, watching the rain hit my window as I bounce to Dre’s new beats and sip his cognac by the fire. There’s of course going to be some club hits on the album, and those’ll go nicely for all the go-goers slamming his flavored sparkling vodka, using it as an excuse to remove even more articles of clothing.

Two things I find humorous and interesting here….1) Marketing an album called Detox with beverages that get you intoxicated and 2) the marketing tie with alcohol when Dre’s history and previous albums speak to another substance of choice. I wonder if one of the sparkling vodka flavors will be “Grass.”

Wait, You're Telling Me the Long Tail Is Flat?

published
on August 5, 2008
by
Alan Khalfin
in collaboration, DIY, music, music business, and music law
. 3 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .

Have you heard the news? Apparently the long tail is flat. For those of you unfamiliar with the long tail, it’s a theory coined by Chris Anderson (The Long Tail: Why the Future of Business is Selling Less of More) that describes the niche strategy of businesses that sell a large number of unique items in relatively small quantities. Because of the low overhead incurred through the selling of digital products, the long tail was supposed to help retailers of less popular items earn significant profit by selling small volumes of hard-to-find items to many customers (instead of only selling large volumes of a reduced number of popular items).

For musicians, the long tail of music was supposed to help redistribute the wealth a bit in the music industry. It was supposed to shift the industry away from having a few big artists that earn large profits to having many smaller indie/niche artists that earn moderate profits. The notion behind this was that through digitization, niche releases are more accessible to fans and thus easier to discover, purchase, and consume. Through this long tail of music, a musician’s middle class was supposed to have been formed. Well, where is this musician’s middle class that Gerd Leonhard and Dave Kusek wrote about a few years ago? Why has the long tail not proved to be commercially viable? Why aren’t niche artists profiting from their art online?

I suspect that the long tail theory is still viable for indie and unsigned artists to make money from their works. It’s undeniable that given the low overhead of making and distributing digital music, an artist could sell less and make more. Plus, there are more licensing/placement opportunities today than ever before and there are plenty of sites that help musicians leverage this. But still, why then is the long tail flat?

In my mind, there are three main reasons:

First, Creative Commons licensing has failed to help musicians monetize their works. Any notion of CC providing a viable profit mechanism for musicians is a pipe dream. The purpose of CC licensing is to expand the range of works available for others to legally share and collaborate on. It’s clear that this is the direction that Copyright Law should go in. It’s also undeniable that CC has a noble purpose that contributes to more creative works for the general public to enjoy. But, CC hasn’t actually been leveraged to make artists licensing works under it any money.

While the reason I make music is not to make money, I certainly wouldn’t mind seeing a little profit from my works. Perhaps, CC has overlooked this. With the vast number of works distributed under CC, how can their collective power be leveraged to compete against the market power of bigger acts. Isn’t this what the long tail is all about? If CC doesn’t figure this out, how can it reasonably expect to be an appropriate solution for distributing creative works? Right now, CC licenses seem like a better fit for reference works that people can use to share knowledge. But for unique works of art, the notions of sharing and monetization must be intertwined. Wouldn’t you rather your favorite artists not get a day job so that they can always be making new music for you?

Second, long tail artists haven’t been working collectively to distribute their music. It’s hard to argue against the power in numbers; simply put, the more people that work together on a common purpose, the higher the chance that purpose is achieved. This is the underlying theory that the American Revolution was built on (“Join or Die” anyone?), that collective bargaining is based on, and that a shit ton of sites on the web base their successful business models on (Craigslist is a classifieds aggregator; eBay is an auction aggregator). So, why aren’t long tail musicians taking advantage of this?

There have been some attempts to do this, and some are even successful. Magnatune, for example, aggregates CC works and sells them in an Itunes style store. But the biggest vault of CC works, ccMixter (CC’s own music sharing/collaboration community), has no monetization whatsoever, not even ads (which its artists could perhaps see a rev share on). Why hasn’t ccMixter leveraged the collective power of its community to make its members some money? Because of this, CC licensing seems to be more effective as a marketing tactic than a new rights management system — license one song under CC, have fans share and remix it, and have this exposure trickle over to other songs which are sold.

Merlin is a good example of an organization that is thinking about the collective power of long tail musicians. Merlin is the world’s first global new-media rights licensing agency that manages new-media rights for indie artists. The collective market share of Merlin artists is larger than EMI’s market share. That’s right, its market share is on par with the majors. Through this mechanism, indie acts can punch above their weight to eat like a bird and shit like an elephant. And while Merlin dropped the ball a bit on the Last.fm negotiations, it wil be successful if it can find novel ways to leverage the power of its artists.

Third, long tail musicians haven’t been presented with the right ways of creatively distributing their music so that they can actually make a profit. Despite the digital boom, it’s still hard for unsigned and indie musicians to make much money form selling finished songs. While it’s easy to give fans the option of buying a song, the reality is that more music is now being distributed than ever before and musicians have to compete against other long tail musicians and the many options consumers have to get the music for free.

What seems to be happening is that long tail artists are stuck on the notion of just selling finished works. If Merlin fails, it will certainly be because of this. Instead, long tail artists need to look to aggregating as many sources of revenue as possible, and to create as many value adds for their music as they can. A finished song should only be a part of the value proposition an artist gives a fan. If these value adds are engaging and give fans a new experience, they will convert casual fans into loyal fans and will give them a reason to financially support artists. While there are tools on the web such as Topspin, ReverbNation, and AWAL that currently target indie and unsigned artists, these services need to recognize that focusing on selling finished works may not be entire answer.

So how are we to aggregate and distribute the long tail of music so that its collective power starts making an economic fuss? How do we improve music discovery so more of these artists get discovered? And if we’re not able to sell songs, what other kinds of value adds can we give fans to boost our brands and how do we monetize those value adds? The answers to these questions are at the heart of a the type of service that unsigned/indie musicians need to profit from their works in this new era of music. Soon, we will all find out.

Fight With Tools – The Flobots Are Impressive

published
on August 4, 2008
by
LG
in activism, artist/album reviews, concert reviews, music, and music business
. 2 Comments Tags: , , , , , , , , .

Can you ride your bike with no handlebars? Most likely, the image has crossed your mind lately if you listen to the radio. Radio stations all over the nation are getting flooded with requests for the single “Handlebars” by the Flobots. I gotta say… the song is catchy, it grows on you. Although, the Flobots are SO much more than the song “Handlebars.” Last night I attended the Flobots, People Under the Stairs and Busdriver concert at the infamous 9:30 Club in Washington, DC. Last week I had the pleasure of chatting on the phone with Flobot #5 who is one of the lead MC’s of the group. After the interview and seeing these guys on stage I realized they’re out for so much more than having a hit single, selling albums and moving t-shirts. These guys (& girl) are out trying to engage with young minds and encourage people to go out and make a change. The Flobots are extremely passionate about their message. I usually hate musicians who go on stage and “preach” but this was entertaining and motivating. They got the crowd involved with their music & their message. Absolutely one of the most exciting live concerts I’ve ever seen. Also, their encore was too cool. The viola player came out and sang “Heartbreaker” by Pat Benatar. She was fantastic… rocking out all over the stage. It was like the cute, geeky, orchestra dork busted out of her shell and became a hot female rock star in flip flops. At the end of the song the MC’s came out and freestyled while the band played the “Heartbreaker” melody in a super amped up rock style in the background. It made for a great ending to a great show. The Flobots are 2 MC’s, a viola player, drummer, bassist and guitarist. They have a ton of energy and I feel like we’ll be hearing a lot more of them in the future. Honestly, it’s refreshing knowing that there are still musicians out there who don’t focus on the glitz and glamor of being a rock star. The interview with Jamie (Flobot 5) proves true…

Flobot #5 Phone Interview: 7.30.08

LG: MixMatchMusic really digs the Flobots’ mixed style of genres. How did your sound piece together? Was it an idea that you searched after to create?
F5: “I think it came together out of a general openness on the part of everybody in the band to stretch themselves a little bit genre wise. The other MC and I were performing with Mackenzie the viola player… so at first it was just the 3 of us with some DJs. Then Andy suggested hey, why don’t you combined this into a live band? I think if you had a cool band behind you it would work. So we tried it for one show and the audience responded and we enjoyed it and then it became what you see today.”

LG: What was the Flobots’ first live performance like and where was it?
F5: “it was a Rock the Vote sponsored show in Denver. We were also involved in this effort called voter cruise. We had founded this effort to do youth voter engagement through music. So we had been getting good responses, the 3 of us with DJs. Having the live band behind us… with people moving around a lot more… it just felt more full. I think just for our particular combination of people it worked the best.”

LG: What online platform helped the Flobots promote themselves the most?
F5: “We have our own site… FightWithTools.org specifically for our street team. Basically what we did… a lot of people find our music powerful and leave our show all charged up with no where to go. So we created a non-profit organization that has its own infrastructure set up to provide a place for fans to go. It’s FightWithTools.org. It’s a way for music fans of all sorts can connect with each other and start making a change in the community, beginning with voter registration and moving on to other things next year. We’re really excited. We hope it can be a model for how music can be harnessed for social change.”

LG: Is there a certain sound or instrument that the Flobots would like to add to their band in the future?
F5: “You know… a 6 person band is a lot of people and a lot of dynamics. I don’t think we’re looking to add anything. I think we’re excited to write new songs ourselves, stretch our instruments… stretch our sound in new directions. There’s a whole lot more that we can do and we’re really excited to do it.”

LG: What overall message would the Flobots like to give out through their music?
F5: “I think it’s several things. One, that music is powerful. I don’t know if people are recognizing how powerful music is. If you look at any social movement in the United States, music has been a big part of it. Look at the Civil Rights movement. People were singing songs as they were being threatened with beatings and threatened with arrests. As they were in jail they kept themselves energized by singing. They were able to stand up to folks and claim the moral high ground by singing. There’s a lot of history there… the music being powerful. We wanna try and reclaim that and do it in a way that’s relevant for 2008.”

LG: How do you feel about what’s happening in the music industry (ie big labels crumbling, CD sales dropping, everything happening online, indie artists promoting themselves online, etc)?
F5: “I’m actually pretty outside the loop with the music business. I’m not honestly affected by it or a part of it. Personally…. for me, the most important thing as an artist, is for people to hear something I’ve created. That’s the most gratifying thing. Obviously it is good to make a living off of it as well. My feeling has always been when you’re really small you want people to hear your music. So I don’t care if people burn the CD while I’m small cause I want them to hear it. When you get big enough… you get to the point where you’d kinda be an asshole if you got too upset about it because you’re doing what you love. You’re living off of it. In the middle… there’s an artist that really makes a lot, there’s a sense of support any way you can. Truth is … people make their money off of live shows. I think the way that it is changing… it’s inevitable. People that understand that and adapt to it will be the ones that come out on top. We don’t focus all of our energy on loss of CD sales. We focus our energy on our live show and word of mouth. We get people excited enough that they want to support us however we can. I think that’s the way to succeed.”

To conclude, I was pleasantly surprised by The Flobots in concert. They’re touring the country right now. I strongly suggest you go see their show if they’re coming to your town. The shows have been selling out everywhere so get your tix quick! Check out their tour schedule.

See More Pictures

Check Out “Fight With Tools” (my personal favorites are “Rise” and “Stand Up”)

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Throw Me The Statue Song in Urban Outfitters Commercial

published
on July 29, 2008
by
Sandra
in music, music business, and video
. 3 Comments Tags: , , .

With the way things are going in the music industry, artists – especially indie musicians – must get creative. Bands and brands are partnering up in all sorts of interesting new ways. With money no longer pouring in from the big labels and CD sales, more focus is being put on things like concert tickets, direct support from fans, and partnerships with brands.

Critics might say a band is selling out when they do something like partner with a brand, but I say go for it… As long as the philosophy/feel of the brand is somewhat aligned with the band and its ideals and they are ok with it, I think partnerships can be a great way for a band to gain exposure. And in many cases get paid, which in turn allows them to keep making great music. For example, commercials.

Though not their first commercial, I was pretty floored to hear Throw Me The Statue‘s song, “Lolita”, in an Urban Outfitters commercial. Urban Outfitters is big, whether you like their clothes or not. While some may balk at the band’s association with that store, others will discover TMTS for the first time by hearing their song in the commercial. For the newbies among you, check out Evolving Music’s recent interview with TMTS here.

What I'm Hearing, Vol. 4

published
on July 23, 2008
by
ACtual
in artist/album reviews, collaboration, genres, and music
. 2 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , .

For last month’s installment of What I’m Hearing, click here.

It’s that time again people…the monthly update coming from the iPod. July’s update carries 102 songs with it, with some great tunes for the middle of Summer. We’ve got some new favorites, some old classics, and a few that fall somewhere in between.

Albert Hammond, Jr, Como Te Llama?: The Strokes’ frontman comes out with his sophomore solo album that explores various rock, ska and reggae themes that might not fit into the groups’ repertoire. The songs on here are heartfelt with glimpses of his proficiency on the guitar. Lighter in fare than the work of the group, Como Te Llama? offers some idyllic music for the Summer cruise. Don’t Sleep On: “Borrowed Time,” “G Up” and “GfC” with the lilting blend of upbeat tempo and slightly melancholy guitar.

Various Artists, Delicious Vinyl, RMXXOLOGY: This album is the epitome of some MixMatchMusic in action. Following Peaches’ remix of Tone Loc’s “Wild Thing,” Delicious Vinyl decided to open its vaults to other artists who might want to delve into the iconic catalog for remixes of their own. The result is an album that blends the electronic and the hip-hop, the frenetic and the calm. Fatlip, The Pharcyde, Young MC, Masta Ace and Tone Loc are all featured here with remix work provided by Eminem, Peaches, Hot Chip and the Philippians. The result is an album that successfully takes some of the most recognizable rap songs of the late 80s and early 90s and updates them for today. Don’t Sleep On: “Runnin'” (The Pharcyde remixed by Philippians), “Sittin on Chrome” (Masta Ace remixed by Mr. Flash) and “Wild Thing” (Tone Loc remixed by Peaches).

Earlimart, Hymn and Her: The 6th album from this indie rock band out of LA produces some beautiful pieces that straddle the subdued folk sounds from Fleet Foxes while also incorporating sounds of the California sunshine and hints of Pedro. The result isn’t quite rock, it isn’t quite folk, but it is quite good. Hard to put a label on, Earlimart produces an album that is easy to listen to, yet sometimes becomes painfully sad out of nowhere. All in all, a strong effort from a band that knows what it wants to do and how it wants to do it. Don’t Sleep On: “Song For,” “Time for Yourself,” and “Cigarettes and Kerosene.”

G-Unit, Terminate on Sight: Following a disappointing debut of 50’s Curtis album last year, G-Unit returns minus Young Buck and plus Tony Yayo. While this album has been long in the making after Beg For Mercy, there’s little here that recommends it as a strong follow up to a very solid debut rap album. Production-wise, I don’t find the beats on here nearly as compelling as those on the initial album, and quite frankly, some of the lyricism seems sloppy and thrown together. In terms of a pop rap album, it delivers the necessary raps about sex and the prerequisite club bangers, but it has failed to grab me musically as other releases from the G-Unit camp have. What’s most frightening about this album is that it appears that the G-Unit members have become a bit complacent in their success, tossing out formulaic beats with standard and predictable lyrics, and never really challenging themselves to come up with something outside the cookie cutter. Don’t Sleep On: “I Don’t Want to Talk About It,” “Party Ain’t Over,” and “Chase Da Cat.”

Haiku D’Etat, Coup de Theatre: This is an older album, the second album, released in 2004 by Aceyalone, Mikah 9 and Abstract Rude. The group setting finds a more balanced tone for Aceyalone, used to far reaching concept albums, and brings Mikah 9 and Abstract into a place of more solid footing in the work with a more experienced and well-known MC. The result is a collection of strong hip-hop tracks that very possibly fell under the radar of listeners when it was released. Even though this is an album that is nearing its 5th birthday, the sounds remain fantastic to listen to, and for people looking for something great they haven’t heard, Haiku D’Etat fits the bill. Laid back beats, plaintive horns and interesting woodwind interpolations mix with the trios vocals and harmonized choruses to provide the backing for head nodding beats. Don’t Sleep On: “Built to Last,” “All Good Things,” and “Stoic Response.”

Jean Grae, Jeanius: Jean Grae, in my opinion, is perhaps the most overlooked and talented MC in the annals of hip-hop history. Originally DJ What What, Grae contributed lyrics to the Herbalizer’s album before eventually changing her name and releasing Attack of the Attacking Things in 2002. Her lyrics are not only finely crafted and full of interesting rhyme juxtapositions, but they are usually deeply personal which gives the listener a more connected feel with her work. Work for Jeanius was started and halted abruptly several years ago when the 9th Wonder backed album was leaked on the internet. Now, they are giving it the proper release, and the album finds Grae in fine form. While her lyrics can be at times touching and at other times eviscerating, her delivery is always mellow, allowing her words to speak for themselves without feeling the need to go overboard and as a result override the beats. While This Week (2004) was a bit uncharacteristic in that the production attempted to drag Grae into a more pop influenced realm of hip-hop, Jeanius finds her back among familiar settings with the decidedly underground sound that 9th brings to his albums. The result is a nicely tuned album that allows Grae to stay at home while also giving both artists the opportunity to come out of their respective boxes and meet somewhere in the middle. Don’t Sleep On: “Desparada,” “2-32’s,” and “Billy Killer.”

Lunch Time Speax, B:Compose: After hearing some of the hip-hop tracks in the update that capitalize on the more moody aspects of the musical background, I realized I had never ripped this album to mp3. This is a group I first heard in Japan in 2003. The trio brings out some excellent flow (despite the fact that I don’t speak a word of Japanese), and they do so using hip-hop music that ranges from Eastern influenced club tracks to underground hip-hop tracks complete with vinyl scratch and pop. At times jazzy and at others straight street, this album is a great foray into international hip-hop for anyone looking for a departure from the standard radio gimmes. Don’t Sleep On: “Man Track,” “Golden Harvest,” and “情景1”

Modill, Midnight Green: Originally released in 2006, Modill’s Midnight Green out of Chicago produces hip-hop that is firmly rooted in the underground sound while relying heavily on jazz influences hinted at in the alteration of Kenny Burrell’s album from 1963, Midnight Blue. The lyrics carry well crafted puns and similes that are buoyed nicely by the beats that utilize spaced out sound effects, lounge piano loops, melodic bass lines and snippets of guitar and synth to augment the straightforward beat constructs. From start to finish, this album does not disappoint, and on an overall level could be the standout of the July update. Don’t Sleep On: “Space,” “It’s Time,” and “Bigger Cents.”

Nas, Untitled: In case you missed the extreme buzz surrounding this album, Nas had originally intended it to be titled, “N*GGER.” But following an uproar from Black community leaders, a backlash from entertainment writers and a general recoil by the population, Nas backed down and left the album untitled. Although, this hasn’t tempered his reasons for the title, nor his knowledge that most people will recognize it and call it by its intended name. The first release since 2006’s Hip Hop is Dead, this album finds Nas waxing more politically than on previous outings, and in some cases sounding like a toned down pop version of Immortal Technique. Unfortunately, having built his reputation and riches on the back of modern hip-hop, some of his attacks on the industry sound hollow and insincere. It’s hard to believe attacks on the music industry and the political infrastructure when other songs have lines about him jumping on yachts and traveling the globe. Still, his penchant for carefully crafted lyricism in poetry form and some very strong beats make this a solid, though not stellar, album. Don’t Sleep On: “N.I.*.*.E.R. (The Slave and the Master),” “Y’all My Ni**as,” and “Hero” feat. Keri Hilson.

Ratatat, LP3: Ratatat’s ascension in the ranks of the music industry has been both profitable and fast. In the four years since their eponymous debut, they’ve released two remix albums, a second full studio album and now the latest, LP3. Where their debut was rock heavy, Classics delved a bit more into the reflective side of the group with a few songs featuring slower rifts and more soft spoken melodies. On their remix albums, the use of their style to back hip-hop lyrics has resulted in mash-ups somewhere between The Grey Album and Jay-Z’s work with Linkin Park. On LP3, Stroud and Mast find themselves experimenting by taking their signature sound into the realm of world music and specifically Latin influenced tunes. While the more subdued angle might make it hard for fans of the original work to be enthusiastic, the craftsmanship on these tracks is more in depth and the effort to grow and diversify their style through experimentation is clearly a sign of artists engaged in their development and understanding. Don’t Sleep On: “Mi Viejo,” “Shempi,” and “Falcon Jab.”