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MobBase Apps Now Available for Android!

MobBase, the fast, easy and inexpensive way for musicians to make iPhone apps, is now the fast, easy and inexpensive way for them to get Android apps too. Musicians and music companies can now use MobBase to build their own custom applications and with no extra effort, offer them to fans using Android devices and even personal computers.

The build-once, publish across multiple platforms capability is made possible through Adobe InMarket, a service that helps MobBase distribute Adobe® AIR® applications across app stores, including the Intel® AppUp℠ storefront.

“Artists just want to make great music and great experiences for their fans,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “We’re helping them stay focused on their music and fans by eliminating the need to make a decision about a technology platform. With MobBase, they can build their own custom app and make that app available to all their fans on whatever platform or device fans prefer.”

MobBase has already launched hundreds of Android and desktop apps and is offering artists the additional distribution on Android and desktops for no additional monthly cost through this summer. The current AIR application will run on Android OS 2.2 or later equipped phones, and on personal computers running AIR. MobBase apps are expected to be published on additional mobile devices, tablets, and TVs in the future.

“MobBase is a great example of how developers are reducing costs by leveraging Adobe AIR for multi-screen app development and distributing those applications to many consumers through Adobe InMarket,” said Eric Wittman, Head of Platform Services at Adobe. “By streamlining the process of creating and publishing high value apps, MobBase can focus on creating a fantastic experience for the artist and provide the broadest possible distribution for their apps across different device types.”

Adobe AIR, a key component of the Adobe® Flash® Platform, is a cross-platform environment that makes it easy to build and deploy rich Internet applications on multiple platforms.

More than 400 artists, record labels and concert venues have launched their own MobBase apps, including Tila Tequila, X Japan, Parkway Drive, Pepper, 9:30 Club, and Paul Thorn. And producers for shows and movies including Parenthood and Stomp the Yard are using MobBase to connect with fans.

“MobBase has been such a hit with artists because it’s a low cost, surefire way to connect with fans,” said Feinn. “Making it easy to reach even more fans is a ‘can’t miss’ benefit for them, and we’re expecting a lot of artists to take advantage as a result.”

MobBase distribution partners including IODA, Jango, IRIS, BandsInTown, HelloMusic and Valleyarm will be offering MobBase Android and desktop apps to their artists and labels.

Album Review: 22º Beatitude (Tarun Nayar)

Vancouver-based DJ/producer Tarun Nayar is a member and producer of Delhi 2 Dublin, which we wrote about a couple years ago. While D2D gives us a unique brand of Indian and Celtic fusion, Tarun’s musical endeavors reach far beyond welding together two rich genres.

His creative outpourings are driven by a humanitarian need to cross cultural boundaries and bring people together. As a founding member of Beats Without Borders, it’s no surprise that his music ranges from Angolan Kuduro to Punjabi Bhangra to Jamaican Dancehall to UK bass music.

On March 1, 2011 Tarun released his first solo album, 22º Beatitude, which is comprised of 10 years worth of material collected from travels and recordings around the world. On the album, which he describes as his most personal work, Tarun eschews the use of sample libraries and instead includes a plethora of live sounds (ocean, voices, etc) blended in with traditional indian and other asian instruments and upbeat dance beats.

One of the more intriguing aspects of the album is that each song is based on a chapter of his life. The listener is not simply left to use their imagination, however, as the album comes with archival photos and videos providing them with a dynamic audiovisual experience.

World music inhabits an interesting part of the musical spectrum, especially those subgenres that combine traditional cultural sounds with more contemporary electronic beats. The results are not always as seamless and complementary as they were perhaps intended to be. However, when done well these kinds of songs can be incredibly powerful.

On 22º Beatitude, a few of the songs pass through your ears without leaving much of an impression.  The majority of the songs, however, manage to find that sweet spot. Beats, bass, and culture come together to create something that both pleases the ears and stirs the heart.

Songs not to miss: “Rising Up,” “Turkish Spice,” “Mamaji,” and “Water.” Definitely check those out. Overall, the live samples of sounds like cars honking, people talking and kids laughing give the album a very human and very global feel.

Tarun Nayar seems to be accomplishing what he’s setting out to do and will certainly continue to be a force to be reckoned with on the global fusion scene.

Tila Tequila Launches iPhone App Via MobBase

Tila Tequila prepares to fully dominate the digital world with the launch of her very own Miss Tila iPhone app, powered by MobBase. The official Miss Tila app will allow fans into Tila’s various social media properties including her blog, her merch store, videos, photos, twitter and music. All things Tila…on-the-go!

“Tila is a great example of an artist who is passionate about using all of the tools at her disposal to connect and engage with fans online and on their mobile devices, without having to know how to program a mobile app ,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “A custom MobBase mobile app is an essential part of that mix, with the high value content that fuels the artist-fan connection. We are very excited to be working with Tila on her official mobile app!”

To download Tila’s official iPhone app, click here!

Get Your Music Heard With Jango Airplay

We often write about the importance of musicians having to engage and involve casual listeners in order to build deep and lasting connections with them, and to convert them to loyal fans.  These connections are what drive sales of the concert tickets, band merchandise and music artists need to pay the rent and put gas in the van.

While just getting your music discovered is no longer enough, it is extremely important that you get as many people to hear your music as possible. Obviously. The more people that hear your music, the more potential fans you have to convert into loyal fans. And while not every person who hears your music will like it (sorry), it’s a numbers game and maximizing exposure is critical in order to succeed.

Enter Jango Airplay. Jango Airplay gives you access to millions of active music fans that listen to their favorite artists on Jango.com, a vibrant social music service that lets fans create and share custom radio stations. Your music is guaranteed to play right alongside the artists that you choose in Jango’s custom radio stations, from Jay Z to Arcade Fire to Bella Fleck. Jango Airplay plays your music to their fans, who are likely to dig it. Based on what we’ve heard from many artists, this is a very cheap and effective way for you to get your music heard!

Jango is offering Evolving Music readers a special deal, where you can set up a Jango Airplay account (if you don’t already have one) and receive 100 guaranteed spins on Jango.com for FREE. Then, you can choose how much more you want to be played (packages start at as little as $10 for 250 plays) and where with basic geo-targeting. You’ll also get detailed actionable reports and data about your new fan base so that you can find out who likes you, where they live, how old they are and what other types of music they like. You got nothing to lose, so give this a try! Click here to get started.

Hello Music and MobBase Partner to Offer Independent Artists Custom iPhone App Solution

Hello Music, the digital music platform and power tool connecting independent artists to industry resources and career opportunities, today announced it has partnered with MobBase to offer its artist community an intuitive and cost-effective solution for creating their very own personalized iPhone app.

Hello Music will offer the MobBase iPhone app solution as an additional opportunity for its independent artists to market and promote their music to fans. Through the deal, Hello Music artists receive a free month of MobBase membership, and for those artists who want more help designing their personalized app, they will also receive a free premium support package for three months valued at $200.

“Mobile is an incredibly valuable platform for artists of every level, and the mobile music market continues to flourish,” said Zack Zalon, Co-Founder, Hello Music. “While many independent artists previously found it cost-prohibitive to go mobile, MobBase levels the field for them. We are pleased to offer our artist community the ability to create their own custom app for bringing their music, photos, videos and more to the device that’s always at hand.”

“Connection fuels the fan – artist relationship” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “A MobBase mobile app is one of the most effective and least expensive ways to make that connection. “Our relationship with Hello Music is a natural because we share the common goal of helping artists build their careers.”

Existing Hello Music artists are able to access MobBase through the Hello Music Dashboard. Interested artists not already part of the Hello Music community should go to hellomusic.com to join for free and then they can make an iPhone app!

About Hello Music
Touted one of Billboard Magazine’s 10 Best Digital Music Startups, Hello Music is the digital music platform and power tool for independent artists. Providing valuable insight, resources and career opportunities, independent artists can upload their music at www.hellomusic.com for FREE, to be reviewed by Hello Music’s in-house music screening team who listens to every song submitted and provides each musician with a FREE Music Feedback Report. Hello Music matches artists with opportunities that matter, from partners including Taylor Guitars, CMJ, New Music Seminar, Durango Songwriters Expo, Balcony TV, Topspin, Yahoo! Music, Slacker, Delta Airlines Radio, Jango Airplay, TuneCore, Dropcards, Getty Images, PlayNetwork, RootMusic, Swing House Studios, Gravity Studios, The Record Shop Studios, and Next Big Sound. Launched in 2010, Hello Music was conceived and incubated by Wilshire Media Group, a digital music product design and development firm founded by Zack Zalon and Brendon Cassidy.