Archive for the 'music' CategoryPage 21 of 70

SXSW Spotlights Artist-Fan Collaboration in New Film About Music 2.0

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Over the last several months, MixMatchMusic has been busy working on a short film for South By Southwest, titled “Remix…A New Way to Engage Fans”. Well, we’re happy to announce that the film is now live and you are invited to see how artists and fans are turning to remixing to connect and interact with fans in a music 2.0 world.

Emerging hip hop artists, the Bayliens, are poster children for a music 2.0 world that is nearly as much about connecting with fans off stage as it is entertaining them onstage.  This film shows how they’re connecting with fans at an almost molecular level, by offering them the musical building blocks of their songs and encouraging them to remix them into new sounds and new songs. The film also features insights from AmpLive (of Zion I) and Trifonic on the power of artist-fan collaboration.

Musicians are navigating a dramatically changed music business landscape.  More than ever, they have to engage and involve casual listeners in order to build deep and lasting relationships with them.  The group behind the video, MixMatchMusic (aka, the dudes writing this post), is focused on helping musicians make those connections and deepening the bonds that link them with fans.

The Bayliens

Send John Brown's Body on Tour (via The Hector Fund)

There are different kinds of music fans out there. There are the casual fans – you know who you are – who regularly download the top 20 songs on itunes to stay current, flip on the radio while driving cause it’s easy, and tap their toes to whatever is playing in the background. They definitely enjoy music and probably have some favorite songs but they don’t, you know, obsess. They don’t memorize the lyrics to an entire album. They don’t spend a month’s salary on good seats at a concert. And they certainly don’t go out of their way to help the musicians themselves.

And then there are the loyal fans. Loyal fans are a unique breed of human. Loyal fans don’t just like, they love their favorite bands. These are the people who will fight a bouncer three times their size in an attempt to get on stage with their idol. They kiss their posters good night when they go to bed. They will follow a band around the country for months on tour. They would give anything to actually meet their favorite musician.

Loyal fans are pretty stoked about the things that are being made possible in this evolving world of music 2.0, where musicians and their fans are starting to interact, to connect. Not only can fans follow the daily lives of their favorite artists through tools like Twitter and Facebook and communicate with them and become part of a community, but now fans can support them financially. We’re not talking about buying CDs (i.e. giving money to record labels) here. We’re talking about giving cold hard cash directly to the artist, and thus enabling them to continue to create great music. There are various services out there that offer this, some of which we’ve covered previously.

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Recently, we learned that a group of rising reggae artists, John Brown’s Body, is raising $50k for an overseas tour using a service called The Hector Fund, which designs and manages “Artistfunding” campaigns. Microfinancing music is not a new idea. President/Founder of The Hector Fund, Jake Brennan, says on music think tank’s blog “We don’t claim Artistfunding as an original idea… We’re simply Artistfunding agents. We offer this as a service to artists. We develop, host and market the campaigns for the artists and administer the fulfillment of purchased tangible goods and merch to their fans.”

The kids over at The Hector Fund facilitate more intimate relationships between musicians and their loyal fans. They have built a platform upon which both parties get something they want (cool perks) or need (money) in a way that is feasible for everyone. And they make it super easy for both sides by handling all the details.

JBB

What sorts of tangible goods and merch is JBB offering in exchange for cash love? Among other things, a weekend on the band’s tour bus, a permanent spot on the guest list, studio production time and much much more. As part of this promotion they are offering a free MP3 download of the previously unreleased song, “Sweeter,” here. Go grab it and have a listen. Then, on that same page you can check out the plethora of contribution levels – from $6 to $50,000 – and all the cool shit you get in return for helping them live their dream and go on tour abroad.

[Sidenote: Did you know you can remix their song “Zion Triad”? You should give it a shot.]

On her St. Pete Music Scene blog, Shannon B. writes “…this Foundation embodies and represents true love for and dedication to music. In my opinion, this is exactly the kind of thinking the music community needs.” Well, it is certainly a step in the right direction. Empowering musicians to work more independently and to connect directly with their fans is a beautiful thing. And we’ll likely see more organizations like The Hector Fund popping up in the near future.

Stay up to date with The Hector Fund by becoming a fan on Facebook.

Happy 30th Birthday Walkman

Happy July, Happy Canada Day, and Happy 30th Birthday to the Sony Walkman. To shed some light on the technological leaps and bounds made since its advent, BBC brilliantly handed one to a 13 year old for a week to review. He (rather eloquently) delineates his experience here.

Luckily, although Sony “initially planned to call the machine ‘Soundabout’ in the United States and ‘Stowaway’ in Britain,” the term Walkman caught on quickly among consumers. In honor of the pesky little device that started it all, lets take a trip down memory road. For those among you who like to delve into model numbers and such minutiae, check out the Classic Walkman Museum.

My personal favorite was always the sporty yellow model. Remember that bad boy?

yellowwalkman

If the Walkman was the iPod’s predecessor, perhaps this commercial planted the seed for all those flashy iPod commercials.

Words can’t convey how rad it was when they came out with a “cassette player as small as a cassette tape!” Want to know more about the how? These guys do a good job explaining how the technology evolved.

Not into collecting vintage electronics or exploring historical perspectives like the young Mr. Campbell? How about using an ancient walkman to disguise an iPod and deter thieves?

Happy Birthday Mr. Walkman. We’ll always love you. Even when Apple puts your maker out of business. You have a very special place in our hearts, right next to Ferris Bueller, Fraggle Rock, and side ponytails.

What I'm Hearing, Vol. 14

{for May’s edition of What I’m Hearing, click here}

Summer months are traditionally good ones for mega pop hits to patrol the radio airwaves, washing out last year’s music and replacing it with something fresh to dance to in the warm weather. May saw some of that, with the new Eminem album, Passion Pit and the Kid Cudi mixtapes. But as June comes to an end and we look towards July, it appears that more of that trend will be upon us shortly. While June’s iPod update didn’t match May’s in quantity, it had everything it needed in terms of quality. 67 songs, over 10 artists, multiple genres. Enjoy!

Black Eyed Peas, The E.N.D.: After “Boom Boom Pow” came out, the Black Eyed Peas ran it into the ground on radio stations, talk shows, award shows and clubs. In fact, as new and futuristic as the song sounded originally, I wouldn’t hesitate to say that it has been thoroughly played out at this point, and that was before the album dropped. While the album title stands for “Energy Never Dies,” I’d actually argue that it stands for the end of the Black Eyed Peas as we know them. When they first hit the scene in 1998 with Behind the Front, the Peas were an unheard of group making fresh hip-hop. The songs walked that line with hints and traces of pop, but for the most part stayed true to form until they were joined by Fergie in 2003 for their Elephunk release. This addition drew them further away from hip-hop, and now, on The E.N.D., all traces of the group the Peas were are gone. Hip-Hop now forms one of the most minute sections of their music, with pop, dance and electronic taking center stage. But it’s almost too much. Will.i.Am’s production is amazing, but also fails to bring any sort of coherent thread to the album. He has no problem proving he can do these various genres and mimic them well, but there seems to be no ability to integrate them into an album that makes sense together. For the most part, I wasn’t a fan as the album just tries to do more than it can, but “Meet Me Halfway,” utilizing a fantastic dance beat and actually showcasing Fergie sounding like a vintage Madonna, is a bit of 80s meets 2009 fantastica. Don’t Sleep On: “Rockin’ The Beat,” “One Tribe,” and “Meet Me Halfway.”

Camp Lo, Stone and Rob Caught on Tape: Camp Lo has had a rough time of it. After their 1997 release, Uptown Saturday Night, the possibilities for Camp Lo appeared limitless. Their flow was good, the beats were steady, and the retro 70s feel of their songs put them in a niche market of hip-hop of their own. The popularity was growing on college campuses, and then, nothing. While they’ve had a few releases since, they were sporadic and failed to capture the attention of listeners. They’ve now returned on a new label with Stone and Rob Caught on Tape, and the sound they bring with them is far different from what listeners of Uptown would expect. The beats are more current and the duo takes on a bit of a harder edge in comparison to the milky flow they used to use. While the long hiatus could have killed the style, Camp Lo has come out on this one slightly changed, but not showing the kind of disconnect from previous music that Black Eyed Peas have. Don’t Sleep On: “Diamond Crookz,” “Gotcha,” and “Ticket 4 2.”

k-os, Yes!: When the album begins with “Zambony,” k-os’s intent is clear. A female voice asks, “Do you have any idea of the chaos you have caused around here? Nobody knows what you’re doing!” To which a man responds, “That’s exactly the way I like it!” And if his musical career is any example, the anonymity, chaos and ability to make whatever music he wants is exactly what he wants. There are a lot of great unknown acts out there, but I don’t think there’s a single one with the kind of track record combined with anonymity that k-os has. For those that haven’t heard, k-os is from Trinidad by way of Canada, turned to vegetarianism by age 8 and was raised by parents who are Jehovah’s Witnesses. More importantly though, he’s released 4 studio albums, all fantastic, spanning numerous genres and styles, and yet he’s still not well known. In fact, he’s not even talked about. Funk, reggae, hip-hop, rock, dance, and R&B all play roles in his music, and Yes! finds him utilizing all of these styles to full and complete advantage. Through Exit, Joyful Rebellion, Atlantis – Hymns for Disco and now Yes! k-os never sells his style short, but doesn’t hesitate to use the things he enjoys. There’s auto-tune here, but not in the over-saturated style of so many artists, merely as a nod and inclusion of a new sound. What’s more is that the album is bundled with remixes of every song by various artists, offering two very distinct musical takes on every track. If you haven’t heard k-os yet, now’s the time. Don’t Sleep On: “Zambony,” “Burning Bridges,” and “I Wish I Knew Natalie Portman.”

Mos Def, The Ecstatic: It’s easy to forget, between the television appearances, the movie roles and his hosting duties that Mos Def has more roots in the music industry than anywhere else. However, he has yet to equal the early success he had on this front since he turned more attention to his screen endeavors. The Ecstatic finds Mos back in hip-hop after a nearly 3 year hiatus following his final record under contract for Geffen Records. And the break has seemed to help. This album seems a bit more grounded in the hip-hop that brought Mos Def to the masses, and less hooked on some of the musical diversions he’s entertained himself with lately. However, the distraction of film and television is evident here. The album seeks to do so much musically that it feels as if Mos is trying to make a CD that will fit in every genre of film or theatre he’s participated in. The result is a mish-mash of sounds that detract from his greatest strength: rapper and crafter of words. On the tracks here where Mos stays focused on the genre, the results are excellent, but in too many cases, he’s trying to bite off more than he can chew, making the album sound almost like a disjointed soundtrack to a movie rather than a full length album from a hip-hop artist three years in the making. While it’s a solid outing, and certainly closer to the mark than True Magic and The New Danger, it still fails to hit on all cylinders like Black on Both Sides. While I think it’s great that Mos Def wants to explore acting and other outlets in addition to hip-hop, his music is at its strongest when he leaves the theatrics out and concentrates on the microphone. Don’t Sleep On: “Quiet Dog,” “History (feat. Talib Kweli)” and “Priority.”

Throw Me the Statue, Creaturesque: Well, I can’t talk about this one yet because it’s not out. But I will say that I’ve heard it and I’m excited to tell y’all about it as soon as I’m allowed to review it.

White Rabbits, It’s Frightening: On the second album from this New York based Indie Rock band by way of Missouri, the sounds are crisp in comparison to the rest of the Indie scene, eschewing fuzz and static for cleaner lines and thumping drums. The guitar sounds here are clear, whether being used for gentle picking in “The Salesman (Tramp Life)” or to carry melody on the Badly Drawn Boy reminiscent “They Done Wrong/We Done Wrong.” The band sounds tight here, with consistent vocals, solid bass backing and drums that drive the songs from start to finish, all nicely sprinkled with piano. For those that like Indie Rock but are a bit tired of the lo-fi, static saturated recordings that have become the norm in the genre, the White Rabbits should provide a nice change of pace. Don’t Sleep On: “Percussion Gun,” “Rudie Fails,” and “They Done Wrong/We Done Wrong.”

For a notable single this month, check out 9:15’s “Just Above My Head.” Fantastic.

The Newsletter: a Must for Serious Musicians

Newsletters are an extremely powerful tool for musicians. Communicate with and engage the fans you already have – they deserve your attention and are hungry for information. Grow your fan base by making it easy and appealing to join your community.

If you have a large mailing list you should be using a paid service. You might be familiar with email marketing newsletter services like Constant Contact, Vertical Response, or newcomer Contactology. While some people have great results with these services, people in the music industry should consider using a music oriented service. Some great options to explore include: Fan Mail Marketing, Band Letter, Champion Sound, and Reverb Nation’s FanReach.

Once you’ve chosen which service to use and are staring at a blank template, you might be wondering what to include in your newsletter? How do you make yours stand out? Think carefully about your messaging and your tone. Make your newsletter a reflection of your (or your band’s) identity.

What to include in your newsletter:

– Any relevant news, i.e. tour schedule, album release dates, new music video, link to article mentioning your band etc.

– Something free – and exclusive – like an unreleased song or recording from a live show.

– Invite your fans to interact with you via things like remix competitions, voting on the title for your upcoming album, or submitting art for a band t-shirt.

– Remind fans to add you on MySpace, follow you on Twitter, and become a fan on Facebook (and provide the links).

– Multimedia. Use photos and video to make your newsletter more colorful and interesting.

– Unsubscribe link (any good email marketing service will include this).

Ok, so you’ve got a great design, great content and no one to send it to. Now what? How do you find more fans? How do you make them sign up for your mailing list?

How to grow and manage your mailing list:

– At every live show, have a clipboard with a newsletter sign-up list available. Sweeten the deal with a raffle at the end of the night, e.g. winner gets a copy of your CD.

– Make it easy and appealing to sign up for the newsletter online. The first thing a visitor to your website should notice is a place to sign up for the newsletter. Incentivize them by offering a free download, exclusive track etc.

– Include an automatic thank you page that welcomes each new subscriber.

– Include a link to sign up for your mailing list in your email signature.

– Make it easy to share. Include links or buttons to forward to a friend, share on facebook, share on twitter etc.

Other guidelines:

– Don’t send out a newsletter more than once a month. It’s annoying.

– Get personal. You are a band (or musician) not just a brand. Your fans want to know about the intimate details of your day-to-day.

– Keep the design and content clean and basic. You don’t want your newsletter looking like a pimped out MySpace profile from 2005.

– Be consistent and be patient. Send out a concise yet engaging newsletter once a month and watch your community slowly take on a life of its own.

– Analyze your metrics. Learn from them. Make improvements and adjustments as necessary.

Of course, if your mailing list/fan base is not large enough yet to justify spending the money on a paid service, you can send out newsletters as bulk emails instead. Just BE SURE to put email addresses in the bcc field and give readers the option to unsubscribe (this is usually done by asking them to respond with an email with the word “unsubscribe” in the subject line).

Remember that building a mailing list takes time and patience, but it’s worth every minute. Think of every email address as a real live member of your music community. You want to treat them with the respect they deserve (no spamming), keep them entertained and engaged, and turn them into loyal fans.