Archive for the 'music business' CategoryPage 21 of 22

Throw Me The Statue Song in Urban Outfitters Commercial

With the way things are going in the music industry, artists – especially indie musicians – must get creative. Bands and brands are partnering up in all sorts of interesting new ways. With money no longer pouring in from the big labels and CD sales, more focus is being put on things like concert tickets, direct support from fans, and partnerships with brands.

Critics might say a band is selling out when they do something like partner with a brand, but I say go for it… As long as the philosophy/feel of the brand is somewhat aligned with the band and its ideals and they are ok with it, I think partnerships can be a great way for a band to gain exposure. And in many cases get paid, which in turn allows them to keep making great music. For example, commercials.

Though not their first commercial, I was pretty floored to hear Throw Me The Statue‘s song, “Lolita”, in an Urban Outfitters commercial. Urban Outfitters is big, whether you like their clothes or not. While some may balk at the band’s association with that store, others will discover TMTS for the first time by hearing their song in the commercial. For the newbies among you, check out Evolving Music’s recent interview with TMTS here.

Survey: How Do You Collaborate With Other Musicians, Engage With Fans, and Profit From Your Art?

Musicians, we need you!

We have teamed up with our friends Hypebot and Indie Music Tech to find out how musicians collaborate on music with other musicians, how they engage fans, and how they profit from their work. We hope to find out how musicians are doing these things online, and if they are, whether they’re satisfied with the tools currently offered.

If you’re a musician, please take a minute to take the survey. The results should be very interesting and we’ll be sure to share them with you! The first 100 people to complete the survey will get a sweet ass MixMatchMusic t-shirt!

You can take the survey here.

Is Last.fm the Profit Mechanism DIY Musicians are Looking for?

The $18 billion music industry includes a relative handful of famous acts and tens of millions of independent and semi-professional artists who have very limited opportunities to profit from their art. Because of the Digital Audio Workstation (music software) revolution, more people are recording music than ever before. And through the use of music discovery sites, more people are distributing music than ever before. But, what we haven’t seen from the music discovery model is a way for DIY and unsigned artists to profit from their art online. Last.fm hopes to change that, apparently.

Starting July 1, Last.FM (or rather, CBS, I should say) will have an Artist Royalty Program, where artists get paid whenever their music is streamed from the site. The most important thing is that this program is intended for and marketed to unsigned/DIY artists, as Last.fm already pays royalties to signed acts via SoundExchange. According to Last.Fm: “This is a big day for DIY artists. We’re leveling the playing field by offering them the same opportunities as established bands to make money from their music. The young musician making music in a bedroom studio has the same chance as the latest major label signing to use Last.fm to build an audience and get rewarded.”

Here’s how royalties will be paid:

  • If your track is played on their free radio service you will accrue a 10% of the share of Last.fm’s net revenue from the free radio service.
  • If your track is played on their personalized premium radio service, you will accrue the greater of either 10% of the Share of Last.fm’s Net Revenue from the personalized radio service, or US $0.0005 for each complete transmission on the personalized radio service.
  • If your track is played on their free on-demand service, you will accrue 30% of the Share of Last.fm’s Net Revenue from the on-demand radio service.
  • If your track is played on their premium on-demand service, you will accrue the greater of either 30% of the Share of Last.fm’s Net Revenue from the premium on-demand service, or US $0.005 for each complete transmission on the prepaid or subscription on-demand service.

While the royalties to be paid aren’t much, they’re a good start, demonstrating the larger issue of finding ways for DIYers to profit form their works. Since most people have their music on several (if not all) music discovery sites, hopefully other sites will follow suit (myspace, are you listening?). Imeem implemented a rev share program last year, but it has failed to produce any real revenue for unsigned musicians. With these moves, however, Last.fm has elevated itself past the clutter of music discovery sites, to become a premiere destination for on-demand music discovery. While I personally prefer music recommendation sites like Pandora, after I discover an artist on Pandora, I want to hear more tracks, see more content, and learn more about the artist. That’s where sites like myspace, last.fm, and ilike come in. And while music recommendation sites would be crippled by paying royalties, sites like myspace and last.fm should do so.

Unfortunately, neither Last.Fm nor Imeem is the answer. Rather, they are both part of a solution that will require DIY musicians to aggregate many sources of revenue in order to make some money. But, there are not many of these sources currently available. A lot of DIY musicians have been distributing under Creative Commons (“CC”) for the last 7 years, but nobody has figured out exactly how to monetize CC works. You would think that the collective strength of CC music could be leveraged to make some money for the artists, but this hasn’t happened. The only caveat to this is Magnatune. For this reason, CC has proven to be a valuable alternative to copyright law for reference and informational works, but not for works of art.

So what other profit mechanisms are there for unsigned musicians? There are a ton of iTunes style sites where people can purchase MP3s, but lets face it, most people aren’t buying tracks from us DIY guys. Certainly sites like PumpAudio, YouLicense, and AudioMicro have helped, but the go-to-profit mechanism has yet to be unveiled. Stay tuned!

Top 5 Music Discovery Sites

Update: Read our breakdown of Music Discovery in 2010 here.

Long gone are the days of browsing through record stores to find new music (record stores are still awesome hangouts though), making physical mixtapes for your friends (except for the nostalgic among us), and putting CDs on your Christmas list (iTunes gift cards anyone?). Digital technologies and the seemingly endless supply of online music destinations have forever changed the way we discover the tunes we like.

Record Store

Born out of my own frustration with the retardedly over-crowded “music discovery” space, this post aims to sift through the plethora of sites, many of which are variations of the same concept, and pinpoint the best ones.

Do you prefer to listen to short clips of top downloads on iTunes because it’s easy? (Ya, iTunes is more of a place to buy a song/album that you know you want, but you can definitely discover new stuff by poking around, checking the free download of the week etc). Are you a fan of one of the numerous music social networking sites that let you discover people with similar musical taste, create/share playlists, or track down obscure indie bands? Or do you love Pandora’s almost-no-work-involved recommendation system?

We’re all different when it comes to our preferred methods of music discovery, but the end goal is the same, right? We want to consistently discover new music that resonates with us personally – bands we can go see live, music to download, artists we can relate to. There are so many places to do this now it makes my head spin, so I needed to simplify.

With that, here are my top 5:

Pandora
I’ve been a fan of Pandora for a long time. The internet radio station, with its robust recommendation system based on the work of 50 analysts who break songs down into musical attributes, is surprisingly good at finding music that suits your tastes. And with the thumbs-up/thumbs-down rating system, the more you use it the smarter it gets. Their Facebook app is certainly convenient too.

iLike
If you can put up with 30 second clips, iLike is great for discovery. The fact that it can be plugged into Facebook, iTunes, MySpace, Bebo and others makes it a versatile social platform and is probably why they have so many registered users making profiles, sharing playlists and the like. And you can get lots of free music from new artists.

Fuzz
“Music Uprising…Connecting people who create and love music”. Other than having pretty good music discovery tools, I like Fuzz because I like the Fuzz Manifesto. This is the kind of mentality that I think everyone in the music industry needs to adopt, and soon, in order to survive and thrive in the exciting new frontier that is developing. Open, participatory, fair etc…

Grooveshark
In addition to letting you listen to any song in its entirety, Grooveshark rewards you for sharing music with people by giving you credits for free music. It also serves as an online library so you can store your music and access it from anywhere. There is a tagging/ranking system to help you find what you want as well as playlist creation/sharing.

Last.fm
Easily one of the most dominant players in the social music discovery space, Last.fm has a powerful recommendation engine based on data from the user community (unlike Pandora’s engine which matches similar musical attributes). Worth noting here is that Last.fm is now paying royalties to unsigned artists – and thus providing an alternative for artists who are not part of SoundExchange.

If this list is too short for you, check Mashable’s Music News Toolbox: 50+ Links for Discovering New Music to read about sites like iJigg, MOG, Goombah, Music Nation, and many more. Or leave us a comment with your favorite ones.

And of course, soon you will be able to discover kick-ass new music at MixMatchMusic. Stay tuned.

Immortal Technique Interview, Part 3

Immortal Technique Cover Art for The 3rd WorldThis week we have posted two parts of our exclusive interview with Immortal Technique. In these interviews Tech has discussed his method for writing music, the effort it takes to self-produce an album, his views on global politics and current events, and insight into the creation of his upcoming album, The 3rd World. In this final segment, Tech talks about music revenue, the remix culture and the upcoming Presidential election.

For Part 1, click here.

For Part 2, click here.

AC: Going off of that in terms of revenue and economy, there has been a lot of talk of internet piracy hurting the income of musicians. In “Obnoxious,” you advocate people to “burn it off the fucking internet and bump it outside,” so you obviously don’t feel that piracy is hurting you. What do you think the difference is between the reality of what musicians make from song and album sales on iTunes, and what the record industry wants consumers to believe they make in order to discourage music piracy?

IT: I definitely would like people to purchase The 3rd World in stores and purchase it online, but I think it was more of a way for me to express my frustration with the music industry. I can’t believe they have the audacity to call anybody else a thief. As much money as they steal from artists, as much as they don’t have a health care program for any of their artists, and I look at stuff like that and I’m disgusted. They go to these conferences and tell kids, “How can you steal a record?” I’m like really?

AC: They’re stealing from their own artists.

IT: How come you steal from your own artists? How come you’re selling the masters of your own stuff to be bootlegged in order to generate a buzz in the hood. You’re doing it to yourself and then you want to blame other people? You Godless piece of shit. How dare you try to take the moral high ground with the rest of the society by claiming that someone else is a thief? Really? What about all the Black artists who R&B and Soul were based on, whose masters were bought up in a fucking fixed contract? How about all the people who never got the money that they deserved because someone else slapped their name on a fucking recording, who didn’t have anything to actually do with the process of making this music, or didn’t participate in any of the song writing? How about all the publishing that you owe people? That’s tantamount to reparations that you owe the Latino and African-American communities. So before they talk about stealing money, they should realize that when you point the finger at somebody, there’s three fingers pointing right back at you.

Besides all that, I think that even though it‘s a great thing to be able to download music, there’s bad things to it too. Like when you don’t want a record to leak yet and then it does. So it’s not like I think downloading is great all the time. I definitely don’t want my record to be leaked before it’s ready to be leaked, cause it might not be the correct version of the song, or I might have wanted to change something to complete my artistic vision. But I think also that what needs to be said is that it’s not downloading that’s killing the music. It’s the fact that a whole bunch of people who don’t know shit about music are in charge of a music department. Like I’m glad that you went to the Wharton Business School, I’m glad that you know how to market a record, but that doesn’t mean you know shit about music. Unfortunately, that’s the problem with Hip-Hop, that’s the problem with our culture. We have a whole bunch of people who have no connection to our culture dictating everything for us. We’ve given a valid opinion to people who are not connected to us, over us.

AC: In the musical aspects of your recordings, how much control do you feel it’s necessary to have? Would you be in support of remix work as long as it didn’t distort your artistic message?

IT: I don’t know, remix work is touchy. I understand people sampling a track or something, but being able to take all of your work and re-do it and release the project and not give you a cut off anything, that’s different. You want to take a song and burn it off the internet, that’s fine. But if you’re burning my music off the internet and then selling it, that’s a whole different type of fraud. That’s not just regular fraud, that’s a violation. That’s some shit that’s going to get your IP address tracked down and beat the fuck up. If you follow my tour with a fucking camera and then try to release a DVD of all my shows, and you’re trying to charge people for it, you know what, I’m not even going to let the law handle you, I’m going to handle you motherfucker.

And I think that this is the point that I’m trying to make…it’s acceptable for people who can’t afford your music or can’t find it in the record stores, which was the issue with Revolutionary Vol. 2 to do that, but I always felt like it didn’t affect me as much because the people that really believed in my work and really believed in my music, they were the same people that were willing to go to the record store after they heard it and try to find the album, or they downloaded it and said, “You know what, I really like this so I’m going to support it.”

AC: Politically and philosophically, you’re the most in depth rapper when it comes to discussing important issues. But a lot of them, racism, poverty, crime, terrorism, religion, breakdown in the educational system, corruption within the political system, these are all tied together, so it becomes like a ball of string. Where do you start unraveling?

IT: I think sometimes I try to take a historical approach more than anything else. Try to talk about how racism came about, talk about the history of terrorism and the history of our involvement in a country, talk about the history of a war and our dealings with specific countries. Then we create a chronological order to follow wherein we take note of specific time periods and the progression of the way in which we became enslaved or became free, or the way we advanced ourselves so we can break them down into subsections. That way we can say, “Ok, this is the origination of this, these are the contributing factors of what made this happen, this is how this plays to this.” Then you start with the origin in history of all of these things because they all do have an origin in history.

Slavery has been around since the Hammurabi period in Mesopotamia, so I think we can look into the origin of lots of things. In terms of whether it’s Communism or Socialism, I mean, it doesn’t start with Karl Marx. I’m sorry to disappoint the adamant White left that sees him as a god. He’s not the father of Communism, he just decided to write down some ideas that were prevalent in all societies going back thousands of years. African and indigenous peoples had a sense of collectivism before Europe even had a structured civilization. That’s not to talk down to Europeans or anything, but just to make the point that this has been going on and the history of our people is older than we can imagine it being. Even the kingdom of Egypt is 4, 5,000 years old, and that doesn’t even begin to describe the kingdoms that came from the Nubians that gave rise to the Egyptians, even though Egyptians are touchy about that subject. But it’s true. These are things that we need to acknowledge, we need to embrace so we can understand our civilization better rather than just falling into the category we always do of being hateful of every civilization besides our own. We need to learn the lessons from history or we’re going to be doomed to repeat them again.

AC: On that note Tech, I have one more question for you if you have time.

IT: Sure.

AC: Basically, our current Administration in this country is a joke. They’ve infringed on our civil rights, deleted emails, judicial firings, and they’ve gotten us into wars we shouldn’t be in. On “Freedom of Speech,” you say, “I love the place that I live, but I hate the people in charge.” We have an election coming up. Do you see any real potential for change in either of these candidates or does it look like more of the same to you?

IT: I think it will be more of the different. It’ll be different things. Obviously we’ve made trillions of dollars of investments in Iraq, and as much as I’d like to believe Barack Obama, who by the way I did vote for, because I vote in every election. Not because I necessarily believe Democracy can’t be circumvented, but more so because when presumptuous motherfuckers come up to me and be like, “Did you vote dude?” and I’ll be like, “well actually I did and it didn’t make a motherfucking difference so get the fuck out of my face and organize something different. Stop thinking that the only way that we can appreciate the democratic rights that we fought for are by voting 25 times every century.” I think that democracy is the institution we set up, not just for voting, and I think that Barack Obama, if he’s elected, will be able to implement more social programs for the benefit of the average American than John McCain. The war will not end. Barack Obama talks about change. You know what’s going to happen? The war’s not going to end, the war’s just going to change. It’s going to be a different war. America tried having a war that was justified by nonsense, a war that was narrated by an idiot. Now they’re going to have a war that is justified and narrated by an incredibly articulate and incredibly intelligent man, if Barack Obama is the one that’s elected. But he’ll have an excuse for it, and for everything, and just from his speech at AIPAC, I don’t think that America’s position on the Israeli-Palestine conflict is going to change. I really don’t think that we’re just going to up and leave Iraq, like I said, the war is just going to change.

AC: And again, that’s assuming we’re intelligent enough to put Obama in when this is a country that for 8 years went with Bush.

IT: Right. He might not even win. We have to realize that the places he beat Hillary Clinton were because people didn’t want Hillary Clinton to win because of the Rush Limbaugh factor, where people were saying, “you know what? We need to smear Obama, we need to make sure he doesn’t come out of this looking rosy, so I want Hillary Clinton to be voted for.”

AC: Right. Well Tech, I won’t take up anymore of your time. I really appreciate you taking the time to talk today.

IT: No doubt. And remember, June 24th, you’ve got The 3rd World, Immortal Technique and DJ Green Lantern, will be on sale in every store, be on myspace.com/immortaltechnique, and of course you can preview the record on viperrecords.com.

So there you have it folks, Immortal Technique’s exclusive interview for Evolving Music. Start getting excited for The 3rd World to drop as the tracks I’ve heard off it are phenomenal. They continue the trend of excellent music supported and punctuated by vicious and powerful lyrics and masterful delivery. Evolving Music and MixMatchMusic would like to thank Immortal Technique for his time in doing this interview, as well as Dennis Paredes, Sam Donado, Public Wizard and Viper Records for helping to make it possible.