Greg Rollett of Gen-Y Rock Stars and Label 2.0 chats with MobBase’s CFO and Director of Business Development, Alan Khalfin, about how you can create your own iPhone app, engage the modern music fan, and build excitement around your iPhone app to drive awareness and installs.
Archive for the 'MobBase' CategoryPage 6 of 8
MobBase grew explosively throughout the first quarter of 2010, doubling the number of iPhone apps released each month, month-over-month. The steep sales ramp is proving the market for iPhone applications that connect musicians with fans. MobBase is the new service that makes it easy for musicians, record labels, recording studios, radio stations, music festivals and others involved in the music business to create, launch and manage their own, custom iPhone application.
“We’re seeing the proverbial hockey stick sales curve,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “We’re delighted MobBase is taking flight. We’re also excited that we’re helping shape the way artists and the music industry use mobile applications to connect with fans, build careers and audiences.”
MobBase launched in November 2009, releasing its first 50 apps in 90 days. Since then it has doubled the number of apps released every month, reaching the 100 milestone in March 2010 and 200 in April 2010.
“The majority of our music is being spread by our fans,” said Eric Rachmany, guitarist and lead vocalist of Rebelution. “Our MobBase app gives them the opportunity to have everything Rebelution in the palm of their hands at all times, to project to whomever and whenever they feel. It’s a great marketing tool.”
MobBase is a low cost way for musicians to create a mobile app and share music, photos, videos, tweets, news, information about shows, merchandise and other content with fans on their mobile devices. MobBase apps are priced for starving artists and also artists who remember what it is like to starve, with many artists paying as little as $0.50 a day for their own custom iPhone app.
MobBase apps are being used by artists as diverse as Pepper, Veronica Ballestrini, Jump Smokers, and Iration, and also by labels such as Controlled Substance Sound Labs/Silverback Artist Management and Town Thizzness. The Showtime network’s Nurse Jackie television series has its own MobBase app for the show’s soundtrack, as does the Sound Healing yoga audio companion.
Additionally, radio and music discovery pioneers including IODA Promonet, House Music Channel and Flawless Radio have made MobBase their preferred way to connect with fans on their mobile devices. And music industry blogs and media such as Indie Music Tech, Remix Comps and Wink Sound rely on MobBase apps to extend their reach and impact.
Check out one of the newer artists on the MobBase scene, DJ Neekola from Washington, DC…. she’s hot!
Born in New York and educated in Virginia, Neekola currently resides in Washington DC where she works as a full time international DJ. Inspired by her parents musical talents, Neekola has been involved in music since childhood. The early years were spent in rock bands as a lead singer, keyboard player and songwriter. However, upon moving to Germany in 1997, Neekola was introduced to her soulmate, electronic dance music. She spent so much of her time dancing in the nightclubs within Europe. It was during this time she was inspired to pursue music production. After having a bit of trouble, she was advised by her mentors in the industry that she should first learn to DJ, and then her production skills would come naturally soon after. So she headed on out to NYC’s Scratch Academy, learned the basic skills, acquired her own turntable setup, and then her life changed forever…
Check out Neekola’s app and new song, “Don’t Live for the Moment.”
Don’t Live for the Moment – ORIGINAL by Neekola
Don’t Live for the Moment – ORIGINAL by Neekola
Neekola built her app using MixMatchMusic’s new DIY app building platform, MobBase, which makes it easy for musicians, music companies and music blogs to build a mobile app for as little as $0.50 a day. And because MobBase enables us to update the app’s content and design whenever we want, be sure to check the app often because we’ll be keeping things fresh. Ya dig?
You probably know that MobBase makes it easy for musicians, bands, artists and DJs to create, launch and manage their own, custom iPhone apps. You may have even downloaded one of the more than 150 MobBase artist apps available in iTunes. But, if you’re not a musician, band, artist or DJ, did you know that MobBase makes it easy for you to make your own mobile app too?
If you’re a music industry blog/publication, record label, radio station, venue, music festival, music school, recording studio, gear/instrument company, or other music related project/company, MobBase can greatly help you connect with your audience through a custom iPhone app. For as little as $0.50 a day, you can use MobBase to build a dynamic app that shares music, photos, videos, tweets, news, event info, merchandise and other content with fans on their mobile devices. Here’s a little taste of the different types of music industry players that are using MobBase to connect with their fans:
Music Industry Blogs, Publications and Resources:
- Indie Music Tech: A blog that explores the technologies enabling the music industry.
- Remix Comps: A community of remix contest enthusiasts that provides information on the latest remix contests going on across the web, and features streaming versions of remix contest winners.
- Wink Sound: A resource for music production videos and tutorials on Ableton, Logic, Pro-Tools, Reason, and Cubase, as well as on mixing, mastering, recording audio, beat making and Djing.
- Evolving Music: You’re looking at it dude 🙂
Record Labels and Other Music Companies:
- Controlled Substance Sound Labs/Silverback Artist Management: Record label and artist management firm; artists include Sublime, Slightly Stoopid, Pepper, Fishbone, The Beautiful Girls, Mat McHugh, Rebelution, and The Expendables.
- Town Thizzness: Record label created by Thizz Nation and SMC Recordings; artists include Mistah Fab, J.Stalin, D.Lo, Sleepy D, Beeda Weeda, Philthy Rich, Dj Fresh, Stevie Joe, Shady Nate, G-Stack, and Eddi Projex.
- Independent Media: Marketing and artist development company; artists include K’Naan, Tanya Morgan, J*Davey, Canibus, Shaya, Truthlive and Sin.
- Let It Burn Records: European hardcore record label.
- Flash Records: German electronica record label
- Nobel Records: Norwegian record label; artists include Jazzmaster, Bang Bang, and True Blue.
- Metal Postcards Records: Hong Kong based metal record label.
Radio and Music Discovery:
- IODA Promonet: A promotional distribution network from IODA that helps fans discover and share music from thousands of top independent artists and labels around the world.
- House Music Channel: A destination for all things house music, featuring exclusive music, mixed sets, news, information, and events from today’s hottest names in house music.
- Flawless Radio: An app that helps you discover new music and news from the hottest emerging and developing hip-hop artists.
- LyricShare: A Gospel and Christian music destination that gives unrivaled access to music, pictures, lyrics, sheet music, and videos.
Soundtracks and Soundscapes:
- Sound Healing: This app is the perfect audio companion to meditation and yoga, and includes 72 relaxing songs for meditation.
- Nurse Jackie Soundtrack: The official app for the soundtrack for Showtime’s Nurse Jackie.
It’s been quite a busy week over at MixMatchMusic HQ, where the MobBase team has released 28 new iPhone apps in just two days! Amongst all the fuss going on about “cookie cutter” iPhone apps earlier this week, the release of this batch of apps makes one thing pretty clear: MobBase apps are much more than just web-views and RSS feeds. All in all, there are now 134 MobBase apps in iTunes!
This batch of apps was made by musicians and music companies from around the world, and features a variety of eclectic content for you to enjoy. The apps turned out really well, and as you can see below, they aren’t cookie cutter at all — each MobBase app can have its own unique image, look and feel. Check out all the new MobBase apps here. Or, find out how to make mobile applications.
