Archive for the 'future of music' CategoryPage 17 of 17

Dell Summer Rocks: Art, Music, and Technology

We’ve mentioned previously that there is an emerging trend of partnerships in the music industry, with bands and brands joining forces to explore new ways of reaching consumers and cultivating common passions. We witnessed more of this trend while attending the Virgin Mobile Festival in Baltimore. One attraction at the Virgin Festival that seemed to draw a ton of people in was the Dell Dome.

Dell Dome

The dome is part of the Dell Summer Rocks tour. They are road tripping to all the summer’s hottest music festivals and the tent adds to the sensory experience of the weekend by offering a combination of technology, art and music for visitors to show off their individual style. Festival goers can meet urban artist Mike Ming, or personalize their own digital mix tape, rock ‘n’ roll hairstyle and airbrush tattoo. Also, media are invited to ask questions of any of the performers lined up for interviews inside the Dome. A pretty cool way of promoting the new (very colorful) studio laptops (check out their creative Towel Drop promo).

Dell is working with festival promoters to include the brand where it can be experienced by this passionate community of people who align themselves with a lifestyle of self expression. They are giving them an interactive experience. Here we see yet another trend that is hard to ignore: music fans are craving interaction with the music and musicians they like more and more. The days of sitting around listening to music passively are fading.

In addition to the hands-on experience Dell offers in their dome, they have been chatting with artists at the festivals and posting video interviews. As our readers know, we here at Evolving Music love interviews. The Dell Lounge interviews are a great way to get to know some up-and-coming artists and see them kickin back in a casual festival setting. As of today, the Dell Summer Rocks tour is halfway through their road trip.

Starting at Lollapalooza, they snagged interviews (check any of them out here) with the likes of Bang Camaro, Cadence Weapon, beautiful Swedish crooner Sofia Talvik, and The Whigs.

Click around in the Virgin interview section to hear from Soulwax (one of our favorites from the DJ tent), Taking Back Sunday, and Deadmau5 among others. I had never heard of Deadmau5 before Virgin, but am definitely a fan now.

Outside Lands, which was in our own backyard, of course had all the big headliners like Jack Johnson, Tom Petty, and Radiohead (who kicked ass but dealt with some unexpected technical difficulties) to please the masses. But let’s not forget about some of the lesser known acts that rock as well. Dell caught some of these kids on tape here. Don’t miss the Howlin Rain interview. It takes place during a ping pong game.

Lastly, check out the class=”xLink”Bumbershoot Festival interviews from Seattle here for a personal look at Tapes ‘n Tapes (they opened for the Black Keys, who we like, earlier this year), Shim, and many more. I like the dude from Shim with the crazy mutton chops. He’s goofy.

So there you have it. A personal look at some of the artists from this summer’s festival season and the interactive experience offered to festival goes in the Dell Summer Rocks tent. When it comes to the intersection of technology, art, and music, you know where it’s at: interaction, personalization, and self-expression.

The Future of Copyright Law: Moral Rights & Attribution for Music

As a musician, my biggest concern with releasing my music over the web for others to remix is not that I’ll get paid if money is made, but that I’ll be attributed for my work. This is because, as an unsigned and unknown artist, I am currently more interested in cultivating a fan base than profiting from my art. As I see it, I will find creative ways to profit from my work once I have actually formed something that resembles a fanbase.

A good way of providing artists with attribution, irrespective of the destiny of their art, is through implementing a moral rights scheme that would ensure attribution for authorship, even if ownership of the music belongs to a third party. Originally laid out in Article 6bis of the Berne Convention of Literary and Artistic Works, moral rights were extended to music in 1996 through the WIPO Performances and Phonograms Treaty. Article 5(1) of that treaty reads: “Independently of a performer’s economic rights, and even after the transfer of those rights, the performer shall, as regards his live aural performance or performance fixed in phonograms, have the right to claim to be identified as the performer of his performances…and to object to any distortion, mutilation or other modification of his performances that would be prejudicial to his reputation.”

Moral rights generally include three rights: the right of attribution, the right to have a work published anonymously or pseudonymously, and the right to the integrity of the work. These rights are separate from economic rights, and belong exclusively and perpetually to the original creators of the work, and not any third party who assumes ownership of a copyright, such as a record label.

In the music context, I don’t believe in the right to integrity, as in my mind, a piece of music is never finished, but rather constantly evolving. But, the right of attribution is paramount in the digital context. Since media can so easily be shared today, sharing should be embraced as long as the original authors are always attributed. Creative Commons has embraced this notion since its inception, and it’s time for Congress to recognize that this needs to be added to the Copyright Act to meet the necessities of the digital era. In fact, the United States Court of Appeals held, in Jacobsen v. Katzer, that Creative Commons licensors are entitled to copyright infringement relief. This means that if somebody uses a CC work that requires attribution without attributing the original author, a claim for copyright infringement exists.

With this legislative change, the US, a Berne and WIPO signatory, would seemingly be killing three birds with one stone: 1) deal with copyright law’s inadequacy in the digital age, 2) comply with Berne by adopting am adequate Moral rights scheme, and 3) comply with the WIPO treaty by extending moral rights to music. While the US became a member of the Berne Convention in 1989, the US has chosen to narrowly adopt a moral rights scheme and to apply it exclusively to visual arts under the Visual Artists Rights Act (VARA) of 1990. By omitting to do so, the US is failing to comply with the Berne convention and the 1996 WIPO Performances and Phonograms Treaty. So, maybe its time for Congress to actually got off its ass! I mean, are musicians less important that visual artists? Or is it that visual artists have more lobbying power?

An adoption of a music moral rights scheme would greatly tickle my paranoid pickle in the digital era, and it would help me feel comfortable in distributing my digital music in creative and innovative ways. Evolve, damnit!