Archive for the 'DIY' CategoryPage 10 of 15

Kutiman's ThruYou: YouTube Gets Mixed and Matched

I think we can all pretty much agree that the remix revolution is in full force at this point. Musicians (at least the ones who get music 2.0) are letting their fans remix their music. Artists like Girl Talk, who we recently interviewed, are mashing up songs left and right. Well, that’s great. BUT, what about all the no names and indie artists who are just as usually more creative, and yet don’t get recognized for their remixing efforts because they just don’t have the same visibility. How do the little guys introduce their smashed up art to the world?

Social media has certainly lent itself to such aims. But Twitter, MySpace, blogs, Facebook, and all the other myriad tools out there don’t necessarily guarantee success. You know what TOTALLY helps though? A viral video. Soooo…. how does one make a video viral? It’s pretty freakin hard as it turns out. Some of the successful ones out there were secretly promoted by companies hired to ensure virality. Some just got lucky. And some are really just… That. Good. Kutiman’s ThruYou project is one of the those.

Kutiman, an Israeli artist who grew up on jazz and later became enamored with genres like funk, reggae, and afrobeat (especially that of the Nigerian star, Fela Kuti), managed to stitch together all the proper ingredients for a very clever, and quite viral, video. He spliced and diced together all sorts of random content exclusively from YouTube (um, can we say long tail?) Not only did the result not suck, it was actually really good. The songs are solid and the video editing is slick and interesting. Perhaps Kutiman did kill the video star… See how did it here.

There are 7 tracks, all well worth a gander. Here’s my favorite:

Actually it’s a tie between that one and this one:

Pretty sweet, right?

Yesod Williams Interview (Pepper)

pepperbig

In case you hadn’t noticed, Evolving Music has been a little smitten with the band Pepper lately. We brought you their remix contest (if you haven’t made a remix yet, do yourself a favor and have a go at it) and a previously unreleased live recording of their song “Too Much” during the Tra.kz Artist Spotlight. Still can’t get enough of these guys? Good. How about a little insider information straight from the horse’s mouth? I had a chance to catch up with Yesod Williams, the drummer. Here’s what he had to say:

Sandra Possing: Tell us about Pepper. Who is in the band? Where did you guys meet?

Yesod Williams: I play drums. Kaleo [Wassman] sings and plays guitar and then Brett [Bollinger] also sings and plays guitar. They kind of switch off the lead vocal role. We are from Kona, Hawaii originally, the big island of Hawaii. We all went to school together. It’s a super small town, so everyone knows everyone. We’ve pretty much known each other our whole lives and they’d been playing music all through high school. I started playing drums when I was really young and got burned out and pretty much quit altogether through high school and then right after me and Brett graduated, which was in ’97, we were at a party hanging out and me and Kaleo started talking and just thought it’d be cool to see if we could get something going and see if we vibed off of each other and that’s when we started the band in like June of 1997 and then moved to Southern California in May of ’99.

SP: Did you have any idea it was gonna become a serious thing or were you just messing around?

YW: We were just messing around at first, but I came to California on vacation after I graduated high school and I kind of got an inkling – I saw some bands over here – and I was like “Man, it might be something serious, if we actually take it seriously and make the jump over the Pacific and try and do something with it.” At first we were just playing parties and just playing around, but we always had faith and had the vision that we could do something with it. It’s so funny, cause I mean I listen to our first CD we ever recorded and in retrospect I’m like “Wow, we thought we were actually gonna go somewhere with that CD? We were crazy.”

SP: What do you do when you’re not playing music?

YW: Um, pretty much just golf and surf for me personally and try to live a “normal life” cause it’s such a different life being on the road all the time and not being at home, so we just kinda do the every day normal life thing. We do a lot of business too because we own our own record label, LAW Records. So we’re pretty much always working. We’ve always got our mind on music and what not.

SP: Do you hang out with a lot of musicians? Hawaiian or Californian in particular?

YW: There’s a band called Iration that lives up in Santa Barbara. They’re always coming down here to play and what not so we hang out with them. We also have a bunch of friends that moved over here from Hawaii so we still have a close knit group of friends that we grew up with.

SP: Have you ever surfed with Jack Johnson?

YW: No, I haven’t. We’ve actually never even played with him. Funny story… We had a chance to play with him a long time ago, back when we still had our 1976 Dodge Sportsman van [probably looked something like this] that we bought when we first moved over here and we were on our way up – this is in 2001 – we were on our way up to play with him and the transmission fully gave out and the van would only go in reverse. That was our one time that we were gonna play with him and needless to say it didn’t work out.

SP: So you didn’t drive backwards all the way up?

YW: No. No, we thought about it, but driving backwards just to get home was hard enough.

SP: Tell us about your music. What’s it about? Who are your influences? How do you describe your style?

YW: We grew up listening to so many different kinds of music and Hawaii is such a melting pot of pretty much everything. Music, culture and everything. I think that’s kind of what shines through. We dabble in many different genres, so really you can say it’s a bunch of different stuff put together, but in a nutshell I always just say we’re just a rock band with a reggae influence, pretty much.

SP: What kind of connection do you have with your fans? It’s very different when you’re playing live and when you’re not, but how do you keep that vibe and relationship going when you’re not performing?

YW: The main way to keep connected with your fans is touring, like you’re saying, but that’s why we’re doing this remix contest and everything. When you’re not touring you still gotta show your appreciation and keep them interested. You gotta give back. It’s the only reason any of this is possible, is cause of the fans. So, any way that we can get them involved – this being one of them – we’re super excited about… Kind of get them involved in the creative process and have them put their own flavor on our music and what not.

SP: So, the internet plays a pretty big role in that process for you guys?

YS: Ya, it’s so cool because it just gives you that much more connection with your fans, whereas back in the day it was like “Ok, buy the CD and then once a year you’ll get to see the band.”

SP: What first got you interested in having fans remix your music?

YS: I’d heard about someone doing it before and it just seemed like such a cool idea, you know? It seemed like something I wanted to do to my favorite band. Like, Red Hot Chili Peppers, for instance, is one of our favorite bands for the whole band as a whole. Given that opportunity and opening that door for music fans like ourselves – it’s just the most amazing thing ever. And why not? Art is the ultimate communicator. Anyway you can connect, bands should take complete advantage of it.

SP: Not everyone is open to the idea of people messing with their music – some of them are like “I wrote it, it’s my stuff, don’t touch it”, but that’s becoming so much less common and people are really embracing this whole remix movement. Do you think this movement is going to keep growing?

YW: I think it absolutely will. Like you said, it’s just a win-win situation for everyone. I mean, I do understand when people feel like their songs are their babies. You don’t want someone intruding on them and what not. But, at the end of the day, you’ve already released your songs on an album how you want them and this is icing on the cake and I don’t think it’s going to hurt anyone. I don’t think it’s going to ruin anyone’s band or ruin anyone’s music. It’s just gonna get people more excited and more passionate about the band.

SP: It allows fans to have a more emotional connection with each song if they can actually get involved.

YW: Absolutely.

SP: What’s the story with the song you’re using in the remix contest? What’s it about? When was it recorded? Why did you pick this one?

YW: It’s a song called “Freeze” and it’s the first song on our last album, which was Pink Crustaceans and Good Vibrations. It’s basically all about being at a show and, in a sense, claiming your sound. Not in a cocky way, just in a confident way… Just that you know what you are doing and you can blow people away. It’s not in an arrogant way at all. The song was recorded in Redondo Beach at a studio called Total Access and it was produced by Paul Leary from the Butthole Surfers – the original guitar player.

SP: What do you expect to happen with this experiment?

YW: I don’t know. There’s no telling, you know! We could get a version that’s even better than the one that’s on our CD, you know what I mean?

SP: Does that scare you?

YW: No, not even. I think the possibilities are endless and I’m really excited to see what the fans come up with. It’s super cool too cause we’re gonna… whoever wins the contest we’re gonna release their version on our label in some format, whether it be a single or on a compilation or something like that. On the other end of it, you know, some 16 year old kid could do this, could learn how to do mixing through the contest and then, you never know, he goes to school for music, ends up working in the industry… It could plant seeds for people. That would be super gratifying in my eyes.

SP: That’s quite a prize – certainly good motivation to participate. What do you see happening in the music industry in the next 5 to 10 years? What with the industry crumbling, the internet etc?

YW: I see the independent world becoming really the main epicenter for music and people releasing their own records. Getting the fans more involved too. One of the things we want to do with our next record is we want to record maybe 16-40 songs, and put rough versions of them up on the internet and basically have the fans pick which songs they want on the CD and then release the CD the way they want it. I think the DIY and the independent world is really gonna boom and take the front seat to the industry and the major record labels are going to take the back seat.

SP: When you guys make a song, how does it work? Does one person write the lyrics and everyone else figures out there part, or what?

YW: The majority of the ideas come from Brett and Kaleo and then we get together. I’ll have a couple ideas here and there, whether it be a chorus, a verse, or a whole song or just the guitar part or something. That’s how it kind of works between the three of us and then we get together. Then that’s when it becomes a Pepper song is when we all get together and we put our twist on it and we come to a common ground and then we go from there.

SP: Does that take a long time usually?

YW: Not really, especially Brett and Kaleo. Those guys are like vaults of music. They’re constantly writing and they have so many great ideas. It’s usually a pretty quick process. The thing we don’t want to do is kinda over think it. Some things get lost in translation and you lose some of the essence if you sit there and over think and rethink and rethink it. You’ve kinda gotta go with your first instinct.

SP: If you weren’t making music, what would you be doing?

YW: We’d all be waiters at a restaurant, cause that’s what we were doing before we started the band. It’s not that bad of a gig in Hawaii. You work in a nice restaurant, make $100-200/night in tips and you just gotta work at night and you can surf in the daytime. It’s pretty gravy.

SP: But, you’re pretty happy with what you’re doing now?

YW: Ya, I still pinch myself sometimes. We’re actually getting paid to do something we’d do anyway and that’s the way we’re living the dream. I want to enjoy it to the fullest for as long as I can.

SP: Have you had any crazy fan interactions, people throwing underwear on the stage, psycho stalkers etc?

YW: There have been a lot of underwear and bras thrown up on stage and people jumping on stage. That kind of stuff happens all the time… it comes with the territory. No real crazy stalker stories or anything… It’s more just, you know, when a show is sold out there is always a ton of people waiting outside the bus and trying to get tickets to the show. We try to help them out as much as we can and hook everyone up but, you know, there’s only so much you can do.

SP: Any last words of wisdom for our Evolving Music readers?

YW: Ya, definitely. I think the biggest advice for anyone that wants to be in a band or start a band is you gotta realize how much hard work it is and touring is the key to everything. You gotta get out there and you gotta go see the people that are supporting you and shake their hand and really show that appreciation and never take those people for granted.

RemixComps.com: Remix Contest Tracker

picture-10

We recently stumbled upon another solid resource for all you remixing aficionados out there. RemixComps.com is a new site that finds all the remix contests going on and tracks them for you. That’s right – it tracks them for you. Go ahead, be lazy. Just bum around on the site and find stuff to remix. Browse contests easily by Top Rated, Closing Soon, Quick List etc and even access old contests in Just Ended or the Archives. Or, for the ambitious UGC-prone among you, you can also submit your own contests or ones that you find.

picture-9

Once you are sold on the concept and create an account, you can comment on and rate the contests. That’s how the good ones end up in Top Rated, obviously.

This service goes hand in hand with MixMatchMusic’s Remix Wizard for those who set up their remix promotion as a contest, i.e. set a deadline, include prizes. For example, Zion I’s remix contest is currently being featured on RemixComps – it ends March 12 and features some pretty kickass prizes like the winning remix being featured on Myspace and played on a radio set/podcast, plus signed copies of rare Zion I vinyl and more. Definitely worth a shot!

What a great way to delve deeper into DIY remixing culture. Rather than wasting time scouring the internet for songs to remix and sites that allow it, you can spend your time actually splicing and dicing the music and creating your own killer mixes.

For more info, check out their blog and follow them on Twitter.

Zion I Remix Contest from The Take Over

Bay Area hip-hop duo Zion I is well known over the course of their discography for exploring musical sounds and genres not typically associated with the sounds of the streets. Zumbi’s introspective and intellectually based lyrics have found an excellent match in the musically curious mind of AmpLive, who aside from remixing Radiohead’s In Rainbows album has brought soul, funk, electro, house and rock vibes to hip-hop in a way that makes Zion I both incredible and enlightening to listen to.

Silent on the discography front since their 2006 collaboration with The Grouch, Zion I has poised themselves for a new group release, their first since they brought the Japanese only release Break A Dawn over the Pacific for a stateside release in ’06. Their new album, The Take Over, is scheduled to drop next Tuesday, and in keeping with their format of engaging their fans and examining ways to evolve their own music in our current remix culture, they have launched a remix contest for one of the tracks off the new album, “DJ DJ.”

Today, Zion I released their stems from “DJ DJ” to the general public, using MixMatchMusic‘s simple Remix Wizard. If you’re an audio wiz already, just download the stems and work them out, but even for those with less musical experience or musicians not interested in downloading the stems, the MixMatch wizard provides the stems and the mixing interface to make this contest accessible to anyone with a computer. What’s excellent about the format here is that it doesn’t require any previous experience, as the wizard is very intuitive and easy to use.

Finish your remix and upload it by March 12th and you’re in the running for some excellent prizes, including a spot for your remix on Zion I’s Myspace page and lots of great Zion I stuff for the winners. For more information or to enter the contest, click here.

Lawrence Lessig, The Colbert Remixes and Where We Go From Here

Early in January, Comedy Central’s Stephen Colbert sat down with Lawrence Lessig. The interview was typical Colbert tongue-in-cheek, but good for a laugh. For those of you not closely following the implosion of the music industry and subsequent recreation as a more inclusive forum, Lessig is the author of Remix: Making Art and Commerce Thrive in the Hybrid Economy, a book that examines methods of creating revenue out of creative work. The example Lessig used while talking to Colbert was Flickr which allows users to post pictures which Flickr can then create revenue from. But Lessig’s primary argument is that the war on Peer-to-Peer file sharing has failed (he’ll get no argument here) and that the copyright laws are outdated with the vast number of increasing ways people can share, remix and alter original work while making something new. In a way, every blog does this. This post in itself is a remix of two interviews, the functions of two websites and my arrangement of these facts with my thoughts. It’s about as close as I come to making music. The DIY explosion in music is part of the culture that has helped spawn mash-ups like Danger Mouse’s Grey Album (The Beatles’ White Album/Jay-Z’s Black Album) and AmpLive’s Rainydayz Remixes (AmpLive remixing Radiohead‘s In Rainbows.) The point is that technology and the rapidly evolving music industry need to find common ground with artists, and not just other musicians, but all artists, as the mixed media medium is something that can only grow from here.

Well, when Colbert was very specific about becoming “possibly litigious” should anyone take portions of his interview and remix it with a dance beat, he had to do so knowing full-well that someone would. He wasn’t disappointed as two days later, internet upstart IndabaMusic jumped into the fray with a full site devoted to remixing the Colbert/Lessig interview. But it didn’t end there, did it? With Colbert, how could it? Never being one to avoid an opportunity to poke fun at himself, Colbert remixed a video of his own work to a pulsing dance beat, and told the remixers to lay off again, to of course encourage them to remix more. Enter Dan Zaccagnino, head of Indaba who had an interview on Colbert the other night (interview at 14m in) to talk about the remix culture. Of course, these types of remixes are nothing new over at MixMatchMusic, which has had success with their Remix Wizard. While the Indaba/Colbert remix contest is excellent, it is Indaba based. MMM’s Remix Wizard is a free widget that can be set up and used by any artist on their website to host remix promotions. It doesn’t even need to have anything to do with music, as evidenced by Remix Sarah Palin.

While Colbert’s thoughts in the interviews with Lessig and Zaccagnino are clearly meant to be humorous, they serve a larger purpose in that these episodes help create buzz for a rapidly growing and increasingly important segment of the music industry: collaborative pieces brought about through alternative means. Indaba has managed to create a large community of musicians from around the world who are engaging in internet based musical collaboration, and this is a huge first step in breaking down barriers within the recording industry.

But with every broken barrier comes the question of the next frontier. While Colbert asked Zaccagnino what happens to girlfriends breaking up bands if the musicians collaborate on the internet, he failed in his attempts at humor to get to the root of the issue, namely monetization of content. While not many musicians will actively think internet collaboration as a means to avoid break-ups with their significant others, a most serious topic of interest to them is how they can profit from their work. No artist likes the idea of losing control over their work, but if knowing that the usage of their work by others would create tangible income for them, the concept of collaboration and other artists who liked them enough to mix them with their own pieces becomes a much more appealing, and therefore widespread trend. As with the foresight of their DIY remix widgets, MixMatchMusic provides the ability for artists to monetize collaboratively made songs, as well as contribute stems to their social sample library to earn royalties.

The monetization of artist work and internet collaboration is the next step in the rebuilding of the music industry. As fans become more involved with the artists because they are part of a shared internet workspace, the desire to support an artist will increase. Add to that the ability to remix their favorite artist’s work, and the fan interaction with the music becomes uncaged. Forget making a mixtape for a friend. Imagine taking your favorite songs and going Girl Talk on them. This interest and desire to support the artist would in turn funnel revenue back to the musicians.

The recording industry would say that this has been the goal of their war on file sharing, but that is an outrageous lie as most artists never see a dime of the few settlements the RIAA succeeds in obtaining. Little wonder then that the RIAA is backing down. In fact, one could argue that the backlash against the recording industry has been fueled by the consumer perspective that the artists aren’t seeing the profits they should. Furthermore, as revenue streams move away from the major labels and into the artists’ pockets, the majors will be forced to work with both musicians and consumers on more viable distribution and revenue models.

But forget about the money and the labels and the upheaval in the industry. How will this help music evolve? As more artists turn to internet collaboration because their work is safe and profitable, the inevitable evolution of genres and musical landscapes will grow exponentially. Think The Beatles and Jay-Z were cool? What happens when you can take a French hip-hopper’s lyrics, a tribal drum beat from a musician in Africa, a flute melody from Tokyo and a guitar piece from Columbus, Ohio, and add it to your piano piece from the comfort of your home and computer? Sure, you could make money, but look at what your collaboration has created musically. When internet collaboration is monetized and all-inclusive, the community becomes the music industry, and the listeners become the musicians.