Archive for the 'culture' CategoryPage 19 of 22

SanFran MusicTech Summit 2: Guestlist Wish, Artist Activism, and Label Survival

Brian Zisk has done it again. After the wildly successful SanFran MusicTech Summit last February at Hotel Kabuki, he rallied the troops for round two of what I hope will be a regular event going forward. The first Summit, which I reviewed here, set the bar high. What a brilliant meeting of minds from the music and technology industries!

Through a mix of thought-provoking panels on new technologies, heated group discussions about the future of (online) music, and lots of giddy lobby schmoozing, this event provides its very diverse attendees with a plethora of opportunities to learn, contribute, and meet resourceful people.

SanFran MusicTech Panel

Photo by Crazywanda. Some rights reserved.

For the virtual comment box, here’s a suggestion: How bout a list of attendees on the website? (Yes, there was a Facebook page you could RSVP on, but not everyone on the planet uses Facebook. Silly planet.) A simple list of attendee names, companies, and titles would be great.

The Web 2.0 Expo brilliantly utilized Crowdvine to set up a social networking site for their event. Here, you could create a profile, view other attendees and ping the people you wanted to meet. Consequently, my first day at the expo was consumed by meetings with some very cool people. Though randomly networking is great, it would be awesome to knows who’s gonna be there beforehand. Brian, whadya think?

My co-worker had the idea of placing RFID tags in everyone’s nametags so you could track people’s whereabouts throughout the day and find those you need to meet, but eventually we all agreed that would be too creepy…”Hey man! Saw that you were in the bathroom, so I thought I’d come introduce myself…” Ha.

At the Artist Activism Workshop Mike Relm, Chris Skarakis (founder and VP of Music at Fuzz), and moderator Erin Potts (Executive Director of Air Traffic Control) discussed how artists can be activists using new technologies. Very inspiring.

Mike Relm, whose live shows feature audio/video mashups “manipulated in real time with a turntable-like device” [Wikipedia] showed us a powerful Katrina video with vivid images, music, and video clips that he made to raise awareness of the disaster.

I so love where this trend is going. There are obviously a ton of ways to get involved in your community or on a more global scale, but musicians are in the perfect position to make a real difference due to their visibility. As much as we (and especially Actual) hate on American Idol, I have to admit I was impressed by how much money they raised during their Idol Gives Back special ($65 million or something, right?). At least they are doing some good with the massive captive audience they have…

But no matter how big or small your reach, there are always ways for musicians to get involved. And organizations like Air Traffic Control, Project Noise and Axis of Justice to help you on your way.

At the Record Labels and New Technologies panel, I walked in anticipating an hour of (big) label bashing, but was quite mistaken. Rather than harping on why big labels are evil and how they are all going to disappear, the consensus seemed to be that record labels are not going anywhere. They are, however, changing. Drastically. Whereas a new artist used to need a label to even get started, now the label has a very different role to play. Turns out that independent labels are actually doing quite well – at least the ones that have found innovative ways to market their bands online. Dave Allen, of the Gang of Four, pointed out that artists and their labels should keep the end user in mind and what most end users want is at least 1 free mp3, not DRM, and the ability to play music on different devices. Dave also has a great music blog, Pampelmoose. Check it out.

In between panels and meeting new people, we also ran into our friends Todd Tate (co-founder of Angry Coffee and now one of our rockstar MixMatchMusic beta testers), Hannes Hesse (the Bubblegum Sequencer guy), and my hero Tom Conrad (CTO of Pandora) among others. One of our guys was chatting with Vince Wilburn, Jr., nephew (and spitting image of) the late Miles Davis (and accomplished drummer and producer)! Seemed like a very cool guy.

All in all, another rockin Summit. Great job, Brian!

Why Evolving Music Needs Obama

Evolving Music is about change. Evolving Music is about Mixing and Matching the talents and visions of different people – regardless of their age, race, musical background, geographic location, beliefs, or gender. Evolving Music is about working together in the spirit of collaboration, challenging convention, embracing new technologies, promoting transparency, and participating in the free exchange of ideas.

Whether you agree with his politics or not, Barack Obama is a great example of these ideals. I think that Evolving Music could benefit greatly from his leadership. To all those who share the vision of a completely new music industry unencumbered by greedy record labels and a new musical landscape where musicians and music lovers alike have unprecedented opportunities to connect, create and discover music I say: Yes, We Can.

While other politicians inevitably get caught up in mudslinging and hate campaigns, Obama is consistent in his messages of Hope and Change. Not to mention that he handles criticism with dignity and humor (and in this case music):

I think we need someone like Obama to support this (r)evolution. He has a technology plan based on refreshing ideas like open and transparent government (imagine that!), aggressive support of broadband access, etc. The speed with which technology is emerging is mind boggling and we need someone who understands the digital age and its implications to keep encouraging the kind of collaborative and open-minded innovation taking place today. More and more, through social media and access to information online, “the people” (as trite as that phrase sounds, I feel it rings true here) really are becoming empowered and we need someone as young, hip, and savvy as Obama to lead the way down an entirely new path.

Ultraviolet Sound – Another Great Music 2.0 Band

Recently, I had the pleasure of discovering a band that totally rocked my world from the second they walked on stage. Following the Presidio 10 race, an event put on by The Guardsmen and the Ashlyn Dyer Foundation (two San Francisco-based charity organizations), there was a party for the runners, organizers, supporters etc. Click here for more great pics of the event taken by Guru Khalsa of TheAList. Though I was only able to catch a few of their songs, Ultraviolet Sound secured itself a place on my list of Hot immediately.

Not only do they have that funky, gritty, electro pop punk sound that I love, but they (like more and more bands every day) are challenging convention and embracing the changing music industry. Ultraviolet has teamed up with TrueAnthem, which is an “advertiser supported online music promotion and distribution company” all about connecting the band to the fan. You can listen to and download their songs on TrueAnthem for free, because at the start of each song is a brief “sponsored by” message delivered by the band itself. Howard Stern, anyone? Not sure if he was the first one to read the radio’s commercials himself, but he certainly popularized the concept.

While this model won’t work for everyone, I know I for one will gladly listen to a quick message if I get the song for free. Honestly, I’m surprised more media outlets haven’t embraced the Howard Stern style method of having the person/people/band people are tuning in for deliver the ads. San Francisco’s dance station, Energy 92.7, does this well. With any other radio station (yes, I still listen to traditional radio in the car) I change the station when commercials come on. But when Fernando and Greg are doing their show, I gladly listen to all their ads cause their delivery is priceless – they make going to the dentist or mattress shopping sound fun. Since I have come to trust their recommendations I am more likely to check out the things they advertise than what I hear elsewhere.

We see more and more examples of free music, almost-free music, listen-for-free music and pay-the-band-not-the-label music sources everyday. Those who are still clinging onto traditional models – and can’t pull their heads out of their asses – sit around and bemoan the crumbling of the music industry, stressing over declining CD sales and cursing today’s youth and their sense of entitlement and wanting everything for free. Meanwhile, others are watching with interest as the industry evolves, are adapting to it and celebrating the myriad new opportunities being created.

Last.fm is a great example. They recently demonstrated that giving users access to free streaming music encourages music purchasing. Since their “free, on demand” service launched, they have experienced a 119% increase in their sales through Amazon. Those are some nice stats, people. Even MySpace Music is looking to the stream-for-free model to increase record sales.

Let’s support bands like Ultraviolet Sound, explore the many new ways of discovering, making, and distributing music, and evolve the shit out of this industry, shall we?

Big Boi Does Ballet

Imagine the well-heeled, tuxedoed crowd of ballet sharing a sip of champagne with a group of hoodied hip-hop heads ready to crunk. This could very well be the scene in Atlanta, GA tonight at the Fox Theater as Big Boi of the Outkast launches his first attempt at a ballet show.

That’s right, you read me…Big Boi of OutKast has teamed with a ballet troupe in Atlanta headed by Lauri Stallings to bring together a fantastic mixmatch idea in the form of bringing Big Boi’s hip-hop music into ballet with a show called “big.” Fresh off his musical turn in Idlewild, Big Boi was approached by the ballet, and the show that will combine hip-hop and ballet, dancers and audience, is set to kick off tonight with the encore being Boi’s new single “Sir Lucious Leftfoot Saves the Day.”

The idea is not just to bring a new media look to classical ballet, but to help cross-pollinate the fans of the two, introducing hip-hop to classical ballet lovers and introducing those dance watchers to the vibrant world of hip-hop. The dancers are calling it different from anything they’ve done before, which I can only imagine is incredibly true. How many ballet dancers have you seen leaping off the stage to crank it in the audience? Whatever the outcome, the fact that Big Boi is willing to branch out into ballet, and Ms. Stallings is brave enough to attempt to choreograph it makes this an endeavor worthy of some attention in a MixMatch world.

Lollapalooza Going MixMatch

In a press release today, I read a most interesting thing about the long-running mega music marathon known as Lollapalooza. Founded in 1997 by Perry Farrell to say good-bye to the legend of Jane’s Addiction, the tour stalled out on the national level to be revived in a format similar to Bonnaroo, Coachella and this year’s Outside Lands Festival in San Francisco. While not a multi-day festival like these, the Bridge School Benefit has been doing much the same at the Shoreline Amphitheater for more than 20 years now.

Of course, the most frustrating portion of these festivals is the opportunity to see a wide variety and assortment of acts, and then never hearing their music or their collaborations again. In recent years, Bridge School has started recording and releasing acts by the artists, but it seems to me that in this day of high quality live recording and digital distribution, it shouldn’t be that difficult to release an entire live set from one of these festivals a few days after it ends.

For the charitable festivals (Outside Lands/Bridge School), this can increase the revenue poured into the cause, and for artist-centered festivals, it can help increase their revenue from the show. But really, it’s the unique collaborations that happen on stage between dissimilar artists that are usually the highlights of these shows. Tom Waits performing with the Kronos Quartet at Bridge School, Tom Petty sharing the stage with Neil Young. These are musical moments that are incredibly memorable to the audience (“Man, you should have been there when X and Z performed together!”) but retaining the way it sounded in your mind is much more difficult over time.

Now, with the line-up at this year’s Lollapalooza, featuring distribution revolutionaries Nine Inch Nails and Radiohead, odd couple Gnarls Barkley, Bloc Party, Broken Social Scene, G. Love and Special Sauce and the rapidly diversifying Kanye West, the potential combinations are endless. How about Trent and Thom settling their digital download dispute through a mash-up of “Hurt” and “Idioteque?” Or Kanye and Barkley going “Crazy” over “Diamonds From Sierra Leone?”

Well, in an idea that sounds like it came straight from the MixMatchMusic garage, Farrell has announced that he will be attempting to collaborate with the Empire that is Apple and iTunes to release iTunes-only music from the festival in digital formats that could include on-stage collaborations followed up with studio releases of those collaborations for download. Whether Farrell is actually focusing on the release of the live performances isn’t too clear, but he talks openly about his idea of having bands who have performed on stage together at the concert working through the internet and various worldwide recording studios to put the songs together in a more polished format.

The talk of all of these artists coming together in music in some way gets my pulse racing. One can only hope now that Farrell doesn’t stop short. Sure, the idea of studio versions of these collaborations is very cool, but he should well know that with a festival like this, fans would love to get their hands on copies of the entire live set, and will certainly want to download the various combinations of these artists. All that’s left is to let Radiohead and Nine Inch Nails debate over which file format the songs should be available in to download.