Archive for the 'collaboration' CategoryPage 7 of 19

Easy Star's Lonely Hearts Dub Band

When you hear the word “cover” what comes to mind? Is it a wedding band singing crowd favorites to fill a dance floor? Is it bad karaoke? One of the more unique ways to cover a song is, of course, to recreate it in a different genre. Think Johnny Cash‘s gorgeous rendition of the NIN classic “Hurt”, the tongue-in-cheek folk-rock cover of “Boyz in da Hood” by Dynamite Hack, or even The Fray‘s cover of Kanye West‘s “Heartless” (or American Idol winner Kris Allen’s version for that matter.) Sometimes, the cover song ends up being better or more popular than the original. Just look at this list of greatest cover songs and you’ll probably be surprised at how many of the covers you thought were the originals!

Well, what if you take not just one song, but rather an entire album and recreate it in a different genre? That is precisely what Easy Star Records has been up to. Take a look:

As mentioned above, in 2003 the Easy Star All-Stars released Dub Side of the Moon, a reggae tribute to Pink Floyd’s Dark Side of the Moon. It went on to become one of the most successful reggae albums of the 21st century and spent over 5 years on Billboard’s Top Reggae Chart. As if that wasn’t enough, they then tackled Radiohead’s OK Computer, putting out RadioDread, which spent 18 months on that same chart (and apparently earned some accolades from Radiohead themselves.) Notice anything that those two classic albums have in common? They are both considered (by some) to be concept albums.

Producer Michael Goldwasser, the musical wizard behind much of the All-Star magic says “We’ve focused on re-envisioning concept albums as reggae and it’s really important that the source material works as a whole and is not just a collection of songs. So, what better to take on next than the mother of all concept albums?” He was referring to the one and only Sgt. Pepper’s Lonely Hearts Club Band. If it’s been a while, here’s an interesting breakdown of the songs. And for the real fanatics among you, a little album art history.

Obviously it takes balls to cover the Beatles, let alone the album considered to be one of the most influential and greatest albums of all time. And yet, in April of 2009, the All-Star’s put out Easy Star’s Lonely Hearts Dub Band. The album features a number of reggae and dub greats including Steel Pulse, Matisyahu, Luciano, and Steel Pulse, along with the usual suspects – the usual suspects being a collection of some of the finest reggae musicians in the New York area.

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What immediately stands out about this album, upon first listen, is how accurately they were able to preserve the vibe of each song. Though each song has been deftly crafted into a vibrant new reggae interpretation of its original, you can almost picture the Beatles nodding their heads in approval in the background because the emotion is the same.

Noteworthy tracks:

Lucy in the Sky with Diamonds – Frankie Paul’s haunting vocals and the psychedelic guitar and effects stand out, deliciously juxtaposed against the mellow dubbed out percussion and keys, giving this track a certain irresistible je ne sais quoi.

She’s Leaving Home – Singer Kirsty Rock’s mellifluous voice soars delicately above the more upbeat ska-infused high hat and brass section. The reggae style keys come and go, a couple of interesting instrumental breakdowns happen unexpectedly and overall the listener is left constantly wondering what’s next.

This album is unique to say the least. Check it out. And while you’re at it, follow the All-Stars on Twitter.

Deep Artist/Fan Connections Critical to Success in Music 2.0

More than nine million musicians are trying to connect with more than 200 million music fans, according to some estimates. The huge numbers alone would suggest the odds are in their favor. Yet the channels musicians have traditionally relied upon to get their music discovered, promoted and sold are increasingly irrelevant and as a result, musicians are increasingly on their own, without labels, record stores or radio to help them.

“The artist’s challenge is to convert casual fans into loyal fans, and loyal fans into paying customers,” said Charles Feinn, CEO and co-founder of music technology innovator MixMatchMusic. “Getting your music discovered just isn’t enough. Musicians have to engage and involve casual listeners in order to build deep and lasting connections with them, and to convert them to loyal fans. These connections are what drive sales of the concert tickets, band merchandise and CDs artists need to pay the rent and put gas in the van.”

According to Feinn and many other music industry observers, record labels play a smaller and smaller role in breaking new bands or even promoting signed bands. Record stores are disappearing and radio is less and less of a factor in promoting new music. And it’s hard for a new band to breakthrough amongst the millions of songs in the iTunes Store. It’s also true that music fans have changed, acclimated to the read/write web and the social interaction that comes with it, and looking for the same experience with music and the artists who create it.

“While the business part of the traditional music business is breaking down, music is alive and well and there is more music than ever,” said Feinn. “We’re on a mission to help keep music alive, and we’re doing so by helping artists forge deeper and more meaningful connections with fans.”

Feinn said a growing number of artists are turning to new Internet-based initiatives, such as the remix promotions pioneered by Nine Inch Nails and Radiohead, to help them engage with and connect with music fans.

“Involving fans in the creative process by encouraging them to remix and mash up a new song from the musical building blocks provided by the artist, is catching on as one of the best ways to make the artist – fan connection stronger,” he said.

Feinn said that more than 60 artists have launched remix promotions based on MixMatchMusic’s Remix Wizard, a simple-to-use widget that any fan with a broadband connection can use. Artists including Pepper and Zion I have loaded the building blocks of songs – the guitar, bass, keys, drums and other elements called stems, into customized versions of MixMatchMusic’s widget, and invited fans to remix the stems to create new sounds and songs with them. He said the company’s site has received more than half a million impressions since the beginning of the year, and more than 80 thousand plays of fan-created remixes.

Feinn said the Remix Wizard is a fan-friendly approach to the more complex remix technologies employed by Nine Inch Nails and Radiohead. Bands such as Pepper feature remixes submitted by fans on their sites and MySpace pages, and some artists even promise to incorporate especially imaginative fan-created interpretations of their music in future albums.

Feinn said the Remix Wizard is the first in a series of artist and fan friendly technologies from MixMatchMusic designed to forge even stronger and deeper connections.

“Music has the power to bring people together,” said Feinn. “It’s exciting and also humbling to know we’re playing a small part in making those connections happen, through our technology-based products and services that help musicians convert casual music fans into loyal fans, and loyal fans into paying customers.”

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The Music Tee by Invisible DJ and LnA

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The music industry has become a bustling breeding ground for innovation, a sexy meeting place for creatives and entrepreneurs. Partnerships of any kind and every kind seem possible. Fusing together music, video, fashion, brands, technology, design, you name it… it’s all happening. Fashion and music obviously belong in bed together. (Much like sports and music have always had a flirtatious relationship). Trends in fashion have long been influenced by musicians and vice versa.

In recent years, we’ve seen interesting new models for music sharing, discovery, distribution, and consumption. Instead of relying on CD sales or online purchases, many bands have taken the creative road and explored new baths, e.g. bands giving out USB bracelets at a music festival with the live recording of their performance or Groove Armada’s PAP4 experiment.

Now there is the “Music Tee” by Invisible DJ and designer LnA, (which began as an attempt to create the perfect men’s tee for women but quickly became a celebrity favorite). This creative little project puts album art on the front of the T-shirt and a track list on the back. The shirt comes with a hang tag giving you a URL and a unique code to download all of the tracks listed on the back. Pretty clever, no? Have a listen to the eclectic new artists included in this project.

SanFran MusicTech Summit 4: Singalongs, Video Interviews, and Twitter Gossip

What started out as a seemingly humble local gathering of music and tech geeks has – thanks to its visionary founder, Brian Zisk, gained momentum and recognition and is now the premier event of its kind. For more on speakers/panels from the last three SanFran MusicTech summits, click here. To read my review of any of those three, see below:

SanFran MusicTech Summit 1: Rockstars, Lawyers, Nerds and Me
SanFran MusicTech Summit 2: Guestlist Wish, Artist Activism, and Label Survival
SanFran MusicTech Summit 3: Albums Die, Social Media Kicks Ass, and Songs Find a Home

Now, on to summit #4.

In the second review above, I put in a request for some sort of attendee list (using the Web 2.0 Expo’s use of crowdvine as an example), thinking that this would facilitate more effective networking. Let’s be honest, tech people aren’t always the best networkers. Well thank you Brian for listening to the suggestion! This event saw the introduction of SFMT’s very own crowdvine page! I’m curious to know whether people found it useful?

Speaking of suggestions, musician Chris Stroffolino (also featured in the video below) thinks there is room for a panel on the “fostering of connections between the already established live music scenes in the Bay Area, and the major labels and web-distribution networks.” Perhaps we’ll see this topic discussed further in the future.

Like a nice red wine, this conference is clearly getting better with age. With its shiny new reputation and rapt audience, SFMT attracts a pleasing blend of big names in the music industry, Silicon Valley thought leaders, social media celebrities, and starving musicians. Although, as attendee Kwan Booth points out, the conference overall was noticeably “light skinned and testosterone heavy.” I’m not sure how the demographic breakdown compared to past SFMTs, but it is certainly a good point.

Let’s make a collective effort to change that, shall we? All you minority and female music tech geeks out there: get on it! Next time we want to see you there.

Early in the day, the tone was set when musician Matt Morris, the first artist off of Justin Timberlake’s label, Tennman Records, asked the audience to stop twittering, put down their iPhones and close their laptops. And then proceeded to lead an audience singalong, which he promised to record and post on YouTube. Ah, music 2.0… Here it is:

That whole episode got me thinking about how busy we all are engaging with each other through technology all the time. So much so that we forget to engage with each other in real life. There we were, a room full of music fanatics watching a powerful new voice perform, and some of us were so busy writing witty tweets about the performance or sharing interesting facts about the performer, that we had to be reminded by the performer himself to pay attention!

Matt Morris also got some good face time in the NBC coverage of the event.

Whereas last time I focused on capturing the look and feel of the event through pictures, this time I went with video. All of the following footage was captured using one of those ghetto-fabulous flip minos and edited in iMovie.

Intead of reviewing topics covered, panelist cat fights, and the like, I want to provide a more haphazard organic insight into the experience. Here are a handful of tweets (search #sfmusictech on Twitter Search for more) that tell the story.

donald: Just posted my favorite takeaways from #sfmusictech http://is.gd/BxPF 8:41 PM May 19th

MattMorris: My SanFran trip: met some cool techies (#sfmusictech), ate some good chowder, & had a Twitter name-change (@MattMorrisFeed to @MattMorris). 7:44 AM May 20th

SoulMajestic: Attended #sfmusictech conference in San Francisco. Digital is ruling. Must dig our music into the social networks. 10:46 AM May 20th

hansveld: If you’re in a band or in artist management you really need to check out bandize.com and bandmetrics.com. Very useful services. #sfmusictech 10:24 PM May 18th

KISSmyBLAKarts: Is this why Spears signed to Pepsi @Boothism tip:coke does background checks on every member of every band before they license. #sfmusictech 5:45 PM May 18th

denverdan4life: The gloves are coming out. I hope we see a fist fight over the fact that labels slept at the wheel for almost 10 yrs. #sfmusictech 5:16 PM May 18th

Boothism: true story: preparation H wanted to license “Ring of Fire” for commercial. Fail. #sfmusictech 5:11 PM May 18th

SocialSound1982: “The music industry is the world’s biggest law firm” – Jim Griffin #sfmusictech 4:59 PM May 18th

Thanks to Brian and Shoshana for another great event and I look forward to seeing you all at the next one!

Dan the Automator Remix Contest

While Dan the Automator may not be a household name, he certainly should be. There’s not many DJ/Producers that can helm 4 well-regarded projects, make numerous advances in cross-genre mixing and matching, and still remain under the radar. Ask a majority of radio listeners who Dan the Automator is, and my guess is you’ll get 70% blank stares. On the other hand, ask those same listeners if they know who the Gorillaz are, and 95% will know and relate their memory to “Clint Eastwood” or “Tomorrow Comes Today.” It’s the nature of the music industry and the “listen to this new pop” radio society that fans love a group but can have absolutely no clue who makes up that group. So for those 5% and 25% groups respectively, Dan the Automator was behind the Gorillaz.

But that’s not all. He was a driving force behind Handsome Boy Modeling School, a hip-hop collaboration with Prince Paul that included guests such as Sean Lennon, Mike D of the Beastie Boys and Miho Hatori of Cibo Matto. He served as the producer for Kool Keith (Dr. Octagon) and DJ Qbert’s well-known album, Dr. Octagonecologyst. Add to that his credit as the main man behind Lovage, a collaboration between Kid Koala, Mike Patton of Faith No More and Jennifer Charles of Elysian Fields, and his full on production of Del the Funky Homosapien‘s revolutionary concept album Deltron 3030 and you have one well established producer who has worked with some very big names.

Feeling left out because you haven’t gotten to collaborate with Dan the Automator? Fret not. For all you musicians and aspiring musicians, Dan the Automator has launched a remix contest for his 2009 remake of the Sugar Hill Gang’s hip-hop classic “Rapper’s Delight.” The new version features Domino and Casual (Hieroglyphics) and Charli 2Na from Jurassic 5. Simple to use from MixMatchMusic’s Remix Wizard, just download the stems to your computer and mix away. If you don’t have spiffy mixing software, worry not, as the Wizard allows you to remix on any computer through the web. The catch? The contest ends on Sunday the 14th, so you better get scratching!

Dan the Automator’s song here.

Remix Wizard for the contest here.