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Zion I – The Take Over Review

In 2006, Zion I released their album Break A Dawn, an album previously released only in Japan and brought stateside following the release of their collaboration with The Grouch, Heroes in the City of Dope. And then, radio silence. Without question the group was staying busy with live performances, interviews, AmpLive’s foray into remix work with the Rainydayz Remixes of Radiohead’s In Rainbows, but the gap between Break A Dawn and tomorrow’s release of The Take Over has been the longest drought of new Zion I material since the gap between 2000’s Mind Over Matter and their sophomore 2003 release Deep Water Slang. And the good news? The Take Over shows what ten years of maturity, musical comfort and genre influence can do to two people dedicated to their craft. The bad news? It clocks in at under 50 minutes, and when it ends, you can’t help but wish there was more.

While The Take Over doesn’t carry with it the same continuity of thought that made Mind Over Matter an intro to outro listen, it does bring the most eclectic genre influences into the music since that album. AmpLive’s creativity with his hip-hop and stunning ability to incorporate other genres helps create a musical backdrop for Zumbi’s lyrics that transcend plain hip-hop or rap. Following the intro, “Geek to the Beat” kicks off the album with a mixture of tribal drums and background chant sounds that are mingled with electro synths and heavy 808s. While it would be very easy for other artists to fall into the trap of using one of these sounds at the expense of the others, Amp has managed to find the balance, alternating between the very simple beat and chants during the verse and then bringing in a heavier electric feel for the chorus. The video below has a snippet of the song performed live on Friday night in Oakland.

“Takeover” follows “Geek to the Beat” and provides a much more traditional hip-hop sound. Amp brings in a boom-bap beat with simple keys in the background and a cut up sample that creates a feel of building in the song while you shrug your shoulders to the sample and then feel the beat come back underneath. Zumbi sounds effortless in his lyrics, and as it goes to chorus, the “takeover” sample mixes with undulating synths and a soulful sounding male vocalist sample. As the song fades and goes to outro, Amp’s musical skills are once again on showcase with a funky electro sound that sets up one of the singles off the album, “DJ DJ.”

This track is certainly one of the more out there cuts on the album as it uses techno and fast paced electro sounds with a chorus snippet in Spanish provided by Deuce Eclipse. Amp on here pays homage to his craft by sprinkling in something of almost anything he can find, including 80’s synth work that could have worked in almost any dance hall. What is perhaps most exciting about this track is that it goes in so many different directions, yet the potential for the evolution of the song is further enhanced by the fact that the group has released the stems to the songs online for fans to remix their own versions. Below is a brief clip of their performance of “DJ DJ” from Friday night.

This goes into one of the most solid songs on the album, “Antenna” featuring Amp’s main collaborator on the Radiohead remixes, Codany Holiday. On this track, Holiday’s refrain of “make me feel brand new” sounds at once both current and retro, a heartfelt line used more as hook than as chorus. What’s fantastic about it is that Zumbi appears to have felt it too as he structures his verses around Holiday’s hook, the simple and in places sparse beat and Amp’s synth work which here sound like falling sheets of rain. The result is a reflective song about Zumbi’s current situation and thoughts, with ascending vocoder sounding samples through the chorus. The electro remix and distortion at the tail end of the song helps to break it down before leaving you with the full beat and hook as it trails out. Video of Friday’s performance of the beginning of this song below.

From there we go into the track duo of “Caged Bird Pt. 1” featuring Brother Ali and “In the Mornin’ (Caged Bird Pt. 2).” These two tracks work as contrasting pieces. The uptempo and refreshing strings provide the melody for a moving and full sounding hip-hop track with a sample-heavy chorus complete with scratch effects and chop up by Amp. The lyrics focus on the idea of something better, and the feeling of the song as a whole is that the street and the cage provide the lyrics, but the music helps open it up and make flight possible. The easy, soulful and bluesy transition to the beginning of pt 2. then gives way to a grimy and deep sound with a much heavier beat. Pt. 2 sounds a bit less hopeful and upbeat than pt. 1, as if pt. 1 is meant to help the caged birds sing, and pt. 2 takes a view of the grind that creates the cage. What’s amazing here is that using the same melody and samples, Amp weaves two completely different songs together with such precision that the split between them is virtually invisible.

“Radio” takes a page from the “Hey Ya” book in that it incorporates a traditional drum/clap sound and acoustic guitar strum, making it sound like a hybrid of hip-hop and 50’s pop music. Zumbi raps about genres and musical evolution on this track that is really a retrospective of radio music and pays homage to the great artists of the past, from Miles Davis to Jimi Hendrix. And on the following track, Amp attempts to bring in a good portion of this retrospective with “Gumbo,” a brief interlude song steeped in horn work and Ragtime influenced jazz. But careful never to let his genre influence tilt too far in one direction, Amp takes the horns and decomposes them to electronic fluctuations of a space jazz variety.

“Country Baked Yams” featuring Devin the Dude is probably the largest departure from Zion I’s signature sounds on the album. It’s a song that will probably do very well on the radio and will have followers, but for me is a bit off. This isn’t to say that I don’t recognize the attempt at something different here and praise the attempt, I just personally don’t think it works. The track is steeped in bubble gum synths and the vocal alteration to a higher pitch makes it feel almost a bit childish. But the chorus is finely crafted with a simple vocal part and a very nice guitar melody with a nice bass line. It’s certainly closer to pop than I’ve heard from Zion I, but as an exploration and experiment, it shows that they’re willing to cross lines and try new things, which I’m never opposed to, even when the results fall short.

“Coastin” featuring K.Flay follows, opening with and carrying through piano that sounds heavily influenced from Amp’s work on Radiohead’s music. The drum clap gives a background for K.Flay’s smooth and somewhat smoky voice and the lyrics by Zumbi sound like he was without question coastin when he wrote it. Amp mixes in some crowd sounds to complete the track. The result is a driving song, perfect for late night with the sunroof open or mid-day with all the windows down. See the clip below:

The last single of the album, “Juicy Juice” comes next, and is the first song that I actually heard off this album a few months ago. The deep 808s and the hyphy feel come out on this Bay Area track that could easily have been placed as the opening track in place of “Geek to the Beat.” The sing-along worthy track, “Peppermint Patty” follows and has the vocal singalong part backed by horns and an eerie melody behind Zumbi’s lyrics. Next is “Bring in the Light” with a grim outlook on the current state of the world, including the bleak but all too familiar thought in the lines “Killing for oil/protest for peace.” Throughout the track, Amp brings jazz touches in, which go full steam ahead in the last minute of the song as he experiments with digitally distorted samples from the song mixed with a jazz piano and more space jazz sounds. While all of the tracks are solid on this album, the outros and interludes are where Amp really shows what kind of producer he is and how well grounded he is musically. They end the album with “Legacy” featuring Ty and Jennifer Johns, a jazz/lounge/pop fusion that draws on some of the tribal beats that show up throughout the album.

All told, there’s something for just about every listener on this album, whether you’ve followed Zion I since Mind Over Matter or if The Take Over is the first time you’re hearing about them (in which case, which rock have you been living under?) Latin, Jazz, Techno, Dance, Blues, Funk and Rock all find a place here, and even when they may not work for a particular listener, the desire to try and experiment with everything can’t be overlooked and is part of what makes the album great. What’s important to note is that while the song by song break down goes to describing what can be found on the album, it doesn’t do justice to the music here. Zumbi’s lyrics are introspective and conscious enough to get better with every listen, and similarly, AmpLive’s production work incorporates so many genres and layers to the musical tapestry he creates here that it’s hard not to constantly pick up new pieces to the sound that you hadn’t heard before. The Take Over drops tomorrow.

Zion I Remix Contest from The Take Over

Bay Area hip-hop duo Zion I is well known over the course of their discography for exploring musical sounds and genres not typically associated with the sounds of the streets. Zumbi’s introspective and intellectually based lyrics have found an excellent match in the musically curious mind of AmpLive, who aside from remixing Radiohead’s In Rainbows album has brought soul, funk, electro, house and rock vibes to hip-hop in a way that makes Zion I both incredible and enlightening to listen to.

Silent on the discography front since their 2006 collaboration with The Grouch, Zion I has poised themselves for a new group release, their first since they brought the Japanese only release Break A Dawn over the Pacific for a stateside release in ’06. Their new album, The Take Over, is scheduled to drop next Tuesday, and in keeping with their format of engaging their fans and examining ways to evolve their own music in our current remix culture, they have launched a remix contest for one of the tracks off the new album, “DJ DJ.”

Today, Zion I released their stems from “DJ DJ” to the general public, using MixMatchMusic‘s simple Remix Wizard. If you’re an audio wiz already, just download the stems and work them out, but even for those with less musical experience or musicians not interested in downloading the stems, the MixMatch wizard provides the stems and the mixing interface to make this contest accessible to anyone with a computer. What’s excellent about the format here is that it doesn’t require any previous experience, as the wizard is very intuitive and easy to use.

Finish your remix and upload it by March 12th and you’re in the running for some excellent prizes, including a spot for your remix on Zion I’s Myspace page and lots of great Zion I stuff for the winners. For more information or to enter the contest, click here.

MixMatchMusic Launches Tra.kz

It seems that the more accessible and fast information becomes, the greater the urge is to make it go faster. The evolution it took to go from snail mail to e-mail was not only a giant cost and speed leap, but a shift in thinking about the way to convey information simply. From there, IM made short and fast the norm for online communication. With these changes in communication and upgrades in data sharing speeds, artists are now not only able to immediately present new content to their fans, but they’re also able to spread the information about that content much more rapidly. Now, as the internet culture reaches another stepping stone in social networking and media, Facebook status messages and sub-141 character Twitter messages have become commonplace, making the need to dumb down traditionally fingernail-on-chalkboard length URLs to something that can link to a site and still hold space for a description. There are numerous sites that provide services like these already, Twitpic for pictures and bit.ly for other content, but this morning marks the launch of a URL shortener specifically made to direct readers to music related content.

MixMatchMusic has been working diligently with the online music community through their site which promotes the collaboration, organization and monetization of user created content. And while online artist content and collaboration remain the primary focus, MMM has been forward thinking in their approach by quickly recognizing and assimilating various aspects of the ever-expanding musical presence on the web, as evidenced by both their Remix Wizard and their site sequencer. It makes sense then that today they offered up a new and incredibly useful tool to the online community in tra.kz, a URL shortener for all things music.

When sending a shortened URL over the web, it’s easy for other people to skim links if they’re not sure of where it’s going or why they should be interested. With tra.kz, users will always know that the link points to an Mp3, artist interview, music video or something else musical, making the custom URL creator perfect for anyone trying to share music related content with a simple and easy to remember link. Like the press release about the tra.kz launch found at tra.kz/l82g.

In conjunction with the launch of tra.kz, numerous artists will team with MixMatchMusic today to release a new song on Twitter each hour. With musicians and fans increasingly turning to Twitter to keep up to date with the latest group information, the ability to share songs and other band related information through an easily recognizable music URL shortener can become central in online promotions. It’d be easy to stop there, create the tra.kz/___ URL and leave it at that. But in the interest of making the service social platform friendly, the Twitter box is provided right below the short form to send directly from there.

Keep checking in today with @EvolvingMusic and @MixMatchMusic for new songs released using the tra.kz link shortener. Artists will include Pepper, Slightly Stoopid and Throw Me the Statue to name just a few. The folks over at Controlled Substance Sound Labs are using the launch as a platform for their artists to interact with their fans and harness the TwitterVerse to drive content exposure. As someone just latching onto Twitter, the idea of something as easy as tra.kz to identify music related content comes as a welcome way to filter links that I’m simply not interested in. For some solid Bay Area hip-hop, I recommend with my first use of tra.kz The Tones’ “The Movemeant” over at tra.kz/thetones. I’m also enjoying this multi-lingual track from Breez Evahflowin and Indiefeed’s very own Dirt E. Dutch at tra.kz/4wind . Enjoy!

Lawrence Lessig, The Colbert Remixes and Where We Go From Here

Early in January, Comedy Central’s Stephen Colbert sat down with Lawrence Lessig. The interview was typical Colbert tongue-in-cheek, but good for a laugh. For those of you not closely following the implosion of the music industry and subsequent recreation as a more inclusive forum, Lessig is the author of Remix: Making Art and Commerce Thrive in the Hybrid Economy, a book that examines methods of creating revenue out of creative work. The example Lessig used while talking to Colbert was Flickr which allows users to post pictures which Flickr can then create revenue from. But Lessig’s primary argument is that the war on Peer-to-Peer file sharing has failed (he’ll get no argument here) and that the copyright laws are outdated with the vast number of increasing ways people can share, remix and alter original work while making something new. In a way, every blog does this. This post in itself is a remix of two interviews, the functions of two websites and my arrangement of these facts with my thoughts. It’s about as close as I come to making music. The DIY explosion in music is part of the culture that has helped spawn mash-ups like Danger Mouse’s Grey Album (The Beatles’ White Album/Jay-Z’s Black Album) and AmpLive’s Rainydayz Remixes (AmpLive remixing Radiohead‘s In Rainbows.) The point is that technology and the rapidly evolving music industry need to find common ground with artists, and not just other musicians, but all artists, as the mixed media medium is something that can only grow from here.

Well, when Colbert was very specific about becoming “possibly litigious” should anyone take portions of his interview and remix it with a dance beat, he had to do so knowing full-well that someone would. He wasn’t disappointed as two days later, internet upstart IndabaMusic jumped into the fray with a full site devoted to remixing the Colbert/Lessig interview. But it didn’t end there, did it? With Colbert, how could it? Never being one to avoid an opportunity to poke fun at himself, Colbert remixed a video of his own work to a pulsing dance beat, and told the remixers to lay off again, to of course encourage them to remix more. Enter Dan Zaccagnino, head of Indaba who had an interview on Colbert the other night (interview at 14m in) to talk about the remix culture. Of course, these types of remixes are nothing new over at MixMatchMusic, which has had success with their Remix Wizard. While the Indaba/Colbert remix contest is excellent, it is Indaba based. MMM’s Remix Wizard is a free widget that can be set up and used by any artist on their website to host remix promotions. It doesn’t even need to have anything to do with music, as evidenced by Remix Sarah Palin.

While Colbert’s thoughts in the interviews with Lessig and Zaccagnino are clearly meant to be humorous, they serve a larger purpose in that these episodes help create buzz for a rapidly growing and increasingly important segment of the music industry: collaborative pieces brought about through alternative means. Indaba has managed to create a large community of musicians from around the world who are engaging in internet based musical collaboration, and this is a huge first step in breaking down barriers within the recording industry.

But with every broken barrier comes the question of the next frontier. While Colbert asked Zaccagnino what happens to girlfriends breaking up bands if the musicians collaborate on the internet, he failed in his attempts at humor to get to the root of the issue, namely monetization of content. While not many musicians will actively think internet collaboration as a means to avoid break-ups with their significant others, a most serious topic of interest to them is how they can profit from their work. No artist likes the idea of losing control over their work, but if knowing that the usage of their work by others would create tangible income for them, the concept of collaboration and other artists who liked them enough to mix them with their own pieces becomes a much more appealing, and therefore widespread trend. As with the foresight of their DIY remix widgets, MixMatchMusic provides the ability for artists to monetize collaboratively made songs, as well as contribute stems to their social sample library to earn royalties.

The monetization of artist work and internet collaboration is the next step in the rebuilding of the music industry. As fans become more involved with the artists because they are part of a shared internet workspace, the desire to support an artist will increase. Add to that the ability to remix their favorite artist’s work, and the fan interaction with the music becomes uncaged. Forget making a mixtape for a friend. Imagine taking your favorite songs and going Girl Talk on them. This interest and desire to support the artist would in turn funnel revenue back to the musicians.

The recording industry would say that this has been the goal of their war on file sharing, but that is an outrageous lie as most artists never see a dime of the few settlements the RIAA succeeds in obtaining. Little wonder then that the RIAA is backing down. In fact, one could argue that the backlash against the recording industry has been fueled by the consumer perspective that the artists aren’t seeing the profits they should. Furthermore, as revenue streams move away from the major labels and into the artists’ pockets, the majors will be forced to work with both musicians and consumers on more viable distribution and revenue models.

But forget about the money and the labels and the upheaval in the industry. How will this help music evolve? As more artists turn to internet collaboration because their work is safe and profitable, the inevitable evolution of genres and musical landscapes will grow exponentially. Think The Beatles and Jay-Z were cool? What happens when you can take a French hip-hopper’s lyrics, a tribal drum beat from a musician in Africa, a flute melody from Tokyo and a guitar piece from Columbus, Ohio, and add it to your piano piece from the comfort of your home and computer? Sure, you could make money, but look at what your collaboration has created musically. When internet collaboration is monetized and all-inclusive, the community becomes the music industry, and the listeners become the musicians.

Sharing Mp3s in Twitter

While Evolving Music and MixMatchMusic have been Twitter devotees for several months now (check out why one of our writers thinks that musicians should jump on the Twitter bandwagon), I’ve only recently picked up the site. And I’ll be honest, if I hadn’t seen the iPhone app Gavroche has been rocking, I probably never would have. I put up an account several months ago, but the idea of just text messages coming in, or needing to look at a browser window seemed ridiculous to me. I’m not sitting at home checking my computer to see what other people are up to. But when Gavroche introduced me to Tweetie where you can post automatically, get a nice streamlined list of responses and other peoples’ status messages, I was intrigued. When he showed me how easy it was to post photos to the site from the phone, I was sold. And now, with even more features, I’m beginning to feel like Twitter culture is slowly infiltrating everything (and now to see if they can come up with a workable business model to actually stay in business.)

But up until now, the shortened URLs, the pictures, the @replies… these are fun things that have kept me busy, but haven’t yet broken into the main area of interest that I have… namely, big shocker here, music. So when I read about Songly, I was of course intrigued. The service allows you to use ANY URL that is hosting an Mp3 and post it as a Tweet. Here’s the kicker though… it doesn’t just shorten the URL and make it tweetable… it wraps it up in a flash player so anyone can listen.

To try out Songly, click here, and to read my first tweet attempt at such a thing, click here. I’ve used the new Souls of Mischief song, “Tour Stories” (click here for Souls of Mischief interview.) And for those of you rocking FireFox, Songly has an integrated tool for it. Talk about musical connectivity. A fantastic way to share music that will surely evolve with Twitter, forming the future of content sharing. Only drawback? Since the player they use is Flash, your iPhone friends won’t be able to listen until they get to a computer.