Last week, MobBase co-founder Alan Khalfin led a music marketing training session with Greg Rollett for Label 2.0 members. Alan shared some great music marketing strategies and explained how mobile apps are one of the best ways to engage with the modern music fan. He gave a thorough overview of the MobBase platform and shared some best practices on how to create iPhone apps for artists.
While the training session was limited to Label 2.0 members, you can listen to it here:
If you’re not a Label 2.0 member or don’t know who they are, you should definitely check them out! Label 2.0 is an interactive learning community for musicians that empowers you to build your own music business and keep all the profits. When you sign up for Label 2.0, you will receive monthly, interactive training programs that guide you through all the steps of managing your music business online.
You will get interactive screen cast videos, where you will learn how to setup marketing campaigns, manage online accounts, and utilize a plethora of resources to build a passionate fanbase. They also do white board training to deliver concepts and show processes of moving fans through buying and sales cycles. And just like they did with MobBase, they do live calls and sessions that give you the opportunity to ask questions and get feedback on your efforts. All from some of the digital music industry’s brightest minds. Check them out here.
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