Monthly Archive for March, 2008Page 3 of 3

Meetup.com – Niche Social Networking in Real Life

published
on March 12, 2008
by
Sandra
in culture, music, and technology
. 2 Comments Tags: , , , , , , , , , .

Ever wish you knew more people in your city who shared that weird hobby of yours? Or want to find some contacts in your industry to meet and network with during free time on your next business trip? These things and much much more are now becoming very feasible thanks to the wonderful little service called Meetup, which describes itself as the “world’s largest network of self-organized clubs and community groups.”

meetup_logo_291.gif

I first discovered Meetup several years ago while searching for a local group to practice Danish with since….ya, there usually aren’t very many Danish speakers around. Well, that endeavor never came to fruition. Despite significant local interest no one took the initiative to actually start the group (and no, I wasn’t about to be that ambitious myself). But, I kept them in mind as a resource. A year or two later I finally attended a Meetup for Europhiles, where I met lots of people and had a great time blablabla, but it was basically just a social event.

Then, last fall I discovered the SF New Tech Meetup group, which blew me away. Though I’ve only been to one meeting so far due to scheduling conflicts, seeing first hand the caliber of people in that group inspired me to join a crapload of other local tech/entrepreneur Meetup groups. Not only are there countless events to choose from, but some of the mailing lists that hit my inbox are full of great resources and opportunities.

Sidenote: I highly recommend that anyone looking for tech-related job opportunities get on these mailing lists as members are constantly posting about positions they need filled.

Last weekend the San Francisco Webeneur Meetup held a blogging workshop with Ted Prodromou (social media guru), during which it became clear to me just how powerful Meetups can be. Organizer Bill Ayers certainly has the vision and the energy to guide local entrepreneurs to success. This entry of his blog has a picture of a few of us during workshop (from left to right, Johanna, Ted, and me).

What I found so inspiring was that other than the content of the workshop (which rocked), the 6 of us attendees grew increasingly more enthusiastic about one another’s businesses and were blurting out suggestions all day long – some brilliant, some absurd. I kept thinking that if we could collectively accomplish this much with just 8 entrepreneurial-minded people in the room, imagine the possibilities when you have a couple hundred people putting their minds together, with their respective educational backgrounds and networks of contacts to draw from. Now I’ve joined 10+ other meetups also related to tech/music stuff and my only complaint is that I can’t attend meetups full-time.

What about people who aren’t into emerging technology? What if you’re more interested in breakdancing or culinary arts? Improv acting or religious debates? Trust me people – it’s all there.

So. Let’s look at some examples of meetups related to music.

  • Maybe you’re a DJ in New York looking to connect with other kick-ass DJs to collaborate with. The New York DJ Meetup has 105 people for you to hit up.
  • That djembe is sitting in your apartment in Atlanta collecting dust and you want to find a place to jam and meet people? Then the Atlanta Drum Circle Meetup is for you.

So, don’t be afraid. No matter how obscure your interests are, chances are there is probably a meetup somewhere out there for you. And if there is not, you can start one yourself.

If you are currently in any meetup groups, I’d love to hear which ones! Leave a comment or email me.

Feel Good Fusion

published
on March 11, 2008
by
ACtual
in concert reviews, culture, dance, genres, interview, music, and video
. 1 Comment Tags: , , , , , , , , , , , , , , , , , , , , , , .

Feel Good Fusion
While a lot of the conversations around here center around evolving and mixmatching music, and the resulting sounds, an important aspect of the MixMatch culture centers around combinations of various media methods and the resulting entertainment. Down in Los Angeles, DJ Denkym (Denny Kim) has created just this type of event in his once (but soon to be twice) monthly event, Feel Good Fusion (http://losangeles.going.com/feelgoodfusion) A few months ago while I was down in LA, I met up with DJ Denkym, a former roommate and colleague from USC and KSCR, for his first Feel Good Fusion event. Denkym worked as Hip-Hop director while consistently honing his craft as a DJ. While a large portion of his influence is rooted in hip-hop, his love for numerous cultures and musical styles is a cornerstone of his mixing. The idea behind Feel Good Fusion is based in the notion of bringing together mixing, free-styling, painting, sculpture, dancing and other performance art into the same place to celebrate the combinations that are created when these cultures and mediums intertwine.

At the inaugural show, the turnout was great. Everyone in attendance was genuinely glad to be there, and the vibe was stellar. From outstanding turntable work to interesting MCs to the collaborative painting shown below, the connection between art and music was greatly pronounced, and everyone there was into the crafts. These two artists worked on separate canvases throughout the evenings, bringing their creation together at the end of the night: FGF Art

The next Feel Good Fusion event is at the end of this month, the 28th of March (and every last Friday of the month), and the cast is expanding steadily. Along with resident drummer Muraoka, Zach and Greg mixing videos, and Shokase, Matter and Seano joining Denkym on the turntables, artists Will Hsu, Bzarro, Nice Penguins and DPD will be on hand. But now there’s more mixmatch than just the art and the djs to go see…at the next Feel Good Fusion, very special guests Paul Dateh and Inka One, known for their Hip-Hop Violin performances, will be throwing down. These two have been going nuts on YouTube (over 1,000,000 views), and have steadily been increasing their performances around the area. Inka One on the turntables, Paul Dateh on the violin, these two will be doing a full 20 minute set.

In anticipation of this month’s event, and spreading the word about future events, I asked Denkym what the initial idea was behind Fusion, who he worked on it with and what the overall philosophy behind the event was. This is what he had to say:

“The idea for Feel Good Fusion materialized when I was given the opportunity to throw a monthly event in Pasadena at the Terrace on November 30, 2007. The opportunity could not have come at a better time – as I was transitioning into a new full-time job that was causing me to step down from living the full-time DJ life. At the time, I was sick and tired of the club scene in Los Angeles and very uninspired as to what I was doing with my music and DJ career. Simply put, making my money as a DJ was no longer a FUN thing for me, but merely another job to perform so that I could get paid. I was caught in the paper chase and I was failing to fulfill my needs as a music connoisseur / social catalyst.

With the new job, I wasn’t really hurting for money, and so I was free to choose my DJ gigs based on how much I would enjoy spinning it as opposed to how much I would get paid for providing a service. It’s weird to say, but it felt GREAT turning down the high-paying DJ gigs that required me to play mindless music for crowds that I really had no connection with. That shift in mentality was what sparked the concept for Feel Good Fusion. The musical mission became very clear at that moment….DJ because I love DJing, play the music that I want to play, and of course…FEEL GOOD about it!

As I was searching for nightlife events at which the music was dictated by the DJ’s persona and not by the pop-hungry crowd, I was randomly approached by Joseph Lee (owner of the Terrace) to start a monthly event at his venue. He had seen my myspace and was impressed by the diversity of music in my mixes. He was willing to give me a night with full creative control just as long as I filled the venue and bar with people. I jumped at the opportunity for several reasons…1) The venue is in my hometown…PASADENA! 2) I can play whatever I want 3) I needed a challenge – Keep in mind, I have NEVER organized an event on my own!

With the opportunity at hand, I decided to reach out to my network of fellow DJ’s, VJ’s, musicians, producers, artists, bboys, bgirls, and emcees that I’ve met over the years to see how I could get them involved with the event. “Just be YOU and come out to Feel Good!” I would tell them. A few blunts later, I decided to fuse everything together into what formally became the FEEL GOOD FUSION – A Tasty Blend of Music & Art. It’s a full out Audio & Visual presentation of Hip-Hop culture, Music, Art, Life, and Feel Good Vibes!!

On a Feel Good Fusion night, expect to see:
Dope DJ’s rocking on 4 turntables, VJ’s broadcasting visuals on 6 screens, a live drummer keepin time, live paintings and Mixed Media creations, Bboy/Bgirl circles, open mic sessions (strictly Freestyles only!), scratch sessions, special performances TBA every month, SMILES, and lovely bartenders.

Since the first show in November, Feel Good Fusion has grown immensely and I only expect it to get bigger and bigger! My goal is to pack the place with 500+ people who are looking to feel good on a Friday night by the early Summer. It’s only once a month now, but starting in May or June, we will be operating twice a month. I have plans to book lots of ‘next level’ acts and spread the Feel Good Vibes to Los Angeles and beyond in the near future. A perfect example of a ‘next level’ act would be the guest performers for the March 28th show. Paul Dateh & Inka One will be performing a special Hip-Hop Violin & DJ collaboration set that is not to be missed. They have over a million hits on Youtube for their 5 minute segment, and you can expect to see a full blown 20 minute set in March. Don’t sleep on this one!

The amount of support and positive feedback that I’ve received has been amazing, and I want to thank the whole Feel Good Fusion team and regular patrons for making the Feel Good Fusion the dopest event in Pasadena!!!! For booking information: email djdenkym@gmail.com or goto www.myspace.com/denkym”

So there it is for all you Los Angeles folks looking for a way to support the mixed media arts scene and feed your inner hip-hop hunger. The Feel Good Fusion event is one that seeks to bring together a vast and diverse crew of artists and musicians to help fuel the integration of styles, cultures and mediums. It’s not only a great night out, but another step in the continuing journey to view music and art in expanding, collaborative and evolutionary ways.

Immortal Technique at The Fillmore

published
on March 10, 2008
by
ACtual
in artist/album reviews, concert reviews, culture, genres, and music
. 1 Comment Tags: , , , , , , , .

When word of underground revolutionary rapper Immortal Technique‘s visit to the Fillmore in San Francisco reached me, I knew it had to be first on my list of concerts for the year. Having never seen live footage of him, I had no idea what to expect from a rapper that brings a huge variety of social, political, economic and musical issues to his songs. Considering the detail and complexity in his lyrics, I was a bit concerned with how it would translate to concert where numerous MCs have failed due to an unfamiliarity with their own lyrics, or a habit to truncate songs for a live setting. And I can say that while there are only a handful of artists that could share a stage with Immortal Technique based on their lyrical complexity and stage intensity, it would be difficult, if not impossible, to replicate the tenacity and focus Tech brings to his issues. From opening song to his finale, Immortal Technique’s show was a textbook demonstration of a rapper using an unreal level of energy, an extreme amount of intelligence coupled with social consciousness, and an uncompromising approach to his own music to put on a show that was incredible from start to finish.

I wasn’t sure what to expect from the crowd at this show…IT is only slightly well known, even among people into underground hip-hop, but at the same time has built up a huge following from the grassroots level. His subject matter attacks various issues from several perspectives, and I was interested to see if there would be one overriding demographic to his live audience. There wasn’t. The crowd was incredibly diverse both in ethnicity and style. It ranged from serious hip-hoppers wearing hoods to bikers with neck tattoos. It seems the social aspects of rap that Tech represents hit home and help to unify a large and disparate group of people.

When he arrives on stage he goes into an almost a cappella version of “The 4th Branch,” and I can hear people all over the audience join him as he spits out, “Jesus is the most quoted prophet in the Qur’an/and bombed innocent people trying to murder Saddam when you gave them those chemical weapons to go to war with Iran.” It’s clear from this early point that not only does the crowd know his songs, but the anger and identification they share with him over views of the systems in place within our social infrastructure is what brought a good number of them out. Following this, he drops the cricket sounds of “Industrial Revolution” and at the first beat the crowd is already moving with the beat. Tech’s delivery is crisp and clear. Unlike other live rappers, there aren’t any muddled lyrics or incomprehensible words here, just viciously deployed sentences with a staccato tempo that makes it feel like every word and sentence is waiting to explode from him into the mic. And the energy is contagious throughout the crowd.

When he slows it down with “Harlem Streets,” he still manages to keep the crowd engaged with a call and response of “Homicide Harlem/ blaow what’s the problem?” In a lot of hip-hop shows, the MCs will keep a call and response segregated throughout the audience, pitting the left against the center and the right. While he addresses the different segments of the audience on this call and response, the entire crowd is asking what’s the problem on every call, uniting the entire venue, not caring if it wasn’t for their section. Following these three well rehearsed openers, Tech rips into freestyles addressing revolutionary practice and rapping about the conditions on the streets where he’s from. Following this, he turns it over for a song to DJ GI Joe who blisters through a turntable set centered around samples from NWA‘s “Fuck the Police.” His scratches and record matching here are astounding as he juggles two records seamlessly, even going so far as to switch the crossfade with his nose at one point, mix one table while reaching behind his back for the other one, and even at two separate points spinning around, flipping records and the crossfader with his elbows.

When DJ GI Joe finishes the track, Tech informs the crowd that as serious as his lyrics are, as intentionally angry as he can come across sometimes, that on this particular evening he happens to be in a “jovial happy good mood.” He shares this good mood with the crowd when the next track he drops is “Point of No Return.” As the opening notes drop, the crowd starts moving in anticipation before starting to slam as the beat comes in and Tech starts ripping the lyrics. One of the things you notice in his live performances is that there is no halfway with any of his delivery. It feels like every word and sentence that comes out of his mouth is incendiary, and he’s going to catch fire if he doesn’t get them out hard enough. It’s an intensity of delivery that even in the best shows is rare, and Technique manages to keep that level up throughout the entirety of the show. When “Point of No Return” gives way to “Peruvian Cocaine,” the crowd starts bouncing with the Scarface/South American style sample. They do a great job of this live, as each rapper on stage takes on a different verse of this song that examines the various levels of employment within drug production and distribution.

After this, Tech talks for a few minutes about the future of our system and the way religion and politics intertwine in the distribution of economic resources and media attention. He goes on to explain that the revolutionary ideals he carries through his music extends to creating changes on a community level, and proves his dedication to this ideal by handing over the stage at separate points in the concert to two different groups…one a revolutionary faction based in Watsonville called the Brown Berets, concerned with the unification of races and religions to overcome the division fostered by political initiatives, and the second a group called Omeid International, that is focused on rebuilding the war ravaged streets and communities of Afghanistan (thanks to Empire-81 for the correction). While other rappers spend concert time hyping their newest release or exhorting their audience to go buy more merchandise, Immortal Technique makes it a point to give up the stage to groups that work on a social level to address the problems and injustice he raps about in his music. This supports his idea of a true revolution started through the community and brought to a much larger focus by concentrated efforts of those involved in making change. Then he goes into “Dance with the Devil.”

Heading up to the concert, I had thought throughout the day about how I would feel if he played this song in concert. It’s a graphic song that describes the rise of a young man on the street, who, through efforts to be recognized and respected, ends up engaging in a particularly violent sequence that eventually leads to his death. It’s an intense and emotional song that focuses in large part on the violence perpetrated on innocent people by those attempting to look good in a gang related lifestyle, as well as the global and individual issue of rape. Its lyrics are haunting and deliberate, and Tech delivers it at once in both a method of warning and horror. Most of all, his emotion throughout and emphasis on the subject matter makes the song disturbing and powerful in concert, especially when he finishes and talks for a few moments on rape and how it needs to be viewed by everyone on a personal level, rather than a hypothetical one.

Following this very direct and personal monologue about rape, Tech talks about how a large number of rap songs focus on time spent in jail, or going to jail, but you rarely hear a song about leaving jail. This opens “Parole,” a song about never going back to jail. As the song ends, he rips into another piece that ends with the poignant statement, “When the terrorists come back again, they’ll either say, ‘draft them,’ or send us back again.” I know the end of the concert is getting near, and when he brings up a song that some people haven’t heard, a bonus track that he doesn’t often play in concert, I start to get excited. I’m hoping that he means none other than my favorite Tech song, “Caught in the Hustle,” and I’m not disappointed.

As the first unmistakable notes come out, the song lifts me in the same way it did when I heard the album version for the first time. This song, in its tempo, guitar sample and lyrics, is a fantastic summation of a lot of Tech’s philosophies. It’s one of the first songs by him I’ll play for a new listener as it evokes a sense of hope mixed with a fleeting melancholy that’s eerie to listen to. When he moves through lines like, “Even though we survived through the struggle that made us/we still look at ourselves through the eyes of people that hate us” and “The cold war’s over, but the world is still getting colder/Atlas walking through the projects with the hood on my shoulders,” you feel the mixture of promise and desperation that fuels Tech’s music. This dichotomy is brought out as he laments that he’d like his “children to grow up to be soldiers, but then a general will decide when their life’ll be over,” and you can feel his conflict between the things he knows must be done, and the consequences that he knows may follow. And despite all of this, he’s willing to overcome as he knows it must be done to serve his philosophy of social change.

He closes the concert with a call to political uprising delivered in Spanish before he jumps into the upbeat and energetic “Obnoxious” which has everyone in the venue dancing. The hands and fists are in the air as the entire crowd seems to dance as one. When he’s finished, he invites everyone to come talk to him, once more demonstrating his dedication to a community action approach and his willingness to interact with the fans. I believe at this point that he has to be absolutely exhausted from the show he just put on.

If you get a chance to see Immortal Technique in concert, even if you’re not a huge hip-hop fan, do it. Never have I seen a performer more in tune with the audience while at the same time being so incredibly focused on a message of activism and change. His faithfulness to his music and lyrics, his unparalleled intensity during the set, and his well rounded inclusion of groups supporting the causes he cares about made for an amazing concert. Only once or twice have I seen an artist bring that kind of energy and perfection to a performance, and the fact that he centers all of this focus on important social causes rather than women, money, guns and drugs as MCs usually portray them that elevates Immortal Technique beyond the standard rapper and into a performance category of his own.

The SanFran MusicTech Summit: Rockstars, Lawyers, Nerds and Me

published
on March 5, 2008
by
Sandra
in culture, music, nerd, startups, and technology
. 3 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , , , .

Last week, a few of us attended the SanFran MusicTech Summit to worship learn from some of the innovative leaders in our rapidly evolving and still young(ish) industry. After nearly breaking off my big toe during a confused jog through Japantown, I limped into Hotel Kabuki armed and ready for note-taking, question-asking, and hand-shaking.

The group I found there was a rather predictable (yet lovable) mix of demographics including your standard socially awkward tech geeks (my favorite), the token I-was-born-for-networking (and my-Rolodex-is-bigger-than-yours) schmoozers, some badass rocker chicks turned marketing gurus, the young and fearless CEO/CTO/COO/founders of countless startups, the smartypants intellectual property attorneys (bless their souls – I’d rather be forced to listen to Mariah Carey* on repeat for a year while locked in a windowless room than be in their shoes), career musicians and producers, and a smattering of randoms. Each hour we had the choice of attending one of two panels or general schmoozing in the lobby.
* To be fair, I think she has an amazing voice, I just hate her music. A lot.

Halfway through one of the panels I noticed someone on their laptop twittering. Of course! I thought. Twitter! This is the perfect time to twitter. (Until then, I had only used the service a few times to say mundane things like “sore from working out” or “yay iPhones” or some such nonsense, and when you only have two people following you that seems pretty pointless). Suddenly it was starting to sink in how Twitter can be a very powerful tool. I quickly logged on and found the SFMusicTech live feed which, to my pleasant surprise, was filled with commentary ranging from concise updates about the panels (helpful for those not at the summit or just in the other room) to snarky comments about the speakers. It felt like a cross between real-time news coverage and anonymous chatroom blather.

When I twittered later in the day noting that most of the food on the snack table was yellow, someone promptly reiterated my observation and wondered if there was a hidden symbolism we were missing. Later one of the panelists messaged me directly and thanked me for quoting her earlier. That’s when I suddenly felt like part of some sort of cozy little invisible family. Want to join my twitter family? Follow me here.

Here are some highlights from the day:

  • During the “Future of Radio” panel – major trends include personalization and recommendation (think Pandora and Last.fm) and mobility (internet radio integrated into your car stereo, tabletop devices, on your phone, in your stereo etc).
  • During the “Creator’s Perspective on Technology” panel – Creeper Lagoon‘s Sharky Laguana talked about a cool service he created called MixPal. MixPal allows you to upload your music, choose the price, place a “MixLink” anywhere online (website, blog, MySpace, whatever) and you keep almost all the proceeds (they get 10% commission). Look at how their pricing compares to iTunes and Snocap. Since they’re non-exclusive you can use them in addition to any other service you use. MixPal is simple, straightforward and all about letting the musician decide.
  • Also during “Creator’s Perspective…” – panel moderator and summit co-producer Shoshana Zisk commented that now in the music tech industry “People don’t have to learn the language to speak music”, which resonated with me because that is very much one of the things that MixMatchMusic is facilitating – allowing non-musicians and music fans to participate in the creative process too.
  • During the “Social Networking and Music” panel – Ali Partovi, CEO of iLike, noted that they DO compete with MySpace Music. He recommended that artists keep a MySpace presence, but also use iLike because they will find far more fans on the latter.* Also interesting – apparently, people who use iLike purchase 250% more music online than people who don’t! I bet the ringtone companies love them… Toward the end of the panel, Ali asked with a note of exasperation in his voice why there isn’t just a “buy this” button anywhere and everywhere that you find music?? Excellent point. Anyone know if this is a realistic expectation in the future?

*Are you a musician who has a profile on both iLike and MySpace (and/or other sites)? I’d be curious to hear where you feel you’ve established a larger fan base. Leave a comment or email me.

  • During the “Business Models That Work…and Those That Don’t” panel – moderator Andrew Stess, CEO of Music IP, mused that someone should build a choose-your-own-price service for concert tickets a la Radiohead. I so agree. In the meantime, Inticketing, one of the summit sponsors, has a great online ticketing system and event management solution (not to mention a green business) with clients like Burning Man, the Great American Music Hall (where our buddy Scott recently performed), Yoshi’s, and Victor Wooten.

After the panels ended, we were unleashed into the boozing and networking portion of the event, which also included a performance by singer-songwriter Samantha Murphy. Though I had to run off to my own weekly musical endeavor, in the hour or so I was there I met some interesting people. One musician/student I was chatting with about MMM emailed me later to say he was delighted to see that I had blogged about the Bubblegum Sequencer. Turns out he is one of the Berkeley students that made it! Small world.

Overall, I found the Summit to be helpful and inspiring. What struck me was how nobody really knows where the music industry (especially the online music industry) is going. Licensing, copyright, distribution…these areas are rapidly being dismantled and slowly rebuilt without any concrete blueprint. Or vague guideline for that matter. All I know is that I’m excited to be riding the wave that is technology and I can’t wait to see what kind of distant exotic shore it dumps us on.

Social media, which wikipedia says uses “the ‘wisdom of crowds’ to connect information in a collaborative manner” is redefining the way that we interact with technology, one another, and our environment. I think this is especially true for those of us who are building something online (a fan base, a website, a blog, a clientèle, an identity) or those of us who simply enjoy being a prosumer/producer/content creator/participant (via blogging, twittering, digging, social networking, posting YouTube videos etc) rather than just a consumer. Passivity is so…well, passè. But it’s not just a matter of getting involved. Once you’re involved, you have to participate. And regularly. Let’s face it – no one is going to read a blog that you update once a year.

Ariel Hyatt of Ariel Publicity put it best when she said: “New media is like an endless garden – you can’t just plant it and walk away”.

AmpLive Interview

published
on March 3, 2008
by
ACtual
in culture, genres, interview, music, and technology
. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , .

Amplive

AmpLive has been one of the most talented and diverse producer/DJs of the last ten years. His work as part of the Zion I duo has exemplified an ability to bring in a variety of musical styles and genres to the hip-hop world. In addition to this work, Amp has worked with or done remixes for Goapele, Akon and Nicole Scherzinger of the Pussy Cat Dolls. He has also produced music for ESPN‘s Sportscenter, So You Think You Can Dance?, America’s Next Top Model, and MTV’s shows Cribs and The Real World. On top of the musical creation, he has earned a Platinum Plaque for his Linkin Park remix as well as The Guardian‘s “Best Producer in the Bay,” and San Francisco Weekly‘s “Best Hip Hop Group in the Bay” awards. AmpLive’s recent release, Rainydayz Remixes, a remix album of the Radiohead album In Rainbows, has received considerable press, word of mouth, and excellent reviews. The mash-ups, utilizing and remixing pieces of the original album, received Radiohead’s blessing to be distributed for free. Because of the MixMatch nature of this album and the various production, distribution and copyright issues associated with such an undertaking, we thought it was about time to catch up with Amp and talk to him about his musical history and future, his run at the Radiohead album, and the future of the music industry and distribution models in general. Below is the interview Amp granted to Evolving Music to talk about these issues. Insert gratitude and round of applause here…

AC: Your music and production, from Mind Over Matter to Heroes in the City of Dope, always exhibits a huge variety of sounds and influences from different genres that speaks to a diverse musical enjoyment. What genres catch your ear, what is the foundation of your personal musical enjoyment, and when starting out on songs, is it a conscious effort to bring these genres in, or are they embedded and just come out in your music?

Amp: Well, I grew up exposed to different types of music. I am from Texas, so I was surrounded by country music. I played the drums at my church, listened to hip hop, skate punk and techno in middle school, took piano lessons, and was forced to watch the local symphony at least twice a month. So I look at music as a big bubble. All genres catch my ear. I feel that you can find something good in everything. When I am creating songs, I generally go off the feeling that I have or the point I want to get across versus thinking of the genre that it would be in.

AC: Zion I, at various times, has brought in collaborating MCs and producers. For Heroes in the City of Dope, Grouch was brought on for the entire album. What process do you use when determining who you’d like to work with on upcoming tracks? When you do collaborate, is there a set formula you like to use for combining with another musician, or is it a more organic process? How have your collaborations contributed to your personal growth as an artist, and do you find yourself revisiting methods you picked up from people you’ve made music with in your own?

Amp: Collaborations and observation has definitely helped me grow as a producer. When I first started in the early 90s, Spearhead X, who was a producer for Dallas Austin, taught me how to tighten my drums. While L Rock, who now is a main producer in Lil Jon‘s camp, helped with musical arrangements and learning how to play. So as I evolved and started becoming a professional years later, I took these experiences and applied them to my music. So in doing the collaboration album, Heroes in the City of Dope, I wanted to make sure there was equal input from everyone. For that album Grouch and I gave approval on the beats and the songs as they were finished. So we both had our touches on the music, even if I produced the track.

AC: Is there one genre that you most enjoy incorporating in your music, and is there any sound you’ve been wanting to work in a song that you haven’t done yet?

Amp: Hip Hop music is my basis and in my soul, so that will always be incorporated into my music. I have always wanted to do a song using a harp. Hopefully in the future that will happen!

AC: Obviously your remix of In Rainbows demonstrates an appreciation for the album. How long have you been a Radiohead fan, what initially introduced you to their music and which is your favorite song and album? Now that they’ve proven amenable to your remix effort, are you considering working on any of their other work?

Amp: Ive been a Radiohead fan since the late 90s. “Karma Police” from the album Ok Computer was what set it off for me. Even though that was their hit song and everyone liked it at that time, the hip hop feel and knock of it captured me. Then their sound got more electro and I really started getting into them. I would have to say that before In Rainbows, Kid A was my favorite album. I just think they are off the hook because they successfully push the envelope at all times. I would definitely do more remix work, just approach it differently next time.

AC: The growth of collaborations when it comes to mash-ups is something that has really been quite fast over a relatively short period of time. Was this the first time you had thought about doing something like this, and what prompted you, over any other music you might currently be listening to, to work with this album?

Amp: Well, I have always done remixes and twisted up music. I did my first mashup cd about a year ago, Beats, Remixes, and a side of Mashups, where I took all kinds of vocals, including old Zion I a cappellas, and combined them with different music. It got a really good response and people were telling me that they liked it better than the normal mashups. Thats why I thought that I could do this well.

AC: There are a few songs, “Bodysnatchers,” “House of Cards” and “Jigsaw Falling Into Place,” from In Rainbows that you didn’t work with on the Remixes. What made you decide to work with the tracks you did?

Amp: Well, for one timing. I had started working on a remix for “House of Cards” and “Bodysnatchers,” but there wasnt enough time to finish and do what I wanted to do. Especially “Body Snatchers.” Man, that song is good!! I just messed with the songs that I felt were the easiest to remix first.

AC: Initially you received a Cease and Desist for these tracks. What was the progression from that letter to Radiohead allowing them to be distributed? Was it a process that went on through the labels, or through you and the band?

Amp: Basically, after the cease and desist came, we reached out to Radiohead. After sending them the songs and listening to them, they gave an ok for the release.

AC: What are your thoughts on the method of going without a label to start, allowing consumers to pick the price of the album and providing it for free as Radiohead did with In Rainbows? You’ve also now released and received considerable press from your remixes being available for free. What is your view of this change in distribution, and where do you see the traditional label industry heading in the next five years?

Amp: I think that it was ground breaking how they decided to do that. It was giving back to the fans who have been supporting them. By giving the album away for free at first and then offering it for sale later was saying that “for all of the people who have been supporting us, we will give you first dibs on the new record”. I think that shows respect. I think the industry is changing, but I dont know the end result. I do feel that groups will have to do more than just rely on their music for income. The song is going to be more of a business card than a product. A group’s show and merchandise are going to be the new product. I think that the traditional label is going to combine with management and marketing formats. It will be all in one.

AC: I think your description of the song as a business card for musicians is a very solid one. I think a lot of people believe that with iTunes now being the second largest music distributor in the world and songs being sold for a dollar, artists are seeing more revenue from the sale of their music. Is this a true assumption on the part of the consumer? And could you address how the change in format and distribution has altered your income from the release of Mind Over Matter, which was primarily CD and word of mouth, and has since been released on iTunes, to later albums that were released on iTunes immediately? What DOESN’T the consumer know about artist profits from their music distribution?

Amp: Well, the biggest misconception is that the artists are making more money because of iTunes. What consumers (and artists actually) need to realize, is that it takes money to make money. Having your music on iTunes is only going to sell it if you are able to spend the proper amount of money and have a working staff of people to promote where to find your music. This is where a record label or promotions company comes into play. I have always been independent so the way i see my revenue hasn’t changed as much. Because I have been putting out albums since 1997, I have been able to build a fan base that has followed my music from the CD to the digital era. So things have been consistent, in terms of the career of Zion I.

AC: In your music, what is currently holding the most interest for you and what has brought you the most enjoyment recently? You’ve been doing DJ sets now, how do these differ for you in preparation and presentation from your shows as Zion I? Is there any work being done on a new album?

Amp: Definitely doing the Rainydayz Remixes brought me enjoyment. I also have been working with the soul artist Codany Holiday and his album is sounding tight. But most of all the new Zion I album, The Take Over, has been really tight to complete. I have been DJing for years, it’s nothing new. For Zion I I just wanted to step up the game and do more than just play tracks in the back, so I make live music on stage too. But I plan to incorporate that into my djing also.

AC: The work you do with Codany Holiday on the Rainydayz album is tight. In your work on his album, are you moving more into classical soul sounds, have you been slipping hip-hop into his soul? Talk a bit about the collaboration with him and what it’s meant for both of you in terms of releasing a soul album.

Amp: Codany Holiday (pronounced Courtney) is a naturally gifted singer. So producing for him hasn’t been hard at all. The biggest challenge was the sound we wanted to go with. I thought it was best to go with what was natural to him. When you talk to him about his mentors and what singers he admires, they range from Marvin Gaye, Donny Hathaway to Phillip Bailey (Earth, Wind, & Fire). So I definitely wanted to use more classic soul production, but hip hop with a 2009 twist to it. The response has been great. With Codany has been down with Zion I for awhile, he has been involved in alot of our songs. Working with him and producing his album was only natural. He brings alot of ideas to the table with production and arrangements. He is “the truth” in terms of gifted soul singers.

AC: Over the years you’ve been creating music, has there been one change or innovation that has significantly altered how you think about or make music?

Amp: Definitely the use of the computer and software to make music has been the big change for me. For years I just used analog equipment, ASR10, MPC, and all the other traditional machines. Now everything is on the computer and the songs are right in front of you…makes you look at music in a different way.

AC: In terms of looking at the music visually in a different way, could you talk about how that changes your approach to making the music? Do you find yourself dealing with creation in a different way now that you see the music visually and what are those differences? Would you be willing to give a description of step by step process you take, from mental idea to finished song?

Amp: Using Pro Tools and Logic has definitely made me look at music differently. Instead of seeing beats as loops, I now have the whole song mapped out in front of me. Its like looking at a song linear instead of circular. So to make a very basic song I always start with a melody or drum pattern, then build on top of that. Once I have something going in a quick loop I spread it out in the computer by repeating that part to the length of about 5 minutes. Within that I add beat changes and other sounds.

AmpLive’s creative and dynamic approach to music is amazing. His use of various genres from a musically diverse upbringing has helped the movement infusing the hip-hop genre with new sounds and broader spectrums. He is currently on tour and working on music for Codany Holiday and the upcoming Zion I release The Take Over. You can find his music through Myspace, iTunes and any other place music is sold. Evolving Music and MixMatchMusic would like to once again thank AmpLive for his time and energy in providing this interview.